MVP SERIES
200MVP & 300MVP
THERMAL PRINTERS
Product Guide
May 2003
www.bradyeurope.com
Summary
I. INTRODUCTION ............................................................................................. 3
II. PRINTER OVERVIEW
A. General Features/Unique Characteristics................................................ 4
B. Operating Requirements ......................................................................... 5
C. Printer Tour ........................................................................................... 14
D. Warranty Information............................................................................. 15
III. FEATURES / BENEFITS / SPECIFICATIONS.............................................. 16
IV. COMPETITIVE ANALYSIS........................................................................... 22
Brady 200MVP, Brady 300MVP versus Brady 200 M-e............................. 22
Brady 300MVP versus Zebra 90XiIII+........................................................ 23
Brady MVP Series versus CAB Apollo 3.................................................... 24
Brady MVP Series versus Argox 3000....................................................... 25
Brady MVP Series versus Datamax I-4208................................................ 26
Brady MVP Series versus Intermec E4...................................................... 27
Brady MVP Series versus Printronix T4204............................................... 28
Brady MVP Series versus Sato CL-408e ................................................... 29
Brady MVP Series versus TEC B-472 ....................................................... 30
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I. INTRODUCTION
Brady Corporation, the market leader in labelling solutions, is proud to introduce the newest
members of the M Series family - the rugged, cost-effective, new 200MVP and 300MVP
thermal transfer printers. The MVP series printers provide the best value in an industrial
thermal transfer printer. Available in either 203 or 300 dpi, the MVP printers are easy to
operate and loaded with features, including colour-coded operator cues and an LCD display.
The durable, die cast aluminum frame provides a rugged platform for printing in operations
that require label production 12 hours per day, 5 days per week.
MVP Series Product Guide - 3 - Introduction
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II. PRINTER OVERVIEW
The following sections are designed to quickly familliarise the user with the General
Features, Operating Requirements, and Warranty Coverage of the Brady MVP series
printers. For more detailed product information, consult the
A. GENERAL FEATURES / UNIQUE CHARACTERISTICS
The
200MVP/300MVP thermal printers are engineered and designed for light to medium
volume industrial text labelling and bar-code applications requiring an affordable,
performance printer (under 1800 € and 2200 € respectively).
Some of the unique characteristics specific to the
MVP series include:
MVP Series User’s Guide.
thermal
1. Quality Engineered Main Logic Board and Firmware
The internal make-up and components of the 200MVP/300MVP printers are
engineered for quality and optimised for thermal print capability The MVP
series printers are designed to meet the requirements of the value-conscious
consumer with an industrial, labelling application. Depending on the user’s
application preference and system requirements, the 200MVP/300MVP can
provide a rugged, reliable print solution to satisfy a variety of printing
requirements.
2. Durable, State-of-the-Art Performance
The 200MVP/300MVP is constructed of a highly durable, die-cast metal frame
that enables the printer to provide consistent print quality in many tough
industrial environments. Its 10 ips print speed ensures maximum productivity
and output. Add to that, the revolutionary connectivity and control solution of
BradyConnect
more value per € with this performance-packed winner!
3. Foolproof Design / Simple Operation
Regardless of a user’s level of experience or training, the 200MVP/300MVP
printers are highly intuitive to operate. Standard features like an LCD display,
colour-coded operator cues, auto-calibration and an auto-sensing power
supply make system configuration and printer set-up easy.
™
(WebView, Alert and ZBI) and you can see just how you get
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4. Easy Access to Label and Ribbon Path / Ease of Loading & Maintenance
The MVP series’ embossed loading diagram, enlarged media window and
cantilever printhead simplify the printer loading process. The printer’s
cantilever printhead with head open-lock feature “locks” in place to enable full
uninhibited access to the printhead for cleaning and the media compartment
for media loading. In addition, user’s can utilise the media loading diagram
that is embossed in the printer’s steel frame or the enlarged media window to
monitor media supply status.
5. More Standard Features for the Money
The 200MVP/300MVP printer offers more standard features for the money
than ever before. Rugged metal construction, 10 ips print speed,
BradyConnect remote monitoring and configuration capability and a standard
LCD display are just a few of the ways this printer this printer offers more
value per euro than ever before.
B. OPERATING REQUIREMENTS
1. FONT SELECTION
Brady MVP series printers each offer an extensive range of font options for
the user to choose from, including:
Character Fonts
The 200MVP/300MVP contains 9 Standard Bitmapped Zebra Fonts including:
(A, B, C, D, E (OCR-B), F, G, H (OCR-A), GS); and 1 Smooth scalable Font
(CG Triumvirate Bold Condensed) scalable up to 10 x 10 point sizes.
Character Sets
The MVP series printers contain full ASCII character sets including IBM Code
Page 850 (International Characters and Graphics Symbols).
Custom Graphics/Logos
The 200MVP/300MVP printer supports user-defined fonts and graphics,
including custom logos.
A non-Roman font license option is also available which enables various
international fonts, including Serif, Sans Serif, Kanji, Hangul and Chinese, to
be downloaded to the printer for specialised global applications. NOTE
font license option REQUIRES either 1MB (minimum) Flash memory or
PCMCIA memory card)
For a detailed breakdown of font selections for the
Product Specifications section contained in this document.
2. LABEL DISPENSING
The 200MVP or 300MVP printer has the capability of dispensing printed labels
in tear-off or peel-off modes. In the tear-off mode, the label remains attached
to its stock backing and is presented outside the unit to be torn off against a
"tear-off" bar by the user. In the peel-off mode, the label is separated from its
stock backing by a peel bar and is presented to the user for easy removal and
application. The peel mode works in conjunction with an internal rewind
feature that neatly coils the label backing around a spindle for clean operation
and tidy removal of label backing material.
: Asian
MVP series, refer to the
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3. PRINT SPECIFICATIONS / REGISTRATION REQUIREMENTS
Media Width:
Inter-Label Gap
(Distance between labels):
1.0" (25mm) min. to 4.5" (114mm)
max. on
200MVP or 300MVP
0.08" (2mm) to 0.16" (4mm)
(0.10" -.125” 2.5mm- 3.2mm
Recommended)
First Dot Location:
0.10" (2.5mm, not to exceed
–0.5/+1.0mm) from inside edge of the
media ±0.04mm
Vertical Registration Drift:
Horizontal Registration
Not to exceed ± 0.0393" (1.0mm)
Not to exceed ±0.0591" (1.5mm)
Drift:
Longitudinal Drift
± 0.0393" (1.0mm)
media type)
(between any two labels
(with respect to
printed from the same label roll)
Variation
(from leading label edge to marking):
0.0393" (1mm)
Media Thickness
0.0023" (0.058mm) to 0.010"
(0.25mm); die-cut labels, tickets and
Label Roll Size:
Tear-Off Bar:
Ribbon Orientation:
tags. 2.3 mils to 12 mils
8.0" (203mm) O.D. max. / 3.0"
(76mm) I.D. min.
Standard
Ink Side Out
4. USER INTERFACE CONTROLS AND INDICATOR LIGHTS
A MVP series printer is equipped with a standard
LCD control panel for easy
user interface and operation. A 2-line, 16 character backlit display and tactile
feel buttons on the printer’s front panel enable users to fine-tune and control
their print settings, whenever needed, in dim or bright light from any angle.
The user can quickly make adjustments and configure the printer to meet the
specific needs of the application. Such adjustments can also be accomplished
without having to access a computer or software. The drawing of the MVP
series front panel (below) depicts the positioning of the indicator lights on the
200MVP/300MVP.
The LCD display is used in configuring the printer; selecting reports to be
printed by the Brady printer which identify available fonts, bar code
symbologies, images or formats stored in the printer; or a complete record of
the printer’s configuration settings; and diagnostic tests or security passwords.
