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This summer Sony introduces BRAVIA 3D TV that not only takes you closer to the action but introduces
style and advanced connectivity to your living room. Also new to BRAVIA is the Full HD BRAVIA EX710.
With an energy-saving, slim Edge LED screen and Wi-Fi Ready capability.
3D by Sony: the choice is clear
Forget memories of blurry images and strange cardboard glasses – our new Full HD 3D TVs
such as the LX900 now deliver a new dimension of true-to-life action. Our innovative 3D
technology works with Active Shutter glasses to consecutively project right eye and left
eye images in Full HD. This 3D technology creates a unique sense of depth with objects
appearing to leap out of the screen.
The NX710 and NX810 3D BRAVIA bring style and advanced
connectivity to our 3D TV line-up. Featuring a new ultra-
slim Monolithic design and BRAVIA Internet Video they’re
supplied with Sony’s official 3D glasses and transmitter so
you can enjoy 3D as soon as you get them home.
Add style to any space with Monolithic design
New BRAVIA TVs such as the NX710 and NX810 have a
minimalist Monolithic design to give your room a unique
style and sense of space. With the option to be tilted
by 6°, you’ll have perfect viewing even on low furniture.
The design also perfectly matches other new home
entertainment products from Sony, so you can have
the same stunning look across your TV, Blu-ray Disc™
Player and home cinema system.
Discover a new world of online content & services
Choose a new TV with BRAVIA Internet Video or BRAVIA
Internet Widgets and you can open up a whole world of
entertainment experiences. Stream full-screen videos from sites
like YouTube, or add apps to your TV to keep up-to-date with
your favourite websites, including Twitter, Facebook and more.
Make life easier and greener with intelligent sensors
The new BRAVIA LX900 uses an Intelligent Presence Sensor with clever face recognition
technology to understand who is watching the screen. It will dim the picture or turn
it off if no-one is looking, tell your kids if they’re sitting too close or optimise viewing
when you’re not sitting directly in front of the TV. The sensor can even recognise
your viewing habits and recommend programmes you might like to watch.
New BRAVIA TVs also come with a range of eco-features such as the Energy
Saving Switch and Sensor which optimises screen brightness to suit ambient light
and colour temperature in the room.
Switch on. Stand clear.
Television
For further information visit sony.co.nz/bravia
Television
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Television
For further information visit sony.co.nz/bravia
19
BX300
Picture qu ality
• BRAVIA Engine 3
• Live Colou r
• Intellig ent Picture with Si gnal Booster
• MPEG Nois e Reduction
Sound qua lity
• Simula ted Surround Sou nd
Connect ivity & network f eatures
• 2x HDMI
• BRAVIA Sync
• USB Medi a Player (Photo/M usic/Vide o)
Other fea tures
• FM Radio
• Picture Fram e Mode
ECO feature s
• ECO Settings
• Power Saving Mode s
Bring the magic of 3D home with a Sony
3D HDTV. From the makers of professional equipment to
creators of 3D films and games, Sony is leading every stage
of the 3D revolution. With advanced Sony technologies and
engineering expertise, Sony 3D HDTVs create an immersive
at-home viewing experience with images so realistic, you
feel like you’ve been transported into the action.
See page 24 for new Sony 3D TV and technology.
BRAVIA sets with Full HD 1080 reproduce the maximum
HD1080 picture exactly as it was transmitted. This
is instead of creating scaled images which have
been digitally reduced to fit lower-resolution TVs. An
unprecedented degree of detail and clarity is brought
to standard television broadcasts, with Full HD boosting
the image resolution by up to four times.
With BRAVIA Internet Video and
BRAVIA Internet Widgets you
can open up a whole world
of entertainment experiences.
Connect to the Internet and
stream full-screen videos from
sites like YouTube, or add apps to
your TV to keep up-to-date with
your favourite websites, including
Twitter, Facebook and more.
Motionflow 100Hz technology doubles the frame rate
from the standard 50 frames per second to 100Hz to
deliver a crisp, fluid and realistic viewing experience
during fast-action scenes. For more details see page 21.
