Thank you for choosing this Sony product.
Before operating the TV, please read this manual
thoroughly and retain it for future reference.
Note
• Images and illustrations used in Startup Guide and this
manual are for reference only and may differ from actual
product appearance.
The 48 class has a 47.6 inch viewable image size
(measured diagonally).
Location of the identification label
Labels for the TV Model No. and Power Supply rating are
located on the rear of the TV. Labels for the AC adapter
Model No. and Serial No. are located on the bottom of the
AC adapter.
IMPORTANT NOTICE
Owner’s Record
The model and serial numbers are located at the side
and rear of the TV. Record these numbers in the spaces
provided below. Refer to them whenever you call upon
your Sony dealer regarding this TV.
Model Name
Serial No.
CAUTION
To prevent electric shock and blade exposure, do not use
this AC plug with an extension cord, receptacle or other
outlet unless the blades can be fully inserted.
• Operate the TV only on DC 19.5 V (with AC adapter)
Your BRAVIA TV is ENERGY STAR®
qualified in the default mode.
It meets strict energy efficiency
guidelines set by the U.S.
Environmental Protection Agency and
Department of Energy. ENERGY STAR is
a joint program of these government
efficient products and practices.
Changes to certain features, settings, and functionalities
(when available) o f this TV (i.e. Picture/Sound, Light Sensor,
Power Savings, Picture Scene/Mode, Auto Display, Shop
Front Display Settings) can increase or change the power
consumption.
The “Auto” and “General” picture scenes are default
settings optimized for the input signal selected. Your
BRAVIA TV is tested in these settings for ENERGY STAR
qualification.
Depending upon such changed settings, the power
consumption may exceed the limits required for the
ENERGY STAR qualification in the default mode.
agencies, designed to promote energy
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Safety information
Declaration of Conformity
Trad e Nam e: SO NY
Model: KDL-48W700C/KDL-40W700C
Responsible Party: Sony Electronics Inc.
Address: 16530 Via Esprillo,
San Diego, CA 92127 U.S.A.
Telephone Number: 858-942-2230
This device complies with part 15 of the FCC rules.
Operation is subject to the following two conditions:
(1) This device may not cause harmful interference, and
(2) this device must accept any interference received,
including interference that may cause undesired
operation.
FCC Related Information
This equipment has been tested and found to comply with
the limits for a Class B digital device, pursuant to Part 15 of
the FCC Rules. These limits are designed to provide
reasonable protection against harmful interference in a
residential installation. This equipment generates, uses and
can radiate radio frequency energy and, if not installed and
used in accordance with the instructions, may cause
harmful interference to radio communications. However,
there is no guarantee that interference will not occur in a
particular installation. If this equipment does cause harmful
interference to radio or television reception, which can be
determined by turning the equipment off and on, the user
is encouraged to try to correct the interference by one or
more of the following measures:
• Reorient or relocate the receiving antenna.
• Increase the separation between the equipment and
receiver.
• Connect the equipment into an outlet on a circuit
different from that to which the receiver is connected.
• Consult the dealer or an experienced radio/TV technician
for help.
Pursuant to FCC regulations, you are cautioned that any
changes or modifications not expressly approved in this
manual could void your authority to operate this
equipment.
Safety and Regulatory
This device complies with Industry Canada licence-exempt
RSS standard(s). Operation is subject to the following two
conditions: (1) this device may not cause interference, and
(2) this device must accept an y interference, including
interference that may cause undesired operation of the
device.
To prevent radio interference to the licensed service, this
device is intended to be operated indoors and away from
windows to provide maximum shielding. Equipment (or its
transmit antenna) that is installed outdoors is subject to
licensing.
Only use Wireless LAN indoors when using it with IEEE
802.11a (5 GHz).
This equipment complies with FCC/IC radiation exposure
limits set forth for uncontrolled equipment and meets the
FCC radio frequency (RF) Exposure Guidelines in
Supplement C to OET65 and RSS-102 of the IC radio
frequency (RF) Exposure rules. This equipment has very low
levels of RF energy that it deemed to comply without
maximum permissive exposure evaluation (MPE). But it is
desirable that it should be installed and operated with at
least 20 cm and more between the radiator and person’s
body (excluding extremities: hands, wrists, feet and
ankles).
This device and its antenna(s) must not be co-located or
operating with any other antenna or transmitter except
Grant condition.
Note
This television includes a QAM demodulator which should
allow you to receive unscrambled digital cable television
programming via subscription service to a cable service
provider. Availability of digital cable television
programming in your area depends on the type of
programming and signal provided by your cable service
provider.