The LCD display is also helpful in specifying error conditions and
communicating to the operator when the condition has been corrected.
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Figure 1
MVP Series Product Guide - 7 - Printer Overview
AC
power
switch
Connector
Figure 2
Location of Power Switch & Connector
ERROR INDICATOR
No error light indicates normal operation. A slow flashing error indicator light
signifies a “RIBBON IN” or “PRINTHEAD TEMP” issue. A fast flashing error
light indicates a “PRINTHEAD OPEN” error. A constant on error light
indicates a “PAPER OUT”, “RIBBON OUT” or “CUTTER JAM” condition. For
each error condition, the LCD display will identify the type of error and indicate
that the error is cleared once corrective action has occurred.
FEED BUTTON
The FEED key will cause the printer to immediately feed a single blank label.
Users can activate the FEED key to test label alignment and positioning and
proper printer operation before attempting to print a label.
CANCEL BUTTON
The CANCEL key will cancel a print job when the printer is in PAUSE mode.
If print jobs are currently printing in a queue from the host computer, pressing
the CANCEL key once will cancel the current print job. To delete all print jobs
in the printer’s memory, press and hold the CANCEL key for a minimum of 3
seconds until you see the DATA transmission light go off. This indicates that
all print jobs in the queue have been successfully canceled. Users can quickly
and easily cancel print jobs, by activating the CANCEL key on the printer’s
front panel, saving time and reducing label waste in the advent of a print error.
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A/C POWER SWITCH /INDICATOR LIGHT
The power switch is located at the back of the printer
directly above the power cord as indicated by the
diagram Figure 2. The power supply in the
200MVP/300MVP printer works over a broad voltage
range ( 90 to 265 VAC ). The power indicator light on
the display panel designates when the printer is
powered on.
PAUSE BUTTON
Activating the PAUSE key while the printer is printing
will cause the printer to stop or pause once the current
label is complete. No labels are lost during pause,
whereby the PAUSE indicator light will illuminate to
easily identify printer status to the user. Users can
utilise this key to pause a print job immediately, for any
reason, as required. Pressing the PAUSE button again
will cause print to resume exactly where it stopped.
DATA INDICATOR
No data light indicates normal operation. A slow
flashing data indicator signifies that the printer is unable
to accept more data from the host PC. A fast flashing
data light indicates that the printer is receiving data. A
constant on data light indicates that a partial format has
been received with no subsequent data activity.
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SETUP/EXIT
The SETUP/EXIT key, as its name suggests, enters and exits the
configuration mode. This also allows a configuration change to be saved
temporarily, permanently or a default setting may be used.
SELECT
The SELECT key toggles the INCREMENT (+) and DECREMENT (-) keys
between the “scroll mode” and the “change mode”. Press once to use the (+)
or (-) keys to change the value of a selection. Press again to use the (+) and
(-) keys to scroll through the menu items.
For detailed instructions on how to adjust these settings or for related troubleshooting tips, refer to the 200MVP/300MVP User’s Guide.
5. SENSORS
The following sensor types are contained within the MVP series thermal
printers:
Checks the open/closed status of the printhead. If the
Printhead
Sensor:
printhead is open, the printhead light indicator will
immediately flash, warning users of a non-print
condition whereby the printhead must be closed
before attempting to print.
Transmissive sensors recognise the see-through
Transmissive /
Reflective
Media
Sensors:
"gaps", “notches” or joints between labels as light is
permitted to filter through these joints indicating the
label’s overall length. Similarly, the reflective sensor
option gauges label length via the black marks found
on the media backing which reflect light back to the
sensor from the label’s joint. Both sensor types
enable users to print on diverse label stocks including
continuous, notch, black mark, tag stock or perforated
and promote the printer’s auto-calibration feature.
During auto-calibration, the printer relies on such
sensor readings to automatically adjust to varying
label lengths promoting worry-free print capability on
varying media (label) types.
Tear-Off /Peel-Off sensors enable the user to work at
Tear-Off / Peel-Off
Label Sensors:
their own pace and preferred mode of operation during
the labelling process. Peel-Off mode instructs the
printer to remove the label from its backing and wait
until the label is removed by the user before issuing a
new label. Tear-Off mode, similarly, allows individual
or groups of labels to be turn-off the printer’s tear bar
by pulling it down and away against the tear bar.
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e
The paper/ribbon out sensor on the
Paper/Ribbon Out
Sensor :
200MVP/300MVP printer immediately detects when
ribbon or paper is exhausted before label data loss
occurs. Users are
warned exactly when to replace
ribbon or paper lessening the likelihood of print
interruptions.
Printhead
Take label
sensor
Ribbon
sensor
Transmissive
sensor
Reflectiv
sensor
Platen roller
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6. COMMUNICATION PARAMETERS
The MVP series printers offer two convenient ways to interface with a host: (1)
serial port connection or (2) parallel port connection. The following table
highlights the printer configuration set-up for serial and parallel interface.
Printer Port:
Pin # Description
1 Ground
* NOTE: Above 9-Pin Serial connector connects to PC host.
2 TXD 232 (transmit data)
output from printer
3 RXD 232 (receive data)
input to printer
4 RTS 232 (request to send)
output from printer
5 Not used
6 DSR 232 (data set ready)
input to printer
7 Ground
8 Not used
9 +5V @1A
10 Not used
11 Signal ground reference
12 Not Used
13 RXD 485- (receive data)
input to printer
14 TXD 485- (transmit data)
output from printer
15 Not used
16 RXD 485+ (receive data)
17-18 Not used
19 TXD 485+ (transmit data)
20 DTR 232 (data terminal
21-25 Not used
input to printer
output from printer
ready) output from printer
DB-25 Pin - Serial Printer Port Pinout:
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Bi-directional (36 Pin) – Centronics Parallel Printer Port Pinout:
Pin # Description
1 nStrobe/HostClk
2-9 Data Bits 1-8
10 nAck/PtrClk
11 Busy/Ptr Busy
12 PError/Ack Data
Req.
13 Select/Xflag
14 nAuto Fd/Host Busy
15 Not Used
1617
18 +5V@1A
1930
31 nInit
32 nFault/nData Avail
3334
35 +5V thru 3.3K
36 nSelectIn/1284
The 8-bit parallel data interface supports bi-directional parallel communications in
“nibble mode”. The parallel interface provides a means of communication, which is
typically faster than serial interface methods.
Ground
Ground
Not used
active
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7. PERIODIC MAINTENANCE
For optimum performance of the 200MVP or 300MVP thermal printer, Brady
recommends cleaning the printer on a regular basis using standard printer
parts and Brady cleaning supplies. Consult the User’s Guide for specific
details.
• Cleaning: The exterior is cleaned with a lint-free cloth and if necessary, a
mild detergent solution or desktop cleaner. Interior components –
including the printhead, platen roller, media sensor, peel bar and media
paths – are cleaned with an isopropyl alcohol soaked swab and a vacuum
cleaner or blown air to remove any dirt or dust particles that may have
accumulated during use.
As a general rule of thumb, Brady recommends cleaning the printhead
following ribbon replacement
• Lubrication: All mechanical parts of the MVP series printers are self-
lubricating and do not require additional lubrication. Hence, less time is
required to maintain the printer promoting increased user productivity.
8. PACKAGING SPECIFICATIONS
Brady is an ecologically conscious company that strives to manufacture
quality and "environmentally-friendly" products. Our shipping materials,
therefore, are devoid of chemicals (i.e. bleach) and are composed of
biodegradable paper / post consumable and biodegradable glues for easy
recycling. (The packaged shipping weight of a 200MVP or 300MVP is approx.
49 lbs. (22kg)).
MVP Series Product Guide - 13 - Printer Overview
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C. PRINTER TOUR
The Printer Overview Diagram below serves to orient the user as to the location of some of
the 200MVP/300MVP feature capabilities mentioned throughout this section.
