Blomberg Keyboard Getting Started

GETTING
STARTED

Press the HE LP key
twice for instant
live assistance.

Helpx2

Frankfurt
[phone]

Hong Kong
[phone]

London
[phone]

New York
[phone]

San Francisco
[phone]

São Paulo
[phone]

Singapore
[phone]

Sydney
[phone]

Tokyo
[phone]

bloomberg.com

02 The Bloomberg Keyboard

Keyboard and navigation

04 Creating a Login Name and Password

06 Finding Information

The <HELP> key

06 The Global Help Desk: 24/7

Interact with the Bloomberg Help Desk

08 Broad Market Perspectives

Top recommended functions

09 Analyzing a Company

Basic functions for Bonds and Equities

10 Communication

The BLOOMBERG PROFESSIONAL
service message system

11 Tips, Tricks and Fun

12 Customer Support

GREEN keys are ACTION keys

The

<GO> key is equivalent to the ‘Enter’ key on a

traditional keyboard and is essential to activate each
function. Simply press it after you enter a command.

The

<MENU> key is essential in the navigation

process. This is equivalent to the ‘Back’ key to return
you to the previous screen.

Press

<PAGE FWD/BACK> to access the

next/previous screen.

Press

<PRINT> to print a one-page screen.

Enter {# of pages} <PRINT> for consecutive pages.

Keyword Search: enter a keyword at the top of

the BLOOMBERG PROFESSIONAL service
screen and press <HELP> to search our entire
database of information.

Press

<HELP> once for more detailed information

on the function you are viewing. Press <HELP> twice
to interact with the Bloomberg Help Desk, 24 hours
a day, seven days a week.

HDSK <GO> to access your previously sent

Help Desk queries and answers.

If you are not utilizing a Bloomberg-provided keyboard, press the Alt + K buttons
simultaneously to view an image of your keyboard. This will enable you to position
your Bloomberg keyboard stickers accurately.

RED keys are STOP keys

Press once to LOG-IN to the system.

Press once to LOG-OUT of the system.

Equivalent to the traditional ‘Escape’ button

Press <CANCEL> to reveal Bloomberg’s
Global Customer Support numbers.

Leverage all four BLOOMBERG PROFESSIONAL

service windows. Press <PANEL> to rotate
between the windows.

YELLOW

keys correspond to MARKET SECTORS

Press any of the yellow keys for a main

menu for that specific sector; e.g.

<EQUITY> <GO> will bring you to a

complete menu of equity-related news,
data and analytics.

HELP

CONN
DFLT

CANCEL

GO

MENU

PRINT

PAGE
FWD

PAGE
BACK

EQUITY

GO

PROFESSIONAL® SERVICE

The Bloomberg keyboard has been color-coded for ease-of-use.

0302

PANEL

NAVIGATE THE BLOOMBERG

1. Once the Bloomberg software has been
installed, use the mouse to double click on
the Bloomberg icon that appears on your
desktop to launch the application.

2. Press the RED

<CONN DEFAULT> key

once (equivalent to the pause break key on
a traditional keyboard). Leave the login and
password fields blank and press <GO>.

3. Answer the five basic questions to complete
the login creation process.

4. A member of Bloomberg’s Global Customer
Support team will call you shortly to validate
your new login. At this point, they can also
assist with other initial questions you may
have, including setting up a training session.

Please note: It is important that your login is validated
within five days. If we are unable to contact you and
validate your details, the login will expire. Should this
happen, please repeat the instructions above to create
a new login.

CREATING A
LOGIN NAME
AND PASSWORD

Changing your Password

Once the login name has been chosen it
is fixed permanently, however the password
may be changed as often as you like.
Please use the function UUF <GO>.

Once your login has been validated we
recommend that you define the personal
defaults associated to your login. These
settings include time zone, base currency,
country, etc and will impact other functions.
Simply type PDFQ <GO> and enter your
choices in the boxes provided.

If you are a BLOOMBERG ANYWHERESM,
subscriber, your final step is the registration
of your B-UNITSM authentication device.
Type BA <GO> and follow the instructions
on the screen or refer to the documentation
included with the B-UNIT device. ANY <GO>
provides on-line documention for account
setup and enrollment.

