Adjust MIGROS User Manual

CASE STUDY: MIGROS

Switching to Adjust
for reliable attribution

The case for switching to Adjust

In 2019, the digital marketing and data analytics division of Migros integrated with

a mobile attribution provider. However they quickly realized that despite having

deep linking technology at their core, this attribution provider wasn’t cut out to t

the more complex needs of an e-commerce giant like Migros.

Shortly after integration, Migros faced several challenges that severely impacted

their business which ultimately led them to make a quick switch to Adjust.

“The Adjust Dashboard is fast and is extremely customizable. Their

detailed lters let us drill into our campaigns from all angles and group
together pieces of data that make decision making easier.”

Ibrahim Tecimen

Digital Marketing, CRM & Analytics Manager

Access to raw data

Firstly, they struggled getting raw data in real time. Migros

processes millions of data points every day, and data from

all of their properties including in-app, and online customer

touchpoints is centralized in a single database for further

analysis and decision making. Raw data empowers them

to make decisions on their spending and budget allocation;

without raw data, they’re unable to effectively allocate

their budgets which leads to a drop in overall performance.

With Adjust, raw data is sent in real time directly to

Migros internal systems in the form of raw data callbacks.

By accessing their raw data settings through the Adjust

dashboard, Migros controls the data points they want to

receive and exactly where that data gets sent to.

Data accuracy and integrity

Equally important for Migros is accurate and trustworthy

data. As the data is centralized from all their properties to

their internal database for further analysis, the data they

base their decisions on needs to be accurate. Naturally,

they process data in their local currency, the Turkish Lira,

but their previous attribution provider was limited to just

reporting in the US Dollar. Migros had to manually convert

their cost and revenue data by keeping track of daily

conversion rates in a separate excel sheet for historical

reporting. This manual work ate up time that could have

been spent doing more strategic work.

Adjust supports over 150 different currencies for reporting,

so companies like Migros can receive all of their revenue

data in their local currencies.

"Not having to manually gure out the right currency

has saved a lot of time, and to be honest, headaches

from the team.”

Ibrahim Tecimen,

Digital Marketing, CRM & Analytics Manager