DIXON SPOTLIGHT
BY DAVID HOLZEL
/
Solutions on Site Van Drives Dixon
Innovation to End Users
> Last August, Dixon marketing
specialist Tony Haston pulled up at
a renery in Wynnewood, Oklahoma,
in Dixon’s new Solutions on Site Van,
and began a whole new way of doing
business with the energy industry.
Haston was one of the rst to use
the van, which he describes as “an
enlarged cargo van with a big enough
box in back that you can stand up in it.”
At the renery in Wynnewood,
Haston’s contact came out to see the
van. “We opened it up and started
showing him our new products,” he
says. Before long, the van, with its
Dixon logo, began to attract further
attention, and Haston was able to set up
a training session on the spot.
It was a successful rst run for the
Solutions on Site Van, which signals
Dixon’s goal to bring a new level of
innovation to end users, according to
Scott Jones, vice president of sales
and marketing.
“ The Solutions on Site Van completes the circle of
finding a field application challenge, coming up
with an innovative solution to address that issue,
producing a prototype for field trials and getting
approval from the user,” says Haston.
“We have traditionally been a
distribution-oriented manufacturing
company,” Jones says. “We made
products and sold them to distributing
companies, which sold the nished
product to a renery or a paper mill
or a steel mill. We really le it up to
our distributors to promote our brand
to end users.”
Dixon wants to drive the Solutions
on Site Van directly to end users in
order to create engineering solutions to
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The van: equipped with new products
and ready to roll.
the challenges raised by customers.
“e purpose of the van is to highlight
our new products, showing them to
potential users of the products for
feedback and approvals,” Haston says.
e van—an extension of Dixon’s
Mobile Connection Trailer program
that includes two 35-foot trailers for
training and product promotion—is
outtted with product samples, videos,
literature and a package of products
that Dixon can provide the energy
market. “It emphasizes our ability to
manufacture something new or make
alterations that will make their job
easier,” Jones says.
e Solutions on Site Van has a
direct tie to Dixon’s Innovation Center,
which opened in Chestertown in
2012. “e Solutions on Site Van
completes the circle of nding a eld
application challenge, coming up with
an innovative solution to address that
issue, producing a prototype for eld
trials and getting approval from the
user,” says Haston.
He adds, “Satised users will
in turn remember Dixon as an
innovative problem solver, and turn
to us for their next application issue.
ere is tremendous satisfaction
in knowing Dixon has helped our
customer save time and money—and
helped save someone from having
a safety incident or hazardous spill.”
Jones is hoping to have enough
successes with the new van to justify
ordering a second one in the future:
“e Solutions on Site Van accomplishes
the goals of being more market oriented
and being innovative for the end user,
and it provides another tool to help
our distributors grow their business,”
he says.
Connect and disconnect... it’s that easy!
Rail Car Unloading Assemblies
A reliable solution for loading and unloading
crude oil from rail cars.
Features:
• easy carry handle
• safe and reliable - valves will not open unless fi ttings are properly
connected
• API confi guration uses a stainless steel spring on the adapter and
coupler for corrosion resistance
• tank car spanner wrench available
Material:
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Call or click to learn more!
Dixon
800 High Street, Chestertown, MD 21620
ph 877.963.4966 • fx 800.283.4966
dixonvalve.com
customer service: 877.963.4966
®
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