• Important operating
and maintenance
instructions included.
Congratulations!
Congratulations on selecting a SimpliFire Electric Fireplace, an elegant and clean alternative to wood & gas burning fi replaces.
The SimpliFire electric fi replace you have selected is designed to provide the utmost in safety, reliability, and effi ciency .
READ CAREFULLY BEFORE ATTEMPTING TO ASSEMBLE, INSTALL, OPERATE, OR MAINTAIN
THIS PRODUCT.
PROTECT YOURSELF AND OTHERS BY OBSERVING ALL SAFETY INFORMATION. FAILURE
TO COMPLY WITH INSTRUCTIONS COULD RESULT IN PERSONAL INJURY AND/OR
PROPERTY DAMAGE.
WARNING: To reduce risk of fi re, electrical shock, or personal injury, read all instructions
before using appliance.
• Read, understand and follow
these instructions for safe
installation and operation.
• Leave this manual with
party responsible for use
and operation.
DISCARD
DO NOT
Please contact your SimpliFire dealer or customer/technical support
(877-320-0730) with any questions or concerns.
For the location of your nearest SimpliFire dealer,
please visit www.hearthnhome.com.
Printed in China - Copyright 2014
SimpliFire • SF-WM36 • 2040-902 Rev. F • 1/14
1
Page 2
1
IMPORTANT INSTRUCTIONS
IMPORTANT SAFETY INSTRUCTIONS
WARNING! Risk of Fire! Risk of Burns!
Risk of Electrical Shock!
DO NOT:
• Install or operate damaged appliance
• Modify appliance
• Operate the appliance without fully assembling all
components
Hearth & Home Technologies Inc. disclaims any
responsibility for, and the warranty and agency listing
will be voided by the above actions.
When using electrical appliances, basic precautions should always be followed to reduce the risk of fi re, electric shock,
and injury to persons, including the following:
WARNING! DO NOT operate fi replace before read-
ing and understanding operating instructions. Failure
to operate fi replace according to operating instructions
could cause fi re or injury.
WARNING! Improper installation, adjustment, alteration, service or maintenance can cause injury or
property damage. Refer to owner’s information manual
provided with this heater.
NOTICE! This fi replace is not intended for use as a pri-
mary heat source and should not be factored as such in
residential heating calculations.
• Read all instructions before installing this appliance.
• This appliance is hot when in use. T o avoid burns, do not let
bare skin touch hot surfaces. Keep combustible materials
such as furniture, pillows, bedding, papers, clothes, etc. and
curtains at least 3 ft. (0.9 m) from the front of the appliance
and keep them away from the sides and rear
• Extreme caution is necessary when any appliance is used
by or near children or invalids and whenever the appliance
is left operating and unattended.
• Do not operate any appliance if it malfunctions. Disconnect
power at service panel and have appliance inspected by a
reputable electrician before reusing.
• Do not insert or allow foreign objects to enter any ventilaion
or exhaust opening as this may cause an electric shock or
fi re, or damage the appliance.
• T o prevent a possible fi re, do not block appliance connection
fan air intakes or exhaust in any manner.
• A appliance has hot and arcing or sparking parts inside. Do
not use it in areas where gasoline, paint, or fl ammable vapors
or liquids are used or stored.
• Use this appliance only as described in this manual. Any
other use not recommended by the manufacturer may cause
fi re, electric shock, or injury to persons.
• Do not operate any appliance with a damaged cord or plug
or after the appliance malfunctions, has been dropped or
damaged in any manner. Return appliance to authorized
service facility for examination, electrical or mechanical
adjustment or repair.
• Do not use outdoors.
• The appliance is not intended for use in bathrooms, laundry
areas and similar indoor locations. Never locate appliance
where it may fall into a bathtub or water container.
• Do not run cord under carpeting. Do not cover cord with
throw rugs, runners, or the like. Arrange cord away from
traffi c areas and where it will not be tripped over. Do not
tightly coil cord.
• Always use properly grounded, fused and polarized outlets.
• Always use ground fault protection where required by
electrical code.
• To disconnect appliance, turn controls to “OFF” then remove
plug from outlet.
• Always disconnect power before performing any cleaning,
maintenance or relocation of the appliance.
• T o prevent a possible fi re, do not burn wood or other materials
in this appliance.