Using Edge LED backlight technology
results in a much thinner and
lighter BRAVIA when compared to
conventional direct-type backlight
system televisions.
Typically used for small to midsized computer monitors. Sony
has adapted this new type of
backlighting for LCD TVs. The
result is a more efficient light
transmission process and lower
power consumption without any
compromise to picture quality.
3D by Sony:
the choice is clear
More detail for a
better picture
Discover a new world
of online content
Smoother, sharper action
movies and sports
A slimmer profile
TV dimen sions
KLV2 2B X3 00 22- inch: 575 x 398 x 215 mm
KLV2 6B X30 0 26 -inch: 676 x 459 x 220 m m
High Definition anywhere you want it
Experience HD picture quality, incredible contrast and sharp, vibrant,
life-like pictures. This compact HDTV is perfect for the office, kitchen
or second bedroom.
Original frame A Frame added by Original frame B
Share your photos on the big screen, watch movies or listen to your favourite music with the USB Media
Player*. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to
your HDTVs USB input (format dependant).
Conveniently operate and control other BRAVIA
Sync compatible devices – including BRAVIA
HDTVs, Blu-ray Disc Players, Surround Sound
systems and more, all with one remote control
by connecting via a single HDMI cable.
USB Media Player
Fuss free entertainment
BRAVIA accessories
Blu-ray Disc Player
PS3 Slim
AV Receiver
Handycam
camcorder
BRAVIA television
DAV system
Hard Disk Drive
/DVD Recorder
Edge LED
Direct CCFL
Enjoy the convenience of quality high-definition
audio and video in one cable.
The high-speed HDMI (1.4) vertical swivel connector high-speed HDMI (1.4)
makes it a breeze to connect your A/V components. This cable boasts a swing
angle of +/- 90 degrees and locks at each 45 degree measuring, making it
perfect for running wire around a corner or positioning in tight wall and rack
mount applications. Fully compatible with 3D devices (3D TV and 3D Blu-ray
Disc players) but also great for Full HD and PlayStation 3 gaming.
DLCHE10V (1m)
DLCHE20V (2m)
DLCHE50P (5m)
(non-swivel)
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Television
For further information visit sony.co.nz/bravia
21
▲ Denotes ‘Step-Up’ or Key Feature
EX500
Picture qu ality
• Full HD (1920 x 108 0 resolution)
▲ Motion flow 100Hz
• BRAVIA Eng ine 3
• Live Col our
• Ambient S ensor
• Intell igent Picture
• MPEG No ise Reduction
Sound qua lity
• Invisible S peaker Design wi th
Sound Eleva tion
• S-Force S urround Sound
Connect ivity & network f eatures
• 4x HDMI
• BRAVIA Sync
• USB Medi a Player (Photo/Mu sic/Video)
Other fea tures
• Integrated Fre eview|HD Hybrid D igital Tuner
• Picture Fram e Mode
• XMB (Xros s Media Bar)
ECO feature s
• ECO Settin gs
• Power Savin g Modes
Discover a feature-packed performance
Keep pace with fast-action movies, sports and game play and see
everything in naturally superior detail with Full HD 1080p resolution,
Integrated Freeview|HD digital tuner and the combined picture
quality enhancement of BRAVIA Engine 3 and Motionflow 100Hz.
EX400
Picture qu ality
▲ Full HD (1920 x 10 80 resolution)
• BRAVIA Engine 3
• Live Colour
▲ Ambie nt Sensor
• Intelligent Pic ture
• MPEG Noise Redu ction
Sound qua lity
▲ Invisibl e Speaker Desig n with
Sound Eleva tion
▲ S-F orce Surround Sou nd
Connect ivity & network f eatures
▲ 4x HDMI
• BRAVIA Sync
• USB Medi a Player (Photo/Mu sic/Video)
Other fea tures
▲ Integrated Freeview|HD Hybrid Dig ital Tuner
• Pictu re Frame Mode
▲ XMB (X ross Media Bar)
ECO feature s
• ECO Settin gs
• Power Savin g Modes
The great value Full HD experience
Experience Full HD 1080p resolution, an Integrated Freeview|HD
Digital Tuner and stunning contrast without breaking the bank.
