Brady 300MVP, 200MVP User Manual

MVP S

ERIES

200MVP & 300MVP

HERMAL PRINTERS

T

Product Guide

May 2003

I. INTRODUCTION

Product Introduction and Positioning Summary ....................................................1

II. PRINTER OVERVIEW

General Features/Unique Characteristics .............................................................2

Operating Requirements .......................................................................................3

Label Dispensing/Print Requirements ...................................................................4

User Interface Controls .........................................................................................5

Sensors.................................................................................................................7

Communication Parameters..................................................................................9

Maintenance........................................................................................................11

Printer Tour .........................................................................................................12

Warranty Information...........................................................................................13

III. FEATURE / FUNCTION / BENEFITS / SPECIFICATIONS

Feature/Function/Benefits ...................................................................................14

Printer Specifications

200MVP. ........................................................................................................ 17

300MVP. ........................................................................................................ 17

IV. COMPETITIVE ANALYSIS

Brady 200MVP, Brady 300MVP versus Zebra105SL..........................................20

Brady 300MVP versus Zebra 90XiIII ...................................................................21

Brady 200MVP versus Zebra Z4000 ...................................................................22

Brady MVP Series versus CAB Apollo 3 .............................................................23

Brady MVP Series versus Argox 3000 ................................................................24

Brady MVP Series versus Datamax I-4208.........................................................25

Brady MVP Series versus Intermec E4 ...............................................................26

Brady MVP Series versus Printronix T4204 ........................................................27

Brady MVP Series versus Sato CL-408e ............................................................28

Brady MVP Series versus TEC B-472.................................................................29

I. INTRODUCTION

Brady Corporation, the market leader in labelling solutions, is proud to introduce

the newest members of the M Series family - the rugged, cost-effective, new

and 300MVP

value in an industrial thermal transfer printer. Available in either 203 or 300 dpi, the
MVP printers are easy to operate and loaded with features, including colour-coded
operator cues and an LCD display. The durable, die cast aluminum frame provides a
rugged platform for printing in operations that require label production 12 hours per
day, 5 days per week.

thermal transfer printers. The MVP series printers provide the best

200MVP

MVP Series Product Guide Page 1 Introduction

II. PRINTER OVERVIEW

The following sections are designed to quickly familliarise the user with the General
Features, Operating Requirements, and Warranty Coverage of the Brady MVP series

thermal printers. For more detailed product information, consult the

Guide.

MVP Series

User’s

A. GENERAL FEATURES / UNIQUE CHARACTERISTICS

200MVP/300MVP

The
medium volume industrial text labelling and bar-code applications requiring an
affordable, performance printer (under €1800 and €2200 respectively).

Some of the unique characteristics specific to the

thermal printers are engineered and designed for light to

MVP series

include:

1. Quality Engineered Main Logic Board and Firmware

The internal make-up and components of the
are engineered for quality and optimised for thermal print capability The

MVP series

conscious consumer with an industrial, labelling application. Depending
on the user’s application preference and system requirements, the

200MVP/300MVP

a variety of printing requirements.

2. Durable, State-of-the-Art Performance

200MVP/300MVP

The
frame that enables the printer to provide consistent print quality in many
tough industrial environments. Its 10 ips print speed ensures maximum
productivity and output. Add to that, the revolutionary connectivity and
control solution of BradyConnect
see just how you get more value per euro with this performance-packed
winner!

printers are designed to meet the requirements of the value-

can provide a rugged, reliable print solution to satisfy

is constructed of a highly durable, die-cast metal

™

(WebView, Alert and ZBI) and you can

200MVP/300MVP printers

MVP Series Product Guide Page 2 Features &Benefits

3. Foolproof Design / Simple Operation
Regardless of a user’s level of experience or training, the
200MVP/300MVP printers are highly intuitive to operate. Standard
features like an LCD display, colour-coded operator cues, auto-calibration
and an auto-sensing power supply make system configuration and printer
set-up easy.

4. Easy Access to Label and Ribbon Path / Ease of Loading &
Maintenance

The MVP series’ embossed loading diagram, enlarged media
window and cantilever printhead simplify the printer loading
process. The printer’s cantilever printhead with head open-lock
feature “locks” in place to enable full uninhibited access to the
printhead for cleaning and the media compartment for media
loading. In addition, user’s can utilise the media loading
diagram that is embossed in the printer’s steel frame or the
enlarged media window to monitor media supply status.

5. More Standard Features for the Money

200MVP/300MVP

The
the money than ever before. Rugged metal construction, 10 ips
print speed, BradyConnect remote monitoring and configuration
capability and a standard LCD display are just a few of the ways
this printer this printer offers more value per euro than ever
before.

printer offers more standard features for

B. OPERATING REQUIREMENTS

1. FONT SELECTION

Brady MVP series printers each offer an extensive range of font
options for the user to choose from, including:

Character Fonts

200MVP/300MVP

The

including:

(A, B, C, D, E (OCR-B), F, G, H (OCR-A), GS); and 1 Smooth scalable

Font

(CG Triumvirate Bold Condensed) scalable up to 10 x 10 point sizes.

Character Sets

MVP series printers contain full ASCII character sets

The
including IBM Code Page 850 (International Characters and
Graphics Symbols).

contains 9 Standard Bitmapped Zebra Fonts

MVP Series Product Guide Page 3 Features &Benefits

Custom Graphics/Logos

200MVP/300MVP printer supports user-defined fonts and graphics,

The
including custom logos.
A non-Roman font license option is also available which enables various
international fonts, including Serif, Sans Serif, Kanji, Hangul and Chinese,
to be downloaded to the printer for specialised global applications. NOTE
Asian font license option REQUIRES either 1MB (minimum) Flash
memory or PCMCIA memory card)

For a detailed breakdown of font selections for the
Product Specifications section contained in this document.

2. LABEL DISPENSING

The 200MVP or 300MVP printer has the capability of dispensing printed
labels in tear-off or peel-off modes. In the tear-off mode, the label
remains attached to its stock backing and is presented outside the unit to
be torn off against a "tear-off" bar by the user. In the peel-off mode, the
label is separated from its stock backing by a peel bar and is presented to
the user for easy removal and application. The peel mode works in
conjunction with an internal rewind feature that neatly coils the label
backing around a spindle for clean operation and tidy removal of label
backing material.

MVP series

, refer to the

:

MVP Series Product Guide Page 4 Features &Benefits

3. PRINT SPECIFICATIONS / REGISTRATION REQUIREMENTS

Media Width:

Inter-Label Gap

(Distance between labels):

1.0" (25mm) min. to 4.5" (114mm)
max. on

200MVP or 300MVP

0.08" (2mm) to 0.16" (4mm)
(0.10" -.125” 2.5mm- 3.2mm

Recommended)

First Dot Location:

0.10" (2.5mm, not to exceed
–0.5/+1.0mm) from inside edge of

the media ±0.04mm

Vertical Registration Drift:

Horizontal Registration
Drift:

Longitudinal Drift

Not to exceed ± 0.0393" (1.0mm)

Not to exceed ±0.0591" (1.5mm)

± 0.0393" (1.0mm)
to media type)

(with respect

(between any two
labels printed from the same label
roll):

Variation

(from leading label edge to
marking): 0.0393" (1mm)

Media Thickness 0.0023" (0.058mm) to 0.010"

(0.25mm); die-cut labels, tickets

Label Roll Size:

Tear-Off Bar:

Ribbon Orientation:

and tags. 2.3 mils to 12 mils

8.0" (203mm) O.D. max. / 3.0"
(76mm) I.D. min.

Standard

Ink Side Out

4. USER INTERFACE CONTROLS AND INDICATOR LIGHTS

A MVP series printer is equipped with a standard

LCD control panel for
easy user interface and operation. A 2-line, 16 character backlit display
and tactile feel buttons on the printer’s front panel enable users to fine­tune and control their print settings, whenever needed, in dim or bright
light from any angle. The user can quickly make adjustments and
configure the printer to meet the specific needs of the application. Such
adjustments can also be accomplished without having to access a
computer or software. The drawing of the MVP series
depicts the positioning of the indicator lights on the

front panel (below)

200MVP/300MVP.

