Crossover
Crossover
In a class by itself
In a class by itself
The world’s rst semi-professional
washer and dryer!
Perfect choice for all of your
on-premises laundry needs.
QUALITYg VALUEg TRUST
How an accident at sea changed
the laundry business
n the mid 1950s, a young man with an engineering background and experience in laundry equipment
sales and service was hired to assess damage to the laundry equipment aboard the Swedish American
Line’s M/S Stockholm after the ship collided with the Andrea Doria, near the Island of Nantucket. The young
man’s name was Bernard Milch.
I
This was Milch’s rst introduction to the Swedish-made
Wascator front-load stainless steel washers. He was
extremely impressed that the machines remained
functional after the laundry area, which had been lled
with sea water, was drained. He was intrigued by the
simplicity of the European design and construction
compared to products then on the market in the USA.
Milch made inquiries to the Swedish company and
eventually purchased a Wascator washer for testing
and technical investigation. He was curious to see
if it could be adapted for the growing coin laundry
and institutional markets that he was selling to. He
dismantled it, integrated a coin meter, and then reassembled it for the purpose of testing its design, components, durability, and wash results.
Milch’s testing conrmed his initial condence in the Wascator machines. He was convinced that commercial
front-load washers could revolutionize the industry. He knew they would provide superior wash results and
use much less water and energy than the appliance top-loading washers that were being used in laundromats at the time.
Milch obtained the sales and marketing rights for Wascator machines in North America and, since he ate
lunch at the “Automat” and liked the sound of the name, decided to use the name Wascomat for marketing.
He seized the opportunity and the industry was changed forever.
Despite the challenges in marketing a stainless steel commercial washer against cheaper appliance washers, Milch
knew that Wascomat washers were a much smarter investment for the store owner. He understood that they were built
for longer life, durability, lower utility costs, and to withstand
the abuse of a commercial environment. Top-loaders were
not designed for heavy use and overloading. He also knew
customers would appreciate the larger capacity, better wash
results, and reliability of the Wascomat front-loader. Milch
understood that in a successful coin laundry the customer
supplies the labor and the coin meter acts as the cash
register — and his vision of fully automatic, self-service coin
laundries equipped with commercial laundry equipment became a reality all across the U.S. and Canada.
Wascomat soon became the standard of the industry for front-loading commercial washers.
2
TRUST
QUALITY
And then came Crossover
The Crossover washer is a new class of washing machine that is revolutionizing the industry. Crossover is superior
in every way to other home style washers on the market. It’s truly in a class by itself. Crossover is the ideal choice for
smaller OPL operations. It’s also a great complement to our popular large capacity brands, Electrolux and Wascomat.
FEATURES AND BENEFITS
– Engineered to be superior to all competitors
– 15,000+ cycle machine life design
– Space-saving 27" wide footprint
– Energy Star and CEE Tier III Rated
– ADA Compliant
– 300G force for greatest spin moisture reduction and faster dry time
– 4 professional wash programs + 2 cycle options
– Field adjustable water levels + cycle
– Top quality SKF bearings—heavy duty assembly seals
(with 5 lips) protect bearings
– AC motor (no brushes)
– Professional 8-point suspension
– Pump drain standard
– Solid steel counterweights—no concrete
– Quiet operation
– Chemical injection compatible
CEE TIER III
BEST CUSTOMER EXPERIENCE
– Extra large load drum—22+ pound capacity
– Superior over-suds and unbalance tolerance
CROSSOVER WASHER CROSSOVER DRYER
Available in Gas or Electric
CROSSOVER WASHER/DRYER STACK
Available in Gas or Electric
CROSSOVER DRYER/DRYER STACK
Available in Gas or Electric
3