Plus, 4 HDMI inputs are provided to connect all of your HD
devices including PlayStation
®
3 and Blu-ray Disc players.
TV dimen sions
KDL32EX400 32-inch: 80 0 x 532 x 220 mm
KDL40EX400 40- inch: 992 x 63 5 x 250 mm
As the role of the TV in your living room
changes to a true ‘entertainment hub’ with the
addition of features like BRAVIA Internet Video
and DLNA, simplicity is key.
The award winning XMB, or Xross Media Bar
was
designed to simplify the interaction with
the
television’s
functions, and
make navigation
a breeze.
The Motionflow 100Hz system can create and insert
frames to double the frame rate for smooth, natural
motion reproduction.
Unique to Sony Motionflow is complimentary image
enhancement known as Image Blur (IB) Reduction. This is
applied to original video frames prior to frame creation
ensuring image blur is reduced and not accentuated in the
final, displayed sequence of frames.
XMB (Xross Media Bar)
Never miss a trick with
Motionflow 100Hz
TV dimen sions
KDL32EX500 32-inch: 800 x 534 x 250 mm
KDL40EX500 40- inch: 992 x 63 6 x 260 mm
KDL46EX500 46- inch: 1127 x 713 x 281 mm
KDL55EX500 55-i nch: 1324 x 832 x 350 mm
Blurred without IB Reduction Sharper with IB Reduction
Original frame A Frame added by Original frame B
Get a natural looking picture whether
you are watching movies late at night or
playing video games during the day with
Ambient Sensor.
Because we watch television under
varying lighting conditions throughout
the day, Ambient Sensor compensates for
this by reading the brightness and colour
temperature of the BRAVIA surroundings
and adjusts the image accordingly.
Perfect pictures
under any
lighting condition
There’s no need for an extra set-top box to see
your favourite Freeview|HD programmes.
BRAVIA featuring the Freeview|HD built in logo have an
integrated Hybrid Digital Tuner ready to receive the latest High
Definition broadcasts from Freeview|HD*.
Simply plug in a UHF aerial and you’ll have access to the latest
High Definition programs, new channels and even a 7-day
program timetable.
For more information on Freeview|HD visit www.freeviewnz.tv
Freeview without cables
* Freeview|HD not available in all areas.
Refer to www.freeviewnz.tv to find coverage areas.
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Television
For further information visit sony.co.nz/bravia
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EX600
Picture qu ality
▲ Edge LED B acklight
• Full HD (1920 x 108 0 resolution)
• BRAVIA Engin e 3
• Live Colou r
• Ambient S ensor
• Intellig ent Picture
• MPEG Nois e Reduction
Sound qua lity
• Invisible S peaker Design wi th
Sound Eleva tion
• S-Force S urround Sound
Connect ivity & network f eatures
• 4x HDMI
▲ BRAVIA Inte rnet Video
▲ Wirele ss LAN Ready
▲ DLNA
• BRAVIA Sync
• USB Medi a Player (Photo/Mu sic/Video)
Other fea tures
• Integrated Fre eview|HD Hybrid D igital Tuner
• Picture Fram e Mode
• XMB (Xros s Media Bar)
ECO feature s
• ECO Settin gs
• Power Savin g Modes
Fun for all the family with stylish design
Enjoy Full HD 1080p and incredible contrast with the slim Edge LED backlit
EX600 BRAVIA. Open the door to even more entertainment possibilities; with
BRAVIA Internet Video connect to the internet and instantly stream a wide
variety of movies, TV shows, videos and music from YouTube and more.
