Every cinematographer
has a story to tell
What you capture on set will define how your
story unfolds. Great stories demand superb tonal
accuracy, brilliant colour reproduction, subtle
image adjustments and surprising angles and
points of view, as well as digital robustness to
survive extensive post-production. For all this,
Canon has created the Cinema EOS system.
A ground-breaking
professional HD cine
camera system, Cinema
EOS system fuses Canon’s
proven video technology
and lens heritage with
EOS creativity to give you
unprecedented freedom
to tell every story.
Designed from the
ground up to serve
the evolving needs of
the cinematography
world, it comprises one
revolutionary EOS C300
camera in two versions –
industry-standard PL-lens
mount or Canon’s EF
mount – and a family of
Canon EF and PL-mount
interchangeable
lenses with the optical
performance, controls
and usability you need to
realise your creative vision
32
HD as it was meant to be
Practicality. Compatibility. Simplicity.
And excellence in HD imagery. With
the Cinema EOS system, Canon helps
working professionals make HD the
superb creative medium of the present.
Make it new. Give it impact. And make it
work within your budget. No matter what
you’re shooting – Hollywood movies,
We spent years studying the film
and TV industry and its changing
needs before bringing this
system to market. We learned
that HD imaging was still
evolving – and that a new image
sensor, advanced digital
processing codec and 4K
lenses specially created for
moviemaking could elevate HD
to a new plateau of performance
in the 21st century.
Those were the parameters we
gave our optical, electronic and
mechanical engineers. We
challenged them to design a new
HD system that could provide
immediate benefits to working
cinematographers. Equipment
that would fit production budgets
already stressed by rising
competitive pressure and
uncertain economic conditions.
A system to grow with changing
needs - adding new lenses,
camera bodies and enhanced
shooting and editing features,
as technology advances. Canon
doesn’t claim to have all the
answers at this point. But with
the help of industry experts and
professionals like you, we’ll keep
learning, evolving and innovating
indie documentaries, episodic TV series,
commercials, music videos – the Cinema
EOS system will raise your game without
compromising your productivity
54
Presenting the Canon
Cinema EOS System
A new HD system for a new century, designed from
the ground up to serve the evolving needs of the
cinematography world. One revolutionary EOS C300
camera in two versions – Canon’s EF mount or
industry-standard PL-lens mount.
A family of Canon EF Cinema lenses designed specifically
for cinematography applications. Seamless compatibility
with a wide range of accessories and production tools.
Unrivalled versatility – and limitless potential for growth.
This is the Canon Cinema EOS system.
76