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®
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Contents
Introduction
About this manual
Tips for success
Chapter 1: Desktop Color Primer
The properties of color
The physics of color1-1
CIE color model1-2
Hue, saturation, and brightness1-3
Additive and subtractive color systems1-3
Printing techniques
Halftone and continuous tone devices1-5
Using color effectively
A few rules of thumb1-7
Color wheel1-7
Color and text1-8
Registration and trapping1-9
Raster images and vector images
Optimizing files for processing and printing
Defining colors7-3
Importing images7-5
Selecting options when printing7-5
Saving files for importing into other documents7-6
For advanced users: Using Illustrator color management7-7
Macromedia FreeHand 7.0 for Macintosh and Windows
Defining colors7-8
Importing images7-8
Selecting options when printing7-9
Saving files for importing into other documents7-10
For advanced users: Using FreeHand color management7-11
CorelDRAW 7.0 for Windows
Defining colors7-12
Importing images7-13
Selecting options when printing7-13
Saving files for importing into other documents7-14
For advanced users: Using CorelDRAW color management7-14
7-1
7-3
7-8
7-12
xi Contents
Chapter 8: Office Applications
Working with office applications
Defining colors8-1
Working with imported files8-1
Selecting options when printing8-2
Calibration targets8-2
Microsoft Office 97
8-1
8-3
Glossary
Bibliography
Index
xiii About this manual
Introduction
Welcome to the
associated with printing to a Fiery ZX Color ServerTM print device. It also contains
application notes that explain how to print to the Fiery ZX from popular Apple®
Macintosh® and Microsoft® Windows® applications.
This manual is one book in a set of documentation that also includes manuals for users
and system administrators. All the other manuals should be available at your site—
refer to them for a complete description of your documentation.
Color Guide
. This manual introduces you to the concepts and issues
About this manual
This manual is written for anyone who prints to a Fiery ZX using popular Macintosh
and Windows applications. It goes beyond the mechanics of sending a print job and
explains issues that affect the quality of the results, such as:
• Use of color in the document
• Resolution and file formats used for imported images
• Features of ColorWiseTM color management performed by the Fiery ZX
• Effects of print option settings on printed color
Because each application has different options that affect color printing, detailed appli-
cation notes are included.
Words in bold (for example,
Glossary. The Bibliography at the end of this manual provides sources for further
investigation of color printing issues.
additive color model
), are terms that appear in the
The phrase “Fiery ZX color management” refers to the ColorWise color management
system built into the Fiery ZX Color Server.
xiv Introduction
Tips for success
The built-in ColorWise color management system of the Fiery ZX ensures that every
color job you print looks good. Regardless of the computer you work on, the
application you use, and the type of color work you do, your Fiery ZX print device
provides high-quality color output without any special effort on your part.
You can also customize the Fiery ZX color management system for particular types of
projects or environments. The Fiery ZX provides total flexibility, allowing you to
specify color settings on a job-by-job basis.
The following list summarizes the issues you should consider when you create and
print a color document.
1. Maintain and calibrate your print device and Fiery ZX Color Server regularly.
(Chapter 2 and the
2. Use the Color Reference pages when choosing and defining RGB and CMYK colors in
applications and use your application’s PANTONE® library when choosing PANTONE
colors.
(Chapter 3)
Job Management Guide
)
3. Save raster images at the optimal resolution for your print device.
(Chapter 1)
4. Choose the appropriate settings for these print options (described in Chapter 2):
•
RGB Source
(and, for a custom RGB source space, Gamma, Phosphors, and White
Point)—affects the output of all RGB data in your document (see page 2-8)
Rendering Style
•
—determines the type of color effect produced; for example, vibrant
colors (such as for presentations) or accurate-match colors (such as for spot colors in
logos)
Brightness
•
Pure Black Text/Graphics
•
—increases or decreases the brightness of all colors in the document
—determines whether black text and line art in your
document are printed as one-color black or four-color black; can eliminate
misregistration and blasting problems; minimizes the cost of printing mostly black
documents
xv Tips for success
Black Overprint
•
backgrounds
CMYK Simulation
•
offset press jobs
—determines whether black text overprints or knocks out colored
—lets you use your Fiery ZX print device as a proofing device for
•
CMYK Simulation Method
•
Spot Color Matching
are printed
—determines the method of simulation used (quick or full)
—determines how PANTONE library colors in your document
1-1 The properties of color
1
Chapter 1:
Desktop Color
Primer
This chapter covers concepts that are basic to printing in color, including:
• The properties of color
• Printing techniques
• Using color effectively
• Raster images and vector images
• Optimizing files for processing and printing
• Workflow scenarios
If you are already familiar with color theory and digital color printing, you can skip to
the last section (page 1-10) for tips on optimizing your files for printing.
