CROSSOVER
In a class by itself
The world’s first semi-professional washer and dryer!
Perfect choice for all of your multi-housing apartment laundry needs.
Q U A L I T Y Γ V A L U E Γ T R U S T
How an accident at sea changed the laundry business
In the mid 1950s, a young man with an engineering background and experience in laundry equipment sales and service was hired to assess damage to the laundry equipment aboard the Swedish American Line’s M/S Stockholm after the ship collided with the Andrea Doria, near the Island of Nantucket. The young man’s name was Bernard Milch.
This was Milch’s first introduction to the Swedish-made Wascator front-load stainless steel washers. He was extremely impressed that the machines remained functional after the laundry area, which had been filled with sea water, was drained. He was intrigued by the simplicity of the European design and construction compared to products then on the market in the USA. Milch made inquiries to the Swedish company and eventually purchased a Wascator washer for testing and technical investigation. He was curious to see if it could be adapted for the growing coin
laundry and institutional markets that he was selling to. He dismantled it, integrated a coin meter, and then reassembled it for the purpose of testing its design, components, durability, and wash results.
Milch’s testing confirmed his initial confidence in the Wascator machines. He was convinced that commercial front-load washers could revolutionize the industry. He knew they would provide superior wash results and use much less water and energy than the appliance top-loading washers that were being used in laundromats at the time.
Milch obtained the sales and marketing rights for Wascator machines in North America and, since he ate lunch at the “Automat” and liked the sound of the name, decided to use the name Wascomat for marketing. He seized the opportunity and the industry was changed forever.
Despite the challenges in marketing a stainless steel commercial washer against cheaper appliance washers, Milch knew that Wascomat washers were a much smarter investment for the store owner. He understood that they were built for longer life, durability, lower utility costs, and to withstand the
abuse of a commercial environment. Top-loaders were not designed for heavy use and overloading. He also knew customers would appreciate the larger capacity, better wash results, and reliability of the Wascomat front-loader. Milch understood that in a successful coin
laundry the customer supplies the labor and the coin meter acts as the cash register — and his vision of fully automatic, self-service coin laundries equipped with commercial laundry equipment became a reality all across the U.S. and Canada. Wascomat soon became the standard of the industry for frontloading commercial washers.
2 TRUST
QUALITY
And then came Crossover
The Crossover washer is a new class of washing machine that is revolutionizing the industry. Crossover is superior in every way to other home style washers on the market. It’s truly in a class by itself. Crossover is the ideal choice for your multi-housing needs. It’s also a great complement to our popular large capacity brands, Electrolux and Wascomat.
FEATURES AND BENEFITS
– Engineered to be superior to all competitors |
|
||
– |
15,000+ cycle machine life design |
CEE TIER III |
|
– |
Space-saving 27" wide footprint |
||
|
|||
–Energy Star and CEE Tier III Rated
–ADA Compliant
–300G force for greatest spin moisture reduction and faster dry time
–4 professional wash programs + 2 cycle options
–Field adjustable water levels + cycle
–Top quality SKF bearings—heavy duty assembly seals (with 5 lips) protect bearings
–AC motor (no brushes)
–Professional 8-point suspension
–Pump drain standard
–Solid steel counterweights—no concrete
–Quiet operation
–Large high security coin vault
BEST CUSTOMER EXPERIENCE
–Extra large load drum—22+ pound capacity
–Superior over-suds and unbalance tolerance
CROSSOVER WASHER |
CROSSOVER DRYER |
CROSSOVER WASHER/DRYER STACK |
CROSSOVER DRYER/DRYER STACK |
|
Available in Gas or Electric |
Available in Gas or Electric |
Available in Gas or Electric |
3
Loading...