5es33004.fm5 Page 34 Friday, February 23, 2001 3:15 PM
,16758&&,21(6 3$5$ (/ 862
$17(6 '( 86$5 (/ )5,*25Ì),&2
&216(-26 3$5$ 35(6(59$5 (/ 0(',2 $0%,(17(
35(&$8&,21(6 < 68*(5(1&,$6 *(1(5$/(6
&Ð02 +$&(5 )81&,21$5 (/ &203$57,0,(172 )5,*25Ì),&2
&Ð02 87,/,=$5 (/ &203$57,0,(172 '( %$-$ 7(03(5$785$
&Ð02 '(6&21*(/$5 < /,03,$5 (/ )5,*25Ì),&2
/,03,(=$ < 0$17(1,0,(172 *8Ì$ 3$5$ /$ /2&$/,=$&,Ð1 '( $9(5Ì$6 6(59,&,2 '( $6,67(1&,$ 7e&1,&$ ,167$/$&,Ð1
5es33004.fm5 Page 35 Friday, February 23, 2001 3:15 PM
$17(6 '( 86$5 (/ )5,*25Ì),&2
(O SURGXFWR TXH XVWHG KD FRPSUDGR HV SDUD XVR H[FOXVLYDPHQWH GRPpVWLFR (O FRPSDUWLPLHQWR GH EDMD WHPSHUDWXUD VL OR WLHQH SHUPLWH SURGXFLU FXELWRV GH KLHOR FRQVHUYDU DOLPHQWRV XOWUDFRQJHODGRV \ FRQJHODGRV \ XQD SHUIHFWD FRQJHODFLyQ GH DOLPHQWRV IUHVFRV \
FRFLQDGRV VyOR HQ HO FRPSDUWLPLHQWR 
OD GHVFRQJHODFLyQ HV PDQXDO (O FRPSDUWLPLHQWR IULJRUtILFR FRQ GHVFRQJHODFLyQ DXWRPiWLFD
SHUPLWH FRQVHUYDU DOLPHQWRV IUHVFRV \ EHELGDV
3DUD XWLOL]DU HVWH DSDUDWR GH OD PHMRU PDQHUD OHD DWHQWDPHQWH ODV LQVWUXFFLRQHV GH XVR TXH LQFOX\HQ XQD GHVFULSFLyQ GHO HTXLSR \ DOJXQRV FRQVHMRV ~WLOHV SDUD FRQVHUYDU ORV DOLPHQWRV
*XDUGH HVWH PDQXDO SDUD IXWXUDV FRQVXOWDV
1.7UDV GHVHPEDODU HO DSDUDWR FRPSUXHEH VL OD SXHUWD FLHUUD ELHQ 6L REVHUYD GDxRV VHxiOHORV DO UHYHQGHGRU HQ XQ SOD]R GH KRUDV
8QD YH] LQVWDODGR HO DSDUDWR HVSHUH FRPR PtQLPR GRV KRUDV DQWHV GH SRQHUOR HQ PDUFKD 6yOR GH HVWD PDQHUD HO FLUFXLWR IULJRUtILFR IXQFLRQDUi FRUUHFWDPHQWH
3.$VHJ~UHVH GH TXH OD LQVWDODFLyQ \ OD FRQH[LyQ HOpFWULFD VHDQ HIHFWXDGDV SRU XQ WpFQLFR FXDOLILFDGR VHJ~Q ODV LQVWUXFFLRQHV GHO IDEULFDQWH \ ODV QRUPDV ORFDOHV
&216(-26 3$5$ 35(6(59$5 (/ 0(',2 $0%,(17(
(PEDODMH 
(O PDWHULDO GH HPEDODMH HV UHFLFODEOH FRPR OR LQGLFD HO VtPEROR FRUUHVSRQGLHQWH 3DUD VX HOLPLQDFLyQ UHVSHWH ODV QRUPDV ORFDOHV 1R GHMH HO PDWHULDO GH HPEDODMH EROVDV GH SOiVWLFR WUR]RV GH SROLHVWLUHQR HWF DO DOFDQFH GH ORV QLxRV \D TXH HV SRWHQFLDOPHQWH SHOLJURVR
3URGXFWR