NOTE ON AC ADAPTER
Warning
To reduce the risk of fire or electric shock, do not expose
this ap paratus to rain or moisture.
To prevent fire or shock hazard, do not place objects filled
with liquids, such as vases, on the apparatus.
Do not install this equipment in a confined space, such as a
bookshelf or similar unit.
• Please ensure that the AC power outlet is installed near
the equipment and shall be easily accessible.
• Be sure to use the supplied AC adapter and AC power
cord. Otherwise it may cause a malfunction.
• Connect the AC adapter to an easily accessible AC power
outlet.
• Do not coil the AC power cord
around the AC adapter. The
core wire may be cut and/or
it may cause a malfunction of
the TV.
• Do not touch the AC adapter with wet hands.
• If you notice an abnormality in the AC adapter, disconnect
it from the AC power outlet immediately.
• The set is not disconnected from the AC source as long as
it is connected to the AC power outlet, even if the set
itself has been turned off.
• As the AC adapter will become warm when it is used for a
long time, you may feel hot when touching it by hand.
Before setting up your TV
Some TV models are packaged with a detached Table-Top
Stand so you can mount your TV to a wall right away. See
page 17 (Installing the TV to the Wall) if you want to mount
the TV to a wall.
If you are not mounting the TV to a wall, you will need to
attach the Table-Top Stand. You will need a Phillips
screwdriver (not supplied) and the supplied screws to
complete the task. Look for the supplied Startup Guide.
Be sure to consider the following while setting up your TV:
• Disconnect all cables when carrying the TV.
• Carry the TV with the adequate number of people; larger
size TVs require two or more people.
• Correct hand placement while carrying the TV is very
important for safety and to avoid damage.
• Ensure your TV has adequate ventilation, see page 19.
• For best picture quality, do not expose the screen to direct
illumination or sunlight.
• Avoid installing the TV in a room with reflective wall and
floor materials.
• Avoid moving the TV from a cold area to a warm area.
Sudden room temperature changes may cause moisture
condensation. This may cause the TV to show poor
picture and/or poor color. Should this occur, allow
moisture to evaporate completely before powering the TV
on.
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Securing the TV
Angle braces
(not supplied)
Stand
Screw hole on the rear cover
M6
machine
screw (not
supplied)
Rope or chain
(not supplied)
Screw
(not supplied)
Screw M6
Rope or chain
TV’s rear cover
8-12 mm
Sony strongly recommends taking
measures to prevent the TV from
toppling over.
Unsecured TVs may topple and result
in property damage, serious bodily
injury or even death.
Preventing the TV from Toppling
• Secure the TV to a wall and/or Stand.
• Do not allow children to play or climb on furniture and TV
sets.
• Avoid placing or hanging items on the TV.
• Never install the TV on:
slippery, unstable and/or uneven surfaces.
furniture that can easily be used as steps, such as a
chest of drawers.
• Install the TV where it cannot be pulled, pushed, or
knocked over.
• Route all AC power cords and connecting cables so that
they are not accessible to curious children.
Recommended Measures to Secure the
TV
Consider the following measures when securing your TV to
a Stand (not supplied).
1 Secure the Stand for the TV.
Make sure the Stand can adequately support the weight
of the TV. Use two angle braces (not supplied) to secure
the Stand. For each angle brace use the appropriate
hardware to:
• Attach one side of the angle brace to the wall stud.
• Attach the other side to the Stand.
2 Secure the TV to the Stand.
Use the optional hardware listed as follows (not
supplied):
• M6 machine screw (screwed into the TV’s rear cover)
• A screw or similar (attach it to the Stand)
• Rope or chain (strong enough to support the weight of
the TV). Make sure that there is no excess slack in the
rope or chain.
The length of the M6 machine screw differs depending
on the rope or chain diameter. Please see below
illustration.
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3 Anchor the TV to the wall by using a bolt, wall anchor and
M6 eye bolt
(not supplied)
Wall-mount
hole
Rope or chain
(not supplied)
Wall-anchor
(not supplied)
8-12 mm
M6 eye bolt
TV’s rear cover
chain (or rope).
Please see below illustration for M6 eye bolt length.
Precautions
How to care for your BRAVIA TV
Safety is very important. Please read and follow the safety
documentation (Safety Booklet) separately provided.
Unplug the TV and other
connected equipment from
the wall outlet before you
begin cleaning your TV.
• Wipe the LCD screen gently
with a soft cloth.
• Stubborn stains may be removed with a cloth slightly
moistened with a solution of mild soap and warm water.
• If using a chemically pretreated cloth, please follow the
instruction provided on the package.
• Never spray water or detergent
directl y on the TV set. It may drip
to the bottom of the screen or
exterior parts and enter the TV
set, and may cause damage to
the TV set.