MVP Series Product Guide Page 5 Features &Benefits

The LCD display is used in configuring the printer; selecting reports to be
printed by the Brady printer which identify available fonts, bar code
symbologies, images or formats stored in the printer; or a complete
record of the printer’s configuration settings; and diagnostic tests or
security passwords. The LCD display is also helpful in specifying error
conditions and communicating to the operator when the condition has
been corrected.

Figure 1

MVP Series Product Guide Page 6 Features &Benefits

AC
power
switch

Connector

Figure 2

Location of Power Switch &

Connector

indicates that the printer is receiving data. A constant on data light indicates that
a partial format has been received with no subsequent data activity.

ERROR INDICATOR

No error light indicates normal operation. A slow flashing error indicator light
signifies a “RIBBON IN” or “PRINTHEAD TEMP” issue. A fast flashing error light
indicates a “PRINTHEAD OPEN” error. A constant on error light indicates a
“PAPER OUT”, “RIBBON OUT” or “CUTTER JAM” condition. For each error
condition, the LCD display will identify the type of error and indicate that the error
is cleared once corrective action has occurred.

FEED BUTTON

The FEED key will cause the printer to immediately feed a single blank label.
Users can activate the FEED key to test label alignment and positioning and
proper printer operation before attempting to print a label.

CANCEL BUTTON

The CANCEL key will cancel a print job when the printer is in PAUSE mode. If
print jobs are currently printing in a queue from the host computer, pressing the
CANCEL key once will cancel the current print job. To delete all print jobs in the
printer’s memory, press and hold the CANCEL key for a minimum of 3 seconds
until you see the DATA transmission light go off. This indicates that all print jobs
in the queue have been successfully canceled. Users can quickly and easily
cancel print jobs, by activating the CANCEL key on the printer’s front panel,
saving time and reducing label waste in the advent of a print error.

A/C POWER SWITCH /INDICATOR LIGHT

The power switch is located at the back of the printer
directly above the power cord as indicated by the diagram
Figure 2. The power supply in the

200MVP/300MVP

printer works over a broad voltage range ( 90 to 265 VAC ).
The power indicator light on the display panel designates
when the printer is powered on.

PAUSE BUTTON

Activating the PAUSE key while the printer is printing will
cause the printer to stop or pause once the current label is
complete. No labels are lost during pause, whereby the
PAUSE indicator light will illuminate to easily identify printer
status to the user. Users can utilise this key to pause a
print job immediately, for any reason, as required. Pressing
the PAUSE button again will cause print to resume exactly
where it stopped.

DATA INDICATOR

No data light indicates normal operation. A slow flashing
data indicator signifies that the printer is unable to accept
more data from the host PC. A fast flashing data light

MVP Series Product Guide Page 7 Features &Benefits

SETUP/EXIT

The SETUP/EXIT key, as its name suggests, enters and exits the configuration
mode. This also allows a configuration change to be saved temporarily,
permanently or a default setting may be used.

SELECT

The SELECT key toggles the INCREMENT (+) and DECREMENT (-) keys
between the “scroll mode” and the “change mode”. Press once to use the (+) or
(-) keys to change the value of a selection. Press again to use the (+) and (-)
keys to scroll through the menu items.

For detailed instructions on how to adjust these settings or for related trouble­shooting tips, refer to the 200MVP/300MVP User’s Guide.

5. SENSORS

The following sensor types are contained within the
printers

Checks the open/closed status of the

Transmissive sensors recognise the see-

:

Printhead
Sensor:

Transmissive /
Reflective
Media Sensors:

printhead. If the printhead is open, the
printhead light indicator will immediately
flash, warning users of a non-print
condition whereby the printhead must be
closed before attempting to print.

through "gaps", “notches” or joints
between labels as light is permitted to
filter through these joints indicating the
label’s overall length. Similarly, the
reflective sensor option gauges label
length via the black marks found on the
media backing which reflect light back to
the sensor from the label’s joint. Both
sensor types enable users to print on
diverse label stocks including continuous,
notch, black mark, tag stock or perforated
and promote the printer’s auto-calibration
feature. During auto-calibration, the
printer relies on such sensor readings to
automatically adjust to varying label
lengths promoting worry-free print
capability on varying media (label) types.

MVP series

thermal

MVP Series Product Guide Page 8 Features &Benefits

e

Tear-Off / Peel-Off
Label Sensors:

Tear-Off /Peel-Off sensors enable the
user to work at their own pace and
preferred mode of operation during the
labelling process. Peel-Off mode instructs
the printer to remove the label from its
backing and wait until the label is
removed by the user before issuing a new
label. Tear-Off mode, similarly, allows
individual or groups of labels to be torn-off
the printer’s tear bar by pulling it down
and away against the tear bar.

The paper/ribbon out sensor on the

Paper/Ribbon Out
Sensor :

200MVP/300MVP printer immediately

detects when ribbon or paper is
exhausted before label data loss occurs.

Printhead

Users are

warned exactly when to replace
ribbon or paper lessening the likelihood of
print interruptions.

Take label

sensor

Ribbon

sensor

Platen roller

Transmissive

sensor

Reflectiv

sensor

MVP Series Product Guide Page 9 Features &Benefits

6. COMMUNICATION PARAMETERS

The MVP series

host: (1) serial port connection or (2) parallel port connection.

The following table highlights the
and parallel interface.

Printer Port:

DB-25 Pin - Serial Printer Port Pinout:

printers offer two convenient ways to interface with a

printer

configuration set-up for serial

Pin # Description

1 Ground
2 TXD 232 (transmit data)

output from printer

3 RXD 232 (receive data)

input to printer

4 RTS 232 (request to send)

output from printer
5 Not used
6 DSR 232 (data set ready)

input to printer
7 Ground
8 Not used
9 +5V @1A
10 Not used
11 Signal ground reference
12 Not Used
13 RXD 485- (receive data)

input to printer
14 TXD 485- (transmit data)

output from printer
15 Not used
16 RXD 485+ (receive data)

input to printer
17-18 Not used

* NOTE: Above 9-Pin Serial connector
connects to PC host.

19 TXD 485+ (transmit data)

output from printer
20 DTR 232 (data terminal

ready) output from printer
21-25 Not used

MVP Series Product Guide Page 10 Features &Benefits

Bi-directional

(36 Pin)

– Centronics Parallel Printer Port Pinout:

The 8-bit parallel data interface supports bi-directional parallel communications in
“nibble mode”. The parallel interface provides a means of communication, which is
typically faster than serial interface methods.

Pin # Description

1 nStrobe/HostClk
2-9 Data Bits 1-8
10 nAck/PtrClk
11 Busy/Ptr Busy
12 PError/Ack Data

Req.
13 Select/Xflag
14 nAuto Fd/Host Busy
15 Not Used
16-

Ground
17
18 +5V@1A
19-

Ground
30
31 nInit
32 nFault/nData Avail
33-

Not used
34
35 +5V thru 3.3K
36 nSelectIn/1284

active

MVP Series Product Guide Page 11 Features &Benefits

7. PERIODIC MAINTENANCE

For optimum performance of the

200MVP or 300MVP

thermal printer,

Brady recommends cleaning the printer on a regular basis using standard
printer parts and Brady cleaning supplies. Consult the User’s Guide for
specific details.

• Cleaning:

necessary, a mild detergent solution or desktop cleaner. Interior
components – including the printhead, platen roller, media sensor,
peel bar and media paths – are cleaned with an isopropyl alcohol
soaked swab and a vacuum cleaner or blown air to remove any dirt or
dust particles that may have accumulated during use.

As a general rule of thumb, Brady recommends cleaning the printhead
following ribbon replacement

The exterior is cleaned with a lint-free cloth and if

• Lubrication:

self-lubricating and do not require additional lubrication. Hence, less
time is required to maintain the printer promoting increased user
productivity.