• To prevent electrical shock or fi re, always use a certifi ed
electrician should new circuits be required.
• When transporting or storing the appliance, keep in a dry
place free from excess vibration and store to avoid damage.
• Avoid use of an extension cord because an extension
cord may overheat and cause a fire. However if you
have to use an extension cord, the cord should be No.
14 AWG minimum size and rated to not less than 1875
watts.
SAVE THESE INSTRUCTIONS
2
SimpliFire • SF-WM36 • 2040-902 Rev. F • 1/14
Page 3
Safety Alert Key:
• WARNING! Indicates a hazardous situation which, if not avoided could result in death or serious injury.
• CAUTION! Indicates a hazardous situation which, if not avoided, could result in minor or moderate injury.
D. Service Parts List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
SimpliFire • SF-WM36 • 2040-902 Rev. F • 1/14
3
Page 4
B. Warranty
SimpliFire™ WARRANTY
Hearth & Home Technologies, on behalf of its brand SimpliFire (”SimpliFire”), extends the following warranty
for electric fireplaces that were purchased from a SimpliFire authorized dealer.
WARRANTY COVERAGE:
SimpliFire warrants to the original owner of the SimpliFire fireplace, and to any transferee taking ownership of the SimpliFire fireplace within one year following the date of original purchase, that the SimpliFire fireplace will be free from defects
in materials and workmanship at the time of manufacture. If a SimpliFire fireplace is found to be defective in materials or
workmanship during the applicable warranty period, HHT will, at its option, repair or replace the SimpliFire fireplace.
SimpliFire, at its own discretion, may fully discharge all of its obligations under such warranties by replacing the product
itself or refunding the verified purchase price of the product itself. The maximum amount recoverable under this warranty
is limited to the purchase price of the product. This warranty is subject to conditions, exclusions and limitations as
described below.
WARRANTY PERIOD:
Warranty coverage begins on the date of original purchase. In the case of new home construction, warranty coverage
begins on the date of first occupancy of the dwelling or six months after the sale of the product by an independent,
authorized SimpliFire dealer/ distributor, whichever occurs earlier. The warranty shall commence no later than 24 months
following the date of product shipment from HHT, regardless of the installation or occupancy date.
WARRANTY CONDITIONS:
This warranty only covers SimpliFire fireplaces that are purchased through a SimpliFire authorized dealer or distributor. A
list of SimpliFire authorized dealers is available on the SimpliFire websites.
instructions, operating instructions, and listing agent identification label furnished with the appliance; (2) shipping or
improper handling; (3) improper operation, abuse, misuse, continued operation with damaged, corroded or failed
components, accident, or improperly/ incorrectly performed repairs; (4) environmental conditions (5) installation or use
of components not supplied with the appliance or any other components not expressly authorized and approved by
HHT; (6) modification of the appliance not expressly authorized and approved by HHT in writing; and/or (7) interruptions or fluctuations of electrical power supply to the appliance.
or implied, or in contract, tort or otherwise, shall be limited to replacement, repair, or refund, as specified above. In no
event will SimpliFire be liable for any incidental or consequential damages caused by defects in the appliance. Some
states do not allow exclusions or limitation of incidental or consequential damages, so these limitations may not apply
to you. This warranty gives you specific rights; you may also have other rights, which vary from state to state.
MODELS: SF-WM36
LABORATORY: CSA International
TYPE: Electric Air-Heaters Fixed and Location-Dedicated
Electric Room Heaters
STANDARD: UL 2021 (2nd Edition) CSA C22.2 No 46-M1988
NOTICE: This installation must conform with local codes.
NOT INTENDED FOR USE AS A PRIMAR Y HEAT SOURCE.
This appliance is tested and approved as either supplemental room heat or as a decorative appliance. It should not be
factored as primary heat in residential heating calculations.
Note: The device complies with Part 15 of the FCC Rules.
Operation is subject to the following two conditions:
1. This device may not cause harmful interference, and
2. This device must accept any interference received,
including interference that may cause undesired
operation.
B. Unpacking and Inspecting Appliance
WARNING! Risk of Damage or Personal Injury! DO
NOT use this Appliance if any part has been under water .
