AEG-Electrolux GIBSON 2005 User Manual
SALES
SALES
TRAINING
TRAINING
GUIDE
GUIDE
FEATURES
FACTS
ADVANTAGES
WELCOME TO GIBSON USA’S
SALES TRAINING GUIDE, A POCKET
“FIELD GUIDE” TO GIBSON
SOLIDBODY ELECTRIC GUITARS
TABLE OF CONTENTS
Highlights of Gibson history………………………….2
WOOD
The nature of wood…………………………………...3
Why Gibson dries wood……………………………….5
Moisture Equilibrium chart………………………….. 6
PICKUPS
Output chart………………………………………….. 7
Pickups by guitar model…………………………….. 8
GIBSON ADVANTAGES
Performance…………………………………………...9
Manufacturing………………………………………...11
FINISHES……………………………………………..13
12 SELLING POINTS……………………………..
1
.
.
15
TIMELINE
1894 Orville Gibson of Kalamazoo, MI, invents the archtop
guitar and mandolin
1902 The Gibson company is formed.
1935 Gibson’s first electric model, the E-150 Hawaiian
lap steel
1946 The P-90 single-coil pickup debuts
1952 Gibson’s first solidbody electric, the Les Paul Model
1954 Les Paul Custom “Black Beauty” and Les Paul Junior
officially introduced
1954 Tune-o-matic bridge, designed by Gibson president
Ted McCarty, introduced on Les Paul Custom
1955 Les Paul Special introduced
1957 Double-coil “humbucking” pickup debuts, invented
by Gibson’s Seth Lover
1958 First cherry sunburst finish on Les Paul Model,
name changed to Les Paul Standard
1958 Explorer, Flying V, and Moderne introduced,
designed by Ted McCarty
1959 Les Paul Special gets double-cutaway body
1961 Les Paul line changes to SG body shape
1963 SG model name is official, Les Paul name is dropped
1963 Firebird guitars and Thunderbird basses introduced
1968 Les Paul Standard and Custom reintroduced
1974 Gibson opens a plant in Nashville to make Les Pauls
1982 First solidbody acoustic, the Gibson Chet Atkins CE
1983 Les Paul Studio introduced
1984 Gibson closes Kalamazoo plant, moves headquarters
to Nashville
1986 Current owners Henry Juszkiewicz and Dave Berryman
acquire Gibson
1990 Les Paul Classic introduced
1996 BluesHawk introduced
1996 SmartWood Les Paul, first production model with
certified wood, introduced
1998 Les Paul Standard DC (double-cutaway) introduced
2002 Gibson develops world’s first digital guitar
2005 Les Paul celebrates 90th birthday, Les Paul Digital
model goes into production
2
THE NATURE OF WOOD
Since prehistoric times, man has used the
beauty and economic value of wood in commerce
and art, for shelter and furnishings. But wood
evolved as a functional tissue of trees, the
largest and noblest members of the plant
kingdom, rather than as a material designed to
satisfy the needs of woodworkers. Whatever
qualities or shortcomings wood possesses are
traceable to the tree from which it came.
GROWTH RINGS – The temperate climate in
most parts of the United States has an annual
cycle that includes a growing and a dormant
season. In most trees, the nature of wood cell
formation follows the same cycle, resulting in
visible growth layers.
3
SAPWOOD AND HEARTWOOD – In small
saplings, the entire wood portion of the stem is
involved in sap conduction upward in the tree.
As these “sapwood” cells
cease to conduct and
some of the cells die,
they become heartwood.
In the transition to
heartwood, material
called extractives begin
to form in the cell wall.
SOFTWOOD TREES – Pines, spruces, firs,
hemlocks and cedars, characterized by needlelike or scale-like foliage (usually evergreen)
and a main stem with lateral side branching.
HARDWOOD TREES – Classified as angiosperms.
In the U.S., hardwood trees are deciduous,
dropping their leaves in the fall.
FIGURE – The distinctive or characteristic
markings on longitudinal or side-grain surfaces
can result from particular anatomical features or
various abnormalities. The orientation of the
surface in the cutting process also affects
figuration.
4
Loading...