For technical assistance you can always
call our Global Customer Support. Press
the RED <CANCEL> key for a list of local
technical support numbers.

0504

The <HELP> key is your gateway to finding all
information on the BLOOMBERG PROFESSIONAL
service. Whether you are looking for company ticker
codes, indices, new stories by subject, biographies,
and more the <HELP> key will find it for you.

At the top of the screen, type a keyword(s)
associated with your subject of interest followed
by the <HELP> key.

0706

Here are some examples:

1. Company Ticker Search:

Intel

<HELP>

Select # 10, ‘Companies/Govts/Orgs’ to display

all the companies with the name of Intel

2. People Search:

Warren Buffett

<HELP>

Select # 7, ‘People’ to access the Profiles database

and display a complete biography of Warren Buffett

3. Earnings Estimates:

Earning Estimates

<HELP>

Select # 3 ‘Functions/Analytics/Internet’ to display a

comprehensive list of relevant earnings functionality

FINDING INFORMATION
AND KEYWORD SEARCHES

The Bloomberg Help Desk is available
24 hours a day, seven days a week and provides
immediate assistance to our customers worldwide.
The INSTANT BLOOMBERGSM (IB) communication
platform allows any Bloomberg user to send an enquiry
to the Help Desk and receive a response in real time.

Press the <HELP> key twice to open a ‘LIVE HELP’
chat window. In the orange box type your query and
press <GO> to send.

Many of these screens are customizable so that
you can change the parameter to suit your needs.

MAIN <GO> Menus for market sectors, customer

support and more

TOP <GO> Display today’s top business and

general news headlines

READ <GO> Most popular news stories

AV <GO> BLOOMBERG NEWS®

audio/video reports

N <GO> The main news menu

ECO <GO> Displays a calendar of economic releases

IM <GO> Display a menu of treasury/money market

and international bond monitors

WEI

<GO> Monitor worldwide returns

for Equity indices

WB

<GO> World Government bond monitor

ACDR <GO> Display an earnings announcement

calendar

MOST <GO> Monitor the most active securities

by volume, up, down and value

IBQ <GO> Industry overview: choose from more

than 68 industries

CBQ <GO> Country overview: choose from more

than 46 countries

QSRC <GO> Scan the Bloomberg Equity universe to

find companies that match your selected
criteria

BLP <GO> BLOOMBERG LAUNCHPADSM, The

ultimate customizable desktop monitor

If you are already familiar with the ticker
of the security, enter:

TICKER <YELLOW KEY> FUNCTION <GO>

to bring you to that function

An Equity example: BUD <EQUITY> DES <GO>
A Bond example: BUD 9 12/1/09 <CORP> DES <GO>

DES <GO> Descriptive page including a snapshot

of fundamental data and management
information

BQ <GO> Display price, trade, earnings, relative value

data on a single screen

CN <GO> Display all Company News
GPO <GO> Graph historical prices and moving averages
RELS <GO> Related Securities — The capital structure
CRPR <GO> Credit Profile — Current and historical

credit ratings for an issuer

RV <GO> Relative Value — Perform customized peer

group analysis

ISSD <GO> Display issuer information, capital structure

and cash flow breakdown

COMP <GO> Comparative returns for your chosen

security to its benchmark index and its
industry group

EQUITY SPECIFIC

ANR <GO> Displays analyst recommendations
EEB <GO> Display Bloomberg Earnings Estimates

BOND SPECIFIC

YAS <GO> Yield and Spread Analysis
ALLQ <GO> A liquidity platform of price and yield

quotes from contributed sources

0908

BROAD MARKET
PERSPECTIVES

ANALYZING
A COMPANY

To view a Launchpad display:
From the Launchpad toolbar, click
‘TOOLS’ and then sample views

MSGM <GO>
The main message menu which outlines the function codes
needed to send a message, retrieve incoming messages,
set up message defaults and more.