(O DSDUDWR KD VLGR IDEULFDGR FRQ PDWHULDO UHFLFODEOH 'HVpFKHOR FRQ DUUHJOR D ODV QRUPDV PHGLRDPELHQWDOHV ,QXWLOtFHOR FRUWDQGR HO FDEOH HOpFWULFR GH DOLPHQWDFLyQ 1R OR DEDQGRQH HQ HO PHGLR DPELHQWH HQWUpJXHOR D XQD FRPSDxtD DXWRUL]DGD SDUD TXH UHFXSHUH ORV JDVHV UHIULJHUDQWHV
,QIRUPDFLyQ
(VWH DSDUDWR QR FRQWLHQH QL &)& HO FLUFXLWR UHIULJHUDQWH FRQWLHQH 5 D QL +)& HO FLUFXLWR UHIULJHUDQWH FRQWLHQH 5 D ,VREXWDQR 3DUD PD\RU LQIRUPDFLyQ YHD OD FKDSD GH PDWUtFXOD GHO DSDUDWR
/DV SUHVWDFLRQHV GHFODUDGDV GHO SURGXFWR VH UHILHUHQ D SURGXFWRV GH LQVWDODFLyQ OLEUH QR HPSRWUDEOHV
35(&$8&,21(6 < 68*(5(1&,$6 *(1(5$/(6
‡8WLOLFH HO FRPSDUWLPLHQWR IULJRUtILFR VyOR SDUD FRQVHUYDU DOLPHQWRV IUHVFRV \ HO FRPSDUWLPLHQWR GH EDMD WHPSHUDWXUD VyOR SDUD SURGXFLU FXELWRV GH KLHOR FRQVHUYDU DOLPHQWRV XOWUDFRQJHODGRV \ FRQJHODU DOLPHQWRV IUHVFRV VyOR HQ HO FRPSDUWLPLHQWR 
‡7HQJD FXLGDGR GH QR FXEULU QL REVWUXLU ODV DEHUWXUDV GH YHQWLODFLyQ GHO DSDUDWR
‡1R LQWURGX]FD UHFLSLHQWHV GH YLGULR FRQ OtTXLGRV HQ HO FRPSDUWLPLHQWR GH EDMD WHPSHUDWXUD \D TXH SRGUtDQ H[SORWDU
•1R SHUPLWD TXH ORV QLxRV MXHJXHQ FRQ HO IULJRUtILFR R VH HVFRQGDQ HQ pO \D TXH SRGUtDQ TXHGDUVH DWUDSDGRV \ PRULU DVIL[LDGRV
‡$QWHV GH UHDOL]DU FXDOTXLHU RSHUDFLyQ GH PDQWHQLPLHQWR R GH OLPSLH]D GHVHQFKXIH HO DSDUDWR GH OD WRPD GH FRUULHQWH R LQWHUUXPSD OD DOLPHQWDFLyQ HOpFWULFD
‡(O FDEOH GH DOLPHQWDFLyQ SXHGH VHU VXVWLWXLGR H[FOXVLYDPHQWH SRU XQD SHUVRQD DXWRUL]DGD
'HFODUDFLyQ GH FRQIRUPLGDG
(VWH DSDUDWR HVWi GHVWLQDGR D HQWUDU HQ FRQWDFWR FRQ
‡1R FRPD FXELWRV GH KLHOR QL SRORV SURGXFWRV DOLPHQWLFLRV \ HV FRQIRUPH D OD GLUHFWLYD LQPHGLDWDPHQWH GHVSXpV GH TXLWDUORV GHO HXURSHD &(( \ FRUUHVSRQGLHQWHV QRUPDV
FRPSDUWLPLHQWR GH EDMD WHPSHUDWXUD HO IUtR LWDOLDQDV GHFUHWR OH\ GHO
SURYRFD TXHPDGXUDV 3DUD ORV DSDUDWRV FRQ LVREXWDQR 5 D
(O LVREXWDQR HV XQ JDV QDWXUDO LQIODPDEOH SHUR VLQ HIHFWRV QRFLYRV SDUD HO PHGLR DPELHQWH 3RU OR WDQWR HV LPSUHVFLQGLEOH FRPSUREDU TXH ORV WXERV GHO FLUFXLWR UHIULJHUDQWH QR HVWpQ GDxDGRV
5es33004.fm5 Page 36 Friday, February 23, 2001 3:15 PM