All mechanical parts of the

MVP series printers are

8. PACKAGING SPECIFICATIONS

Brady is an ecologically conscious company that strives to manufacture
quality and "environmentally-friendly" products. Our shipping materials,
therefore, are devoid of chemicals (i.e. bleach) and are composed of
biodegradable paper / post consumable and biodegradable glues for easy
recycling. (The packaged shipping weight of a 200MVP or 300MVP is
approx.

49 lbs. (22kg)).

MVP Series Product Guide Page 12 Features &Benefits

C. PRINTER TOUR

The Printer Overview Diagram below serves to orient the user as to the location of some

200MVP/300MVP

of the

feature capabilities mentioned throughout this section.

1. Media Access Cover 7. Printhead / Printhead Open Latch

2. Ribbon Take-Up Spindle 8. LCD Control Panel

3. Media Supply Unwind 9. Platen Roller

4. Media Supply Guide 10 Ribbon Supply Spindle

5. Media Guide/ Moveable
Transmissive Sensor

6. Tear Plate 12. Printhead Pressure Adjustment Dials

11. Enlarged Media Window

MVP Series Product Guide Page 13 Features &Benefits

D. WARRANTY INFORMATION

MVP series printers are covered under the following Brady general

The
warranties. For complete Warranty Policy Information, refer to the

200MVP/300MVP User’s Guide.

1. GENERAL COVERAGE

The MVP series printers are warranted against defects in material or
workmanship for one year
the exception of the printhead – see below). This warranty does not

cover normal wear and tear and shall be null and void if the
equipment is modified, improperly installed or used, damaged by
accident or neglect, or in the event any parts are improperly
installed or replaced by the user. Proof of purchase or product

registration is required. If proof of purchase or product registration cannot
be established, shipment date to the original buyer (reseller or distributor)
will be used to establish the warranty period.

2. PRINTHEAD COVERAGE

Brady MVP series warrants printhead for 6 months or 180 days from the
date of purchase, regardless of the number of labels printed.

(12 months)

from the date of purchase (with

3. RETURNED GOODS UNDER WARRANTY

The standard Brady policy is in effect for returning in-warranty product. A
Brady Return Material Authorization (RMA) must be obtained from our
Technical Support Group prior to returning any product.

Technical Support Information:

Telephone: France : 00 33 (0)1 69 29 67 17

Benelux : 00 32 (0)52 457 397
UK : 00 44 (0)1295 228 205
Germany : 00 49 (0)6103 7598 450
Italy : 00 39 02 967 005 07
Sweden : 00 46 (0)8590 057 40
Eastern Europe : 00 36 1 38 72 758

E-mail: [e-mail]

MVP Series Product Guide Page 14 Features &Benefits

t

III. FEATURES, BENEFITS & SPECIFICATIONS

RUGGED CONSTRUCTION

FEATURE FUNCTION

NEW Die-Cast

Aluminum
Base / Frame

NEW Die-Cast

Durable, metal construction
Die-casting enables precision

Mounting of the print mech­anism and spindle, which
enhances print accuracy and
eliminates ribbon wrinkle.

Print mechanism is embedded
into metal housing

Printhead
Mechanism

END-USER
BENEFIT

Durable construction
surrounds critical components
providing printer longevity and
reliability.

Designed to withstands

harsh, industrial environments

Ensures consistent print

quality

Provides inherent rigidity for

printhead mechanism

Withstands general wear and
facilitates media loading

SALES

CHANNEL

ADVANTAGE



Confidently sell Brady’s
reliability within a wide
range of operating
environments.



Satisfied customers are
repeat customers,

leading to future sales



Can confidently sell
Brady’s reliable print
quality.



Customer perceives the
enhanced quality and
durability of the product.

.

STATE OF THE ART PERFORMANCE

FEATURE FUNCTION

FLASH Memory
(up to 8MB

available)

Optimised
Processing with
New Micro­processor

ZPL II firmware and optional
fonts can be upgraded and
enhanced without modifying
the electronics

ZPL printer has been
revamped to provide optimal
label format processing
performance.

Printer features a new
electronic design and a new
32-bit RISC microprocessor.

END-USER
BENEFIT

Convenient and cost
effective to keep printer
firmware current with the
latest features and
enhancements. Updates can
be readily downloaded to the
printer from Brady’s website,
without a service call to
replace EPROMS.

Faster label processing
and throughput provides
enhanced productivity.

SALES

CHANNEL

ADVANTAGE



Reduces technical support
and maintenance
requirements, more
efficient customer support..



Better throughput is more
competitive.

MVP Series Product Guide Page 15 Features &Benefits

High performance
printhead and E

(Element, Energy,
Equalizer)

Enhanced performance

3

printhead combined with the
sophisticated energy control
system provides high quality
printing over a range of
speeds and materials..

SIMPLE OPERATION

FEATURE FUNCTION

NEW Cantilever

Printhead (with
head open lock)

NEW STANDARD

BACK-LIT LCD

ONTROL PANEL

C

NEW Full-size

MEDIA WINDOW)

Side-opening printhead,
unlatches easily providing
wide clearance and access to
the printhead.

Head open lock ensures that
the printhead stays in full open
position

Multi-functional display panel
Enables operator to configure
The printer’s communication
parameters using 2 line, 16
character text, easy to read
Error messages and
instructions; multi-lingual
support.

Oversized window permits
more light to enter the media
supply cavity.

Satisfies customer print
quality requirements for bar
codes, text and graphics.

Balances printhead
energy output for prolonged
printhead life.

END-USER
BENEFIT

Easier to load ribbon and
media. No threading
required.

Easy access for
cleaning; keeping the
printhead clean improves
print quality.

Fasters set up time.

Display is Backlit and
easy to read in dim or bright
light from any angle.

User can make
adjustments and configure
the printer to meet the
specific needs of his
application.

Allows operator to
monitor/ view supplies status
from near or far.



Can confidently sell
Brady’s reliable print
quality over a range of print

applications

.

SALES

CHANNEL

ADVANTAGE



Widest media path in the
industry Compare our wide
access printhead with the
competitor’s restricted
access.

 Simple to operate, reducing

support requirements

 Less support requirements.

 Improved customer

efficiency - Less downtime
.

User can monitor when
supplies get low well before
they become depleted

Colour-coded
operator “cues”

Auto-calibration

Identifies which components
are adjustable in order to
operate or optimise the

printer.

Printer automatically calibrates
media at power up or when
printhead is opened.

Uses only a single label to
calibrate most applications.

Easy to use. Printer
operation is more intuitive,
less complicated with less
training.

Automatically adjusts to
any size label. No operator
modification required.

Minimises label waste by
using one label for calibration
within typical applications.



Easy to demonstrate
printer operations, reduces
training and support
requirements.



Easy to sell to customers
using various sized labels.
Reduces training and
support requirements

MVP Series Product Guide Page 16 Features &Benefits

Supplies loading

”

P

diagram embossed
in the mainframe

Media supply guide

Printhead
assembly

Media

Media guide

Printhead open lever

supply
hanger

Simplified loading of supplies.
Operator just follows the
diagram.

MODULAR DESIGN

FEATURE FUNCTION

Modular Design:
Field Installable
Options

Improved Serial
and Parallel
Communications

Printhead
replacement
without tools

ressure adjustment dials

Thumbscrew

All options are either configured
to order or field retrofit for
future applications.

Both ports are standard on the
base printer. An operator can
utilise either the serial or
parallel port to download
information from the host.

No tools or tedious
adjustments to replace worn
printheads. Just use your
fingers to remove ONE
thumbscrew. Printheads are
pre-aligned for ready
replacement.

Convenient and requires
no manual or training. The
instructions are never lost nor
wear off.

END-USER
BENEFIT

Provides investment
protection. Allows user to pay
for the features needed today
without limiting future
opportunities to upgrade
their applications change and
grow.

