Victoria Arduino VENUS FAMILY Brochure

VENUSFAMILY

the fascination of form

Brothers and sisters, of course (and many), but no sister comparable with those holy attributes

that distinguished Venus in ancient Rome. Venus - the goddess of love and beauty - was

unique, matchless, unattainable, intangible: Beauty and Form, Love and Passion; an

ensemble of divine elements borrowed from the Greek goddess Aphrodite. Venus

was the great vital force of the entire universe but she was, in Rome, the

protector of families in the guise of the Vericordia Venus.

Also through the association with this ancient cult

derives the origin of the Venus Family created

by Victoria Arduino alongside the splendid and

imposing Venus: a kind of miniature, yet no less

fascinating Venus. Actually, the beauty embraced

in such tiny dimensions, inspired by the classic

“golden rule”, truly enhances the fascination

and preciousness of form through avant-garde

technology and functionality.

Pier Teresio Arduino, the founder of Victoria
Arduino, had the idea for a domestic coffee
machine following the distribution supply of
electricity to cities. This meant that methods
other than exclusively kitchen stoves could
be used to prepare coffee in any setting: all
that was needed was an electrical socket.
Moreover, this was also joined by the
advantage of making “espresso” coffee at
home comparable with bar coffee-making
machines.

When buying a semi-professional Victoria
Arduino machine in the 1920s - such as
“Mignon” or “Family” - there was the utter
assurance that these systems met the needs
of buyers: they were a kind of robot always
ready - at any time of day or night - to meet
the needs of their owners to produce
plentiful creamy coffee in a peaceful home
environment.

“Mignon” and “Family” - the forerunners of
the Venus Family - left their mark on the age
in keeping pace with its requirements.

Victoria Arduino, with these coffee machines,
kept pace with the changing times and new
technological and market requirements.

With Venus Family, Victoria Arduino
anticipated an increasingly widespread
preference among many managers,
politicians and professionals: personal
preparation of coffee – for themselves and
their work guests – through almost secret,
essential rites using a machine that combines
the effectiveness of its specific task with
fascinatingly elegant aspects.

VENUSFAMILY

centennial origins

mod. Mignon