Savin CLP37DN,CLP42DN User Manual

CLP37DN/CLP42DN

Color Laser Printer

POWER

CONTROL

VALUE

COLOR

Sales Information Guide

An extraordinary printer for all.

your ordinary printing needs.

This guide is intended solely for the use and information of Ricoh Americas Corporation, its designated agents and their employees. The information in this guide was obtained from several different sources that are deemed reliable by all industry standards. To the best of our knowledge, this information is accurate in all respects. However, neither Ricoh Americas Corporation nor any of its agents or employees shall be responsible for any inaccuracies contained herein.

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Savin CLP37DN/CLP42DN Sales Information Guide

Table Of Contents

About This Sales Information Guide ............................................................................................1

Introduction .....................................................................................................................................5

Evolving in Step With Customer Needs ........................................................................................................ 5

The View From the Street ............................................................................................................................... 9

Product Marketing Overview ........................................................................................................10

Savin CLP37DN/CLP42DN Product Concept .............................................................................................. 10

2010 Color Laser Printer Product Line Up ................................................................................................... 13

Individual Model Positioning .......................................................................................................................... 15

Similarities & Differences............................................................................................................................... 21

Target Users & Applications ........................................................................................................................... 23

Key Selling Features ....................................................................................................................................... 25

What’s New & Different? ................................................................................................................................ 26

Marketing the Savin CLP37DN/CLP42DN ..................................................................................27

Marketing Strategies & Prospecting Tips ..................................................................................................... 27

The Savin Value Proposition .......................................................................................................................... 32

Hardware Overview ........................................................................................................................33

System Options ................................................................................................................................................ 34

Front/Top View................................................................................................................................................. 36

Rear View.......................................................................................................................................................... 38

Control Panel View........................................................................................................................................... 40

Internal View..................................................................................................................................................... 43

Core Technologies ...........................................................................................................................45

Compact User-friendly Design with 4-drum/Single Pass Printing Technology ........................................ 45

Print Controller, Memory, & Interfaces ......................................................................................................... 47

Page Description Languages (PDLs), Fonts, & Drivers............................................................................... 53

Operating Systems & Network Environments.............................................................................................. 59

Advanced Networking Features..................................................................................................................... 61

Advanced Printing Features ........................................................................................................................... 64

Image Quality & Color Management Features ............................................................................................ 72

Device Customization ..................................................................................................................................... 79

Security: Device Access & Data Protection.................................................................................................. 80

Bundled Software Utilities..............................................................................................................87

Savin CLP37DN/CLP42DN System Specifications ...................................................................91

Savin CLP37DN/CLP42DN

ABOUT THIS SALES INFORMATION GUIDE

This Sales Information Guide is designed to provide all Savin sales channels with the marketing knowledge and technical information needed to successfully place Savin's new CLP37DN and CLP42DN Color Laser Printers.

WHAT'S IN THIS SALES INFORMATION GUIDE?

Topics covered in this document include:

 Product Concept & Positioning  Target Markets & Applications  Marketing Strategies & Prospecting Tips  Hardware Overview  Core Technology Review  System Specifications

WHAT CAN BE FOUND ELSEWHERE?

Several pages and tables within this Guide are broken out as separate files for quick reference. Savin is also

making available the following collateral materials available to get your Savin CLP37DN/CLP42DN Color Laser

Printer sales off to a great start:

Item Description/Use Where to find it

Product Brochure

Competitive Matrix

4-page brochure used to provide a marketing overview and detailed specifications of the product.

 Customer Sales Tool/Leave Behind.  Show Room use.  Trade Shows & Open Houses.

Side-by-specification comparisons only of the top identified competitors for quick reference.

 InfoCenter  Company Website  Savin Connects

 InfoCenter  Savin Connects

Competitive Guide

Item Description/Use Where to find it

Internal sales tool containing side-by-side specification comparisons against several top competitors with highlights of Savin advantages to raise in your discussions with customers.

 Brush up on your competitive advantages

before your next call!

