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VoIP for Enterprise Solution
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VoIP for Enterprise Solution
Service Provider
Network Based
VoIP:
Solution
fully integrated
into SP network
Drivers
Minimal
Alcatel-Lucent
Managed IP PBX
Service:
Solution
components reside
in any combo of
user premise, SP
network, Alcatel-
Lucent facilities
Alcatel-Lucent
Hosted IP
PBX Service:
Solution delivered
from Alcatel-Lucent
facilities
Delivery Models
CAPEX
Time to Market
VoIP/Operations Expertise
Mid to
Long term
Required
Extensive
In-house
Extensive
From
Alcatel-Lucent
Near to
Mid term
Introduction
Service providers are striving to create offerings that
deliver business value to their clients as a means to
grow revenue and improve margins. That means selling
more than bandwidth. Network-based service delivery
of applications such as IP Telephony and messaging
are the foundation on which more value-added
services can be provided.
Service operators want to capture the market
opportunity for Hosted IP Telephony, which is
anticipated to experience steep growth, particularly
with small and mid-size businesses, multi-sited
companies and Centrex users looking to upgrade to
a VoIP solution.
Alcatel-Lucent’s VoIP for Enterprise Solution enables
service providers to offer Hosted VoIP services to their
clients. This solution offers three delivery models
1. Network-based VoIP 2. Alcatel-Lucent Managed IP
PBX Service 3. Alcatel-Lucent Hosted IP PBX Service.
The third-party hosted service model, such as the
Alcatel-Lucent Hosted IP PBX Service, supports service
operators as they strive to reduce time to market and manage
the financial and market risk associated with new services.
Alcatel-Lucent’s Hosted IP PBX service meets these business
requirements through a service delivery approach based on an
innovative business model:
• The solution is owned, hosted and managed by
Alcatel-Lucent
Alcatel-Lucent commits to solution availability and
•
Key Performance Indicators (KPI)
• The service is delivered to the end user through the
service operator’s network
• The service is paid based on usage (e.g. per user per month)
with a set-up charge and a monthly fee
• Typical contract is for three – five years
for Enterprise Solution, Alcatel-Lucent Hosted
VoIP
IP
PBX
Service: Def
inition and Deliverables
The Alcatel-Lucent Hosted IP PBX service enables Service
providers to quickly provision carrier-class VoIP services for
business customers, while limiting their own financial and
technical exposure.
The Alcatel-Lucent Hosted IP PBX Service includes:
• Hosting of advanced IP PBX and messaging functionality
from an open, SIP standard, highly scalable, carrier-class
platform
• Operations, management and maintenance of equipment and
applications from our carrier-grade, secure, redundant Global
Network Operations Centers
• An end-to-end OSS/BSS solution with standard interfaces to
the carrier network
• Multivendor CPE solutions
ier two and three support for equipment and applications
T
•
• Options for 1. Premises implementation and management
services 2. Fixed Mobile Convergence solutions 3. Managed
Security Services
• Marketing and sales expertise to accelerate revenue
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Alcatel-Lucent provides the applications, network operations
Hosted Communications Applications
A
lcatel-Lucent
GNOC
Alcatel-Lucent
Facilities
Service
P
rovider
IP
Telephony
S
P-Managed IP Network PSTN
Customer Premise
MNO + Alcatel-Lucent Enabling Services
S
ervice Bureau
Provisioning Requests
Customer Bills
Support Requests
C
ustomer Support
Voice
Mail
Managed
Security
Alcatel-Lucent
Network & Security
Operations Center
MiLife
Applications
S
ubscriber
Provisioning
B
illing
Records
T
ech
Support
S
DHLR
MSC
center infrastructure, network interfaces and back-office
systems to integrate with service providers infrastructure.