1. Media Access Cover 7. Printhead / Printhead Open Latch
2. Ribbon Take-Up Spindle 8. LCD Control Panel
3. Media Supply Unwind 9. Platen Roller
4. Media Supply Guide 10 Ribbon Supply Spindle
5. Media Guide/ Moveable
11. Enlarged Media Window
Transmissive Sensor
6. Tear Plate 12. Printhead Pressure Adjustment Dials
MVP Series Product Guide - 14 - Printer Overview
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D. WARRANTY INFORMATION
The MVP series printers are covered under the following Brady general warranties. For
complete Warranty Policy Information, refer to the 200MVP/300MVP User’s Guide.
1. GENERAL COVERAGE
The MVP series printers are warranted against defects in material or
workmanship for one year (12 months) from the date of purchase (with the
exception of the printhead – see below). This warranty does not cover
normal wear and tear and shall be null and void if the equipment is
modified, improperly installed or used, damaged by accident or neglect,
or in the event any parts are improperly installed or replaced by the user.
Proof of purchase or product registration is required. If proof of purchase or
product registration cannot be established, shipment date to the original buyer
(reseller or distributor) will be used to establish the warranty period.
2. PRINTHEAD COVERAGE
Brady MVP series warrants printhead for 6 months or 180 days from the date
of purchase, regardless of the number of labels printed.
3. RETURNED GOODS UNDER WARRANTY
The standard Brady policy is in effect for returning in-warranty product. A
Brady Return Material Authorization (RMA) must be obtained from our
Technical Support Group prior to returning any product.
Technical Support Information:
Telephone: France : 00 33 (0) 1 69 29 67 17
Benelux : 00 32 (0) 52 457 397
UK : 00 44 (0) 1295 228 205
Germany : 00 49 (0) 6103 7598 450
Italy : 00 39 02 967 005 07
Sweden : 00 46 (0) 8590 057 40
Eastern Europe : 00 36 23 42 85 26
E-mail: tech_support@bradycorp.com
MVP Series Product Guide - 15 - Printer Overview
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e
III. FEATURES, BENEFITS & SPECIFICATIONS
RUGGED CONSTRUCTION
FEATURE FUNCTION
NEW Die-Cast
Aluminum
Base / Frame
Durable, metal construction
Die-casting enables precision
Mounting of the print mechanism and spindle, which
enhances print accuracy and
eliminates ribbon wrinkle.
END-USER
BENEFIT
Durable construction
surrounds critical components
providing printer longevity and
reliability.
Designed to withstands
harsh, industrial environments
Ensures consistent print
quality
SALES
CHANNEL
ADVANTAGE
Confidently sell Brady’s
reliability within a wide
range of operating
environments.
Satisfied customers are
repeat customers, leading
to future sales
.
NEW Die-Cast
Printhead
Mechanism
Print mechanism is embedded
into metal housing
Provides inherent rigidity for
printhead mechanism
Withstands general wear and t
facilitates media loading
STATE OF THE ART PERFORMANCE
FEATURE FUNCTION
FLASH Memory
(up to 8MB
available)
Optimised
Processing with
New Microprocessor
ZPL II firmware and optional
fonts can be upgraded and
enhanced without modifying
the electronics
ZPL printer has been
revamped to provide optimal
label format processing
performance.
Printer features a new
electronic design and a new
32-bit RISC microprocessor.
END-USER
BENEFIT
Convenient and cost
effective to keep printer firmware
current with the latest features
and enhancements. Updates can
be readily downloaded to the
printer from Brady’s website,
without a service call to replace
EPROMS.
Faster label processing and
throughput provides enhanced
productivity.
Can confidently sell
Brady’s reliable print
quality.
Customer perceives the
enhanced quality and
durability of the product.
SALES
CHANNEL
ADVANTAGE
Reduces technical
support and maintenance
requirements, more
efficient customer
support..
Better throughput is more
competitive.
High
performance
printhead and E
(Element,
Energy,
Enhanced performance
printhead combined with the
sophisticated energy control
3
system provides high quality
printing over a range of
speeds and materials..
Satisfies customer print
quality requirements for bar
codes, text and graphics.
Balances printhead energy
output for prolonged printhead
life.
Can confidently sell
Brady’s reliable print
quality over a range of
print applications.
Equalizer)
MVP Series Product Guide - 16 - Features and benefits
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SIMPLE OPERATION
FEATURE FUNCTION
NEW Cantilever
Printhead (with
head open lock)
NEW STANDARD
BACK-LIT LCD
CONTROL PANEL
NEW Full-size
MEDIA WINDOW
Side-opening printhead,
unlatches easily providing
wide clearance and access
to the printhead.
Head open lock ensures that
the printhead stays in full open
position
Multi-functional display panel
enables operator to configure
the printer’s communication
parameters using 2 line, 16
character text, easy to read
error messages and
instructions; multi-lingual
support.
Oversized window permits
more light to enter the media
supply cavity.
END-USER
BENEFIT
Easier to load ribbon and
media. No threading required.
Easy access for cleaning;
keeping the printhead clean
improves print quality.
Fasters set up time.
Display is Backlit and easy to
read in dim or bright light from
any angle.
User can make adjustments
and configure the printer to meet
the specific needs of his
application.
Allows operator to monitor/
view supplies status from near or
far.
SALES
CHANNEL
ADVANTAGE
Widest media path in the
industry Compare our
wide access printhead
with the competitor’s
restricted access.
Simple to operate,
reducing support
requirements
Less support
requirements.
Improved customer
efficiency - Less
downtime
Colour-coded
operator “cues”
Auto-calibration
SUPPLIES
LOADING
DIAGRAM
EMBOSSED IN
THE MAINFRAME
Printhead
assembly
Media supply guide
Identifies which components
are adjustable in order to
operate or optimise the
printer.
Printer automatically
calibrates media at power up
or when printhead is opened.
Uses only a single label to
calibrate most applications.
Simplified loading of
supplies. Operator just
follows the diagram.
User can monitor when
supplies get low well before they
become depleted
Easy to use. Printer
operation is more intuitive, less
complicated with less training.
Automatically adjusts to any
size label. No operator
modification required.
Minimises label waste by
using one label for calibration
within typical applications.
Convenient and requires no
manual or training. The
instructions are never lost nor
wear off.
Easy to demonstrate
printer operations,
reduces training and
support requirements.
Easy to sell to customers
using various sized
labels. Reduces training
and support requirements
Reduces training
requirements for media
loading.
Less support
requirements-- user will
always load the printer
correctly.
Media
Media guide
Printhead open lever
hanger
supply
”
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d
P
MODULAR DESIGN
FEATURE FUNCTION
Modular Design:
Field Installable
Options
Improved Serial
and Parallel
Communications
Printhead
replacement
without tools
ressure adjustment dials
Thumbscrew
All options are either configure
to order or field retrofit for
future applications.
Both ports are standard on
the base printer. An operator
can utilise either the serial or
parallel port to download
information from the host.
No tools or tedious
adjustments to replace worn
printheads. Just use your
fingers to remove ONE
thumbscrew. Printheads are
pre-aligned for ready
replacement.
END-USER
BENEFIT
Provides investment
protection. Allows user to pay for
the features needed today
without limiting future
opportunities to upgrade
applications change and grow.
Printer communicates in a
wide range of environments with
a variety of hosts, providing
flexible connectivity.
Reduces downtime with fast
and easy printhead replacement.
End-user can replace worn
printhead in minutes, eliminating
the need for a service call.
as their
SALES
CHANNEL
ADVANTAGE
Reduce speculative and
expensive inventory of
printers. Inventory the
options to provide
different configurations.
Ability to respond to
customers’ needs quickly
and easily. Provides
future upscale
opportunity.
No need to specify port at
time of order, since MVP
Series provides BOTH
serial and parallel.