 InfoCenter  Savin Connects

Competitive Shootouts

What’s New & Different? Tables

1-page versions featuring top competitive advantages of the Savin CLP37DN or CLP42DN against identified competitors

 Print and take along on your sales calls.

Quickly see where Savin has upgraded or changed system capabilities and specifications versus the model these units

are replacing.

 InfoCenter  Savin Connects

 InfoCenter  Savin Connects  Sales Information

Guide

Product Reference Guide

Internal sales tool that summarizes product highlights, specifications, supplies and consumables, and product ordering information.

 Print this out and take along on your sales

calls.

 InfoCenter  Savin Connects

Savin CLP37DN/CLP42DN

Item Description/Use Where to find it

Frequently Asked Questions

Total Cost of Ownership

Product Launch Presentation

Quickly find the answers to common questions regarding product functions, yields,

and specifications.

Learn how to calculate CPP factors and determine total cost of ownership.

 CPP calculations prepared against several

key competitors.

 Contains a worksheet template to

conduct CPP/TCO exercises with

customers.

Internal training PowerPoint presentation for Savin dealer sales managers and branch managers to conduct kickoff meetings to introduce product to the field.

 InfoCenter  Savin Connects

Printer, MFP & Software Solutions Product Line Presentation

Product Operator Manuals

 Contains detailed positioning, technology,

and marketing strategy information.

Customer Sales Tool demonstrates depth and breadth of Savin product lines across several product families to prospective customers.

 Use to train new sales reps on the

nuances of the product line.

Provided with product for customer use in system installation, job programming, troubleshooting, and maintenance tasks.

Excellent for sales reps to learn details of product capabilities, job programming steps,

and initial device/network configuration.

 InfoCenter  Savin Connects

 InfoCenter  Company Website

Item Description/Use Where to find it

Savin Printer/MFP Line Card

Hi- & Low-Resolution Product Images

Solution Selection Guide

Internal and external sales tool that displays the primary specifications, capabilities, and MSRP of the current Savin color and black & white printer, MFP, and scanner product lines.

Download high and low resolution product images for use in local print and web-based

marketing materials.

Provides a detailed review of the bundled and optional software utilities and data conversion filters for use with all Savin devices.

 InfoCenter  Savin Connects

 InfoCenter

Security Solutions Brochure

Product Certification Module & Quiz

 Matrix charts identify supported solutions

and utilities for each model.

Provides a detailed review of the system access and data protection capabilities supported by all Savin devices.

 Matrix charts identify supported data and

device security features for each model.

A self-paced e-learning module that reviews product positioning, hardware options, and capabilities. Completion of a 20-question quiz

earns your certification on these models.

 InfoCenter

 Savin Connects

Training Portal

Savin CLP37DN/CLP42DN

INTRODUCTION

Evolving In Step With Customer Needs

Technology advancements and customer printing applications continue to grow more sophisticated at an accelerated pace. To be successful, our solutions must evolve in lockstep with customer needs or risk being replaced by more modern, cost efficient, and user-friendly competitive devices.

As desktop color laser printers have become faster, more powerful, capable of superior image quality, more robust, and more economical, more volume is migrating to these devices. This allows even the smallest businesses and workgroups to take advantage of business building color and produce more professional marketing materials in-house.

Hardware

Pricing

Speeds

Image Quality

User Expertise

Durability

+ =

Cost-Per-Page

Factors

Maintenance

Requirements

High Yield

Supplies

Therefore, the target market for more robust mid-volume color laser printers has expanded, and with them your sales opportunities have expanded as well – down to small workgroups with as few as five (5) users.

In the past, the cost threshold for a mid-volume color laser printer usually demanded placement into larger workgroups whose population, volumes, and applications justified the need for speed (the white area encircled by the dotted line). The new Savin CLP37DN/CLP42DN pushes the boundaries of suitable prospects out to smaller offices and workgroups with much lower head counts to encompass the entire yellow area in the Target Environment graphic.

Placing a 37-ppm or 42-ppm solution into an environment this small was unheard of just a few years ago. But the target market has expanded because in 2010 there are more sophisticated end-users performing more complex publishing tasks in greater volumes inside smaller offices. This trend, combined with the increasing affordability of more robust color laser printers makes it easier for smaller customers to justify the purchase of a Savin CLP37DN/CLP42DN.