TV dimen sions
KDL32EX600 32-inch: 764 x 507 x 250 mm
KDL40EX600 40- inch: 952 x 613 x 250 mm
EX710
Picture qu ality
• Edge LED Bac klight
• Full HD (1920 x 108 0) resolution
▲ Motionflow 100 Hz
• BRAVIA Engin e 3
• Live Colou r
• Ambient S ensor
Connect ivity & network f eatures
• BRAVIA Internet Vid eo
• Wireless LA N Ready
• DLNA
• 4x HDMI
• USB Media Playe r
Other fea tures
• Integrated Fre eview|HD Digital Tu ner
▲ Photo Map
• XMB (Xros sMediaBar)
ECO feature s
▲ Presence Sensor
▲ Energy Sa ving Switch
• ECO Settin gs
• Power Savin g Modes
The superb Full HD home experience for everyone
Enjoy Full HD (1920 x 1080p) resolution, incredible contrast and smooth
motion performance with slim Edge LED Backlit Sony BRAVIA EX710
Series. Packed with top-of-the-line technologies including, BRAVIA
Internet Video, Wireless LAN Ready along with ECO-aware energy
saving features.
TV dimen sions
KDL32EX710 32-inch: 764 x 475 x 74 mm
KDL40EX710 40-i nch: 952 x 581 x 74 mm
KDL46EX710 46-inch: 1085 x 65 6 x 75 mm
KDL55EX710 52-inch: 1278 x 765 x 73 mm
BRAVIA Internet Video brings the best of the Internet straight to
your television screen without the need for a PC. With BRAVIA
Internet Video, seamlessly stream full screen online videos straight
to your TV.
Spend hours scouring YouTube. Or if music is your thing, watch
hours of music videos and interviews with Moshcam.com. And if
food, fashion or technology is your thing, there’s a channel for you.
What is more, new content and services will be available regularly.
Explore a world of
online entertainment
No more tangled wires
Won’t perform to empty seats
A BRAVIA-unique Presence Sensor in the
EX710 ‘knows’ when you come and go and adjusts the
picture and sound settings accordingly – minimising
power usage when you’re not around. This manual
setting can be turned on or off as you please.
Pull the plug at the flick of a switch
Unlike conventional sets which still
waste some power even when on ‘stand by’, an
Energy Saving Switch cuts power completely with
the TV is off.
Cut energy costs, not picture quality
BRAVIA accessories
With easy plug and play configuration, DLNA
takes the hassle out of creating a home network.
Many BRAVIA TVs are DLNA Certified, and when
connected to your home network using the integrated
Ethernet port or optional WiFi, they can ‘talk’ to other
DLNA Certified devices in your home.
This lets you access movies, music, photos and home
videos* stored on your home PC to enjoy them on the
big screen with the superior quality of BRAVIA HD –
using just the TV remote.
▲ Denotes ‘Step-Up’ or Key Feature
* Format dependant
WiFi adaptor
Bring wireless internet access to
your Wi-Fi
®
ready BRAVIA TV or
compatible home video product
with the UWA-BR100 wireless LAN
adapter. This adapter plugs into
your TV’s USB input, for simple
connection to your home network.
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Television
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With a super wide viewing angle of 120
degrees, none of your friends and family has
to miss the action thanks to the stronger infra
red transmitter. This also delivers a reliable,
stable signal to the active shutter glasses so
your enjoyment is uninterrupted by ambient
noise such as room lighting.
Wider view, stronger signal
For further information visit sony.co.nz/bravia
Wearing 3D glasses
reduces image
brightness and
contrast; only Sony’s
LED boost technology
fully compensates for
this. Sony 3D HDTVs
increase the output
of each LED to deliver
a brilliant 3D picture,
with excellent colour
and contrast.
Sony’s 3D BRAVIA models update
and retain images on screen for
less than 1/200th of a second using
technologies like scanning LED
backlighting and true 200Hz display.
By significantly increasing the display
refresh rate 3D BRAVIA models prevent
‘cross-talk’ between left and right
video frames – the leading cause of
blur from 3D viewing.