Printer communicates in
a wide range of environments
with a variety of hosts,
providing flexible
connectivity.

Reduces downtime with
fast and easy printhead
replacement.

End-user can replace
worn printhead in minutes,
eliminating the need for a
service call.

as



Reduces training
requirements for media
loading.

 Less support

requirements-- user will
always load the printer
correctly.

SALES

CHANNEL

ADVANTAGE



Reduce speculative and
expensive inventory of
printers. Inventory the
options to provide different
configurations.



Ability to respond to
customers’ needs quickly
and easily. Provides future
upscale opportunity.



No need to specify port at
time of order, since
Series provides BOTH

serial and parallel.



Easy to integrate into a
variety of communications
environments.



Easy to sell printhead
replacements.

MVP

MVP Series Product Guide Page 17 Features &Benefits

Standard Features

• 203 dpi print resolution (8 dots/mm) or 300
dpi resolution (12 dots/mm), dependent upon
model
Firmware is FLASH resident/download

•

upgradeable

• Thin film print head with E
Control

• Thermal transfer and direct thermal printing
of bar codes, text, and graphics

• ZPL

•

•

•

•

• NEW Sleek personality / rugged metal

• NEW Die-cast print mechanism with head

•

• NEW Charcoal grey form design for

•

•

®

or ZPL II® programming language,
selectable through software or front panel
32 bit RISC processor
4MB RAM memory (2MB User Available)
Serial RS-232/422/485 and bi-directional
parallel ports
Transmissive and Reflective sensing
technology

design:
⇒ Die-cast aluminum frame: 0.20" (5mm)

thick – ensures parallelism of spindles
for consistent print quality

NEW metal die-cast base withstands

⇒

harsh industrial conditions

⇒ NEW Metal media cover with enlarged

clear window : easy to view supplies

open lock withstands general wear & tear
and facilitates media loading
NEW Standard LCD control panel: Back-lit, 2
line, 16 characters w/ full menu to change
set-up options

improved smudge resistance

®

Brady

printer driver for Windows™ 3.X and
95/98/NT 2000 operating systems
NEW BradyConnect™ - the revolutionary
real-time connectivity control solution:
⇒ WebView / Alert – (requires optional

ZebraNet™ PrintServer II)

⇒ ZBI™ - Programming Language

Interpreter for translation of foreign data
streams

3®

Element Energy

Optional Features

• Full-width guillotine knife cutter and catch
tray, operates under software control cutting
labels individually or in strips (not compatible
with rewind and peel options)

Choice of 2 peel options:

Value-Peel – a front mount, passive

⇒

peel option, w/ no take-up spindle
Liner-Take-Up option - full roll liner

⇒

take-up spindle accommodates
standard printer base –works with value
peel option

 Rewind – internally rewinds full roll of printed

labels on 3” core, or peels & rewinds liner

• PCMCIA Connector - Flash memory cards up

to 8MB

• 1 or 2 MB of additional Flash memory

• Additional scalable and smooth bitmapped

fonts available
ZebraNet

•

connectivity and enables the use of the
Webview and Alert features.

™

PrintServerII –provides Ethernet

Printing Specifications

• 203 dpi resolution (8 dots/mm)

- Dot size (W x L):

0.0049" x 0.0049" (0.125mm x 0.125mm)

300 dpi resolution (12 dots/mm)

•

- Dot size (W x L):

0.0033" x 0.0039" (0.084mm x 0.099mm)

• First dot location measured from inside
media backing edge:

0.10" ±.04" (2.5mm, not to exceed -.5mm
+1.0mm)

• Maximum print width: 4.09" (104mm)

• Maximum non-continuous and continuous

media print length:

203 dpi 300 dpi

100"

/2540mm

/1245mm

49"

• Media registration tolerance:

• Vertical ≤ ±0.039" (±1.0mm) on non-

continuous media Horizontal
(±1.0mm) within a roll of media

≤ ±0.039"

• Programmable print speeds:

- 203 dpi models = 2.0" (51mm) through 10"
(254mm) per second in 1" increments

- 300 dpi model = 2.0" (51mm) through 6"
(152mm) per second in 1" increments

MVP Series Product Guide Page 18 Printer Specifications

Media Specifications

• Maximum label length: 39" (991mm)

• Media type: continuous, die-cut, tags, black-

mark
Media web width (label and liner):

•

1.0" (25.4mm) to 4.50" (114mm)
* NOTE
(111mm)

• Minimum label length:

- Rewind mode: 0.25"(6,35 mm) (200MVP)/
.125” (3,17mm)(300MVP)

- Peel mode: 1.0" (25.4mm)

- Tear-off mode: 0.25" (200MVP)/ .125”
(300MVP)

- Cutter mode: 1.0" (25.4mm)
Media thickness (label and liner):

•

0.0023" (0.058mm) to 0.010" (0.25mm)

• Maximum full-width media thickness for
cutter:

0.25mm (0.010")

• Maximum media roll size:

8.0" (203mm) O.D. on a 3" (76mm) I.D. core
Maximum fan-fold pack size:

•

8.0"L (203mm) x 4.5"W (114mm) x 6.2"H
(157mm)

• Gap and notch sensing standards:

- Interlabel gap: 2 - 4mm, preferably 2.54mm

- Sensing notch: 0.25"W (6mm) x 0.12"L
(3mm)

- Sensing hole: 0.125" (3mm) diameter

: Value-Peel max width: 4.38"

Ribbon Specifications

Ribbon width: 2.00" (51mm) to 4.33"

•

(110mm)
Standard Lengths: 984' (300m) or 1476'

•

(450m)

• Maximum ribbon roll size:

3.2" (81.3mm) O.D. on a 1.0" (25.4mm) I.D.
core
Ribbon wound coated-side out

•

Font Specifications

203 dpi (8 dots/mm)

Fonts

A 9 x 5 U-L-D .044" x .029" 33.9
B 11 x 7 U .054" x .044" 22.6

C,D 18 x 10 U-L-D .088" x .059" 16.9

E 28 x 15 OCR-B .138" x .098" 10.1
F 26 x 13 U-L-D .128" x .079" 12.7
G 60 x 40 U-L-D .295" x .236" 4.2
H 21 x 13 OCR-A .103" x .093" 10.7

GS 24 x 24 SYMBOL .118" x .118" 8.4

Ø Variable U-L-D variable N/A

300 dpi (12 dots/mm)

Fonts

A 9 x 5 U-L-D .030" x .020" 50.0
B 11 x 7 U .037" x .030" 33.3

C,D 18 x 10 U-L-D .060" x .040" 25.0

E 41 x 20 OCR-B .137" x .087" 11.5
F 26 x 13 U-L-D .087" x .053" 18.8
G 60 x 40 U-L-D .200" x .160" 6.3
H 30 x 19 OCR-A .100" x .093" 10.7

GS 24 x 24 SYMBOL .080" x .080" 12.5

Ø Variable U-L-D variable N/A

† U - Uppercase L - Lowercase D - Descenders

• Bitmap fonts A through H and GS symbols

•

• IBM

Matrix

(in dots)

(H x W)

Matrix

(in dots)

(H x W)

are expandable up to 10 times, height and
width independent
Smooth scalable font Ø (CG Triumvirate
Bold Condensed) is expandable dot-by-dot,
height and width independent

®

Code Page 850 International

Characters

Type†

Type†

Minimum

Char. Size

(H x W)

Minimum

Char. Size

(H x W)

™

Maximum

C.P.I.

Maximum

C.P.I.