The properties of color
What we call “color” is really a perceptual ability unique to humans and a small
number of animal species. Color theory is an attempt to systematize the properties of
color perception, which by nature is relative and changeable. A color appears different
depending on the other colors around it, and individuals vary in their abilities to
perceive color.
This section introduces concepts that are basic to color theory. You will encounter
some of these concepts (such as hue, saturation, and brightness) when you work with
color in applications; others provide useful background information. Color is a
complex topic, so consider this a starting point for experimentation and further
research.
The physics of color
The human eye can see electromagnetic radiation at wavelengths between 400
nanometers (purplish blue) and 700 nanometers (red). This range is called the visible
spectrum of light. We see pure
Sunlight at midday, which we perceive as white or neutral light, is composed of light
from across the visible spectrum in more or less equal proportions. Shining sunlight
spectral light
as intensely saturated or pure colors.
1-2 Desktop Color Primer
1
through a prism separates it into its spectral components, resulting in the familiar
rainbow of colors (plate 1).
Like the sun, most light sources we encounter in our daily environment emit a mixture
of many light wavelengths, although the particular distribution of wavelengths can
vary considerably. Light from a tungsten light bulb, for example, contains much less
blue light than sunlight. Tungsten light appears white to the human eye which, up to a
point, can adjust to the different light sources. However, color objects appear different
under tungsten light than they do under sunlight because of the different spectral
makeup of the two light sources.
The mixture of light wavelengths emitted by a light source is reflected selectively by
different objects. Different mixtures of reflected light appear as different colors. Some
of these mixtures appear as relatively saturated colors, but most appear to us as grays or
impure hues of a color.
CIE color model
In the 1930s, the Commission Internationale de l’Eclairage (CIE) defined a standard
color space
communication of color information. This color space is based on research on the
nature of color perception. The CIE chromaticity diagram (plate 2) is a twodimensional model of color vision. The arc around the top of the horseshoe
encompasses the pure, or spectral, colors from blue-violet to red. Although the CIE
chromaticity diagram is not perceptually uniform—some areas of the diagram seem to
compress color differences relative to others—it is a good tool for illustrating some
interesting aspects of color vision.
, a way of defining colors in mathematical terms, to help in the
By mixing any two spectral colors in different proportions, we can create all the colors
found on the straight line drawn between them in the diagram. It is possible to create
the same gray by mixing blue-green and red light or by mixing yellow-green and blueviolet light. This is possible because of a phenomenon peculiar to color vision called
metamerism
different combinations of spectral light can produce the same perceived color.
Purple colors, which do not exist in the spectrum of pure light, are found at the
bottom of the diagram. Purples are mixtures of red and blue light—the opposite ends
of the spectrum.
. The eye does not distinguish individual wavelengths of light. Therefore,
1-3 The properties of color
1
Hue, saturation, and brightness
A color can be described in terms of three varying characteristics:
• Hue—tint (the qualitative aspect of a color—red, green, or orange)
• Saturation—the purity of the color
• Brightness—relative position between white and black.
While the CIE chromaticity diagram (plate 2) conveys hue and saturation, a threedimensional color model is required to add the brightness component (plate 3).
Many computer applications include dialog boxes in which you choose colors by
manipulating hue, saturation, and brightness. For example, Photoshop uses a square
Color Picker (plate 4) which can be reconfigured according to your preference.
Additive and subtractive color systems
Color devices used in desktop publishing and printing simulate the range of visible
colors using a set of primary colors that are combined to create other colors. There ar e
two methods of creating a range of colors from a set of primary colors. Computer
monitors and scanners use the additive color model. Printing technologies, including
Fiery ZX print devices and offset presses, use the subtractive color model.