Easy to integrate into a
variety of
communications
environments.
Easy to sell printhead
replacements.
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Standard Features
• 203 dpi print resolution (8 dots/mm) or 300 dpi
resolution (12 dots/mm), dependent upon
model
• Firmware is FLASH resident/download
upgradeable
• Thin film print head with E
Control
• Thermal transfer and direct thermal printing of
bar codes, text, and graphics
• ZPL
• 32 bit RISC processor
• 4MB RAM memory (2MB User Available)
• Serial RS-232/422/485 and bi-directional
• Transmissive and Reflective sensing
• NEW Sleek personality / rugged metal design:
• NEW Die-cast print mechanism with head open
• NEW Standard LCD control panel: Back-lit, 2
• NEW Charcoal grey form design for improved
• Brady
• NEW BradyConnect™ - the revolutionary real-
®
or ZPL II® programming language,
selectable through software or front panel
parallel ports
technology
⇒ Die-cast aluminum frame: 0.20" (5mm)
thick – ensures parallelism of spindles for
consistent print quality
⇒ NEW metal die-cast base withstands
harsh industrial conditions
⇒ NEW Metal media cover with enlarged
clear window : easy to view supplies
lock withstands general wear & tear and
facilitates media loading
line, 16 characters w/ full menu to change setup options
smudge resistance
®
printer driver for Windows™ 3.X and
95/98/NT 2000/XP operating systems
time connectivity control solution:
⇒ WebView / Alert – (requires optional
ZebraNet™ PrintServer II)
⇒ ZBI™ - Programming Language
Interpreter for translation of foreign data
streams
3®
Element Energy
Optional Features
• Full-width guillotine knife cutter and catch tray, operates
under software control cutting labels individually or in strips
(not compatible with rewind and peel options)
Choice of 2 peel options:
⇒ Value-Peel – a front mount, passive peel option, w/
no take-up spindle
⇒ Liner-Take-Up option - full roll liner take-up spindle
accommodates standard printer base –works with
value peel option
Rewind – internally rewinds full roll of printed labels on 3”
core, or peels & rewinds liner
• PCMCIA Connector - Flash memory cards up to 8MB
• 1 or 2 MB of additional Flash memory
• Additional scalable and smooth bitmapped fonts available
• ZebraNet
and enables the use of the Webview and Alert features.
™
PrintServerII –provides Ethernet connectivity
Printing Specifications
• 203 dpi resolution (8 dots/mm)
- Dot size (W x L):
0.0049" x 0.0049" (0.125mm x 0.125mm)
• 300 dpi resolution (12 dots/mm)
- Dot size (W x L):
0.0033" x 0.0039" (0.084mm x 0.099mm)
• First dot location measured from inside media backing
edge:
0.10" ±.04" (2.5mm, not to exceed -.5mm +1.0mm)
• Maximum print width: 4.09" (104mm)
• Maximum non-continuous and continuous media print
length:
203 dpi 300 dpi
100" / 2540mm 49" / 1245mm
• Media registration tolerance:
• Vertical ≤ ±0.039" (±1.0mm) on non-continuous media
Horizontal
≤ ±0.039" (±1.0mm) within a roll of media
• Programmable print speeds:
- 203 dpi models = 2.0" (51mm) through 10" (254mm) per
second in 1" increments
- 300 dpi model = 2.0" (51mm) through 6" (152mm) per
second in 1" increments (25,4mm)
MVP Series Product Guide - 19 - Printer Specifications
www.bradyeurope.com
Media Specifications
• Maximum label length: 39" (991mm)
• Media type: continuous, die-cut, tags, black-
mark
• Media web width (label and liner):
1.0" (25.4mm) to 4.50" (114mm)
* NOTE
• Minimum label length:
- Rewind mode: 0.25"(6,35 mm) (200MVP)/
.125” (3,17mm)(300MVP)
- Peel mode: 1.0" (25.4mm)
- Tear-off mode: 0.25" (200MVP)/ .125”
(300MVP)
- Cutter mode: 1.0" (25.4mm)
• Media thickness (label and liner):
0.0023" (0.058mm) to 0.010" (0.25mm)
• Maximum full-width media thickness for cutter:
0.25mm (0.010")
• Maximum media roll size:
8.0" (203mm) O.D. on a 3" (76mm) I.D. core
• Maximum fan-fold pack size:
8.0"L (203mm) x 4.5"W (114mm) x 6.2"H
(157mm)
• Gap and notch sensing standards:
- Interlabel gap: 2 - 4mm, preferably 2.54mm
- Sensing notch: 0.25"W (6mm) x 0.12"L (3mm)
- Sensing hole: 0.125" (3mm) diameter
: Value-Peel max width: 4.38" (111mm)
Ribbon Specifications
• Ribbon width: 2.00" (51mm) to 4.33" (110mm)
• Standard Lengths: 984' (300m) or 1476' (450m)
• Maximum ribbon roll size:
3.2" (81.3mm) O.D. on a 1.0" (25.4mm) I.D.
core
• Ribbon wound coated-side out
Font Specifications
203 dpi (8 dots/mm)
Fonts
A 9 x 5 U-L-D .044" x .029" 33.9
B 11 x 7 U .054" x .044" 22.6
C,D 18 x 10 U-L-D .088" x .059" 16.9
E 28 x 15 OCR-B .138" x .098" 10.1
F 26 x 13 U-L-D .128" x .079" 12.7
G 60 x 40 U-L-D .295" x .236" 4.2
H 21 x 13 OCR-A .103" x .093" 10.7
GS 24 x 24 SYMBOL .118" x .118" 8.4
Ø Variable U-L-D variable N/A
300 dpi (12 dots/mm)
Fonts
A 9 x 5 U-L-D .030" x .020" 50.0
B 11 x 7 U .037" x .030" 33.3
C,D 18 x 10 U-L-D .060" x .040" 25.0
E 41 x 20 OCR-B .137" x .087" 11.5
F 26 x 13 U-L-D .087" x .053" 18.8
G 60 x 40 U-L-D .200" x .160" 6.3
H 30 x 19 OCR-A .100" x .093" 10.7
GS 24 x 24 SYMBOL .080" x .080" 12.5
Ø Variable U-L-D variable N/A
† U - Uppercase L - Lowercase D – Descenders
• Bitmap fonts A through H and GS symbols are
• Smooth scalable font Ø (CG Triumvirate™ Bold
• IBM® Code Page 850 International Characters
Matrix
(in dots)
(H x W)
Matrix
(in dots)
(H x W)
expandable up to 10 times, height and width
independent
Condensed) is expandable dot-by-dot, height and
width independent
Type†
Type†
Minimum
Char. Size
(H x W)
Minimum
Char. Size
(H x W)
Maximum
Maximum
C.P.I.
C.P.I.
Bar Code Symbologies & Specifications
• Bar code modulus "X" dimension:
- Picket fence (non-rotated) orientation:
203 dpi = 4.9 mil to 49 mil
300 dpi = 3.3 mil to 33 mil
- Ladder (rotated) orientation:
203 dpi = 4.9 mil to 49 mil
300 dpi = 3.9 mil to 39 mil
• Bar code ratios: Dot selectable from 2:1 to 3:1
• Linear bar codes: Code 11, Code 39, Code 93 (USS-
93), Code 128 with subsets A/B/C and UCC Case
Codes, ISBT-128, UPC-A, UPC-E, EAN-8, EAN-13,
UPC and EAN 2 or 5 digit extensions, Plessey,
Postnet, Standard 2 of 5, Industrial 2 of 5, Interleaved
2 of 5, LOGMARS, MSI, Codabar
• 2-dimensional bar codes: Codablock, PDF-417, Code
49, DataMatrix, Maxicode, QR Code and Micro PDF-
417.