Bar Code Symbologies &
Specifications

Bar code modulus "X" dimension:

•

- Picket fence (non-rotated) orientation:
203 dpi = 4.9 mil to 49 mil
300 dpi = 3.3 mil to 33 mil

- Ladder (rotated) orientation:
203 dpi = 4.9 mil to 49 mil
300 dpi = 3.9 mil to 39 mil

• Bar code ratios: Dot selectable from 2:1 to
3:1

• Linear bar codes: Code 11, Code 39, Code
93 (USS-93), Code 128 with subsets A/B/C
and UCC Case Codes, ISBT-128, UPC-A,
UPC-E, EAN-8, EAN-13, UPC and EAN 2 or
5 digit extensions, Plessey, Postnet,
Standard 2 of 5, Industrial 2 of 5, Interleaved
2 of 5, LOGMARS, MSI, Codabar
2-dimensional bar codes: Codablock, PDF-

•

417, Code 49, DataMatrix, Maxicode, QR
Code and Micro PDF-417.

MVP Series Product Guide Page 19 Printer Specifications

Zebra Programming Language®

®

(ZPL

and ZPL II®)

• Communicates in printable ASCII characters

• Compatible with mainframe, mini, and PC

hosts

• Downloadable objects include graphics,
scalable and bitmap fonts, label templates
and formats
Adjustable print cache

•

Data compression

•

Automatic memory allocation for format while

•

printing

• Automatic serialisation of fields

• Format inversion (white on black)

• Mirror-image printing

• Four position field rotation (0º, 90º, 180º,

270º)

• Slew command

• Programmable label quantities with print,

pause, cut control

• Status messages to host upon request

• ZBI™ (Zebra BASIC Interpreter) –

accessible on MVP Series Printers:

⇒

⇒ Can be used to convert non-ZPL printer

⇒

⇒ Based on ANSI BASIC computer

Interpreting program module that sits
between the communication ports and
the ZPLII processing engine

programming language to ZPL
commands
Direct interface to peripheral devices
such as bar-code scanners, weight
scales, and keyboards

language

Communications Specifications

Bi-directional parallel interface (supports

•

IEEE 1284 in “nibble mode”)
High-speed serial interfaces:

•

- RS-232C, RS422 and RS485 with DB25F
connector

- Configurable baud rate (600 - 38.4kB),
parity,
and data bits. Stop bits at 1 or 2.

- Software (XON/XOFF) or hardware
(DTR/DSR)
communication handshake protocols

• ZebraNet

print server (10BASE-T)

®

Print Server II - ethernet network

Electrical Specifications

• Auto-detectable (PFC compliant) 90­265VAC, 48-62 Hz, 5A fused power supply
Agency approvals: UL 1950, CISPR 22

•

(class B), EN60950, EN500824, CSA 22.2
No. 950-95, Canadian Doc. (class A), FCC
(class B), CE compliance

Physical Specifications

Height: 13.32" (338mm)

•

Width: 10.93" (278mm)

•

Depth: 18.69" (475mm)

•

Weight: 32.4lbs. (15kg)

•

Shipping Weight: 49 lbs (22kg)

•

Environmental Specifications

• Operating environment:
Thermal transfer = 40º to 104ºF (5º to 40ºC)
Thermal direct = 32º to 104ºF (0º to 40ºC)
20% to 85% non-condensing R.H.
Storage/Transportation environment:

•

-40º to 140ºF (-40º to 60ºC)
5% to 85% non-condensing R.H.

Preventative Maintenance

Brady recommends cleaning the printer on a
regular basis using standard Brady printer parts
and cleaning supplies. Consult your User’s Guide
for further details.

•

Cleaning:

The exterior is cleaned with a lint-free cloth,
and if necessary, a mild detergent solution or
desktop cleaner. Interior components
(printhead, platen roller, media sensor, peel
bar, ribbon and media paths) are cleaned
with alcohol or blown air to remove any
particles.

• Lubrication:

All mechanical parts are self-lubricating and do not
require additional lubrication.

• Print Registration:

Media registration and minimum label length are
affected by media type and width, ribbon type and
print speed. Performance improves as these
factors are optimised. Brady recommends always
qualifying any application with thorough testing

MVP Series Product Guide Page 20 Printer Specifications

III. FEATURES, BENEFITS & SPECIFICATIONS

200 Me NEW

200MVP

NEW

300MVP

STANDARD FEATURES

List Price 2375€/3032€ 1795€ 2125€

Max. Print Speed (ips) 2-6 ips (51-152mm) 2-10 ips (51-254mm) 2-6 ips (51-152mm)

Resolution (dots/mm) Std 203 (8mm) / 152 dpi

Print Width (max. in.) 4.09" (104mm) 4.09" (104mm) 4.09" (104mm)

Max. Print Length (Std In.) 106”(2692mm) 105” (2667mm) 105” (2667mm)

Transmissive Sensor STD

Dot History Control YES YES YES

Bitmapped Fonts 9 Standard 9 Standard 9 Standard

Scalable Fonts CG Triumvirate Bold

Frame Construction / Weight Metal / 55 lbs. (25kg) Metal / 32lbs (15kg) Metal / 32lbs (15kg)

LCD Display STD STD STD

ROM (Firmware) Flash Flash Flash

Standard DRAM 4MB (2MB User Available) 4MB (2MB User Available) 4MB (2MB User Available)

Std. Flash Memory 4MB(750K User Available) 2MB (Used by Firmware) 2MB (Used by Firmware)

2D Symbologies PDF417, Code49,

Calibration Auto-calibration
Connectivity Serial & Bi-directional

Power Supply Broad range 90-265V Broad range 90-265V Broad range 90-265V

OPTIONS

DRAM Upgradeable to: NO (4MB Standard) NO (4MB Standard) NO (4MB Standard)

Optional Asian Fonts: YES – individual EPROM

Flash Memory Upgrade: NONE 1,2MB and 8MB Flash Option 1,2MB and 8MB Flash Option

Peel YES – Full label & liner YES – full roll w/ liner-take-up

Rewind YES YES – Option YES – Option

Cutter YES YES – Option YES – Option

Ethernet YES YES – Option YES – Option

Removable/Bi-Fold Door NO NO / NO NO / NO

Footprint (H x W x L):

option (6mm) / 300 dpi

(12mm)($600)

Transmissive Sensor /

Reflective Option

Standard / 12 additional

available w/ EPROM

option

Maxicode, Codablock,

Datamatrix, QR

Parallel

purchase @ cost per font

(394 x 283 x 459 mm)

type

15.5" x 11.2" x 19.5"

203 dpi (8dots/mm)

STD- moveable

Reflective & Transmissive

Sensor

CG Triumvirate Bold

Standard / Font Pack Option

Maxicode, PDF417,
MicroPDF, Code49,

Codablock, Datamatrix, QR

Auto-calibration Auto-calibration

Serial & Bi-directional

Parallel

YES – w/ 1MB flash & Font

Pack Option

spindle option

13.3" x 10.9" x 18.7"

(338 x 277 x 475 mm)

300 dpi (12dots/mm)

STD- moveable

Reflective & Transmissive

Sensor

CG Triumvirate Bold

Standard / Font Pack Option

Maxicode, PDF417,
MicroPDF, Code49,

Codablock, Datamatrix, QR

Serial & Bi-directional

Parallel

YES – w/ 1MB flash & Font

Pack Option

YES – full roll w/ liner-take-up

spindle option

13.3" x 10.9" x 18.7"

(338 x 277 x 475 mm)

MVP Series Product Guide Page 21 Competitive Analysis

90XiIII+ NEW

300MVP

STANDARD FEATURES

List Price 4495€ 2125€

Max. Print Speed (ips) 2-8ips (51-203mm) 2-6ips (51-152mm)

Resolution (dots/mm) 300 dpi (12 dots/mm) 300 dpi (12 dots/mm)

Print Width (max. in.) 3.4" (86mm) 4.09" (104mm)

Max. Print Length (Std In.) 80" (2032mm) 105" (2667mm)

Transmissive Sensor STD

Reflective/Transmissive

Sensor

Dot History Control YES YES

Bitmapped Fonts 9 Standard 9 Standard

Scalable Fonts CG Triumvirate Bold

Frame Construction / Weight Metal / 50lbs (23kg) Metal / 32lbs (15kg)