Additive (RGB) color
Color devices that use the additive color model make a range of colors by combining
varying amounts of red, green, and blue light. These colors are called the additive primaries (plate 5). White is created by adding the maximum amount of red, green,
and blue light available. Black occurs wherever all three colors are absent. Grays are
created by adding varying amounts of all three colors together. Combining varying
amounts of any two of the additive primaries creates a third, saturated hue.
A familiar device that uses this color model is the computer monitor (plate 6).
Monitors have red, green, and blue phosphors that emit varying amounts of light to
display a given color. Scanners create digital representations of colors by measuring
their red, green, and blue components through colored filters.
1-4 Desktop Color Primer
1
Subtractive (CMY and CMYK) color
The subtractive color model is used in color printing, and in color photographic prints
and transparencies. While the additive color model simulates the visible spectrum of
color by adding light of three primary hues, the subtractive color model uses a “white ”
or neutral light source containing light of many wavelengths. Inks, toners, or other
colorants are used to selectively absorb (subtract) certain wavelengths of light that
otherwise would be reflected or transmitted by the media in question.
The subtractive primaries are cyan, magenta, and yello w; they absorb r ed, gr een, and
blue light, respectively (plate 7). Combining any two subtractive primaries creates a
new color that is relatively pure or saturated. For example, you can make red by
combining magenta and yellow, which absorb green and blue light, respectively. White
occurs when no colorant is applied. Combining all three subtractive primaries in
theory yields black, but due to deficiencies of cyan, magenta, and yellow colorants,
combining these three primaries actually yields a muddy brown. Black colorant is
added to compensate for the deficiencies of cyan, magenta, and yellow colorants, and
consequently color printing uses four process colors: Cyan, Magenta, Yellow, and
blacK (CMYK). The use of black ink helps in producing rich solid blacks and also
allows for improved rendition of black text.
The CMYK colorants used in offset printing and by your Fiery ZX print device are to
some degree transparent. When one layer of colorant is applied on top of another, you
see the effect of both. To create a range of intermediary colors, a method is required for
varying the amount of each colorant that is applied. A technique called halftoning is
used in offset printing, while color print devices typically use a proprietary system for
applying ink or toner colors that is similar to halftoning.
Printing techniques
Until recently, most color printing was done on printing presses using one of several
printing techniques—offset lithography, flexography, and gravure, to name a few.
All traditional printing techniques require lengthy preparation before a print run can
take place. Short-run color printing, including Fiery ZX printing, eliminates most of
this preparation. By streamlining the process of color printing, the Fiery ZX makes
short print runs economically feasible.
1-5 Printing techniques
1
In contemporary offset lithographic printing, digital files from desktop computers are
output to an imagesetter, which creates film separations. The film is used to make a
prepress proof, which is an accurate predictor of the final print job, allowing an
opportunity to make corrections before going to press. Once the proof is approved, the
printer makes plates from the film and runs the print job on the press.
computer
Desktop
computer
With a Fiery ZX, you simply print the file. The Fiery ZX processes the PostScript
information in the file and sends four bitmaps (one each for cyan, magenta, yellow,
and black) to the print engine. The ease of Fiery ZX printing makes possible experimentation that would be too costly on press, allowing unlimited fine-tuning of color
and design elements.
Halftone and continuous tone devices
Halftoning is used in offset printing to print each process color at a different intensity,
allowing millions of different colors to be reproduced using only the four process
colors. Depending on the required intensity of a given color, ink is placed on paper in
dots of different size. The grid of dots used for each ink color is called a screen.
Halftone screens are aligned to unique angles designed to eliminate interference
patterns called moiré that can arise with halftoning.
ImagesetterFilmProofPressDesktop Print run
Print deviceColor prints
1-6 Desktop Color Primer
1
Some color print devices are commonly referred to as continuous tone (or “contone”)
devices. They do not use traditional halftone screen patterns and angles. H owever, they
do apply dots (in some cases very elongated dots or lines) of different sizes to paper in a
process similar to halftoning.