Immediately call a qualifi ed service technician to inspect
and to replace any part of the electrical system if necessary. Keep plastic wrapping away from children.
• Carefully remove the appliance and components from
the packaging. Discard packaging.
• Carefully inspect components for any damage,
• Reference parts list to verify all parts have been received.
• Read all the instructions before starting the installation.
Follow these instructions carefully during the installation
to ensure maximum safety and benefi t.
C. Model and Serial Number Information
The model and serial number information is located on
the rating plate. The rating plate is located on the left
side of the top surface of the appliance.
This equipment uses and can radiate radio frequency
energy and, if not installed and used in accordance with
the instructions , may cause harmful interference to
radio or television reception, which can be determined
by turning the equipment off and on. The user is encouraged to try to correct the interference by one or more of
the following measures:
• Reorient or relocate the receiving antenna
• Increase the separation between the equipment and the
receiver.
• Connect the equipment into an outlet on a circuit different
from that to which the receiver is connected.
• Consult the dealer or an experienced radio/TV technician
for help.
Homeowner Reference Information
Model Name: ___________________________________________ Date purchased/installed: __________________
Serial Number: __________________________________________ Location on fi replace: _____________________
We recommend that you record the following pertinent
information about your fi replace.
Part Quantity
Fireplace1
Instruction Manual1
Remote Control1
CR2032 Battery1
Wall Mounting Bracket (attached to unit)1
Masonry Anchor4
Screw ST5 x 404
Bolt M4 x 82
Bolt M5 x 10 (attached to unit)2
White Stones1
Clear Faux Stones1
3/16 Toggle Bolt Anchors4
Masonry
Anchor
Screw 5 x 40
Bolt
4 x 8
Bolt
5 x 10
B. Tools and Supplies Needed
Before beginning the installation be sure that the following
tools and building supplies are available.
Tape measure
Pliers
Hammer
Gloves
Magnetic Phillips screwdriver
Safety glasses
Flat blade screwdriver
Drill
5/16 Drill for 3/16 diameter toggle bolts
(applicable if installing on drywall-sheathed walls)
Masonry Drill 5/16 in. (applicable if installing on
masonry walls)
3/16 Toggle
Bolt Anchor
C. Appliance
5-5/8 in
.
18-5/8 in
Note: Side view dimensions include mounting bracket.
.
24-1/2in.
36-1/4 in
24-1/2 in
6 in.
Side View
Figure 3.1 Appliance Dimensions
6
Front View
SimpliFire • SF-WM36 • 2040-902 Rev. F • 1/14
Page 7
D. Location
When choosing a location for your fi replace ensure that
the general rules are followed:
• For best results, install out of direct sunlight.
• Power supply service must be installed within
proximity of appliance prior to fi nishing to avoid
reconstruction.
• See Figure 3.1 for appliance dimensions and to
determine location of appliance installation.
E. Clearance to Combustibles
Minimum Clearance to Combustible Construction
Sides.......................0 in.
Floor................13 3/4 in.
Top..........................0 in.
Back........................0 in.
Front.....................36 in.
See Figure 3.2.
WARNING! Risk of Fire! Keep electrical cords, drapery,
furnishings or other combustibles at least 3 ft. (0.9 m)
from the front of the appliance, and away from the sides
or rear.
F. Electrical Supply Circuit Requirements
Plan the location of the appliance so that it will have
adequate electric power. A 15 AMP, 120V/60hz. circuit
is required. Additional appliances on the same circuit as
this appliance may exceed the current rating of that circuit. A dedicated circuit is not required, but is preferred
to prevent circuit breaker trips or fuse failure.
Note: Access to electrical outlet must be maintained.
ELECTRICAL
OUTLET
LOCATION
CEILING
WALL
FLOOR
Figure 3.2 Clearance to Combustibles
350 mm
13-3/4 in.
Figure 3.3 Electrical Outlet Locaton
min
SimpliFire • SF-WM36 • 2040-902 Rev. F • 1/14
7
Page 8
4
4
INSTALLATION
WARNING! Risk of Damage or Personal Injury! Failure to install the fi replace as instructed below may result
in damage to the equipment and or may expose the user
to the risk of fi re, serious injury, illness or death.
A. Wall Mounting Bracket
The wall mounting bracket must be used to mount the
appliance. This appliance must be mounted to a structural wall capable of bearing an 40 pound load.