LCD Display STD STD

ROM (Firmware) Flash Flash

Standard DRAM 16MB 4MB (2MB User Available)

Std. Flash Memory 2MB 2MB (Used by Firmware)

2D Symbologies Maxicode, PDF417,

Calibration Auto-calibration Auto-calibration
Connectivity Serial or bi-directional

Power Supply Broad range 90-265V Broad range 90-265V

OPTIONS

DRAM Upgradeable to: NO (4MB Standard)

Optional Asian Fonts: YES YES – w/ 1MB flash & Font

Flash Memory Upgrade: NONE 1,2MB and 8MB Flash Option

Peel YES – Full label & liner

Rewind YES – Option YES – Option

Cutter YES – Option YES – Option

Ethernet YES – Option YES – Option

Removable/Bi-Fold Door NO/YES -Option NO / NO

Footprint (H x W x L):

Standard

MicroPDF, Code49,

Codablock, Datamatrix,

Parallel, Twinax, Coax, DBF

(394 x 232 x 495 mm)

QR

USB

Applicator interface

option

15.5" x 9.2" x 19.5"

Reflective/Transmissive

Standard / Font Pack Option

Codablock, Datamatrix, QR

YES – full roll w/ liner-take-up

(338 x 277 x 475 mm)

STD

Sensor

CG Triumvirate Bold

Maxicode, PDF417,
MicroPDF, Code49,

Serial & Bi-directional

Parallel

Pack Option

spindle option

13.3" x 10.9" x 18.7"

MVP Series Product Guide Page 22 Competitive Analysis

Brady MVP Series versus CAB A3

B RA DY vs. CAB

PRINT FEATURES

Direct thermal, Direct Thermal DT / TT DT / TT

Print Width, max. 4.09" (104mm) 4.09" (104mm)/4.26"

Print Length, max. w/std RAM 105" (2667mm) 40” (1000mm)

Print Length, optional w/add'l RAM 105" (2667mm) 40" (1000mm)

Dots/Inch, std 203 (8 dots/mm)/ 300 DPI

Max Print Speed 2" - 10" / sec

Auto-Calibration Standard Standard

Connectivity & Control Solution BradyConnect - Standard NO

Scalable Fonts Resident Standard Standard

MEDIA FEATURES

Liner Width, max. 4.5" (114mm) 4.7" (120mm)

min. 1.0" (25mm) 0.47" (12mm)

Label Length, max. 39" (991mm) 40” (1000mm)

min.
(Tear / Peel-Off)

Roll Size, O.D. & Mounting 8.0" (203mm) 8.0" (203mm)

Max Ribbon Length 1476' (450m) 1182' (360m)

OPTIONS

Tear-Off Standard Standard

Peel-Off YES - Option YES – Option

Non-Roman (Asian) Font License YES - Option N/A

Cutter YES - Option YES - Option

LCD Display Standard YES

Rewind YES - Option YES - Option

Additional RAM (up to) 1, 2MB & 8MB Flash Up to 64MB (compact flash)

OTHER

Standard RAM 4MB DRAM 8MB DRAM

Processor / Buffer 32 bit 32-bit

Interface

Serial YES – STD YES – STD

Parallel YES – STD YES – STD

Ethernet YES – Option YES-Option

Shell & Case Construction Metal Metal

Weight 32lbs (15kg) 22 lbs.(10kg)

Size (H" x W" x L")

BASE UNIT LIST PRICE 1795€/2125€ 1830€/2080€

Brady

MVP Series

(12 dots/mm)

(51mm - 254mm)

0.25” (6.35mm 200dpi),

0.125” (3.18mm300dpi)
/ 1.0 (25mm)

13.3" x 10.9" x 18.7"

(338 x 277 x 475 mm)

CAB

A3

(108.4mm)

203 DPI (8 dots/mm) / 300 DPI

(12 dots/mm)

6 IPS (150mm/sec.)/ 8 IPS

(200mm/sec.)

0.19” (5mm) / 1.0 (25mm)

10.7" x 9.5" x 17.5"

(274 x 242 x 446mm)

CAB is a German
manufacturer of bar
code label printers,
applicators and
specialised cutting
machines. They have a
strong reputation in
Europe for
manufacturing hi­quality/performance
products. However, the
performance capabilities
of the MVP series still
provide more value-add,
as evidenced below.

Disadvantages of
CAB A3 vs. Brady
MVP Series

•

Max 10 ips print
speed on MVP
series versus 8
ips on A3.

• The MVP 300

prints on smaller
label heights.
According to the
Brady standard
formats

•

The MVP series
offers
BradyConnect
remote
connectivity and
control solution
(standard). A
feature
currently not
available on the
A3 printers.

•

Higher list price
on A3-200 dpi
compared to
Zebra’s Z4M
price­performance
value.

MVP Series Product Guide Page 23 Competitive Analysis

Brady MVP Series versus Argox 3000

ARGOX, founded in 1996 in

BRA DY vs. Argox

PRINT FEATURES

Direct thermal, Direct Thermal DT / TT DT / TT

Print Width, max. 4.09" (104mm) 4.1" (104mm)

Print Length, max. w/std RAM 105" (2667mm) 30" (736mm)

Print Length, optional w/add'l RAM 105" (2667mm) 30" (736mm)

Dots/Inch, std 203 (8 dots/mm)/ 300

Max Print Speed 2" - 10" / sec

Auto-Calibration Standard Unknown

Connectivity & Control Solution BradyConnect - Standard NO

Scalable Fonts Resident Standard YES

MEDIA FEATURES

Liner Width, max. 4.5" (114mm) 4.3" (110mm)

min. 1.0" (25mm) 1.0" (25mm)

Label Length, max. 39" (991mm) 30" (736mm)

min.
(Tear / Peel-Off)

Roll Size, O.D. & Mounting 8.0" (203mm) 8.0" (203mm)

Max Ribbon Length 1476' (450m) 1180’ (360m)

OPTIONS

Tear-Off Standard Standard

Peel-Off YES – Option YES – Option

Non-Roman (Asian) Font License YES – Option Unknown

Cutter YES – Option YES – Option

LCD Display Standard Standard

Rewind YES – Option YES – Option

Additional RAM (up to) 1, 2MB & 8MB Flash 2MB DRAM

OTHER

Standard RAM 4MB DRAM 512K DRAM

Processor / Buffer 32 bit 32-bit

Interface

Serial YES – STD YES – Option

Parallel YES – STD YES – STD

Ethernet YES – Option NO

Shell & Case Construction Metal Metal

Weight 32lbs (15kg) 25 lbs.(11kg)

Size (H” x W” x L”)

BASE UNIT LIST PRICE 1795€/2125€ 1900€

Brady

MVP Series

DPI (12 dots/mm)

(51mm - 254mm)

0.25” (200dpi), .125”

(300dpi) / 1.0 (25mm)

13.3” x 10.9” x 18.7”

(338 x 277 x 475 mm)

Argox

3000

300 DPI (12 dots/mm)

2” – 6” / sec

(51mm - 152mm)

1.0 (25mm)

9.4” x 9.8” x 16”

(240 x 250 x 408mm)

Taiwan, is an engineering
oriented provider of
systems & solutions for
computer based barcode
labelling systems. Their
mission is to bring her
leading innovation and first­rate productivity into the
Auto ID industry with a
commitment - to be the
most competitive and
reliable supplier of desktop
label printers.

Disadvantages of
Argox 3000 vs.
Brady MVP Series

• MVP series offers
BradyConnect remote
connectivity and
control solution
(standard).

• Max 10ips print speed
on MVP series versus
6ips on Argox 3000.

• More 2D fonts on MVP
series compared to

Maxicode and PDF417
variety on Argox 3000.

•

More standard DRAM
and upgradeable
memory on MVP
versus Argox 3000.
Hence ability to print
longer label formats.

• Brady offers
European, technical
support versus the
offshore capabilities of
Argox.