Service Costs

The point to be learned here is that volumes and applications are no longer an accurate indication of head count, and viceversa. Falling hardware prices, expanded media choices, superior image quality, and lower costper-page factors have smaller businesses executing more jobs in house. Today it's quite possible to have a small consulting firm, corporate training team, or marketing department generate volumes greater than an entire sales department with many times the number of employees. So your approach to identifying suitable Savin CLP37DN/CLP42DN prospects must evolve as well.

The Market Opportunity: A Silver Lining

Everyone acknowledges the impact of the recession on technology sales. Even as the global recovery takes hold many companies continue to delay spending. Overall growth will come from less developed regions of the world. In North America the pain remains acute. With a highly developed business infrastructure already in place, the United States' economic recovery will lag behind other nations' because modernizing is not as urgent here.

Going forward, industry analyst IDC forecasts an 11% annual drop in U.S. Color Laser Printer sales for the period of 2008 – 2013. A market that placed almost 1,000,000 units in 2008 will see a little more than half that activity by 2013.

U.S. Color Laser

Printer Shipment

Forecast

Source: IDC, 2009

A look back at recent performance by brand in the U.S. for 2006 – 2008 shows the Ricoh Family Group firmly entrenched in the #5 position despite a shrinking pie. During this period RFG-branded color laser printer sales have surpassed those of Lexmark, Konica Minolta, and OKI. You can thank the performance of systems like the CLP26DN, the CLP27DN/CLP31DN, the SP C400DN, and the CLP131DN for raising the bar for image quality, reliability, and total cost of ownership, and with them, Savin and RFG market acceptance.

2008

930,017

2009

669,880 579,936 554,862 530,052 511,624 (11.3%)

2010 2011

2012

2013

2008 - 13

CAGR

Savin CLP37DN/CLP42DN

52% 13%

100%

550,290 104,884

70,886 87,545

36,570

37,102 26,434 33,355 18,288

9,515

890 1,073 1,664 1,161

979,657

56% 11%

100%

512,890 106,536

96,584 88,013

31,631

25,978 21,276 19,543 17,770

6,537 1,261 1,065

324 609

930,017

55% 11% 10%

100%

U.S. Color Laser Printer Shipments & Market Share by Vendor; 2006 - 2008

Vendor

HP 537,032 Dell 130,992 Samsung 54,750 Xerox 91,284

Ricoh Family Group 42,768

Lexmark 42,223 Konica Minolta 48,803 OKI 62,864 Brother 5,056 Kyocera Mita 6,961 Canon InfoPrint Panasonic 2,422 Others 3,416

Total 1,028,571 % Growth -5% -5%

Source: IDC, 2009

In addition to general belt tightening, part of the reason for the anticipated drop in demand can be attributed to the increased durability and longevity of today's more solidly built systems, as well as customers' desire to repair and maintain existing hardware to maximize their initial investment. Even with the loss in raw numbers, the U.S. market will still find room to absorb more than 500,000 color laser printers per year for the next four years. Some of that will come from upgrading the nearly 100,000 Ricoh Family Group printers sold during 2006 – 2008 that will reach end of lease/end of life during the period.

So if the market is shrinking and buyers are holding off purchases, where is the silver lining?

1. Market research indicates that when customers begin to buy again they will be more likely to spend a little more up front to purchase a higher quality solution than a quick fix. Value and long-term TCO will become more important than price.

2. A look at worldwide color laser printer demand by speed band shows healthy growth curves for the 11 – 20-ppm, 21 – 30-ppm, and 31 – 44-ppm market segments through 2013 (figures by region not available) as customers move up market.

3. The falling prices of 31 – 44-ppm devices will make them more attractive to smaller offices with growing volumes and more complex publishing applications. Customers that previously considered an 11 – 20ppm printer may look at the 37-ppm CLP37DN. Customers that previously investigated 21 – 30-ppm solutions may be able to justify the 42-ppm CLP42DN.

