2
To forestall compatibility
problems, in the late 1930s a
de facto standardization set
in, the cinema playback
response that today is called
the “Academy” characteristic.
Cinema owners knew what
to expect from
the films, and
therefore what
equipment to
install. Directors
and sound
recordists knew
what to expect
from cinema
sound systems,
and thus what
kind of
soundtracks to
prepare. The
result was a
system of sound recording
and playback that made it
possible for just about any
film to sound acceptable in
any cinema in the world. The
problem was that the system
lacked the flexibility to
incorporate improvements
beyond the limitations that
existed in the 1930s.
Magnetic striping
and multichannel
sound
In the early 1950s, as the
film industry sought to woo
viewers away from their
fascinating new television
sets, a new method of putting
sound on film was
introduced. After the picture
was printed, narrow stripes of
iron oxide material (similar to
the coating on magnetic
recording tape) were applied
to the release print
(Figure 2). The sound was
then recorded on the
magnetic stripes in real time.
In the cinema, magnetic
prints would be played back
on projectors equipped with
magnetic heads
similar to those
on a tape
recorder,
mounted in a
special
soundhead
assembly called
a “penthouse.”
Magnetic
sound was a
significant step
forward, and at
its best provided
much-improved
fidelity over the conventional
optical soundtrack. It also
enabled the first multichannel
sound reproduction, dubbed
“stereophonic sound,” ever
heard by the public. The
voice of an actor appearing
to the left, center, or right of
the picture could be heard
coming from speakers
located at the left, center, or
right of the new wide screens
also being introduced at this
time. Music took on a new
dimension of realism, and
special sound effects could
emanate from the rear or
sides of the cinema. The two
main magnetic systems
adopted were the four-track
35 mm CinemaScope
system, introduced with
The Robe, and the six-track
70 mm Todd-AO, first used
for Oklahoma!
Magnetic falls
into disuse
Magnetic sound was widely
adopted in the 1950s. By the
1970s, however, when the
film industry experienced an
overall decline, the expense
of magnetic release prints,
their comparatively short life
compared to optical prints,
and the high cost of
maintaining the playback
equipment led to a massive
reduction in the number of
magnetic releases and
cinemas capable of playing
them. Magnetic sound came
to be reserved for only a
handful of first-run
engagements of “big”
releases each year.
By the mid-1970s, then,
movie-goers were again
hearing low-fidelity, mono
optical releases most of the
time, with only an occasional
multitrack stereo magnetic
release. Ironically, just as the
industry was reverting to
mono optical, more and more
moviegoers were enjoying
better sound at home over
superior hi-fi stereo systems.
Dolby gets
involved
By the late 1980s, the
situation that prevailed in the
mid-1970s had completely
changed. Thanks to new
technology and a turnaround
in the financial decline of the
industry, almost all major
titles by that time were being
released with wide-range
multichannel stereo
Figure 2: 70 mm
magnetic print