• Determine the desired location of the appliance on
the wall.
• Place the wall mounting bracket in the desired loca-
tion.
• Ensure that the bracket is level.
• Mark four locations on the wall that correspond to
the four required mounting points in the bracket.
See Figure 4.1.
• Orientate the bracket so that its mounting hooks are
pointing up as shown in Figure 4.3 and 4.7.
• Fasten the bracket to the wall.
Note: The bracket installation method varies de
pending on the wall construction (See Section B).
= Required Mounting Points
Masonry Wall
• In the marked locations, drill four 5/16 in. diameter x
2 in. deep holes.
• Insert the provided wall anchors into the holes.
Gently tap the anchors with a hammer until they are
fl ush with the wall surface.
• Attach the bracket to the masonry anchors with six 5
x 40 screws . See Figure 4.2
Wall
Masonry Anchors
Figure 4.2 Masonry Anchor Placement
WARNING! Risk of Damage or Personal Injury! Do
not use supplied masonry anchors on hollow walls,
sheathed with wood, sheetrock, drywall or other materials.
Figure 4.1 Mounting Bracket
B. Installing Wall Mount Bracket
The wall mounting bracket can be installed on masonry
walls such as those contructed of brick or concrete, or
to framed walls constructed of wood or steel framing
sheathed with gypsum drywall, wood, etc. The method
used to mount the mounting bracket is different between
masonry walls and framed walls. Refer to the following
sections for more detail on the method applicable to this
installation.
Mounting Hooks
Point Up
Figure 4.3 Bracket Attachment
8
SimpliFire • SF-WM36 • 2040-902 Rev. F • 1/14
Page 9
Framed Wall
• For each of the marked anchor point locations, determine which points align with a structural framing
member.
• At the points where a wood or metal framing member exists, the 5 x 40 screw can be installed directly
into that structural member. See Figure 4.3.
• Every mounting hole that does not align with a
structural framing member, a wall board toggle-bolt
anchor must be used. See Figure 4.4.
Figure 4.4 3/16 Toggle-Bolt Anchor
• Four 3/16 toggle-bolt anchors are provided to accomodate four of the six required anchor points. Use
of toggle bolt anchors requires drywall thickness of
minimum 1/2 in.
• Insert the bolt through the front side of the mounting
bracket and thread the toggle onto it from the rear of
the bracket. See Figure 4.5.
Figure 4.6 Installing Anchors in Hollow Wall
C. Appliance Installation
• Hang appliance on the mounting bracket.
• Align the slots on the back of the appliance with the
hooks on the top two corners of the bracket.
• Hang the appliance and pull down to ensure the hooks
are fully engaged. See Figure 4.7.
• Secure the appliance to the bracket with two M5x10
screws. See Figure 4.7.
• Fold the toggle wings fl ush against the bolt and push
them through a drilled hole until they expand open
on the other side. See Figure 4.6.
• Pull back on the bolt and tighten. See Figure 4.4.
Note: This product cannot be installed on a wall
sheathed with drywall less than 1/2 in. thick, unless
all six anchor points in the mounting bracket align
with structural framing members.
WARNING! Risk of Damage or Personal Injury! Allowable pull-out and shear strength are 25% of ultimate
values or less, as required by building authorities.
Mounting Hooks
Point Up
Figure 4.7 Attaching Fireplace to Bracket
1
2
Secure with screw on each
side of appliance.
Figure 4.5 Toggle Bolt Installation through Mounting Bracket
SimpliFire • SF-WM36 • 2040-902 Rev. F • 1/14
9
Page 10
D. Faux Stone Installation
• Arrange the white and clear faux stones along the
inset window ledge at the front of the appliance.
• Place clear stones over LED bulbs and fi ll remaining
gaps with white stones.
Note: Extra stones are provided and may be
distributed based on consumer preference. Not all
stones need to be used.
E. Glass Front Installation
• Install glass front as shown in Figure 4.8. Orientate
front so that LED lighting connector is towards the fl oor.
• Install glass front so that the tabs on its back side
engage the slots in the top of the appliance.
• Once both tabs engage, press fi rmly against the bottom
face of the glass panel to engage the bottom connectors.