MVP Series Product Guide - 20 - Printer Specifications
www.bradyeurope.com
Zebra Programming Language®
®
(ZPL
and ZPL II®)
• Communicates in printable ASCII characters
• Compatible with mainframe, mini, and PC hosts
• Downloadable objects include graphics,
scalable and bitmap fonts, label templates and
formats
• Adjustable print cache
• Data compression
• Automatic memory allocation for format while
printing
• Automatic serialisation of fields
• Format inversion (white on black)
• Mirror-image printing
• Four position field rotation (0º, 90º, 180º, 270º)
• Slew command
• Programmable label quantities with print,
pause, cut control
• Status messages to host upon request
• ZBI™ (Zebra BASIC Interpreter) – accessible
on MVP Series Printers:
⇒ Interpreting program module that sits
between the communication ports and the
ZPLII processing engine
⇒ Can be used to convert non-ZPL printer
programming language to ZPL commands
⇒ Direct interface to peripheral devices such
as bar-code scanners, weight scales, and
keyboards
⇒ Based on ANSI BASIC computer language
Communications Specifications
• Bi-directional parallel interface (supports IEEE
1284 in “nibble mode”)
• High-speed serial interfaces:
- RS-232C, RS422 and RS485 with DB25F
connector
- Configurable baud rate (600 - 38.4kB), parity,
and data bits. Stop bits at 1 or 2.
- Software (XON/XOFF) or hardware
(DTR/DSR) communication handshake
protocols
• ZebraNet
print server (10BASE-T)
Electrical Specifications
• Auto-detectable (PFC compliant) 90-265VAC,
48-62 Hz, 5A fused power supply
• Agency approvals: UL 1950, CISPR 22 (class
B), EN60950, EN500824, CSA 22.2 No. 95095, Canadian Doc. (class A), FCC (class B),
CE compliance
®
Print Server II - ethernet network
Physical Specifications
• Height: 13.32" (338mm)
• Width: 10.93" (278mm)
• Depth: 18.69" (475mm)
• Weight: 32.4lbs. (15kg)
• Shipping Weight: 49 lbs (22kg)
Environmental Specifications
• Operating environment:
Thermal transfer = 40º to 104ºF (5º to 40ºC)
Thermal direct = 32º to 104ºF (0º to 40ºC)
20% to 85% non-condensing R.H.
• Storage/Transportation environment:
-40º to 140ºF (-40º to 60ºC)
5% to 85% non-condensing R.H.
Preventative Maintenance
Brady recommends cleaning the printer on a regular
basis using standard Brady printer parts and
cleaning supplies. Consult your User’s Guide for
further details.
• Cleaning:
The exterior is cleaned with a lint-free cloth,
and if necessary, a mild detergent solution or
desktop cleaner. Interior components
(printhead, platen roller, media sensor, peel
bar, ribbon and media paths) are cleaned with
alcohol or blown air to remove any particles.
• Lubrication:
All mechanical parts are self-lubricating and do not require
additional lubrication.
• Print Registration:
Media registration and minimum label length are affected
by media type and width, ribbon type and print speed.
Performance improves as these factors are optimised.
Brady recommends always qualifying any application with
thorough testing
MVP Series Product Guide - 21 - Printer Specifications
www.bradyeurope.com
IV. COMPETITIVE ANALYSIS
Brady 200MVP, Brady 300MVP versus Brady 200M-e
STANDARD FEATURES
List Price 2375 € / 3032 € 1795 € 2125 €
Max. Print Speed (ips) 2-6 ips (51-152mm) 2-10 ips (51-254mm) 2-6 ips (51-152mm)
Resolution (dots/mm)
Print Width (max. in.) 4.09" (104mm) 4.09" (104mm) 4.09" (104mm)
Max. Print Length (Std In.) 106” (2692mm) 105” (2667mm) 105” (2667mm)
Transmissive Sensor
Dot History Control YES YES YES
Bitmapped Fonts 9 Standard 9 Standard 9 Standard
Scalable Fonts
Frame Construction / Weight Metal / 55 lbs. (25kg) Metal / 32lbs (15kg) Metal / 32lbs (15kg)
LCD Display STD STD STD
ROM (Firmware) Flash Flash Flash
Standard DRAM 4MB (2MB User Available) 4MB (2MB User Available) 4MB (2MB User Available)
Std. Flash Memory 4MB(750K User Available) 2MB (Used by Firmware) 2MB (Used by Firmware)
2D Symbologies
Calibration Auto-calibration Auto-calibration Auto-calibration
Connectivity Serial & Bi-directional Parallel Serial & Bi-directional Parallel
Power Supply Broad range 90-265V Broad range 90-265V Broad range 90-265V
Std 203 (8mm) / 152 dpi option
STD Transmissive Sensor /
CG Triumvirate Bold Standard /
PDF417, Code49, Maxicode,
Codablock, Datamatrix, QR
OPTIONS
DRAM Upgradeable to: NO (4MB Standard) NO (4MB Standard) NO (4MB Standard)
Optional Asian Fonts:
Flash Memory Upgrade: NONE 1,2MB and 8MB Flash Option 1,2MB and 8MB Flash Option
Peel YES – Full label & liner
Rewind YES – Option YES – Option YES – Option
Cutter YES – Option YES – Option YES – Option
Ethernet YES – Option YES – Option YES – Option
Removable/Bi-Fold Door NO NO / NO NO / NO
Footprint (H x W x L):
purchase @ cost per font type
200M-e NEW
(6mm) / 300 dpi (12mm)
Reflective Option
12 additional available w/
EPROM option
YES – individual EPROM
15.5" x 11.2" x 19.5"
(394 x 283 x 459 mm)
Reflective & Transmissive Sensor
CG Triumvirate Bold Standard /
Maxicode, PDF417, MicroPDF,
Code49, Codablock, Datamatrix,
YES – w/ 1MB flash & Font Pack
YES – full roll w/ liner-take-up
200MVP
203 dpi (8dots/mm)
STD- moveable
Font Pack Option
QR
Option
spindle option
13.3" x 10.9" x 18.7"
(338 x 277 x 475 mm)
NEW
300MVP
300 dpi (12dots/mm)
STD- moveable
Reflective & Transmissive
Sensor
CG Triumvirate Bold
Standard / Font Pack Option
Maxicode, PDF417,
MicroPDF, Code49,
Codablock, Datamatrix, QR
Serial & Bi-directional
Parallel
YES – w/ 1MB flash & Font
Pack Option
YES – full roll w/ liner-take-up
spindle option
13.3" x 10.9" x 18.7"
(338 x 277 x 475 mm)
MVP Series Product Guide - 22 - Competitive Analysis
www.bradyeurope.com
Brady 300MVP versus Zebra 90Xill+
STANDARD FEATURES
List Price 4495€ 2125€
Max. Print Speed (ips) 2-8ips (51-203mm) 2-6ips (51-152mm)
Resolution (dots/mm) 300 dpi (12 dots/mm) 300 dpi (12 dots/mm)
Print Width (max. in.) 3.4" (86mm) 4.09" (104mm)
Max. Print Length (Std In.) 80" (2032mm) 105" (2667mm)
Transmissive Sensor
Dot History Control YES YES
Bitmapped Fonts 9 Standard 9 Standard
Scalable Fonts CG Triumvirate Bold Standard
Frame Construction / Weight Metal / 50lbs (23kg) Metal / 32lbs (15kg)
LCD Display STD STD
ROM (Firmware) Flash Flash
Standard DRAM 16MB 4MB (2MB User Available)
Std. Flash Memory 2MB 2MB (Used by Firmware)
2D Symbologies
Calibration Auto-calibration Auto-calibration
Connectivity
Power Supply Broad range 90-265V Broad range 90-265V
Reflective/Transmissive Sensor
Maxicode, PDF417, MicroPDF,
Code49, Codablock, Datamatrix,
USB, serial and bi-directional
OPTIONS
DRAM Upgradeable to: NO (16MB Standard) NO (4MB Standard)
Optional Asian Fonts: YES
Flash Memory Upgrade: Up to 1 GB (compact flash) 1,2MB and 8MB Flash Option
Peel YES – Full label & liner option
Rewind YES – Option YES – Option
Cutter YES – Option YES – Option
Ethernet YES – Option YES – Option
Removable/Bi-Fold Door NO/YES -Option NO / NO
Footprint (H x W x L):
90XiIII+ NEW
STD
QR
Parallel, Twinax, Coax, DBF
Applicator interface
15.5" x 9.2" x 19.5"
(394 x 232 x 495 mm)
Reflective/Transmissive Sensor
CG Triumvirate Bold Standard /
Maxicode, PDF417, MicroPDF,
Code49, Codablock, Datamatrix,
Serial & Bi-directional Parallel
YES – w/ 1MB flash & Font Pack
YES – full roll w/ liner-take-up
300MVP
STD
Font Pack Option
QR
Option
spindle option
13.3" x 10.9" x 18.7"
(338 x 277 x 475 mm)
MVP Series Product Guide - 23 - Competitive Analysis
www.bradyeurope.com
Brady MVP Series versus CAB A3
B RA D Y vs. CAB
PRINT FEATURES
Direct thermal, Direct Thermal DT / TT DT / TT
Print Width, max. 4.09" (104mm)
Print Length, max. w/std RAM 105" (2667mm) 40” (1000mm)
Print Length, optional w/add'l RAM 105" (2667mm) 40" (1000mm)
Dots/Inch, std
Max Print Speed
Auto-Calibration Standard Standard
Connectivity & Control Solution BradyConnect - Standard NO
Scalable Fonts Resident Standard Standard
MEDIA FEATURES
Liner Width, max. 4.5" (114mm) 4.7" (120mm)
min. 1.0" (25mm) 0.47" (12mm)
Label Length, max. 39" (991mm) 40” (1000mm)
min.