Shipments % Share Shipments % Share Shipments % Share

2006 2007 2008

Worldwide Shipments by Printer Speed

1 – 10-ppm 2,079,259 11 – 20-ppm 896,054 21 – 30-ppm 902,788

31 – 44-ppm 135,159

45+-ppm 201 Total 4,013,461

Source: IDC, 2009

So in spite of a contracting market, the combination of a more versatile printer, increased customer sophistication, falling prices, and rising volumes will give rise to a larger pool of prospects for solutions like the Savin CLP37DN/CLP42DN.

2008 2009 2010 2011 2012 2013

1,473,199 1,530,763 1,536,821 1,508,242 1,357,431 (8.2%)

762,601 776,751

120,443

2,556

3,135,550 3,473,131 3,958,831 4,496,262 4,993,252

918,203 1,187,064 1,481,736 1,809,843 15.1% 867,210 1,042,568 1,262,196 1,513,300 10.9%

147,612

9,343

177,679

14,699

216,747

27,341

265,139 14.4%

47,539 198.4%

08 - 13

CAGR

4.5%

A Changing Market Landscape

As these more robust printers are finding their way into smaller environments, it appears that the mid-volume color laser printer market is evolving into two sub-classes.

On one side are cost-conscious customers seeking fast, easy to use, high quality full-color output at minimal cost to keep pace with growing in-house volumes and applications. These are the small businesses and workgroups that may have previously thought a solution of this caliber was beyond their reach. They have cost, image quality, and performance expectations similar to corporate users, but their small business/informal environments result in little need for solutions with enhanced security.

At the other end of the spectrum are the corporate enterprise-class and government or major account customers with larger user populations that also require fast, easy to use, high quality full-color output at minimal cost, but with a high degree of control over device access and output for security, compliance, and/or cost control purposes.

The common denominators among this entire pool of prospects remain fast, easy to use, high quality, full-color output at minimal cost. Savin intends to meet the evolving needs of both customer types head-on with the introduction of a next-generation mid-volume color laser printer mainframe optimized for each environment.

• Low Total Cost of Ownership • Support for Rising Volumes •

• Advanced Document Design • 150,000 Monthly Duty Cycle •

31 – 44-ppm Color Laser Printer Market

• Fast Output Speeds • High Resolution Color •

• Media Versatility • Ease of Use • Data Security •

Cost-Conscious Users

• Smaller environments

• Basic high quality

color laser printing Emphasis on value

•

Corporate/Government

• Larger user groups

•

Higher volumes

•

User access & cost control requirements

Savin CLP37DN/CLP42DN

The View from the Street

How does Savin know that we are reading the market signs correctly? How can we be sure that this strategy is one that customers will embrace? Because we asked.

After the launch of the CLP131DN in 2008 Savin took a pause in color laser printer product development. Product engineers and executives from Japan joined Ricoh Family Group marketing personnel on a national U.S tour of mid-volume color laser printer customer locations.

Accounts visited ranged from well-known national/major accounts to government customers to down-the-street commercial businesses. The goal: find out how satisfied these customers were with product performance, image quality, and ease of use. What did they like? Where could Savin improve its next-generation offering that would become the new CLP37DN/CLP42DN Color Laser Printer?

Overall, most customers were pleased with system performance, media support, output quality, the ease of replacing supplies, and the low total cost of ownership offered by Savin color laser printers.

Areas that smaller customers cited for improvement included:

 More compact size. While this was one request Savin could not physically accommodate and still

maintain desired speeds, additional media versatility would be built into the new system without increasing footprint. Also, when given the choice of slower print speeds in exchange for a smaller footprint, customers preferred to keep the existing larger footprint.

 Minimize the cost of color. In addition to maintaining the low CPP factors of its predecessors, the new

printer would offer an intelligent Economy Color Mode to produce light color prints for about the half cost of a full-color page.

 Increase media handling. Allow small offices to produce more volume in-house by providing systems

that support heavier media. The new printers would offer support for the heaviest stocks and widest range of special media types ever in a Savin desktop color laser printer.