Note: the tabs on the two center mounting brackets
on the glass will not fully engage the corresponding
slots in the appliance.
• Secure the glass front to the appliance with two
provided M4x8 screw through the two glass front
mounting brackets. See Figure 4.8.
• Connect the electrical cable from the glass front
backlighting to the corresponding cable on the lower
right of the appliance. Note: The backlight cable
plug on the appliance is accessed by removing its
access cover on the lower right of the appliance.
F. Electrical Connection
WARNING! Risk of Fire, Electrical Shock and Injury.
Electrical wiring must comply with local building codes
and other applicable regulations.
A 15 AMP, 120 Volt, 60 Hz. circuit with a properly
grounded outlet is required. The unit comes with a 6 ft.
(1829 mm) long three wire 16AWG IEC-320 power cord.
The fi replace power cord has a three pin NEMA-5-15P
plug (Figure 4.9A). An adapter must be used for connecting to a two-slot receptacle (Figure 4.9C). The
green grounding wire extending from the adapter must
be connected to a permanent ground such as a properly
grounded outlet box. The adapter should not be used if
a three slot grounded receptacle is available.
CBA
Grounding
Pin
Figure 4.9 Cord Electrical Connection
WARNING! Risk of Fire! Do not plug in or operate this
product with hot air vents touching the ground. Always
hang on wall with supplied bracket before use.
Metal Screw
Cover of Grounded
Outlet Box
Grounding
Head
Secure with
Screw Here
Figure 4.8 Attaching Front to Fireplace
1
WARNING! Risk of Fire, Electrical Shock, and Injury.
Ensure the power cord is not installed so that it is pinched
or against a sharp edge and ensure that the power cord is
stored or secure to avoid tripping and snagging.
2
10
SimpliFire • SF-WM36 • 2040-902 Rev. F • 1/14
Page 11
5
5
CAUTION! The unit’s power cord must be connected to
a properly grounded and protected 120V outlet. Always
use ground fault protection where required by the electrical code.
OPERATING INSTRUCTIONS
Flame Button
By pressing the FLAME button, the unit will cycle
through four fl ame effects.
WARNING! Risk of Electric Shock! Do not operate the
unit if it is damaged or has malfunctioned. If you suspect
the unit is damaged, call a qualifi ed service technician to
inspect and replace any part of the electrical system if
necessary.
A. Manual Switch Function:
The appliance can be operated by both remote control
and manual button. Once the unit has been connected
to a grounded electrical outlet, turn on the main power
switch located on the right side of the appliance. A beep
should be heard when the power is fi rst applied. See
Figure 5.1.
Main Power Switch
The POWER switch supplies power to all functions of
the appliance. This switch must be in the “ON” position
for any of the functions including the remote.
Note: To use both remote and manual function, the main
power switch must in “ON” position.
Heater Button
- Press the heater button once to turn 750W power on.
Appliance will beep and illuminate 1 red LED.
- Press again turns 1500W power on.
Appliance will beep and illuminate 2 red LEDs.
- Press third time turns heater off.
Note: A harmless slight brief odor may occur during fi rst
use or after prolonged period of storage.
Thermal Control Knob
The knob is marked with numbers to indicate the maximum and minimum temperature positions. Start with
setting 9, and to decrease the temperature, turn knob to
lower settings. To increase the temperature, turn knob
to a higher setting.
Figure 5.1 Manual Operating Switches
FLAME BUTTON
HEATER BUTTON
THERMAL CONTROL
KNOB
MANUAL ON/OFF
MAIN POWER SWITCH
SimpliFire • SF-WM36 • 2040-902 Rev. F • 1/14
11
Page 12
B. Operating by Remote Control
• The fireplace Main Power Switch must be in the
“ON”position for the remote control to function.
• Make sure batteries are properly installed in Remote
Control.
- Battery requirements CR2032 battery (included).
• The effective range of the remote is up to 13 ft.
• The remote control must be within the 13 ft. range and
also be pointed directly at the face of the appliance.
For best results, position the remote control within 45
degrees of the face of the appliance
C. Resetting Temperature Cutoff Switch
The heater is protected with a safety device to prevent
overheating. Should the heater overheat, an automatic cutoff will turn the heater OFF. It will not turn ON
automatically without being reset. If it overheats for any
reason, it can be reset by:
1. Turn fi replace to off
2. Unplug unit and wait 5 minutes
3. Plug in and turn on.
CAUTION: If appliance overheats repeatedly, discontinue use and call customer / technical support.
