CROSSOVER
In a class by itself
The world’s rst semi-professional
washer and dryer!
Perfect choice for all of your
multi-housing apartment
laundry needs.
QUALITYG VALUEG TRUST
How an accident at sea changed
the laundry business
n the mid 1950s, a young man with an engineering background and experience in laundry
equipment sales and service was hired to assess damage to the laundry equipment aboard the
Swedish American Line’s M/S Stockholm after the ship collided with the Andrea Doria, near the
Island of Nantucket. The young man’s name was Bernard Milch.
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This was Milch’s rst introduction to the
Swedish-made Wascator front-load stainless
steel washers. He was extremely impressed
that the machines remained functional after
the laundry area, which had been lled with
sea water, was drained. He was intrigued by
the simplicity of the European design and
construction compared to products then on
the market in the USA. Milch made inquiries
to the Swedish company and eventually
purchased a Wascator washer for testing and
technical investigation. He was curious to see
if it could be adapted for the growing coin
laundry and institutional markets that he was selling to. He dismantled it, integrated a coin meter, and
then reassembled it for the purpose of testing its design, components, durability, and wash results.
Milch’s testing conrmed his initial condence in the Wascator machines. He was convinced that
commercial front-load washers could revolutionize the industry. He knew they would provide superior
wash results and use much less water and energy than the appliance top-loading washers that were
being used in laundromats at the time.
Milch obtained the sales and marketing rights for Wascator machines in North America and, since he
ate lunch at the “Automat” and liked the sound of the name, decided to use the name Wascomat for
marketing. He seized the opportunity and the industry was changed forever.
Despite the challenges in marketing a stainless
steel commercial washer against cheaper appliance
washers, Milch knew that Wascomat washers were
a much smarter investment for the store owner.
He understood that they were built for longer life,
durability, lower utility costs, and to withstand the
abuse of a commercial environment. Top-loaders were
not designed for heavy use and overloading. He also
knew customers would appreciate the larger capacity,
better wash results, and reliability of the Wascomat
front-loader. Milch understood that in a successful coin
laundry the customer supplies the labor and the coin meter acts as the cash register — and his vision
of fully automatic, self-service coin laundries equipped with commercial laundry equipment became a
reality all across the U.S. and Canada. Wascomat soon became the standard of the industry for frontloading commercial washers.
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TRUST
QUALITY
And then came Crossover
The Crossover washer is a new class of washing machine that is revolutionizing the industry. Crossover is
superior in every way to other home style washers on the market. It’s truly in a class by itself. Crossover is the
ideal choice for your multi-housing needs. It’s also a great complement to our popular large capacity brands,
Electrolux and Wascomat.
FEATURES AND BENEFITS
– Engineered to be superior to all competitors
– 15,000+ cycle machine life design
– Space-saving 27" wide footprint
– Energy Star and CEE Tier III Rated
– ADA Compliant
– 300G force for greatest spin moisture reduction and faster dry time
– 4 professional wash programs + 2 cycle options
– Field adjustable water levels + cycle
– Top quality SKF bearings—heavy duty assembly seals
(with 5 lips) protect bearings
– AC motor (no brushes)
– Professional 8-point suspension
– Pump drain standard
– Solid steel counterweights—no concrete
– Quiet operation
– Large high security coin vault
CEE TIER III
BEST CUSTOMER EXPERIENCE
– Extra large load drum—22+ pound capacity
– Superior over-suds and unbalance tolerance
CROSSOVER WASHER CROSSOVER DRYER
Available in Gas or Electric
CROSSOVER WASHER/DRYER STACK
Available in Gas or Electric
CROSSOVER DRYER/DRYER STACK
Available in Gas or Electric
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