Life is for exploring. Whether you’re hitting your favorite trail, taking
a favorite road or tackling your daily adventures, Subaru vehicles
are uniquely built to get you out, keep you going, and help you
embrace more of life’s opportunities. And, because of the way they’re
engineered for control, you’re able to confidently drive where you
want, when you want, to do whatever you want. Smart features to
help you do more of what you live for. And the reassurance of awardwinning safety for peace of mind. It’s why we hear again and again,
“I love my Subaru.”
Love. It’s what makes a Subaru, a Subaru.
Passionate people
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do passionate things.
True commitment shows through. For Subaru owners, it shows in kayak
scuffs and mud-coated boots. It can take the form of dog hair that just
won’t come out, fresh coats of dust, or extra coats of wax. For many,
the Subaru Badge of Ownership lets them show their commitment
to the life they live and the confidence that has inspired them to fully
embrace it. Owners can order badges online for free, stick them on,
and let everyone know how they experience the world. Which one
would you get?
Subaru Badge of Ownership
2014 Subaru Life | Badge of Ownership
subaru.com/
badgeofownership
2014 Subaru Life | Durability
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More miles,
more milestones.
One thing you’ll notice about Subaru owners is how long they hang on
to them. Terry Prine remembers the day he brought his 2003 Subaru
Forester home, and all of the great moments he’s had with it by his
side. Memories like passing the 100,000 mark on the odometer. With
devoted owners like Terry, it only makes sense that 96% of all Subaru
cars built in the last 12 years are still on the road today
his Forester so much that he even plans on handing it down to his son
Miles (that’s really his name).
A memory in every mile.
Going on tour with my band in ’03, the Forester was my
bus. I could load in all of my buddies and gear and still
had room to pick things up on the way. An amazing time.
Packing up the family and taking our first road trip. I tried
never to take the same road twice and the kids loved it.
They especially enjoyed seeing all the different landscapes
through the big windows and giant moonroof.
The joy of having two healthy kids is only surpassed by
having our third. With a growing family, I know that they’re
always safe in my Subaru, and that one day, my son Miles
will get the Forester to make his own memories.
1
. Terry loves
This past weekend, the kids and I set out for one last trip
before they had to go back to school. In search of California’s
state fish, the golden trout, we car-camped with friends
near Mono Pass and day-hiked into this incredible string
of lakes known as Little Lakes Valley. We caught 25 fish
within 3 hours. Rainbows, brookies and yes, the elusive
golden trout! The kids were in heaven.
Subaru drivers display their passions on their sleeve, on
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their car and in the way they live. At Subaru, we support this
by giving you the capability to go anywhere your passions
may lead. But also by getting out there with people that get
involved and make a difference in your world. Because what
matters to you most, matters to us.
subaru.com/partners
Some of our partners
2014 Subaru Life | Partners
• American Association for the Advancement of Science
• American Association of Snowboard Instructors
• American Canoe Association
• The American Society for the Prevention of Cruelty to Animals
• American Speech-Language-Hearing Association
• Crested Butte Mountain Resort
• Dining Out for Life
• Geological Society of America
• Greensgrow Farms
• International Mountain Bicycling
Association
• Japan America Society
of Philadelphia
• Leave No Trace Center for
Outdoor Ethics
• Mervin Manufacturing
• National Ski Patrol
• Pennsylvania Horticultural Society
• Pilots N Paws
• Professional Ski Instructors of America
• Nordica
• Subaru Rally Team USA
• Vermont SportsCar
• Yakima Road Warrior Tour
2014 Subaru Life | Hybrid
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Introducing the New 2014 XV Crosstrek Hybrid
Getting out there and protecting it is at the heart of all we do. This yearwe’ve introduced our first hybrid, the new 2014 Subaru XV Crosstrek
Hybrid, as part of our commitment to staying green. It’s made in a
zero-landfill plant, and has already been named the most fuel-efficient
AWD hybrid crossover
3
America,
making it kind to the green in your wallet, too.
2
and the most affordable crossover hybrid in
We try not to waste a thing.
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Even waste.
Zero-Landfill
2014 Subaru Life | Environment
In 2003, Subaru of Indiana Automotive, Inc. became
the first automotive assembly plant to be designated
as a Backyard Wildlife Habitat by the National Wildlife
Federation. SIA’s 800+ acres serve as a home for a
wide variety of animals.
We’ve spent decades building relationships
with those who believe in building a cleaner and
greener world as much as we do. That’s why
we support organizations like Leave No Trace
Center for Outdoor Ethics, United By Blue and
Greensgrow Philadelphia Project.
In 2004, Subaru of Indiana Automotive, Inc. (SIA) became the first
manufacturing facility in the U.S. to reach zero-landfill status and
be designated a Backyard Wildlife Habitat. And every Subaru plant
continues to use green suppliers, reduce manufacturing wastes and
CO2 emissions. Subaru is also headquartered in a zero-landfill office in
Cherry Hill, NJ.
subaru.com/environment
25,000,000
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7,800,000
880,800
3,500
321
2014 Subaru Life | Corporate Responsibility
Through our Share the Love sales events, new Subaru owners
have helped us donate nearly $25 million over the last five years to
charities such as the Alzheimer’s Association,
®
Meals on Wheels Association of America® and USO. We look
Wish,
forward to continuing the trend in the years to come.
We are dedicated to supporting and improving surrounding
communities through the Subaru of America Foundation (SOAF)
and corporate contributions. Our combined efforts support youthbased initiatives in the areas of education, environment, and local
community projects. Established in 1984, SOAF has awarded more
than $7.8 million to programs across the United States.
Subaru hunger initiatives provided more than 330,800 pounds of
food and fresh produce last year alone, with over 880,800 pounds
over the last four years.
Our employees are actively engaged in community service and
share the company’s belief that it takes much more than money to
create real change. In 2012, they donated more than 3,500 hours to
help their neighbors and improve their local communities.
Subaru recognizes and rewards the academic achievements of
children of Subaru of America, Inc. employees and encourages
them to further their higher education. Since 1996, SOAF’s
Scholarship Program has awarded 321 scholarships to employees’
children totaling $628,000.
®
ASPCA,® Make-A-
Because it’s not always what you give, sometimes it’s what you
hold back, Subaru builds fuel-efficient vehicles in ecologically
minded plants. Subaru of Indiana Automotive, Inc. (SIA) is the first
manufacturing facility in the U.S. to reach zero-landfill status. Subaru
is also headquartered in a zero-landfill office in Cherry Hill, NJ.
2014 Subaru Life | Rally & RallyCross
There has been no more punishing—and exciting—way to prove
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our engineering than rally racing. Challenging terrain from snow
to gravel to tarmac and sometimes even air, has resulted in six
World Rally Championships and eight in Rally America, including
seven in the last eight years. We’ve also added RallyCross to take
on new terrain.
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