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The Alcatel-Lucent Hosted IP PBX Service methodology
Assess
Plan & Design
Implement
Manage, Operate,
& Maintain
M
ethodology
R
eview existing network topology,
O
SS/BSS architecture, network
operations and security processess,
customer care policies and
p
rocesses, and enterprise customer
data (target sites, subscriber
numbers, features etc)
Develop scenarios for offers,
architecture and operations
Output
• Determine service, network and
operational approach
M
ethodology
D
evelop:
•
Network architecture & call flow
design
• Operations, OSS, & BSS interface
s
pecifications
• Security management plan
• SLA’s, pricing and other
commercial terms
Output
• End-to-end operations plan
• Terms sheet
• Project implementation plan
M
ethodology
D
eploy and integrate:
•
Network elements
• OSS/BSS
• Features & capacity
Execute:
• Network and service validation
Testing:
• Process/M&P training
• Operational Readiness testing
Output
Test results
Service launch
M
ethodology
O
n-going management, operation,
a
nd management of the IP PBX
Solution and OSS/BSS solution:
• Subscriber provisioning
•
Enterprise CDR transmittal
• Tier 2/3technical support
• Collaboration for continuous
improvement
Output
Operational/SLA reports:
• Weekly document
• Monthly face to face
• Quarterly management review
consists of the following phases:
Additional services capabilities available as part of the VoIP
for Enterprise Solution:
Premises professional services
High quality VoIP implementations require thorough planning,
preparation, and training as well as methodologies for ongoing
management of the network. Alcatel-Lucent can assist the
service provider in ensuring smooth client implementations
with a full portfolio of premises professional service designed
to ensure smooth migration and management of VoIP.
Alcatel-Lucent’s Professional Services portfolio provides
comprehensive offerings spanning the full services lifecycle:
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Market Advantage Program – Marketing and Sales
Pre-Deployment
Deployment
Post-Deployment
• Voice readiness assessment
• Network planning and design
• Security assessment
• Dial plan creation
• Subscriber migration plan
• Detailed project plan
• Staging
• Station review
O
bjectives
•
Ensure the existing network can support the
Q
oS required for voice calls
• Plan forimplementation
• Deploy a fully functional network in accordance
with contracted specifications
• Ensure user is fully versed in the
features/functionality
•
Provide high networkavailability
•
Create/execu te plan for growth
• Physical site review
• Installation
• Network integration
• OSS integration
• Provisioning
• Existing user migration
• Dial Plan implementation
• Securityimplementation
• Data network upgrade
• Program management
• Administrator training
• End-user training
• Remote technical support
• On-Site technical support
• Repair & exchange service
• Growth planning
• Change management
• Network management
• Consulting
Acceleration Services
Alcatel-Lucent has been working hand-in-hand with clients
to support successful sales and marketing campaigns that help
providers meet revenue targets for new Hosted VoIP services.
The Market Advantage program portfolio includes:
-Market Services
-to
Go
•
Primary research data, target mark
•
offer definition, competitive analysis, channel analysis
• Sales and Marketing Tools and Collateral development
• End user collateral, sales documentation and training,
TCO analysis tools
• Demand Generation
• Lead generation program development and support;
pilot sales program development and support main
Customer benefits
Alcatel-Lucent
oIP for Enterprise Hosted IP PBX Service
’s V
provides the following benefits:
• Accelerate Time to Market
et definition,
Service Providers gain speed and agility to launch new services
by utilizing Alcatel-Lucent’s network operations center
infrastructure, end-to-end OSS/BSS solution, streamlined
processes and integration expertise. Providers can focus on
driving revenue through successful sales and marketing
initiatives and may choose to augment their own expertise with
Alcatel-Lucent’s Market Advantage Program capabilities.
• Optimize Investments
With minimal upfront investments in the CAPEX and
operations infrastructure needed to launch a service, and a payas-you-grow business model, the Alcatel-Lucent Hosted IP PBX
Service enables the Service Provider to align OPEX costs with
revenue. The Provider gains flexibility with minimal risk and
the ability to quickly launch new services.
Lay the Groundwork for F
•
uture Network
-Based
Service Delivery
The Alcatel-Lucent Hosted IP PBX Service provides the
platform onto which additional network
ed mobile convergence, managed security
as fix
-based services such
, presence and
location services can be delivered. The hosted services model
provides a flexible model for introducing new services based
on customer demand and is back
carrier-grade technology and operational expertise delivered
in the Alcatel-Lucent Hosted Solutions model.
ed by the innovation,
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