Silentnight Beds, 1215090, 1219357, 1285642, 1289741 Instruction manual

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SILE A13 01

This entry form may be completed online at our website
www.silentnight.co.uk/prizedraw

Silentnight Beds

PO Box 9, Barnoldswick, Lancashire BB18 6BL
tel: [phone] fax: [phone]

email: [e-mail]
web: www.silentnight.co.uk

Silentnight Beds reserves the right to modify product specifications at any time.

Thank you for purchasing a
Silentnight bed. This book will
ensure you enjoy many years
of silent nights...

Every body deserves one

You can also register online at
www.silentnight.co.uk/prizedraw

SECTION A - REGISTRATION

1) Your Title: 1

5 Other Title (Dr., Rev., Major)

First Name:

Surname:

Address :

(Please do not send products or correspondence to this address)

Silentnight Beds

PO Box 2698

Eastbourne

East Sussex

BN20 8RW

Postcode:

Telephone:

e-mail:

2) Would you like to receive by e-mail interesting information and offers relevant to you?

3) Date of Purchase:

SILE A13 01

Mr. 2 Mrs. 3

0

Yes

DAY MONTH YEAR

Ms. 4 Miss.

SECTION B – YOUR PURCHASE

Please tell us about your purchase: By filling in this section you can tell Silentnight Beds
about yourself and your needs which will help us to develop new products and plan
promotional activity. (Please tick boxes as appropriate)

1) What type of bed or mattress have you bought?

Single Double Kingsize Super-Kingsize
(90cm) (135cm) (150cm) (180cm)

1 Mattress only 1

2 Divan set with storage drawers 1 2 3 4

3 Divan set without storage drawers 1 2 3 4

4 My First Bed™ 1

5 ChiLL-OUT™ 1 2

2) If you bought a mattress only, what sort of base will it be on?

Divan base 2 Bedstead

1

Other (please specify)

3

3) To which collection does your bed or mattress belong?

(Please check on your mattress label)

Miracoil 3 5 Miratex™

1

Miracoil 3 Pocket 6 Mattress Now (rolled mattress)

2

Miracoil 7 7 Other (please specify)

3

4 Miracoil 7 Pocket

4) How much did you pay for your bed or mattress? £

5) Which of the following applies to your purchase?

First ever bed purchase

1

Replacement bed or mattress

2

Additional bed or mattress for the home

3

6) If you bought a replacement, what did you replace?

Divan 3 Mattress only

1

Bedstead 4 Other (please specify)

2

7) In which room will your new bed be kept?

Main bedroom 3 Guest/spare bedroom

1

Child’s bedroom 4 Other (please specify)

2

8) Where did you buy your bed?

Tesco 7 Mail Order Catalogue

1

Argos 8 Independent Retailer

2

Co-op 9 TV Shopping Channel

3

Bensons for Beds 10 Internet Retailer

4

Dreams 11 Other (please specify)

5

Department Store

6

9) What prompted you to choose a Silentnight Bed?

1

Recommendation from a friend 4 TV advertisement

2

Recommendation from 5 Previous bed was a Silentnight

a salesperson 6

3 Tried in store and liked it

2 3 4

Other (please specify)

10) Please tick 3 of the following statements that you think best describe Silentnight Beds:

1

Silentnight make beds for people like me 7 Silentnight keep up to date with

2

Silentnight make good quality beds

3

Silentnight make really comfortable beds 8 Silentnight is a company you

4

You don’t roll together in a Silentnight bed

5

Silentnight make well designed beds 9 Silentnight is a reputable brand

6

Silentnight make beds which are
worth paying more for

11) Where have you seen or heard any advertising for Silentnight Beds products?

1

Television

2

Newspaper

12) Do you anticipate buying another bed in the next 12 months?

13) If so, which room would the bed be for?

1

Main bedroom 3 Guest/spare bedroom

2

Child’s bedroom 4 Other (please specify)

14) Please tell us how strongly you either agree or disagree with the following statements:

My bed makes me happy 1

My bed is like a sofa the way I use it 1 2 3 4 5

It’s not worth spending more

than you have to on a bed 1

Beds are important style statements 1 2 3 4 5

I’d only buy a new bed if I really had to 1

15) Has your bed met your expectations and would you consider buying another Silentnight bed?

1

Yes 2 No

16) Has your opinion of Silentnight changed since buying this bed?

17) If yes has it…?

3

4

Magazine

Radio

1

5 Poster

6 Cinema

Agree Agree
strongly slightly

Changed for the better 2 Changed for the worse

the latest styles and trends

can trust

Not seen any advertising recently

7

Internet

8

1

Yes 2 No

Neither
agree or
disagree

2 3 4 5

2 3 4 5

2 3 4 5

Disagree Disagree
slightly strongly

Yes 2 No

1

SECTION C - ABOUT YOU

Please take a few moments to tell us about yourself to help us better understand our customers.

1) Your marital status?

1

Married 3 Single 5 Living with partner

2

Widowed 4 Divorced/Separated

Partners Title:

Partners First name:

Partners Surname:

Your date of birth:

Partners date of birth:

2) Please tell us the age of any children living at home?

3) Please tell us your current/last occupation?