Some Fiery ZX systems have an optional Halftone Printer mode. When this option is
selected, the Fiery ZX sends data to the print device as though it were a halftone
device, with each device pixel assigned either the maximum amount of toner, or none
at all. The halftone option, however, does not use the type of halftone screens used in
offset printing, nor does it duplicate results obtained in offset printing.
Even if your color printing is done exclusively on the Fiery ZX, you will encounter
concepts from offset printing if you use high-end graphics applications. For example,
color controls in illustration applications such as Illustrator are geared toward
specifying color for offset printing using process and spot colors. Many applications
allow you to specify the screening used for each printing plate.
Using color effectively
The ability to print in color can greatly increase the effectiveness of your message,
whether you are printing a presentation or a newsletter , or pr oofing an ad concept that
will later be printed on press. Some potential benefits of using color include:
• Conveying information rapidly by using color cues
• Making use of the emotive aspects of different colors
• Increasing impact and message retention
Color can also be a source of distraction and discord if it is used poorly. This section
outlines some tips and concepts that will prove useful as you approach designing color
materials.
1-7 Using color effectively
1
A few rules of thumb
Try some of the following strategies for creating successful color materials:
• Rather than applying colors indiscriminately, use color to aid comprehension. In
presentations, graphs, and charts, use color to highlight patterns and emphasize
differences.
• In general, fewer colors work better than many colors.
• Use red as an accent color. Red is particularly effective when used in otherwise
monochromatic materials.
• Consider the tastes of your target audience when choosing colors.
• Keep a file of printed color pieces that appeal to you or strike you as effective. Refer
to it for ideas when designing your own documents.
Color wheel
A color wheel (plate 8) is a helpful tool for understanding the interrelation of colors.
The colors on one side of the color wheel, from magenta to yellow, appear to most
people to be warm colors, while those on the other side, from green to blue, appear to
be cool. The distance between two colors on the color wheel can help predict ho w they
will appear when seen side by side.
Colors opposite one another on the wheel are called complements (plate 9), and create
a striking contrast side by side. This can be the basis for a bold graphical design, but it
is an effect you should use with discretion since it can be visually fatiguing. Other bold
combinations to consider are split complements (a color and the two colors adjacent to
its complement) and triads (three colors evenly spaced on the color wheel). Colors
adjacent to one another on the color wheel result in subtle harmonies.
The color wheel simplifies color relationships for the purpose of clarity, showing only
saturated or pure colors. Adding the myriad variations of each hue to the palette (more
or less saturated, darker or lighter) creates a wealth of possibilities. Taking a pair of
complements from the color wheel and varying the saturation and brightness of one or
both colors produces a very different result from the pure complements. Combining a
light tint of a warm color with a darker shade of its cooler complement often gives
pleasing results. Combining a darker shade of a warm color with a light tint of its
cooler complement produces an unusual effect you may like.
1-8 Desktop Color Primer
1
Once you have mastered the concept of the color wheel, you have a good framework
for experimenting with color combinations. Many books targeted at graphic designers
show groups of preselected color combinations. Some are organized by themes or
moods, and some are based on a custom color system such as PANTONE. The more
you develop a critical facility for judging color combinations, the more you will be able
to trust your own eye for color. The Bibliography at the back of this manual includes
books on design.
Color and text
It is not a coincidence that the overwhelming majority of text you see is printed in
black on white paper. Text in black on white is highly legible and is not fatiguing to
read for extended periods. For many color materials, using black text on a white
background and confining color to graphic elements and headings is a good choice.
Color text can add flair to documents printed on paper when used skillfully, and is
widely used in presentations. When using color text, avoid dazzling text and
background combinations created from primary complements, especially red and cyan
or red and blue; they are visually fatiguing and hard to read. Color text is more legible
when distinguished from its background by a difference in lightness—for example,
dark blue text on a light beige background. In addition, using many different colors in
a string of text makes for a confused appearance and is hard to read. However, using a
single highlight color is an effective way to draw the reader’s eye to selected words. See
plate 10 for color text samples.
When using color text, keep in mind that small font sizes typically do not print in
color with the same sharpness as in black. In most applications, black text prints
exclusively in black toner, while color text usually prints with two or more toners. Any
misregistration between the different toners on paper causes color text to lose
definition. You can make test prints to find the smallest point size at which color text
prints clearly. When using high-end graphics applications that allow you to specify
color as percentages of cyan, magenta, yellow, and black, you can create pure cyan or
pure magenta text that prints with the same sharpness as black text. (Pure yello w text is
extremely hard to read on anything but a dark or complementary background.)