MVP Series Product Guide Page 24 Competitive Analysis

Brady MVP Series versus Datamax I-4208

BRA DY vs. Datamax

MVP Series

Brady

Datamax

I-4208

Datamax recently
introduced their E, I and W
class printers to streamline
their product line.

Disadvantages of
Datamax I-4208 vs.
Brady MVP Series

PRINT FEATURES

Direct thermal, Direct Thermal DT / TT DT / TT

Print Width, max. 4.09" (104mm) 4.09" (104mm)

Print Length, max. w/std RAM 105" (2667mm) 99" (2,515mm)

Print Length, optional w/add'l RAM 105" (2667mm) 99" (2,515mm)

Dots/Inch, std 203 (8 dots/mm)/ 300

(12 dots/in)

Max Print Speed 2" - 10" / sec

(51mm - 254mm)

Auto-Calibration Standard Standard

Connectivity & Control Solution BradyConnect - Standard NO

Scalable Fonts Resident Standard Standard

MEDIA FEATURES

Liner Width, max. 4.5" (114mm) 4.65" (118mm)

min. 1.0" (25mm) 1.0" (25.4mm)

Label Length, max. 39" (991mm) 99" (2,515mm)

min.
(Tear / Peel-Off)

Roll Size, O.D. & Mounting 8.0" (203mm) 8" (203mm)

Max Ribbon Length 1476' (450m) 1,968' (600m)

OPTIONS

Tear-Off Standard Standard

Peel-Off YES - Option YES – Option

Non-Roman (Asian) Font License YES - Option Unknown

Cutter YES - Option YES – Option

LCD Display Standard Standard

Rewind YES - Option YES – Option

Additional RAM (up to) 1, 2MB & 8MB Flash 1MB Flash

OTHER

Standard RAM 4MB DRAM 8MB STD (No Charge)

Processor / Buffer 32 bit 32-bit 66Mhz

Interface

Shell & Case Construction Metal Metal

Weight 32lbs (15kg) 45 lbs. (20.5 kg.)

Size (H" x W" x L")

Serial YES – STD YES – STD

Parallel YES – STD YES – STD

Ethernet YES – Option YES – Option

BASE UNIT LIST PRICE 1795€/2125€ 1785€

0.25” (200dpi), .125” (300dpi) /

13.3" x 10.9" x 18.7"

(338 x 277 x 475 mm)

1.0 (25mm)

18.6" x 12.62" x 12.7"
(472 x 320 x 322mm)

203 (8 dots/mm)

2-6 IPS

(51-152mm/sec.)

0.25" (6mm)

• The MVP series offers
BradyConnect remote
connectivity and
control solution
(standard). A feature
currently not available
on Datamax printers.

• Ribbon sensor on
Datamax senses
ribbon spindle
movement, whereby
MVP sensor looks for
presence of ribbon at
the printhead. Hence,
Datamax unit could
continue printing on
ribbon trailer causing
blank labels and data
loss to occur as well
as possible printhead
damage.

• 8ips max. print speed
on I-4208 versus 10
ips on MVP series.

•

LED indicator lights
difficult to read versus
MVP series high
contrast LCD –
readable in either dim
or bright light.

MVP Series Product Guide Page 25 Competitive Analysis

Brady MVP Series versus Intermec E4

Bra dy vs. Intermec

Brady

MVP Series

Intermec

E4

PRINT FEATURES

Direct thermal, Direct Thermal DT / TT DT / TT

Print Width, max. 4.09" (104mm) 4.09" (104mm)

Print Length, max. w/std RAM 105" (2667mm) Unknown

Print Length, optional w/add'l RAM 105" (2667mm) Unknown

Dots/Inch, std 203 (8 dots/mm)/ 300 DPI opt 203 (8 dots/mm)

Max Print Speed 2" - 10" / sec

(51mm - 254mm)

Auto-Calibration Standard NO

Connectivity & Control Solution BradyConnect - Standard EasyLan10I – Option

Scalable Fonts Resident Standard Standard

MEDIA FEATURES

Liner Width, max. 4.5" (114mm) 4.5" (114mm)

min. 1.0" (25mm) 0.4" (10mm)

Label Length, max. 39" (991mm) Unknown

min.
(Tear / Peel-Off)

Roll Size, O.D. & Mounting 8.0" (203mm) 6.0” (152mm)

Max Ribbon Length 1476' (450m) 656' (200m)

OPTIONS

Tear-Off Standard Standard

Peel-Off YES - Option Standard

Non-Roman (Asian) Font License YES - Option NO

Cutter YES - Option YES - Option

LCD Display Standard NO

Rewind YES - Option Standard

Additional RAM (up to) 1, 2 & 8MB Flash 1MB Flash

0.25” (200dpi), .125” (300dpi) /

1.0 (25mm)

6 ips (152mm/ sec)

(Ethernet dependent)

OTHER

Standard RAM 4 MB DRAM 512K DRAM

Processor / Buffer 32 bit 32-bit

Interface

Serial YES – STD YES – STD

Parallel YES – STD YES – STD

Ethernet YES – Option NO

Shell & Case Construction Metal Plastic

Weight 32lbs (15kg) 10 lbs. (4.7kg.)

Size (H" x W" x L")

BASE UNIT LIST PRICE 1795€/2125€ 1420€

13.3" x 10.9" x 18.7"

(338 x 277 x 475 mm)

6.7" x 9.3" x 13.8"

(170 x 236 x 350mm)

Unknown

The Intermec
Technologies name has
global recognition
coupled with a
reputation for being a
one source supplier of
complete AIDC solutions
(e.g. systems provider

printers, labels, data
collection terminals,

etc). Compared to
Brady, their company
focus remains heavily
geared toward RF
systems and terminals –
and less on labels and
printers.

Disadvantages of
Intermec E4 vs.
Brady MVP Series

• Faster print speed
capability on MVP (up
to 10ips) versus 6ips
on the E4.

•

Plastic housing on
Intermec E4 versus
full metal enclosure
on MVP Series.

•

Standard LCD and
Ethernet option on
MVP versus no
Ethernet or LCD on
E4.

•

No auto-calibration
feature on E4 versus
standard on Brady
MVP.

• The MVP series
offers BradyConnect
remote connectivity
and control solution
(standard).

•

Full 8” roll capacity on
MVP series versus 6”
on Intermec E4.

•

More DRAM memory
on MVP series (2MB
versus 512K)
enabling users to print
longer label formats
up to 105”.

MVP Series Product Guide Page 26 Competitive Analysis

Brady MVP Series versus Printronix T-4204

BRADY vs.

Printronix

Brady

MVP Series

Printronix

Thermaline

T-4204

PRINT FEATURES

Direct thermal, Direct Thermal DT / TT DT / TT

Print Width, max. 4.09" (104mm) 4.09" (104mm)

Print Length, max. w/std RAM 105" (2667mm) 45" (1143mm)

Print Length, optional w/add'l RAM 105" (2667mm) 45" (1143mm)

Dots/Inch, std 203 (8 dots/mm)/

300 (12 dots/mm)

Max Print Speed 2" - 10" / sec

(51mm - 254mm)

Auto-Calibration Standard NO

Connectivity & Control Solution BradyConnect - Standard Optional– PrintNet Plus

Scalable Fonts Resident Standard NO

MEDIA FEATURES

Liner Width, max. 4.5" (114mm) 4.5" (114mm)

min. 1.0" (25mm) 1.0" (25.4mm)

Label Length, max. 39" (991mm) 45" (1143mm)

min.
(Tear / Peel-Off)

Roll Size, O.D. & Mounting 8.0" (203mm) 8" (203mm)

Max Ribbon Length 1476’ (450m) 1181' (360m)

0.25” (200dpi), .125” (300dpi) /

OPTIONS

Tear-Off Standard Standard

Peel-Off YES - Option Standard

Non-Roman (Asian) Font License YES - Option NO

Cutter YES - Option YES – Option

LCD Display Standard Standard

Rewind YES - Option Standard

Additional RAM (up to) 1, 2 & 8MB Flash N/A

1.0 (25mm)

OTHER

Standard RAM 4 MB DRAM 4MB DRAM / 4MB Flash

Processor / Buffer 32 bit 32-bit

Interface

Serial YES – STD YES – STD

Parallel YES – STD YES – STD

Ethernet YES – Option YES – Option

Shell & Case Construction Metal Metal

Weight 32lbs (15kg) 35 lbs. (16kg.)