1

2

3

4

1

Mr. 2 Mrs. 4 Miss. M s. (Dr., Rev., Major)

DAY MONTH YEAR

DAY MONTH YEAR

Child 1

Office/Clerical

Middle Management

Senior Manager/Professional

Health/Education Professional

3

Child 2 Child 3 Child 4

5

Sales & Customer Services

6

Retail/Leisure Worker

7

Skilled Trade Worker

8

Manual/Factory Worker

5 Other Title

4) Are you?

1

Full time employed

Part time employed

2

5) What is your annual TOTAL HOUSEHOLD income?

1

Under £5,000 5 £20,000 – £24,999 9 £40,000 – £44,999

£5,000 – £9,999 6 £25,000 – £29,999 10 £45,000 – £49,999

2

£10,000 – £14,999 7 £30,000 – £34,999 1 1 £50,000 – £74,999

3

£15,000 – £19,999 8 £35,000 – £39,999 12 £75,000 +

4

6) What type of home do you live in?

1

Flat

2

Detached

7) How many adults including yourself live in your home?

8) Do you? 1

9) How many bedrooms do you have?

10) When do you renew your household insurance policies? (enter month i.e. June = 06, July = 07)

1 Home Contents

11) Please tick all the activities and interests you and your partner enjoy regularly

Reading books

Gardening 22

Listening to music 23

Eating out 24

World travel 25

Going to the pub 26

Exercise

Sport/Running 27

Gym/Classes 28

Golf 29

Hiking/Walking

12) Do you access the Internet?

1 At Home 2 At Work 3 Other 4 Don’t access

13) How often do you buy goods and services by Mail Order or the Internet?

Mail Order/Tel

Internet

14) How many credit cards do you have?

1 One 2 Two 3 Three 4 Four +

15) Do you have?

1

Credit Card 4 Store Card 7 None

2

Debit Card 5 Amex/Diners

16) Which Daily National Newspaper do you read often?

Own your own home 5 Housing Association

Live with parents

2

Housewife/homemaker

3

5

Retired

34Maisonette

Semi-Detached

Rent Private3

Rent Council

4

2 Buildings

Partner

YouHobbies:

1

2

3

4

5

6

7

8

9

10 30

Current Affairs

21

Fine food/cooking 32

Charities/Voluntary work 33

Pets 34

Bet on horses/sport 35

Fashion 36

Investments

Mortgage 37

Savings Plan 38

Shares 39

Other Investments

Often Sometimes Rarely Never

1

1 2 3 4

2

6

7

5 6 Terraced

Bungalow

3 Car

3 4

Student

Unemployed

YouInterests:

11

12

13

14

15

16

17

18

19

20 40

Partner

31

Thank you for your help and good luck with the draw.

DATA PROTECTION: The information that you provide in this questionnaire will be processed under the
guidelines and recommendations of the Data Protection Act, and jointly controlled by Silentnight Beds and
Acxiom Ltd. It will be used in the following ways: Section A: Enables Silentnight Beds to contact you. Section B:
provides Silentnight Beds with valuable feedback about their products. Section C: provides Silentnight Beds
with a really clear picture of the consumer who buys their product and helps ensure any marketing information
they send to you is relevant to you. If it’s O.K. with you, Acxiom may give your details to other reputable
organisations who would like to contact you by mail, email or telephone with information, offers, products and
services that you might find interesting. Please tick here if you ( ) and/or your partner ( ), (please check with
them first), would prefer not to be contacted.

Win
£10,000!

To show our appreciation for your help in completing
and returning the questionnaire opposite, your name
and address will be entered into the Acxiom, free
annual prize draw to win £10,000.

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Prize Draw Rules

The Acxiom £10,000 prize draw is open to UK
residents aged 18 or over, except for employees
of Acxiom, Silentnight Beds, their families and
anyone professionally associated with the draw.
A winner will be picked on the last Friday of
August every year until 2015 (and written
to that September). All valid entries received
by Acxiom in the 12 months up to 31 July
each year have an equal chance of winning.
Entries are valid provided they contain a
name and address, and are on an Acxiom
questionnaire or a copy of one. Acxiom
surveys are distributed in various ways
including via the internet.

Prize draw results and/or a further
copy of the questionnaire are available
by sending a SAE to Mrs Linda Harrison,
Acxiom Ltd, Park House, Station Road,
Teddington, Middlesex, TW11 9AD. The
winner may be invited to take part in post­event publicity. No purchase is necessary to
enter. For comments or questions relating
to Acxiom, please write to:

Customer Services
Acxiom Limited
Park House
Station Road
Teddington
Middlesex
TW11 9AD

If you have any comments, questions
or require further information about
the products in the Silentnight Beds
range, please contact our Customer Care
Department on 01282 851111 or write to:

Customer Care Department
Silentnight Beds
P.O. Box 9
Barnoldswick
Colne
Lancashire BB18 6BL
or visit our website at
www.silentnight.co.uk

Contents

About Silentnight Beds p2

Our Products p3-5

Warranty Conditions p6

5 Year Guarantee p7

Care Instructions p8-10

Divan Assembly Instructions p11

My First Bed™ Assembly Instructions p12

The assembly instructions for Silentnight adjustable beds and ChiLL-OUT™ beds are
supplied with the product. If your assembly instructions are missing, please contact
the Customer Care Department on 01282 851111.

1