1-9 Raster images and vector images
1
Registration and trapping
With any print device, there is the possibility that the different toners may print
slightly out of register, producing distracting gaps between objects. Trapping is the
process of spreading one color slightly into adjacent colors to compensate for any
misregistration that might occur when the file is printed. Depending on the job’s
makeup, you may need to take trapping into consideration for best printed results. See
the Bibliography for sources of information on trapping. See also page 2-10 for
information on the Black Overprint print option.
Some Fiery ZX systems include a Combine Separations print option. This option can
be used with PageMaker and QuarkXPress to proof trapping, overprinting, and other
four-color printing effects before creating film separations. With Combine Separations
turned on, separations are printed in color on a single page. The Combine Separations
print option also enables you to combine Desktop Color Separations (DCS) files to
print at high resolution instead of printing the low-resolution master file. For more
information, see the Printing Guide.
Raster images and vector images
Two broad categories of artwork can be printed from a personal computer to a color
printer: raster and vector images (plate 11).
A raster image, also referred to as a bitmap, is composed of a grid of pixels, each
assigned a particular color value. The grid, when sufficiently enlarged, resembles a
mosaic made from square tiles. Examples of raster images include scans and images
created in painting or pixel-editing applications, such as Photoshop and Painter.
The amount of information found in a raster depends on its resolution and bit depth.
The resolution of a raster describes the density of the pixels and is specified in pixels
per inch (ppi). The bit depth is the number of bits of information assigned to each
pixel. Black and white rasters require only one bit of information per pixel. For
photographic quality color, 24 bits of RGB color information are required per pixel,
yielding 256 separate levels of red, green, and blue. For CMYK images, 32 bits per
pixel are required.
1-10 Desktop Color Primer
1
When printing raster artwork, the quality of the output depends on the resolution of
the raster. If the raster’s resolution is too low, individual pixels become visible in the
printed output as small squares. This effect is sometimes called “pixelation.”
In vector images, picture elements are defined mathematically as lines or curves
between points—hence the term “vector.” Picture elements can have solid, gradient,
or patterned color fills. Vector artwork is created in illustration and drawing
applications such as Illustrator and CorelDRAW. Page layout applications such as
QuarkXPress also allow you to create simple vector artwork with their drawing tools.
PostScript fonts are vector-based as well.
V ector artwork is r esolution-independent; it can be scaled to any size without danger of
pixels becoming visible in printed output.
Optimizing files for processing and printing
The following sections provide tips on how to create image files that produce the
highest possible print quality while minimizing the processing time and disk space they
require.
Resolution of raster images
While a 72 ppi raster image appears sharp on a monitor, the same image would likely
appear pixelated when printed to the Fiery ZX. Color print devices are capable of
much greater detail than monitors, and require correspondingly higher resolution
image files. However, high-resolution files can be large, and therefore cumbersome to
transmit over a network, process for printing, store on disk, and edit.
Beyond a certain threshold, a higher image resolution greatly increases file size while
having a minimal effect on output quality. The optimal image resolution depends on
the resolution of the final print device. Aim for the resolution that optimizes both file
size and output quality.
1-11 Optimizing files for processing and printing
1
The resolution of a raster , along with its bit depth and physical dimensions, determine
its file size. The following table shows the file sizes of color raster images at different
dimensions and resolutions.
File size at:
Image size100 ppi150 ppi200 ppi400 ppi
RGB/CMYKRGB/CMYKRGB/CMYKRGB/CMYK
3"
x 4"
x 7"
5"
x 11"
8.5"
x 17"
11"
In this table, the shaded areas indicate that 200 ppi is typically the best trade-off
between image quality and file size. However, higher resolutions (e.g., 250 to 300 ppi)
may be needed for offset printing, when quality is of the utmost importance, or for
images containing sharp diagonal lines.
To find the best image resolution for your purposes, make test prints of some raster
artwork at different resolutions. Start with a high-resolution image (400 ppi) and save
versions at progressively lower resolutions, down to 100 ppi, using a pixel-editing
application such as Photoshop. Always save a copy of the original high-resolution
version in case you need to revert to it. The high-resolution data cannot be recreated
from a lower resolution version.