Shortcuts and FAQs

MSG JOHN BROWN or MSG [e-mail] <GO>

Enter the BLOOMBERG PROFESSIONAL service
customer’s name, group or Internet address

MSG1 FROM JOHN BROWN

<GO>

View all messages received from a specific user

MSG4 TO JOHN BROWN

<GO>

View all messages sent to a specific user

MSG1 FROM INTERNET <GO>
View all messages received from an Internet address

MSG4 TO INTERNET <GO>
View all messages sent to Internet addresses

MSG1 UNREAD <GO>
View all unread incoming messages

MSG4 UNREAD <GO>
View all unread outgoing messages

SPDL <GO>
Create and maintain a speed-dial list that serves as
your address book. Store information for each user,
including job title, company, address, phone and
fax numbers

GRAB <GO>
Send a single BLOOMBERG PROFESSIONAL
service screen shot as a message attachment

IB JOHN BROWN

<GO>

Chat in real time via INSTANT BLOOMBERG

Need to find a good restaurant? Want to check out the
weather or view a flight schedule? In addition to the best
business and financial data, use Bloomberg as a resource
for all your personal and lifestyle information.

BERRY <GO> Access the BLOOMBERG

PROFESSIONAL service on
your BlackBerry

®

MUSE <GO> Arts and culture

POSH <GO> Classified adverts

BSP <GO> Bloomberg sports menu

DINE <GO> Restaurant search and reviews

FLY <GO> Flight schedules

WEAT

<GO> Regional weather forecasts

BBXL <GO> Bloomberg data and calculations in

Excel — Download sample spreadsheets

JOBS <GO> Bloomberg career center

EASY <GO> Ease-of-use tips and shortcuts

PSET <GO> Printer settings

EXCH <GO> Real-time exchanges and request form

HDSK <GO> Historical archive of all your Help Desk

enquiries and corresponding answers

NI WNEWS

<GO>

Who’s who? Movers and shakers,
hires and fires

PEOP <GO> People Search

1110

COMMUNICATION TIPS, TRICKS AND FUN

The outstanding level of customer and product
support provided by Bloomberg will ensure you
are always up-to-date with the latest features and
benefiting from the full value of the BLOOMBERG
PROFESSIONAL service. The following options
are available for your use:

BREP <GO>
Display the name of your dedicated Bloomberg
Account Representative.

BU <GO>
BLOOMBERG UNIVERSITY

®

provides you with a
menu of training resources that can help you better
navigate the BLOOMBERG PROFESSIONAL
service. View all on-line training manuals, register
to attend Bloomberg seminars and events, request
on-site training, or read about new functions and
enhancements.

CERT <GO>
The Product Certification program has been designed
to equip financial professionals with the power of the
BLOOMBERG PROFESSIONAL service. Participate
in well-structured classes to improve your knowledge
and proficiency of Bloomberg, optimize your job
performance, and differentiate yourself from your peers.

NEXT <GO>
Stay up-to-date with new and enhanced functionality.

<HELP> <HELP>

Contact the LIVE 24/7 Global Help Desk to
send enquiries and receive help in real time.

12

CUSTOMER SUPPORT

Helpx2

Press the <HELP>
key twice for instant
live assistance.

bloomberg.com

Frankfurt

[phone]

Hong Kong
[phone]

BLOOMBE RG, BLOOMBERG PR OFESSIONAL, BLOOMB ERG MARKETS, BLOOMB ERG NEWS, BLOOMBE RG ANYWHERE, BLOOMB ERG TRADEBOO K, BLOOMBERG B ONDTRADER, BLOOMBE RG TELEVISION,
BLOOMBE RG RADIO, BLOOMBER G PRESS and BLOOMB ERG.COM are trademarks and service marks of Bloomberg Finance L.P., a Delaware limited partnership, or its subsidiaries. The BLOOMB ERG PROFESSIO NAL service
(the “BPS”) is owned and distributed locally by Bloomberg Finance L.P. (BFLP) and its subsidiaries in all jurisdictions other than Argentina, Bermuda, China, India, Japan and Korea (the “BLP Countries”). BFLP is a wholly-owned
subsidiary of Bloomberg L.P. (“BLP”). BLP provides BFLP with all global marketing and operational support and service for these products and distributes the BPS either directly or through a non-BFLP subsidiary in the BLP Countries.

London
[phone]

New York
[phone]

San Francisco
[phone]

São Paulo
[phone]

Singapore
[phone]

Sydney
[phone]

Tokyo
[phone]