(Tear / Peel-Off)
Roll Size, O.D. & Mounting 8.0" (203mm) 8.0" (203mm)
Max Ribbon Length 1476' (450m) 1182' (360m)
OPTIONS
Tear-Off Standard Standard
Peel-Off YES - Option YES – Option
Non-Roman (Asian) Font License YES - Option N/A
Cutter YES - Option YES - Option
LCD Display Standard YES
Rewind YES - Option YES - Option
Additional RAM (up to) 1,2MB & 8MB Flash Up to 64MB (compact flash)
OTHER
Standard RAM 4MB DRAM 8MB DRAM
Processor / Buffer 32 bit 32-bit
Interface
Serial YES – STD YES – STD
Parallel YES – STD YES – STD
Ethernet YES – Option YES-Option
Shell & Case Construction Metal Metal
Weight 32lbs (15kg) 22 lbs.(10kg)
Size (H" x W" x L")
BASE UNIT LIST PRICE 1795 € / 2125 € 1830 € / 2080 €
Brady
MVP Series
203 (8 dots/mm) /
300 dpi (12 dots/mm)
2" - 10" / sec
(51mm - 254mm)
0.25” (6.35mm 200dpi), 0.125”
(3.18mm300dpi) / 1.0 (25mm)
13.3" x 10.9" x 18.7"
(338 x 277 x 475 mm)
CAB
A3
4.09" (104mm)/4.26"
(108.4mm)
203 dpi (8 dots/mm) /
300 dpi (12 dots/mm)
6 IPS (150mm/sec.) / 8 IPS
(200mm/sec.)
0.19” (5mm) / 1.0 (25mm)
10.7" x 9.5" x 17.5"
(274 x 242 x 446mm)
CAB is a German
manufacturer of bar code label
printers, applicators and
specialised cutting machines.
They have a strong reputation
in Europe for manufacturing hiquality/performance products.
However, the performance
capabilities of the MVP series
still provide more value-add, as
evidenced below.
Disadvantages of CAB A3
vs. Brady MVP Series
• Max 10 ips print speed on
MVP series versus 8 ips
on A3.
• The 300MVP prints on
smaller label heights.
According to the Brady
standard formats
• The MVP series offers
BradyConnect remote
connectivity and control
solution (standard). A
feature currently not
available on the A3
printers.
• Higher list price on A3-
200 dpi compared to
Brady’s 200MVP priceperformance value.
MVP Series Product Guide - 24 - Competitive Analysis
www.bradyeurope.com
Brady MVP Series versus Argox 3000
ARGOX, founded in 1996 in Taiwan, is
BRADY vs. Argox
PRINT FEATURES
Direct thermal, Direct Thermal DT / TT DT / TT
Print Width, max. 4.09" (104mm) 4.1" (104mm)
Print Length, max. w/std RAM 105" (2667mm) 30" (736mm)
Print Length, optional w/add'l RAM 105" (2667mm) 30" (736mm)
Dots/Inch, std
Max Print Speed
Auto-Calibration Standard Unknown
Connectivity & Control Solution BradyConnect - Standard NO
Scalable Fonts Resident Standard YES
MEDIA FEATURES
Liner Width, max. 4.5" (114mm) 4.3" (110mm)
min. 1.0" (25mm) 1.0" (25mm)
Label Length, max. 39" (991mm) 30" (736mm)
min. (Tear /
Peel-Off)
Roll Size, O.D. & Mounting 8.0" (203mm) 8.0" (203mm)
Max Ribbon Length 1476' (450m) 1180’ (360m)
OPTIONS
Tear-Off Standard Standard
Peel-Off YES – Option YES – Option
Non-Roman (Asian) Font License YES – Option Unknown
Cutter YES – Option YES – Option
LCD Display Standard Standard
Rewind YES – Option YES – Option
Additional RAM (up to) 1, 2MB & 8MB Flash 2MB DRAM
OTHER
Standard RAM 4MB DRAM 512K DRAM
Processor / Buffer 32 bit 32-bit
Interface
Serial YES – STD YES – Option
Parallel YES – STD YES – STD
Ethernet YES – Option NO
Shell & Case Construction Metal Metal
Weight 32lbs (15kg) 25 lbs.(11kg)
Size (H” x W” x L”)
BASE UNIT LIST PRICE 1795 € / 2125 € 1900 €
Brady
MVP Series
203 (8 dots/mm)/ 300
DPI (12 dots/mm)
2" - 10" / sec
(51mm - 254mm)
0.25” (200dpi), .125”
(300dpi) / 1.0 (25mm)
13.3” x 10.9” x 18.7”
(338 x 277 x 475 mm)
Argox
3000
300 DPI (12 dots/mm)
2” – 6” / sec
(51mm - 152mm)
1.0 (25mm)
9.4” x 9.8” x 16”
(240 x 250 x 408mm)
an engineering oriented provider of
systems & solutions for computer based
barcode labelling systems. Their
mission is to bring her leading
innovation and first-rate productivity into
the Auto ID industry with a commitment
- to be the most competitive and reliable
supplier of desktop label printers.
Disadvantages of Argox 3000 vs.
Brady MVP Series
• MVP series offers BradyConnect
remote connectivity and control
solution (standard).
• Max 10ips print speed on MVP
series versus 6ips on Argox 3000.
• More 2D fonts on MVP series
compared to Maxicode and
PDF417 variety on Argox 3000.
• More standard DRAM and
upgradeable memory on MVP
versus Argox 3000. Hence ability
to print longer label formats.
• Brady offers European, technical
support versus the offshore
capabilities of Argox.