Areas that major/global account customers cited for improvement included:

 Ease of entering user data such as IDs and passwords when accessing Locked Print Mode, and/or

selecting stored files for reprinting at the control panel. Many large accounts have standardized on the Locked Print function, but some end users found it difficult to enter their data. Others found it clumsy to select documents stored on Hard Disk Drives for reprinting. The solution: a user-friendly 12-key alphanumeric keypad.

 Standardize security feature sets and workflows across multifunction (MFP) and single function

(printer) devices to reduce end-user learning curves across the organization. To accomplish this the new printers would look to their Savin MFP cousins for programming, functionality, and similar card reader hardware options.

 Improve total cost of ownership for fleet customers. High Yield supplies averaging 21k/24k prints per

bottle (ISO/IEC 19798) and extended life of imaging components keep CPP factors to a minimum.

To address all these concerns, it became clear that two versions of the same high performance engine would allow customers and sales reps alike to benefit from models pre-configured for optimal performance in either environment. One would bring some of the security and system access features from higher volume MFPs downstream for larger accounts; the other would focus on delivering high quality, economical color laser output to smaller offices with equal quality, media, or volume requirements.

PRODUCT MARKETING OVERVIEW

Savin CLP37DN/CLP42DN Product Concept

By analyzing market trends and incorporating customer feedback into new product development Savin has put you in position to capitalize on the opportunity for mid-volume color laser printer success.

Savin retained the best of its high quality, award winning, Low TCO (Total Cost of Ownership) CLP131DN Color Laser Printer and refreshed it with the latest technological advancements for increased speed, enhanced ease of use, improved image quality, and the expanded media versatility requested by our customers.

Further, in an effort to better match system capabilities to the different needs and budgets of each target environment, Savin will market this next-generation color laser printer in two versions:

The Savin CLP37DN offers a 37-ppm engine with a

low hardware price, aggressive CPP factors, plus a

new Economy Color Mode. This model is

positioned as Savin's "TCO" solution with an

emphasis on value for small offices with high

image quality and growing volume

requirements.

The Savin CLP42DN is positioned as

Savin's "Easy Security" model. This faster

42-ppm model matches the CLP37DN for

CPP, image quality, and media

versatility, but is bundled with a

package of standard memory and

security-related enhancements that

add value and ease of use at

minimal incremental cost to

security-conscious

environments.

In effect, Savin split the

product in two to map to evolving market trends and

deliver a most affordable solution

to each sub-class of the mid-volume

color laser printer market:

Savin CLP37DN/CLP42DN

31 – 44-ppm Color Laser Printer Market

• Fast Output Speeds • High Resolution Color •

• Media Versatility • Ease of Use • Data Security •

• Low Total Cost of Ownership • Support for Rising Volumes •

• Advanced Document Design • 150,000 Monthly Duty Cycle •

Cost-Conscious Users

• Smaller environments

Basic high quality

•

color laser printing

• Emphasis on value

Corporate/Government

• Larger user groups

Higher volumes

•

User access & cost control re

uirements

Savin CLP37DN

37-ppm F/C & B&W

384 MB RAM

Light Security/General Office Needs

Avg. Volume: 3.2K – 20k/month

Estimated Street Price: $1,199

Savin CLP42DN

42-ppm F/C & B&W

768 MB RAM + 80 GB HDD

Heavy Security & Cost Control Needs

Avg. Volume: 5K – 20k/month

Estimated Street Price: $1,599

No matter which model is the right configuration for your customer, both the Savin CLP37DN and Savin CLP42DN support productive and economical full-color and monochrome printing needs with:

 High performance 600 MHz CPU processors built on the latest version of the Savin Controller

Architecture.

 Standard 10/100Base-TX Ethernet interface for shared use; USB 2.0 Type B interface for direct

connection to a single computer; and a USB 2.0 Type A interface for connection to external devices such as a card reader or PictBridge™-enabled digital camera.