Unlike other active shutter glasses, which block
out all light, resulting in reduced TV brightness
and distracting flicker from other light sources,
Sony glasses only shutter the image from the
TV itself, resulting in a viewing experience with
minimal ambient light flicker, even in daylight.
Unsurpassed brightness
Amazingly clear, incredibly real
Natural viewing experience
Conventional LED boost
All your favourite shows in 3D
Using a special algorithm that
converts normal 2D videos to
3D videos, you’re now able
to enjoy a 3D experience
from a wide variety of
sources simply by
pressing the ‘3D’
button on
your remote.
The ultimate 3D Experience
Pack when you buy a
BRAVIA 3D TV
Sony is ensuring your 3D experience starts from the moment
you get your new 3D TV home. On launch Sony will be offering a
3D experience pack free with the purchase of any Sony 3D TV.
• 2x 3D Glasses
Designed to deliver an optimal 3D viewing experience, these 3D active glasses have
side panels to block out excess light, and feature a battery life of up to 100 hours.
• 1x 3D Transmitter (NX710 and NX810)
This transmitter provides a wide viewing angle for an optimal 3D viewing experience
•YourchoiceofaBDPS570 3D Blu-ray Player or a DSCWX5 Cyber-shot camera
with 3D Sweep Panorama function (By redemption)
•2x 3D Blu-ray Titles (Cloudy with a chance of meatballs, IMAX: Deep Sea 3D)
• 1 x PlayStation network download code for a PlayStation 3D game collection
(Motorstorm Pacific Rift, Pain, SuperStardust HD and Wipeout HD).
For details on how to claim and terms and conditions visit sony.co.nz
Your unique PlayStation Network game pack code
54LA-K22W-XZS9
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Television
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NX810
A perfect match of 3D performance and design
For perfect picture quality when turned on, and a breathtaking
impression when off, choose the NX810 Series. A master piece of visual
appeal, this slim and stylish performer displays the smoothest, clearest
action ever on its enormous screen, transforming your living room into
a virtual sports stadium or movie theatre.
Picture qu ality
• 3D Ready
• Dynamic Ed ge LED
• OptiCont rast Panel
▲ Motion flow Pro 200Hz
• Full HD 108 0P
• BRAVIA Engin e 3
Connect ivity & network f eatures
• BRAVIA Intern et Video and Widg ets
• Wireles s LAN Integrated
• DLNA
• USB Medi a Player (Photo/Mu sic/Video)
• BRAVIA Sync
• 4x HDMI Inp ut
Other fea tures
• 2D to 3D upsca le
• Integrated Fre eview|HD Digital Tu ner
• PhotoMap
• XMB
ECO feature s
• Dynamic B acklight Contro l
• Energy Sav ing Switch
• Light sen sor technology
• ECO Settin gs
• Power Savin g Mode
TV dimen sions
KDL 55 NX810 55-in ch: 1276 x 800 x 323 mm
KDL 60 NX810 60-in ch: 1400 x 865 x 30 3 mm
▲ Denotes ‘Step-Up’ or Key Feature
BRAVIA accessories – 3D glasses
Designed to deliver an optimal 3D
viewing experience, these 3D active
glasses have side panels to block out
excess light, and feature a battery life
of up to 100 hours. They’re also built for
comfort with flexible earpieces and
adjustable side arms, plus are designed
to fit over prescription eye wear.
Available in two sizes:
Regular Black 3D Glasses – TDGBR100B
Small Blue/ Pink 3D Glasses – TDGBR50L/P
LX900
Picture qu ality
▲ 3D Integra ted
• Edge LED
• OptiCont rast Panel
• Motionflow PR O 200 Hz
• Full HD 108 0P
• BRAVIA Engin e 3
Connect ivity & network f eatures
• BRAVIA intern et video & Widgets
• Wireles s LAN Integrated
• DLNA
• USB Medi a Player (Photo/Mu sic/Video)
• BRAVIA Sync
• 4x HDMI Inp uts
Other fea tures
• 2D to 3D upsca le
• Integrated Fre eview|H D Digital Tuner
• PhotoMap
• XMB
ECO feature s
• Dynamic B acklight Contro l
▲ Intelligent Presence Sensor
• Energy Sav ing Switch
• Light sen sor technology
• ECO Settin gs
• Power Savin g Mode
A new dimension in HD 3D
The LX900 series offers a real cinema experience in a stunning
new dimension. With the sleek 3D integrated LX900, your living
room will be at the heart of the 3D action. Immerse yourself in a
world of enthralling entertainment which comes to life in full HD
3D. Motionflow 200Hz and 3D active glasses ensures you get the
smoothest 3D picture quality.