&Ð02 +$&(5 )81&,21$5 (/ &203$57,0,(172 )5,*25Ì),&2
3XHVWD HQ PDUFKD GHO DSDUDWR
(QFHQGLGR GHO DSDUDWR
(QFKXIH HO DSDUDWR &XDQGR HO DSDUDWR HVWi FRQHFWDGR DO DEULU OD SXHUWD GHO IULJRUtILFR VH HQFLHQGH OD OX] LQWHUQD VLHPSUH TXH HO PDQGR GHO WHUPRVWDWR QR HVWp FRORFDGR HQ OD SRVLFLyQ z (O WHUPRVWDWR SHUPLWH UHJXODU OD WHPSHUDWXUD GHO FRPSDUWLPLHQWR IULJRUtILFR DVt FRPR OD GHO FRPSDUWLPLHQWR GH EDMD WHPSHUDWXUD VL HVWi LQVWDODGR
5HJXODFLyQ GH OD WHPSHUDWXUD
1.3DUD JDUDQWL]DU XQ IXQFLRQDPLHQWR FRUUHFWR \ OD FRQVHUYDFLyQ DGHFXDGD GH ORV DOLPHQWRV HV DFRQVHMDEOH UHJXODU HO WHUPRVWDWR VLJXLHQGR ODV LQVWUXFFLRQHV GH OD ILFKD DGMXQWD
2.6L GHVHD PRGLILFDU OD WHPSHUDWXUD GHO FRPSDUWLPLHQWR JLUH HO PDQGR UHJXODGRU GHO WHUPRVWDWR
‡KDFLD ORV Q~PHURV PiV EDMRV 0Ì1 VL GHVHD TXH OD WHPSHUDWXUD GHQWUR GHO FRPSDUWLPLHQWR VHD 0(126 )5Ì$
•KDFLD ORV Q~PHURV 0(' SDUD REWHQHU XQD WHPSHUDWXUD
0(',$
•KDFLD ORV Q~PHURV PiV DOWRV 0$; SDUD FRQVHJXLU XQD WHPSHUDWXUD 0É6 )5Ì$
7HUPRVWDWR HQ z ODV IXQFLRQHV GHO DSDUDWR \ OD LOXPLQDFLyQ HVWiQ LQWHUUXPSLGDV
1RWD
/D WHPSHUDWXUD DPELHQWH OD IUHFXHQFLD GH DSHUWXUD GH OD SXHUWD \ OD XELFDFLyQ GHO DSDUDWR SXHGHQ DIHFWDU D OD WHPSHUDWXUD LQWHUQD (O WHUPRVWDWR WLHQH TXH UHJXODUVH HQ IXQFLyQ GH HVWRV IDFWRUHV
&yPR FRQVHUYDU ORV DOLPHQWRV HQ HO FRPSDUWLPLHQWR IULJRUtILFR
3RQJD ORV DOLPHQWRV FRPR VH LOXVWUD HQ OD ILJXUD
A.$OLPHQWRV FRFLGRV
B.3HVFDGRV \ FDUQHV
C.)UXWD \ YHUGXUD
D.%RWHOODV
E.4XHVRV
1RWDV
‡/D GLVWDQFLD HQWUH ORV HVWDQWHV \ OD SDUHG SRVWHULRU LQWHUQD GHO IULJRUtILFR DVHJXUD OD OLEUH FLUFXODFLyQ GHO DLUH
‡1R FRORTXH ORV DOLPHQWRV HQ FRQWDFWR GLUHFWR FRQ OD SDUHG SRVWHULRU GHO FRPSDUWLPLHQWR IULJRUtILFR
‡1R FRORTXH DOLPHQWRV FDOLHQWHV HQ HO IULJRUtILFR
‡&RQVHUYH ORV OtTXLGRV HQ FRQWHQHGRUHV FHUUDGRV
$WHQFLyQ 6L VH FRQVHUYDQ YHUGXUDV FRQ DOWR FRQWHQLGR GH DJXD SXHGH SURGXFLUVH FRQGHQVDFLyQ HQ HO HVWDQWH GH FULVWDO GHO FDMyQ GH OD IUXWD \ OD YHUGXUD HVWR QR SHUMXGLFD HO FRUUHFWR IXQFLRQDPLHQWR GHO DSDUDWR
A
E
B
D
C
Loading...