 High quality color output at up to 1200 x 1200 dpi plus a number of color simulation and matching

tools including PANTONE

 Enhanced user-friendly control panel featuring a 4-line LCD panel plus a new 12-key alphanumeric

keypad for easier user data entry and Locked Print job retrieval at the printer.

 Support for a wider variety of media including waterproof

paper, banners up to 49" long, envelopes, static cling translucent media (pictured), plus thicker media support from every tray – 120 lb. Index from all paper trays and up to 140 lb. Index through the Bypass.

support. (Pantone certification expected December 2010).

 An expandable paper supply to keep pace with growing

volumes. Up to 2,300 total sheets plus standard automatic duplex printing at nearly 100% productivity.

 Ultra-low Total Cost of Ownership with CPP factors of 5.1¢ for full-color prints and 1.0¢ for black &

white prints*. A new Economy Color Mode separates text from image data to provide light color prints with text at full density to further reduce color printing costs by nearly 50% per page.

 Exceptional ease of use and simplified maintenance with a front access paper path for quick mis-

feed clearance, one-step toner replacement, and a tilted four-line liquid crystal display panel for improved readability.

 150,000-print/month maximum duty cycle for reliable, dependable performance.

*CPP Factor calculations are based on MSRP for Supply Items. Service/Labor costs are not included.

CPP Factors are provided for comparison purposes only. Please see your Sales Manager for actual CPP Factors.

Also note yields and CPPs are different between the CLP131DN and the new CLP37DN/CLP42DN due to the use of the new ISO/IEC 19798 coverage standard.

In sum, the concept behind the new Savin CLP37DN/CLP42DN is to build on the award-winning legacy of previous mid-volume color laser solutions by merging the latest enhancements requested by our customers with Savin's proven engine and controller technologies to meet evolving needs.

Savin CLP37DN/CLP42DN

2010 Color Laser Printer Product Line Up

The Savin CLP37DN/CLP42DN is a next-generation solution that carries on the tradition begun by the CLP26DN of providing high-performance, reliable color laser printers at an aggressive total cost of ownership.

This graphic shows the progression of Savin's mid-volume color laser printer product line since 2005.

Savin Mid-Volume Color Laser Printer Product History

CLP42DN

CLP31DN 31-ppm

CLP131DN 31-ppm

CLP26DN 26-ppm

42-ppm

CLP27DN 26-ppm

SP C400DN 26-ppm

CLP37DN 37-ppm

2005 2006 2007 2008 2010

The CLP26DN energized the Savin color laser printer product line by offering equal 26-ppm full-color and monochrome print speeds with standard networking and duplexing. The CLP26DN was one of the first Savin printers to employ the current 4-drum tandem engine/single pass design and the Savin Controller Architecture (formerly called the GW Architecture). It offered a powerful print controller with Genuine Adobe PostScript 3, support for Savin's Embedded Software Architecture, high supply yields, and some basic security features. It was replaced in 2006 by the 26-ppm CLP27DN and the faster 31-ppm CLP31DN. These units delivered lower hardware prices and running costs while improving media support and incorporating more advanced networking, host print, and data security capabilities.

2007 saw the introduction of the Savin SP C400DN, a "light" version of its sister models that featured a reduced hardware price and lower supply yields without sacrificing its 26-ppm productivity or media versatility. To date, this family of printers had offered supplies in only 15,000-page yield sizes. The SP C400DN made supplies available in smaller 6,000-page yield bottles to take a smaller bite out of small business budgets and capture additional business from the budget-conscious customer. The trade-off: higher CPP factors.

The 31-ppm CLP131DN was launched in 2008 as a replacement for both the CLP27DN and the CLP31DN. This extremely successful unit built upon the lineage of its predecessors and offered a faster processor, more memory, and a larger paper supply than ever before. It served to streamline the product line and provide separation between devices. Customers could choose the faster 31-ppm engine with higher supply yields and a lower CPP, or reduce cash outlays with the less expensive 26-ppm SP C400DN and its lower yield supplies without sacrificing image quality. The SP C400DN was discontinued by 2009 as customers showed a clear preference for models offering lower CPP factors. This graphic shows a dotted line progression from the SP C400DN to the new CLP37DN not because it was replaced by the CLP37DN, but because the "demand chain" will lead customers toward this model when they upgrade from the lower-volume/lower-yield SP C400DN.