• Never use strong solvents such
• Do not plug in the TV into the wall outlet until the
The TV should also be placed on a stable surface to prevent
it from toppling over (see
children or pets at home, check regularly to ensure the TV is
securely fastened.
as a thinner, alcohol or benzine
for cleaning.
moisture from cleaning has evaporated.
page 4). If you have young
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Note
• Your TV is shipped with screws attached to the rear of the
TV depending on the TV model. (They are fastened in the
screw holes for wall mounting.) Be sure to remove the
upper two screws prior to anchoring the TV to a wall.
• Securing the TV to the Stand without securing the TV and
the Stand to the wall provides minimum protection
against the TV toppling over. For further protection, be
sure to follow the three measures recommended.
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The BRAVIA® Full HDTV Experience
Thank you for choosing Sony! Your new BRAVIA® TV
opens the door to the “Full HDTV Experience.” This
document will help you get the most out of your TV.
Please take a moment to register your TV at:
U.S.A.: http://pro duct regis tration. sony.com
Canada: http://www.sony.ca/registration
Four Steps to a Full HD Experience
Set, Source, Sound, and Setup.
1 Set
Now that you have made the best selection in LED
backlit LCD TV technology, be sure to remove all
accessory contents from the packaging before setting
up your TV.
2 Source
To experience the stunning detail of your BRAVIA TV,
you need access to HD programming.
• Upgrade your signal or content source to
high-definition (HD) by contacting your HD service
provider.
This TV displays all video input signals in a resolution of 1,920 dots × 1,080 lines.
The following chart shows the high-definition (HD) and standard-definition (SD) video formats supported by your BRAVIA TV
inputs.
INPUTVIDEOAUDIO
• Receive over-the-air HD broadcasts with an
HD-quality antenna connected directly to the back of
your TV.
Visit http://www.antennaweb.org for more
information on antenna selection and setup.
• Discover the wealth of entertainment now available
on super-high resolution Blu-ray Disc™ player and
other Sony HD equipment.
3 Sound
Complete the high-definition experience with a BRAVIA
Sync™ surround sound system or A/V receiver from
Sony.
4 Setup
Install your TV and connect your sources. See page 11
for sample connection diagrams. To help assure the
highest quality for your HD experience, use Sony HDMI
(High-Definition Multimedia Interface) cables.
*1For details of supported formats, refer to the “Specifications” in this manual.
2
*
For supported PC formats refer to the i-Manual.
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Composite video
connection
Audio L/R
1
2
3
4
5
Parts and Controls
Controls and Indicators
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/ (Power)
CH +/- (Channel)
+/- (Volume)
(Input select)/ (Select/
Confirm)
Display and select the input source. (In
the Home Menu, this button works as
(Select/Confirm).)
HOME
Display TV Home Menu (In Home Menu,
buttons works as ///.)
Remote Control sensor*/Light
sensor*/ Illumination LED
The Illumination LED lights up or blinks
according to the status of the TV.
•White
When turning on the TV/picture off
mode/software update, etc.
•Cyan
When connecting with a mobile
device wirelessly.
•Amber
Timer is set.
* Do not place anything near the sensor.
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Inputs and Outputs
7
5
6
234
1
89
LAN
DIGITAL AUDIO OUT (OPTICAL)
VIDEO IN 1 /
For a composite connection.
VIDEO IN 2 ,
COMPONENT IN /
• For a composite connection: Use
VIDEO IN 2
COMPONENT IN /*.
• For a component connection: Use Y,
P
B, PR, and (L/R).
, and (L/R) or
HDMI IN 1/MHL
You can connect your MHL (Mobile
High-definition Link) device using an
HD quality MHL cable.
AUDIO OUT /
To listen to the TV's sound through the
connected equipment, press HOME.
Select [Settings] [Sound]
[Headphone/Audio Out] and then
select the desired item.
USB 1/2
Connecting a large USB device may
interfere with other connected devices
beside it.
HDMI IN 2/3/4
If connecting a digital audio system that
is compatible with Audio Return
Channel (ARC) technology, use HDMI IN
2. If not, an additional connection with
DIGITAL AUDIO OUT (OPTICAL) is
necessary.
CABLE/ANTENNA
Connect to your cable or antenna
(aerial).
* When connecting mono equipment, connect to
the L (MONO) audio jack.
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Using the Remote Control
Remote Control Parts Description
INPUT
Display and select the input source.
RELATED SEARCH
When the TV is connected to the
internet. Search for related content
while watching various content on the
TV*1.
POWER
Turn on or turn off the TV (standby
mode).