MVP Series Product Guide - 25 - Competitive Analysis
www.bradyeurope.com
Brady MVP Series versus Datamax I-4208
BRADY vs. Datamax
Brady
MVP Series
Datamax
I-4208
PRINT FEATURES
Direct thermal, Direct Thermal DT / TT DT / TT
Print Width, max. 4.09" (104mm) 4.09" (104mm)
Print Length, max. w/std RAM 105" (2667mm) 99" (2,515mm)
Print Length, optional w/add'l RAM 105" (2667mm) 99" (2,515mm)
Dots/Inch, std
Max Print Speed
Auto-Calibration Standard Standard
Connectivity & Control Solution BradyConnect - Standard NO
Scalable Fonts Resident Standard Standard
MEDIA FEATURES
Liner Width, max. 4.5" (114mm) 4.65" (118mm)
min. 1.0" (25mm) 1.0" (25.4mm)
Label Length, max. 39" (991mm) 99" (2,515mm)
min. (Tear /
Peel-Off)
Roll Size, O.D. & Mounting 8.0" (203mm) 8" (203mm)
Max Ribbon Length 1476' (450m) 1,968' (600m)
OPTIONS
Tear-Off Standard Standard
Peel-Off YES - Option YES – Option
Non-Roman (Asian) Font License YES - Option Unknown
Cutter YES - Option YES – Option
LCD Display Standard Standard
Rewind YES - Option YES – Option
Additional RAM (up to) 1, 2MB & 8MB Flash 1MB Flash
OTHER
Standard RAM 4MB DRAM 8MB STD (No Charge)
Processor / Buffer 32 bit 32-bit 66Mhz
Interface
Serial YES – STD YES – STD
Parallel YES – STD YES – STD
Ethernet YES – Option YES – Option
Shell & Case Construction Metal Metal
Weight 32lbs (15kg) 45 lbs. (20.5 kg.)
Size (H" x W" x L")
BASE UNIT LIST PRICE 1795 € / 2125 € 1785 €
203 (8 dots/mm) /
300 (12 dots/in)
2" - 10" / sec
(51mm - 254mm)
0.25” (200dpi), 0.125” (300dpi)
/ 1.0 (25mm)
13.3" x 10.9" x 18.7"
(338 x 277 x 475 mm)
203 (8 dots/mm)
2-6 IPS
(51-152mm/sec.)
0.25" (6mm)
18.6" x 12.62" x 12.7"
(472 x 320 x 322mm)
Datamax recently introduced their
E, I and W class printers to
streamline their product line.
Disadvantages of Datamax I4208 vs. Brady MVP Series
• The MVP series offers
BradyConnect remote
connectivity and control
solution (standard). A feature
currently not available on
Datamax printers.
• Ribbon sensor on Datamax
senses ribbon spindle
movement, whereby MVP
sensor looks for presence of
ribbon at the printhead.
Hence, Datamax unit could
continue printing on ribbon
trailer causing blank labels
and data loss to occur as
well as possible printhead
damage.
• 8ips max. print speed on I4208 versus 10 ips on MVP
series.
• LED indicator lights difficult
to read versus MVP series
high contrast LCD –
readable in either dim or
bright light.
MVP Series Product Guide - 26 - Competitive Analysis
www.bradyeurope.com
Brady MVP Series versus Intermec E4
Bra dy vs. Intermec
Brady
MVP Series
Intermec
E4
PRINT FEATURES
Direct thermal, Direct Thermal DT / TT DT / TT
Print Width, max. 4.09" (104mm) 4.09" (104mm)
Print Length, max. w/std RAM 105" (2667mm) Unknown
Print Length, optional w/add'l RAM 105" (2667mm) Unknown
Dots/Inch, std 203 (8 dots/mm) / 300 dpi opt 203 (8 dots/mm)
Max Print Speed 2" - 10" / sec (51mm – 254mm) 6 ips (152mm/sec)
Auto-Calibration Standard NO
Connectivity & Control Solution BradyConnect - Standard
Scalable Fonts Resident Standard Standard
MEDIA FEATURES
Liner Width, max. 4.5" (114mm) 4.5" (114mm)
min. 1.0" (25mm) 0.4" (10mm)
Label Length, max. 39" (991mm) Unknown
min. (Tear
/ Peel-Off)
Roll Size, O.D. & Mounting 8.0" (203mm) 6.0” (152mm)
Max Ribbon Length 1476' (450m) 656' (200m)
0.25” (200dpi), 0.125” (300dpi) /
OPTIONS
Tear-Off Standard Standard
Peel-Off YES - Option Standard
Non-Roman (Asian) Font License YES - Option NO
Cutter YES - Option YES - Option
LCD Display Standard NO
Rewind YES - Option Standard
Additional RAM (up to) 1, 2 & 8MB Flash 1MB Flash
1.0 (25mm)
EasyLan10I – Option
(Ethernet dependent)
OTHER
Standard RAM 4 MB DRAM 512K DRAM
Processor / Buffer 32 bit 32-bit
Interface
Serial YES – STD YES – STD
Parallel YES – STD YES – STD
Ethernet YES – Option NO
Shell & Case Construction Metal Plastic
Weight 32lbs (15kg) 10 lbs. (4.7kg.)
Size (H" x W" x L")
BASE UNIT LIST PRICE 1795 € / 2125 € 1420 €
13.3" x 10.9" x 18.7"
(338 x 277 x 475 mm)
6.7" x 9.3" x 13.8"
(170 x 236 x 350mm)
Unknown
The Intermec Technologies name
has global recognition coupled
with a reputation for being a one
source supplier of complete AIDC
solutions (e.g. systems provider
printers, labels, data collection
terminals, etc). Compared to
Brady, their company focus
remains heavily geared toward
RF systems and terminals – and
less on labels and printers.
Disadvantages of Intermec E4
vs. Brady MVP Series
• Faster print speed capability
• Plastic housing on Intermec
• Standard LCD and Ethernet
• No auto-calibration feature
• The MVP series offers
• Full 8” roll capacity on MVP
• More DRAM memory on
on MVP (up to 10ips) versus
6ips on the E4.
E4 versus full metal
enclosure on MVP Series.
option on MVP versus no
Ethernet or LCD on E4.
on E4 versus standard on
Brady MVP.
BradyConnect remote
connectivity and control
solution (standard).
series versus 6” on Intermec
E4.
MVP series (2MB versus
512K) enabling users to print
longer label formats up to
105”.
MVP Series Product Guide - 27 - Competitive Analysis
www.bradyeurope.com
Brady MVP Series versus Printronix T-4204
Founded in 1974, Printronix
BRADY vs. Printronix
Brady
MVP Series
Printronix
Thermaline
T-4204
PRINT FEATURES
Direct thermal, Direct Thermal DT / TT DT / TT
Print Width, max. 4.09" (104mm) 4.09" (104mm)
Print Length, max. w/std RAM 105" (2667mm) 45" (1143mm)
Print Length, optional w/add'l RAM 105" (2667mm) 45" (1143mm)
Dots/Inch, std
Max Print Speed
Auto-Calibration Standard NO
Connectivity & Control Solution BradyConnect - Standard Optional– PrintNet Plus
Scalable Fonts Resident Standard NO
MEDIA FEATURES
Liner Width, max. 4.5" (114mm) 4.5" (114mm)
min. 1.0" (25mm) 1.0" (25.4mm)
Label Length, max. 39" (991mm) 45" (1143mm)
min. (Tear /
Peel-Off)
Roll Size, O.D. & Mounting 8.0" (203mm) 8" (203mm)
Max Ribbon Length 1476’ (450m) 1181' (360m)
OPTIONS
Tear-Off Standard Standard
Peel-Off YES - Option Standard
Non-Roman (Asian) Font License YES - Option NO
Cutter YES - Option YES – Option
LCD Display Standard Standard
Rewind YES - Option Standard
Additional RAM (up to) 1, 2 & 8MB Flash N/A
203 (8 dots/mm)/
300 (12 dots/mm)
2" - 10" / sec
(51mm - 254mm)
0.25” (200dpi), 0.125” (300dpi)
/ 1.0 (25mm)
6" / sec (152mm)
OTHER
Standard RAM 4 MB DRAM 4MB DRAM / 4MB Flash
Processor / Buffer 32 bit 32-bit
Interface
Serial YES – STD YES – STD
Parallel YES – STD YES – STD
Ethernet YES – Option YES – Option
Shell & Case Construction Metal Metal
Weight 32lbs (15kg) 35 lbs. (16kg.)