Size (H" x W" x L")

BASE UNIT LIST PRICE 1795€/2125€ 2428€

13.3" x 10.9" x 18.7"

(338 x 277 x 475 mm)

12.2" x 9.3" x 15.75"

(310mm x236mm x 400mm)

203 (8 dots/mm)

6" / sec

(152mm)

N/A

Founded in 1974,
Printronix is an
acknowledged
supplier and innovator
of line matrix printers
and continuous form
laser printers. Their
T5000 thermal printer
line expands their
product focus into the
realm thermal bar
coding.

Disadvantages of
Printronix T-4204
vs. Brady MVP
Series

•

Higher list price on
T4204 versus
affordable MVP
series.

• 10ips print speed

on Z4M versus max
6 ips on T4204.

• The MVP series

comes standard
with BradyConnect
remote connectivity
and control solution.
PrintNet Plus is
optional on T4204
and limited to Java
platforms. Also,
does not include
ZBI function.

• NO auto-calibration

on T4204 versus
standard on MVP

• Collapsible ribbon

release on MVP
series versus

cumbersome core
to core system on
T4204

•

More expandable
memory on Z4M
versus T-4204.

MVP Series Product Guide Page 27 Competitive Analysis

Brady MVP Series

BRADY vs. Sato

PRINT FEATURES

Direct thermal, Direct Thermal DT / TT DT / TT

Print Width, max. 4.09" (104mm) 4.10" (104mm)

Print Length, max. w/std RAM 105" (2667mm) 14" (356mm)

Print Length, optional w/add'l RAM 105" (2667mm) 49" (1249mm)

Dots/Inch, std 203 (8 dots/mm)

Max Print Speed 2" - 10" / sec

Auto-Calibration Standard NO

Connectivity & Control Solution BradyConnect - Standard NO

Scalable Fonts Resident Standard Standard

MEDIA FEATURES

Liner Width, max. 4.5" (114mm) 5.15" (131mm)

min. 1.0" (25mm) 0.87" (22mm)

Label Length, max. 39" (991mm) 49" (1249mm)

min.
(Tear / Peel-Off)

Roll Size, O.D. & Mounting 8.0" (203mm) 8.0" (203mm)

Max Ribbon Length 1476' (450m) 1476' (450m)

OPTIONS

Tear-Off Standard Standard

Peel-Off YES - Option YES – Option

Non-Roman (Asian) Font License YES - Option Unknown

Cutter YES - Option YES – Option

LCD Display Standard Standard

Rewind YES - Option NO

Additional RAM (up to) 1, 2MB & 8MB Flash 4MB Flash / 16 MB

OTHER

Standard RAM 4MB DRAM 18MB STD

Processor / Buffer 32 bit 32-bit RISC/133 MHz

Interface

Shell & Case Construction Metal Metal

Weight 32lbs (15kg) 29 lbs. (13 kg.)

Size (H" x W" x L")

Serial YES – STD YES – STD

Parallel YES – STD IEEE/USB

Ethernet YES – Option YES – Option

BASE UNIT LIST PRICE 1795€/2125€ 1582€

versus Sato CL408e

Brady

MVP Series

300 (12 dots/in)

(51mm - 254mm)

0.25” (200dpi), .125” (300dpi) /

1.0 (25mm)

13.3" x 10.9" x 18.7"

(338 x 277 x 475 mm)

Sato

CL408e

203 (8 dots/mm)

2" - 6" / sec

(51mm - 152mm)

Unknown

PCMCIA-OPT

12.6" x 16.9" x 10.6"
(320 x429 x 269mm)

Sato’s business
philosophy is based on
the notion of
manufacturing rugged,
dependable bar code
printers for warehousing
and industrial
environments.

Disadvantages of
Sato CL408e vs.
Brady MVP Series

•

The MVP offers
BradyConnect
remote
connectivity and
control solution
(standard).. A
feature currently
not available on
Sato printers.

•

No auto-calibration
on CL408e ­instead dip
switches are
factory set at 1/8”
between labels.

• LCD standard on

CL408e but only
enables you to
receive error
messages, on­line/off-line ready
signal and
darkness settings
– all other
configurations are
dip switch
controlled.

•

Made in Japan
(i.e. sourcing of
parts and technical
expertise may take
longer and be
more difficult to
obtain).

MVP Series Product Guide Page 28 Competitive Analysis

Brady MVP Series versus TEC B-472

BRADY vs. TEC

Brady

MVP Series

TEC

B-472

PRINT FEATURES

Direct thermal, Direct Thermal DT / TT DT / TT

Print Width, max. 4.09" (104mm) 4.09" (104mm)

Print Length, max. w/std RAM 105" (2667mm) 15" (384mm)

Print Length, optional w/add'l RAM 105" (2667mm) 35" (896mm)

Dots/Inch, std 203 (8 dots/mm)

300 (12 dots/mm)

Max Print Speed 2" - 10" / sec

(51mm - 254mm)

Auto-Calibration Standard NO

Connectivity & Control Solution BradyConnect - Standard NO

Scalable Fonts Resident Standard NO

MEDIA FEATURES

Liner Width, max. 4.5" (114mm) 5.5" (140mm)

min. 1.0" (25mm) 2.0" (51mm)

Label Length, max. 39" (991mm) 35" (896mm)

min.
(Tear / Peel-Off)

Roll Size, O.D. & Mounting 8.0" (203mm) 8" (203mm)

Max Ribbon Length 1476' (450m) 1968' (600m)

OPTIONS

Tear-Off Standard Standard

Peel-Off YES - Option Standard

Non-Roman (Asian) Font License YES - Option Standard

Cutter YES - Option YES – Option

LCD Display Standard Standard

Rewind YES - Option Standard

Additional RAM (up to) 1, 2MB & 8MB Flash 1MB RAM / 4MB PCMCIA

0.25” (200dpi), .125” (300dpi) /

1.0 (25mm)

(51mm - 254mm)

OTHER

Standard RAM 4MB DRAM 512 DRAM/ 256K Flash

Processor / Buffer 32 bit 16-bit

Interface

Serial YES – STD YES

Parallel YES – STD YES – Option

Ethernet YES – Option NO

Shell & Case Construction Metal Metal

Weight 32lbs (15kg) 37 lbs. (17 kg.)

Size (H" x W" x L")

BASE UNIT LIST PRICE 1795€/2125€

13.3" x 10.9" x 18.7"
(338 x 277 x 475 mm)

12.1" x 11.4" x 18.1"

(308mm x291 x 460mm)

(NOTE: ALL product data based on manufacturers’ published spec sheets, which are subject to change
without notice. N/A or Unknown denotes data not found or available).

203 (8 dots/mm)

2" - 10" / sec

N/A

TEC Corporation is a
Japanese based
manufacturer of retail
and package delivery
systems and other
electronic systems
and components.
TEC’s AIDC product
offerings include
thermal bar code
printers and POS
terminals.

Disadvantages of
TEC B-472 vs.
Brady MVP Series

•

The MVP offers
BradyConnect
remote connectivity
and control solution
(standard).

•

Scaleable fonts
standard in MVP
versus bitmap
variety on TEC B-

472.

•

NO auto-calibration
on TEC B-472
versus standard on
MVP series

•

Slower 16-bit
processor on TEC
B-472 versus 32-bit
on MVP.

•

Less standard
DRAM and Flash
memory on TEC
472 versus MVP.

•

Made in Japan (i.e.
sourcing of parts
and technical
expertise may take
longer and be more
difficult to obtain).

MVP Series Product Guide Page 29 Competitive Analysis