TV Dimen sions
KDL52L X900 52-inch : 1261 x 838 x 400 m m
KDL60L X900 60-in ch: 1440 x 938 x 380 mm
For further information visit sony.co.nz/bravia
NX710
Picture qu ality
▲ 3D Ready
▲ Dynam ic Edge LED
▲ OptiCo ntrast Panel
▲ Motion flow Pro 100Hz
• Full HD 108 0P
• BR AVIA Eng ine 3
Connect ivity & network f eatures
▲ BR AVIA Internet Video a nd Widgets
▲ Wirele ss LAN Integrated
• DLNA
• USB Medi a Player (Photo/Mu sic/Video)
• BRAVIA Sync
• 4 x HDM I Inputs
Other fea tures
▲ 2D to 3D ups cale
• Integrated Fre eview HD Digital Tune r
• PhotoMap
• XMB
ECO feature s
▲ Dynam ic Backlight Co ntrol
• Energy Sav ing Switch
• Light Sen sor technolog y
• ECO Settin gs
• Power Savin g Mode
The style icon that opens up a connected world
TV Dimen sions
KDL40NX710 40-inch : 944 x 612 x 245 mm
KDL46NX710 46-inc h: 1083 x 690 x 270 mm
The 3D Ready Dynamic Edge LED backlit NX710 creates a remarkable
sense of space and optimum viewing with Sony’s unique monolithic
design and 6° tilt option. Motionflow Pro 100Hz refresh rate technology
delivers smooth motion detail in fast paced 2D and 3D scenes while
BRAVIA Engine 3 video processor produces a superior life-like image
with amazing contrast and colour.
See page 25 fo r more details.
See page 25 fo r more details.
See page 25 fo r more details.
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Television
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For further information visit sony.co.nz/bravia
28
BRAVIA
Comparison
Chart
BX300 EX400 EX500 EX600 EX710 NX710 NX810 LX900
Model
KDL22BX300
KDL26BX300
KDL32EX400
KDL40EX400
KDL32EX500
KDL40EX500
KDL46EX500
KDL55EX500
KDL32EX600
KDL40EX600
KDL32EX710
KDL40EX710
KDL46EX710
KDL55EX710
KDL40NX710
KDL46NX710
KDL55NX810
KDL60NX810
KDL52LX900
KDL60LX900
Available screen size
22, 26 inch 32, 40 inch 32, 40, 46, 55 inch 32, 40 inch 32, 40, 46, 55 inch 40, 46 inch 55, 60 inch 52, 60 inch
3D Capability
Backlight
CCFL CCFL CCFL
Resolution
1366 x 7687
Freeview|HD
Motionflow Technology
BRAVIA Engine 3
Live Colour
BRAVIA Internet Video
BRAVIA Internet Widgets
DLNA
(Photo/Music/Video) (Photo/Music/Video) (Photo/Music/Video) (Photo/Music/Video) (Photo/Music/Video)
WiFi
USB Media Player
(Format dependant)
(Photo/Music/Video) (Photo/Music/Video) (Photo/Music/Video) (Photo/Music/Video) (Photo/Music/Video) (Photo/Music/Video) (Photo/Music/Video) (Photo/Music/Video)
BRAVIA Sync
HDMI Input
2 4 4 4 4 4 4 4
Ambient Sensor
Presence Sensor
Energy Saving Switch
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