0.4/0.5 MB0.8/1.0 MB1.4/1.8 MB5.5/7.3 MB
1.0/1.3 MB2.3/3.0 MB4.0/5.3 MB16.0/21.4 MB
2.7/3.6 MB6.0/8.0 MB10.7/14.3 MB42.8/57.1 MB
5.4/7.1 MB12.0/16.1 MB21.4/28.5 MB85.6/114.1 MB
1
Image quality
1-12 Desktop Color Primer
Print the files and examine the output. You will likely begin to see a marked
deterioration in output quality at resolutions below 200 ppi, while above 200 ppi the
improvement may be very subtle.
100 ppi200 ppi300 ppi400 ppi
Image resolution
Raster images prepared for offset printing may need to be at higher resolutions than
needed for proofing on your Fiery ZX. Check with your prepress service provider and
printing vendor for their recommendations on image resolution based on your job
specifications.
Scaling
Ideally, each raster image should be saved at the actual size it will be placed into the
document and at the optimal resolution for the print device. If the image resolution is
correct for the print device, there is no quality advantage to be gained by scaling an
image down to a percentage of its actual size. If you scale a large image down to a
percentage of its actual size, you incur unnecessary file transfer time because the image
data for the entire large image is sent to the printer . If an image is placed multiple times
at a markedly different sizes in a document, save a separate version of the image at the
correct size for each placement.
If you need to place an image at greater than 100% in a document, remember that the
output image resolution is affected. For example, if you scale a 200 ppi image to
200%, the image is printed at 100 ppi.
1-13 Workflow scenarios
1
Workflow scenarios
Color print jobs can be divided into two categories:
• Short-run print jobs for which the Fiery ZX is the final print device
• Offset print jobs being proofed on the Fiery ZX
For either type of job, issues of effective color usage, trapping, file optimization, and
scaling are important ones. The areas of differ ence between the workflows for these two
types of jobs are outlined in the following sections.
Short-run color printing
For short-run color jobs printed to the Fiery ZX:
• You can work in either the RGB color model or the CMYK color model (see the
application notes). When working with RGB colors, you should take advantage of
the color rendering capabilities of the Fiery ZX (see Chapter 2).
• When choosing or defining colors in your application, use the Fiery ZX color
reference pages to be assured of predictable results (see Chapter 3).
• When printing, choose the appropriate settings for print options that affect color
output (see Chapter 2).
• When printing, make sure the resident calibration on the Fiery ZX is the
appropriate one for your job. The F iery ZX includes a calibration target designed for
your print device, but you can also create a custom target to achieve particular color
effects (see Chapter 2 and the Job Management Guide, which describes Fiery ZX
calibration).
1-14 Desktop Color Primer
1
Offset printing
For jobs that will be proofed on the Fiery ZX in preparation for being printed on an
offset press:
• Work in the CMYK color model only (see the application notes). All elements in
your document, including placed images, must be in the CMYK color model to
create film separations for printing.
• When choosing or defining colors in your application, use the Fiery ZX color
reference pages to be assured of predictable results (see Chapter 3).
• If cost is a factor and the document does not contain CMYK images, consider using
two or three PANTONE colors, instead of the standard four process colors (see
Chapter 3). This reduces the number of film separations and printing plates needed
to print the job.
• If your document contains high-resolution CMYK raster images, you can reduce
processing time by saving the images in Encapsulated PostScript (EPS) format with
Photoshop using Desktop Color Separations (DCS). A DCS image consists of five
separate files—one for each of the CMYK color channels of the image, plus one lowresolution master composite file that you use for placement in the document (see
your Photoshop documentation). The low-resolution master file provides a
composite preview of the image for screen viewing and is used to print composites.
DCS files do not use less disk space than single CMYK files, but they do reduce the
amount of time needed to send image data to the printer. DCS files can be used to
create film separations as well.
• Use the Combine Separations print option to check for trapping problems (see the
Printing Guide).
• Choose the appropriate CMYK Simulation and CMYK Simulation Method settings
(see Chapter 2).
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