Canon imagePRESS 1110+, imagePRESS 1110S+, imagePRESS 1125+, imagePRESS 1125P, imagePRESS 1135+ Business Builder Brochure

ESSENTIAL BUSINESS

BUILDER PROGRAM

Effectively managing change in the highly

ESSENTIAL BUSINESS

BUILDER PROGRAM

competitive graphic communications
business can often be a daunting task

LEVERAGING DIGITAL VALUE

Part of the imagePRESS Workflow Solutions Program is the Essential Business Builder, a unique suite of tools to
complement the imagePRESS C7000VP/C6000VP/C6000 series and the imagePRESS 1135P/1125P/1110P/1110S series.
Canon developed this dynamically distinctive program to equip graphic communication executives with robust business
development tools and an expert mentoring plan tailored to specific business conditions. This total package is designed
to help you bring accelerated success to your digital business.

Many graphic communication executives are so concerned with day-to-day operational matters that they have no time
to effectively plan for building a high-performance business within today’s rapidly changing business climate. They
often do not have time to explore strategies for meeting new customer needs. Some businesses are great at keeping
existing customers happy, but cannot seem to unlock the secrets to finding new ones. Others are simply searching for
the answers to tomorrow’s challenges. In the graphic communications business, it’s often the ability to adapt to market
needs, embrace new ideas, and challenge the status quo that separates the profit leaders from the profit challengers.

The Canon Essential Business Builder Program strives to bridge that gap by offering tactical ideas on how to examine
your existing business and then market high-performance applications to maximize productivity. The Essential Business
Builder suite of tools comes with the purchase of your imagePRESS C7000VP/C6000VP/C6000 and imagePRESS
1135P/1125P/1110P/1110S. Additionally, a mentoring program is available for those seeking a more personalized
business assessment to understand how to effectively build and manage their business.

With Canon’s unique suite of business building tools and mentoring program, you will find practical advice on how to
jump-start your success and competitively position your graphic communications business with unparalleled business
development ideas to achieve profitable growth.

UNIQUE SUITE OF TOOLS

The Essential Business Builder Program tools include three components:

A business self-assessment coupled with practical industry Best Practices recommendations•
Vertically focused industry application marketing tools•
High performance business development mentoring by noted industry experts•

Utilizing these leadership tools, the objective is to provide strategic processes for building an effective digital graphics
business environment. Managing change in the highly competitive graphic communications business can often be a
daunting task. The Canon Essential Builder Program breaks down the barriers into manageable and understandable
components so you can make informed decisions on how to move your company forward.

The first step in this journey is to realistically assess the inner workings of your business, identifying •
the strengths and weaknesses, and then associating the attributes of digital best practices to reshape
your business;
The next step is to determine business prospects that will drive financial results. This is usually found •
by knowing what industry verticals provide the best growth opportunities;
The last step is to create a customer-centric sales and marketing plan focusing on adding value to •
customer documents (“digital value”) using the unique capabilities of your imagePRESS C7000VP/
C6000VP/C6000 or imagePRESS 1135P/1125P/1110P/1110S.

The processes for executing such a plan often breaches the boundaries of comfort for a graphic communication
company. Canon understands this dilemma and offers a mentoring program with noted industry digital print experts to
assist imagePRESS digital press purchasers, guide them through the business assessment analysis, and then lend a
hand in the development of a tactical plan tailored to your company for building a high performance digital organization.

imagePRESS C7000VP