CAUTION: If you need to continuously reset the heater,
unplug the appliance and call customer / technical support.
FLAME
LOW
POWER
BACKLIGHT
HIGH
TITLEFUNCTION
The POWER button will turn the fi replace on. It will also
put the fi replace in a standby mode. This will turn off all
functions at once but will hold the settings in memory except
POWER
FLAME
BACKLIGHT
LOW
HIGH
Heater function. The unit will turn on at the same settings by
pressing the power button again.
By pressing the FLAME button, the unit will cycle through
three fl ame effects.
Pressing the button turns the fi rebox backlight through three
lighting effects.
Press once to turn heater on low. Press again to turn heater
off.
Press once to turn heater on high. Press again to turn
heater off.
12
SimpliFire • SF-WM36 • 2040-902 Rev. F • 1/14
Page 13
6
6
MAINTENANCE
A. Maintenance
WARNING! Risk of Shock! Always unplug the cord before moving or servicing. Do not immerse appliance in
water.
• Always turn OFF the appliance and disconnect the
cord from the electrical outlet before cleaning your
appliance.
• Light accumulated dust may be removed from the ap-
pliance exterior with a soft cloth or vacuum cleaner.
• Wipe the exterior surfaces of the appliance occasion-
ally with a microfiber cloth using a solution of mild
detergent and water. Dry thoroughly before operating
the appliance.
CAUTION! Do not allow water to run into the interior of
the appliance as this could create a fi re or electric shock.
Always unplug the cord before moving or servicing.
• The fan motor is factory lubricated for life and will not
require further lubrication.
• Store appliance in a clean dry place when not in use.
B. Cleaning
Cleaning Glass
Dust particles can be removed by buffi ng lightly with a
clean dry cloth. Fingerprints and other marks can be
cleaned with a cloth dampened with a quality household
glass cleaner. The glass should be completely dried with
a lint free cloth or paper towel. Do not use abrasive cleaners on glass surface. Do not spray liquids directly onto
any surface.
Metal Surface
Dust particles can be removed by buffi ng lightly with a
clean dry cloth. A damp cloth can be used to clean painted surfaces. Do not use abrasive cleaners. Do not spray
liquids directly on to any surface.
C. Servicing
Except for installation, cleaning and service parts (listed
on page 16) described in this manual, an authorized service representative should perform any other servicing.
WARNING! Risk of Fire! To reduce risk of fi re, do not
store or use gasoline or any other fl ammable vapors or
liquids in the vicinity of the appliance.
WARNING! Risk of Electrical Shock! Any other servicing needed must be performed by an authorized service
representative. Do not attempt to service the unit yourself.
SimpliFire • SF-WM36 • 2040-902 Rev. F • 1/14
13
Page 14
D. Service Parts List
Service Parts
SF-WM36-WH, SF-WM36-BK
POWER
36” Electric Fireplace
Beginning Manufacturing Date: Mar 2013
Ending Manufacturing Date: Active
#1 Black Glass#2 White Glass
FLAME
BACKLIGHT
LOW
HIGH
#4 Power cord
#5 Hanging Bracket
#3 Remote
IMPORTANT: THIS IS DATED INFORMATION. Parts must be ordered from a dealer or distributor. Provide
model number and serial number when requesting service parts from your dealer or distributor.
ITEMDESCRIPTIONCOMMENTSPART NUMBER
1Black Glass
2White Glass
3Remote
Power CordCORD-WM36
4
5Hanging Bracket
Rock Kit, Contains both White and Clear Rock
Hardware Bag
Includes: Masonry Anchors, Screw (ST5 x 40), Bolt (M4 x 8), Bolt (M5 x 10), 3/16 Toggle anchor
GLA-WM36-BK
GLA-WM36-WH
WM36-REMOTE
BRACKET-WM36
ROCKS-WM58/36
HRDW-WM
Stocked
at Depot
Y
Y
Y
Y
Y
Y
Y
14
Installation Manual
2040-902
1/14
SimpliFire • SF-WM36 • 2040-902 Rev. F • 1/14
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