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CASE STUDY: MIGROS
Switching to Adjust
for reliable attribution
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The case for switching to Adjust
In 2019, the digital marketing and data analytics division of Migros integrated with
a mobile attribution provider. However they quickly realized that despite having
deep linking technology at their core, this attribution provider wasn’t cut out to t
the more complex needs of an e-commerce giant like Migros.
Shortly after integration, Migros faced several challenges that severely impacted
their business which ultimately led them to make a quick switch to Adjust.
“The Adjust Dashboard is fast and is extremely customizable. Their
detailed lters let us drill into our campaigns from all angles and group
together pieces of data that make decision making easier.”
Ibrahim Tecimen
Digital Marketing, CRM & Analytics Manager
Access to raw data
Firstly, they struggled getting raw data in real time. Migros
processes millions of data points every day, and data from
all of their properties including in-app, and online customer
touchpoints is centralized in a single database for further
analysis and decision making. Raw data empowers them
to make decisions on their spending and budget allocation;
without raw data, they’re unable to effectively allocate
their budgets which leads to a drop in overall performance.
With Adjust, raw data is sent in real time directly to
Migros internal systems in the form of raw data callbacks.
By accessing their raw data settings through the Adjust
dashboard, Migros controls the data points they want to
receive and exactly where that data gets sent to.
Data accuracy and integrity
Equally important for Migros is accurate and trustworthy
data. As the data is centralized from all their properties to
their internal database for further analysis, the data they
base their decisions on needs to be accurate. Naturally,
they process data in their local currency, the Turkish Lira,
but their previous attribution provider was limited to just
reporting in the US Dollar. Migros had to manually convert
their cost and revenue data by keeping track of daily
conversion rates in a separate excel sheet for historical
reporting. This manual work ate up time that could have
been spent doing more strategic work.
Adjust supports over 150 different currencies for reporting,
so companies like Migros can receive all of their revenue
data in their local currencies.
"Not having to manually gure out the right currency
has saved a lot of time, and to be honest, headaches
from the team.”
Ibrahim Tecimen,
Digital Marketing, CRM & Analytics Manager
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iOS tracking
The nal setback for Migros was an inability to solve
an issue they faced with iOS tracking. For weeks on
end, Migros wasn’t receiving data for any of their iOS
campaigns - which impacted overall marketing ROI and
was increasingly frustrating. They weren't able to gure
“Data fuels our business, and when we were missing iOS data it made us start to question what other
data we could be missing too. Adjust has proven to be the most accurate solution we’ve used.”
Ibrahim Tecimen
Digital Marketing, CRM & Analytics Manager
out why the tracking wasn’t working on their own and
they repeatedly reached out for help, and received no
support in the issue. This was the nal straw that led
Migros to switch to Adjust.
Life with Adjust
Client queries never go unanswered at Adjust. The Adjust
support team has a deep understanding of all Adjust
products, despite their complexity.
“With Adjust, getting support was never an issue. There
hasn’t been a single query where we waited more than
half an hour to an hour for a response from them.”
When Migros made the switch, Adjust offered a complete
step-by-step integration process that supported all the
stakeholders to make the transition as quick and easy as
possible. The Migros team now receives regular updates
and support from a dedicated account management team.
“The team at Adjust has been extremely helpful in
getting us set up whether that meant working with
our developers on implementation or doing back to
back calls showing us how to get the most out of
the dashboard.”
Ibrahim Tecimen
Digital Marketing, CRM & Analytics Manager
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Adjust is a global B2B SaaS company. Born at the heart of the mobile app
economy and grown out of a passion for technology, the company now has 16
ofces around the world.
Adjust's platform includes measurement, fraud prevention, cybersecurity
and marketing automation products. Together, they make marketing simpler,
smarter and more secure for the 32,000 apps working with Adjust. Global
leading brands including Procter & Gamble, Rocket Internet and Tencent Games
have implemented its solutions to secure their budgets and improve results.
Last year, the company secured one of 2019’s largest funding rounds in Europe,
raising nearly $230 million.
Migros is ranked within the top 40 largest retailers in the world and they are
also one of the largest retailers in Turkey accounting for 89% of the country’s
market share through their wide range of shopping centers, wholesale stores and
their mobile and online shopping brands Migros Sanal Market (migros.com.tr),
Macrocenter (macrocenter.com.tr), Tazedirekt (tazedirekt.om) and Migros Hemen
available for iOS and Android only.
www.adjust.com
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