The common denominator across all these devices has always been superior performance with a low total cost of ownership. That remains true with the new Savin CLP37DN/CLP42DN Color Laser Printer. These two newest versions of this proven engine design replace the CLP131DN. Both are built on the latest version of the Savin Controller Architecture to deliver faster speeds, greater media versatility, improved operability, and the latest networking support at a low total cost of ownership through high yield supplies. The difference between the

pairs of models this time is not speeds, paper handling/duplexing, connectivity, or supply yields, but rather the type of customer environment: general office or security-focused.

That brings us to today and the revamped 2010 Savin Color Laser Printer Line:

Estimated Street Pricing shown.

Savin CLP37DN/CLP42DN

The 8.5" x 14" Savin CLP37DN and Savin CLP42DN occupy a space between the small workgroup desktop printers and the floor standing departmental solutions with 11" x 17" paper support and optional finishing. The Savin CLP37DN/CLP42DN replaces the CLP131DN and assumes the position as Savin's flagship desktop color laser printer. (Again, note that even though these models use the same supplies, the yields and CPPs are different between the CLP131DN and the new CLP37DN/CLP42DN due to the use of the new ISO/IEC 19798 image coverage testing methodology.) Both versions deliver low total cost of ownership and media flexibility to meet rising volume and quality requirements in environments without the need for in-line document finishing. With a total of eight models in the 2010 product line, Savin color laser solutions now cover every critical speed and price point from entry-level low cost, business color laser printing to high volume color-critical applications with finishing requirements.

Individual Model Positioning

The Savin CLP37DN and Savin CLP42DN both employ the same print engine, paper supply hardware, print controller technology, and supplies. Both support the same operating systems, optional interfaces, and print with equal image quality. However there are several differences in the standard feature sets that contribute to the unique positioning of each model. Let's drill a little deeper into the specifics of both units to see how system specifications and capabilities map to the identified needs of our target environments.

Savin CLP37DN Product Positioning

600 M H z pr o c es s o r

38 4 M B R A M

stan d ard 10/1 0 0Ba s e - TX E t her n e t,

USB 2 . 0 T yp e A & B in t erf a c es

la t e st n et wor k i ng

stan da rds a n d o p e rati n g s ystem s

$1, 1 99

37-p p m pr i n tin g

for b o th fu l l -col or an d mon o chro m e pag e s

60 0 x 60 0 (1 b i t) o r 600

x 6 0 0 (2 b i t ) re so lut i o n

true 112 0 0 x 12 0 0 dpi

col o r sim u lati o n an d matc h ing t ool s

Aut o m ati c du ple xing

til t e d 4 - l ine LCD

12-k e y al p h anu m eri c

key p ad

55 0 - shee t Pap e r Tr a y plu s a 1 00-sh e et

Byp a s s Tr a y

1, 2 , or 3 opti o n al 5 50- s h e et P a per F eed Un its

maxi m u m o f 2, 3 00 s h e ets

8.5" x 1 4 "

12 0 l b. I n dex

1 4 0 l b . Inde x

up t o 4 9 " long

up t o 1 5 0, 000 pr int s per m onth

3,2 0 0 –

20, 0 00 prin ts per month , or abou t 15 0 – 1, 0 00 p r i nts pe r bu s i nes s day

5 to 15 o r mor e en d u ser s

and UNIX for seamless installation into virtually any computer/network environment.

The Savin CLP37DN is positioned as Savin's Total Cost of Ownership (TCO) solution with an emphasis on value. With an MSRP of $1,499 and an estimated street price of $

CLP37DN is capable of printing at t

100% productivity is also standard.

Designed for maximum ease of use, the Savin CLP37DN has a redesigned control panel that features a for increased readability and a new 1

for simplified user data entry at the device.