Size (H" x W" x L")
13.3" x 10.9" x 18.7"
(338 x 277 x 475 mm)
BASE UNIT LIST PRICE 1795 € / 2125 € 2428 €
12.2" x 9.3" x 15.75"
(310mm x236mm x 400mm)
203 (8 dots/mm)
N/A
is an acknowledged supplier
and innovator of line matrix
printers and continuous form
laser printers. Their T5000
thermal printer line expands
their product focus into the
realm thermal bar coding.
Disadvantages of
Printronix T-4204 vs. Brady
MVP Series
• Higher list price on
T4204 versus affordable
MVP series.
• 10ips print speed on
MVP versus max 6 ips
on T4204.
• The MVP series comes
standard with
BradyConnect remote
connectivity and control
solution. PrintNet Plus is
optional on T4204 and
limited to Java
platforms. Also, does
not include ZBI function.
• NO auto-calibration on
T4204 versus standard
on MVP
• Collapsible ribbon
release on MVP series
versus cumbersome
core to core system on
T4204
• More expandable
memory on MVP series
versus T-4204.
MVP Series Product Guide - 28 - Competitive Analysis
www.bradyeurope.com
Brady MVP Series versus Sato CL408e
BRADY vs. Sato
Brady
MVP Series
Sato
CL408e
PRINT FEATURES
Direct thermal, Direct Thermal DT / TT DT / TT
Print Width, max. 4.09" (104mm) 4.10" (104mm)
Print Length, max. w/std RAM 105" (2667mm) 14" (356mm)
Print Length, optional w/add'l RAM 105" (2667mm) 49" (1249mm)
Dots/Inch, std
Max Print Speed
Auto-Calibration Standard NO
Connectivity & Control Solution BradyConnect - Standard NO
Scalable Fonts Resident Standard Standard
MEDIA FEATURES
Liner Width, max. 4.5" (114mm) 5.15" (131mm)
min. 1.0" (25mm) 0.87" (22mm)
Label Length, max. 39" (991mm) 49" (1249mm)
min. (Tear /
Peel-Off)
Roll Size, O.D. & Mounting 8.0" (203mm) 8.0" (203mm)
Max Ribbon Length 1476' (450m) 1476' (450m)
OPTIONS
Tear-Off Standard Standard
Peel-Off YES - Option YES – Option
Non-Roman (Asian) Font License YES - Option Unknown
Cutter YES - Option YES – Option
LCD Display Standard Standard
Rewind YES - Option NO
Additional RAM (up to) 1, 2MB & 8MB Flash
203 (8 dots/mm)
300 (12 dots/in)
2" - 10" / sec
(51mm - 254mm)
0.25” (200dpi), 0.125” (300dpi)
/ 1.0 (25mm)
(51mm - 152mm)
4MB Flash / 16 MB
OTHER
Standard RAM 4MB DRAM 18MB STD
Processor / Buffer 32 bit 32-bit RISC/133 MHz
Interface
Serial YES – STD YES – STD
Parallel YES – STD IEEE/USB
Ethernet YES – Option YES – Option
Shell & Case Construction Metal Metal
Weight 32lbs (15kg) 29 lbs. (13 kg.)
Size (H" x W" x L")
BASE UNIT LIST PRICE 1795 € / 2125 € 1582 €
13.3" x 10.9" x 18.7"
(338 x 277 x 475 mm)
12.6" x 16.9" x 10.6"
(320 x429 x 269mm)
203 (8 dots/mm)
2" - 6" / sec
Unknown
PCMCIA-OPT
Sato’s business philosophy is
based on the notion of
manufacturing rugged,
dependable bar code printers
for warehousing and industrial
environments.
Disadvantages of Sato
CL408e vs. Brady MVP
Series
• The MVP offers
BradyConnect remote
connectivity and control
solution (standard).. A
feature currently not
available on Sato printers.
• No auto-calibration on
CL408e -instead dip
switches are factory set at
1/8” between labels.
• LCD standard on CL408e
but only enables you to
receive error messages,
on-line/off-line ready
signal and darkness
settings – all other
configurations are dip
switch controlled.
• Made in Japan (i.e.
sourcing of parts and
technical expertise may
take longer and be more
difficult to obtain).
MVP Series Product Guide - 29 - Competitive Analysis
www.bradyeurope.com
Brady MVP Series versus TEC B-472
TEC Corporation is a
Japanese based
manufacturer of retail and
package delivery systems
and other electronic systems
and components. TEC’s
AIDC product offerings
include thermal bar code
printers and POS terminals.
Disadvantages of TEC B472 vs. Brady MVP Series
• The MVP offers
BradyConnect remote
connectivity and control
solution (standard).
• Scaleable fonts standard
in MVP versus bitmap
variety on TEC B-472.
• NO auto-calibration on
TEC B-472 versus
standard on MVP series
• Slower 16-bit processor
on TEC B-472 versus
32-bit on MVP.
• Less standard DRAM
and Flash memory on
TEC 472 versus MVP.
• Made in Japan (i.e.
sourcing of parts and
technical expertise may
take longer and be more
difficult to obtain).
BRADY vs. TEC
Brady
MVP Series
TEC
B-472
PRINT FEATURES
Direct thermal, Direct Thermal DT / TT DT / TT
Print Width, max. 4.09" (104mm) 4.09" (104mm)
Print Length, max. w/std RAM 105" (2667mm) 15" (384mm)
Print Length, optional w/add'l RAM 105" (2667mm) 35" (896mm)
Dots/Inch, std
Max Print Speed
Auto-Calibration Standard NO
Connectivity & Control Solution BradyConnect - Standard NO
Scalable Fonts Resident Standard NO
MEDIA FEATURES
Liner Width, max. 4.5" (114mm) 5.5" (140mm)
min. 1.0" (25mm) 2.0" (51mm)
Label Length, max. 39" (991mm) 35" (896mm)
min. (Tear /
Peel-Off)
Roll Size, O.D. & Mounting 8.0" (203mm) 8" (203mm)
Max Ribbon Length 1476' (450m) 1968' (600m)
OPTIONS
Tear-Off Standard Standard
Peel-Off YES - Option Standard
Non-Roman (Asian) Font License YES - Option Standard
Cutter YES - Option YES – Option
LCD Display Standard Standard
Rewind YES - Option Standard
Additional RAM (up to) 1, 2MB & 8MB Flash 1MB RAM / 4MB PCMCIA
203 (8 dots/mm)
300 (12 dots/mm)
2" - 10" / sec
(51mm - 254mm)
0.25” (200dpi), 0.125” (300dpi)
/ 1.0 (25mm)
(51mm - 254mm)
OTHER
Standard RAM 4MB DRAM 512 DRAM/ 256K Flash
Processor / Buffer 32 bit 16-bit
Interface
Serial YES – STD YES
Parallel YES – STD YES – Option
Ethernet YES – Option NO
Shell & Case Construction Metal Metal
Weight 32lbs (15kg) 37 lbs. (17 kg.)
Size (H" x W" x L")
BASE UNIT LIST PRICE 1795 € / 2125 €
13.3" x 10.9" x 18.7"
(338 x 277 x 475 mm)
12.1" x 11.4" x 18.1"
(308mm x291 x 460mm)
NOTE: ALL product data based on manufacturers’ published spec sheets, which are subject to
change without notice. N/A or Unknown denotes data not found or available.
203 (8 dots/mm)
2" - 10" / sec
N/A
MVP Series Product Guide - 30 - Competitive Analysis
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