SYNC MENU
Display the BRAVIA Sync Menu.
KEY PAD
Open the Screen Key Pad at the top of
the TV screen.
Number buttons
Use with the number buttons to select
digital channels.
PIC OFF
Turn the picture off, while sound
remains on.
Color buttons
Execute correspondent function at that
time.
DISPLAY
Display information.
NETFLIX
Access the "NETFLIX" online service.
/i-MANUAL
Display the on-screen instruction
manual.
SEN/APPS
Open the Apps category of the Home
Menu.
DISCOVER
Bring up Discover to search for content.
2
GUIDE*
Display the digital program guide.
RETURN
Return to previous screen.
OPTIONS
Display a list of contextual functions.
HOME
Display the TV Home Menu.
//// (Item select/Enter)
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9
VOL +/–
Adjust the volume.
JUMP
Jump back and forth between two
channels or inputs. The TV alternates
between the current channel or input
and the last channel or input that was
selected.
MUTING
Mute the sound. Press again to restore
the sound.
CH +/–
Select the channel.
CC/SUBTITLE
Turn captions/subtitles on or off (when
the feature is available).
/ PLAY// PREV/
PAU SE/ NEXT/ STOP
Operate media contents on TV and
connected BRAVIA Sync-compatible
device.
SOCIAL VIEW
Enjoy watching TV with friends far and
near, using social network services.
FOOTBALL
Turn Live Football Mode on or off (when
the feature is available).
*1What you can search depends on your region/
country or circumstances.
2
*
The location, availability and function of
remote control button may vary depending on
your country/region/TV model.
Guidelines For Remote Control
• Point your remote control directly at
the IR sensor located on your TV.
• Make sure that no objects are blocking
the path between the remote control
and the IR sensor on your TV.
• Fluorescent lamps can interfere with
your remote control; try turning off the
fluorescent lamps.
• If you are having problems with the
remote control, reinsert or replace your
batteries and make sure that they are
correctly inserted.
10
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Connecting the TV
(Reference drawing for an F type plug)
1.5 mm max.
7 mm max.
Set Top Box
For more information on connections, refer
to the i-Manual.
Note
• Use an antenna cable connector no greater than
14 mm thick.
• When connecting the cable to the Cable/
Antenna, input finger tighten only, over
tightening the connection can damage the TV.
• Use an HDMI cable connector within 12 mm
(thickness) × 21 mm (width).
Recommendation for an F type plug
Projection of the inner wire from the
connection part must be less than 1.5 mm.
Showing a Set Top Box with HDMI
connection
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11
Showing a Set Top Box with
Set Top Box
Cable or Antenna
COMPONENT connection
Cable System or VHF/UHF Antenna
System
12
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Connecting MHL Device
Use authorized
MHL 2 CABLE
with MHL logo
MHL device
The TV simultaneously charges the MHL-compatible connected device while playing photo/
music/video files. You can use the TV remote control to control the connected MHLcompatible device.
Note
• If [Auto Input Change (MHL)] is set to [On], the TV automatically switches to HDMI IN 1/MHL from other
input when MHL-compatible device is connected to HDMI IN 1/MHL jack. The availability of [Auto Input
Change (MHL)] depends on whether the MHL-compatible device can support this feature.
• If [Charge MHL during Power Off] is set to [On], you can continue charging the MHL-compatible device
even when the TV is in standby mode.
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Showing HD BRAVIA® Sync™ Basic Connection
*1Side Panel
*
1
Blu-ray Disc
HD Cable Box or
HD Satellite Receiver
*
1
A/V Receiver
SAT (Dish)
Cable/
Antenna
*
2
Optical Connection
*
1
Rear of TV
*
1
Under Panel
*1Signifies a BRAVIA Sync capable device.
*2The optical connection is only needed for A/V receivers that do not support ARC (Audio
Return Channel).
Set the speaker settings to audio out, press HOME, then select [Settings]
[Sound] [Speakers] [Audio System].
Set the HDMI CEC settings on the TV and AV receiver to allow for system audio control for
ARC connections.
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Showing HD Basic Connection with Home Theater System
VIDEO
L
R
Cable/Antenna
or
Blu-ray Disc/DVD
SD Cable Box or
SD Satellite Receiver
Cable/
SAT (Dish)
Home Theater System
* Optical Connection
Rear of TV
Side Panel
Under Panel
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* The optical connection is only needed for home theater system that do not support ARC
(Audio Return Channel) when connecting with HDMI.
Set the speaker settings to audio out, press HOME, then select [Settings]
[Sound] [Speakers] [Audio System].
Set the HDMI CEC settings on the TV and AV receiver to allow for system audio control for
ARC connections.
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