17.5"

to black & white pages for optimal performance. As discussed earlier, with larger volumes being produced in smaller offices this printer, with its versatile media support, productive speeds, and competitive price can be recommended into environments with populations ranging from 5

The Savin CLP37DN is Savin's lead desktop color laser printing solution for busy general offices with growing volume, image quality, and media requirements up to

8.5" x 14".

The Savin CLP37DN is powered by a high performance 6

. Built on the most recent version of the Savin Controller Architecture

platform, the printer is equipped with s

. It supports the l

. For applications requiring the highest quality output with accurate color, the Savin

25.9"

including Windows 7 and Mac OS X 10.6, as well as NetWare, Citrix,

, users get productive 3

with superior image quality at 6

(at reduced speeds) with access to a number of

including PANTONE® support. A

panel

The main unit offers a 5

standard. The paper supply can be expanded with the

addition of 1

adjustable up to 8 weights up to 1 acceptable media to sheets as heavy as pages u

The Savin CLP37DN's compact footprint is always preserved as additional 550-sheet PFUs are installed directly beneath the mainframe, and prints are sent to the 500-sheet Top Exit Tray for set collation.

Solidly built for lasting value, the Savin CLP37DN carries a maximum engine duty cycle of u period use. The recommended volume range is between 3

. All paper trays are front-loading, user-

, and support a wide range of media types in

. The 100-sheet Bypass Tray extends

with a ratio of 50% color

at nearly

and banner

during peak

and

to a

Savin CLP37DN/CLP42DN

A co m peti t ive st r eet p rice of $ 1 , 19 9

Aggr e ssiv e co s t - per- pa ge f ac tor s * of 5 . 1¢ f o r Fu l l-c o l or pag es a n d 1. 0 ¢ Blac k & Whi t e pag e s

A ne w Eco n o m y Co lor M ode

While all these elements add value to your solution, it is the dollars and cents aspects that truly support the Savin CLP37DN's "TCO" positioning:



networking and automatic duplexing is hundreds below several top competitors.



are among the lowest CPP factors in its class – as much as 3¢ - 4¢ less than full-

color prints from an HP CLJ 4700dn or the Xerox Phaser 6360DN!

*CPPs based on MSRP for supply items only and use of ISO/IEC 19798.



draft mode, Savin's Economy Color Mode actually discerns the difference between image and text data (text in any color) and prints graphics at a reduced density (about 50%) to save toner while printing text at 100% density for maximum legibility when proofing. The result is light color printing for about half the cost of a full-color page.

is built into the Savin CLP37DN's controller. More than a simple

for a 37-ppm color laser printer with standard

Full-color print Economy Color print

As a result of this model's specifications and positioning, you should recommend the Savin CLP37DN to budget-conscious general office customers with growing volumes who need both speed and quality to achieve their objectives. Emphasize the low total cost of ownership and cost-saving tools built into the printer.

Security & The Savin CLP37DN

Many accounts will inquire as to on-board device access and data security capabilities. While the Savin CLP37DN supports the ability to disable specific network protocols, encrypt print job data, and limit printer access with the User Code feature, this model stops short of offering a complete suite of standard authentication and encryption tools.

When equipped with the optional 80 GB Hard Disk Drive, the Savin CLP37DN is capable of executing the familiar suite of Locked/Stored/Hold Print and user authentication functions. The HDD Encryption and DataOverwriteSecurity System (DOSS) options are available for the protection of documents stored on the HDD. However, if device access and data protection is a top priority for your account, point them to the Savin CLP42DN, pre-configured to address tight security applications.

Savin CLP42DN Product Positioning

$1, 5 99

1. P r int e n gine spee d is i n cre a s ed t o 42- p pm.

2. A d di tio n a l m e m ory and s oftw a re h a v e b e en a d ded

Enh an ce d Lock e d Prin t-NX (E LP- N X ) f u nctio n

3. Th e US B 2. 0 Type A in t e rfa c e can be u s e d to i nst a l l an e xter n al car d rea de r

But t h e S a v in C LP4 2 DN a d ds ai r t igh t yet e asy t o u s e sec u ri ty f e atur e s th r ough the u n iqu e 12-k e y al p h a

num e ric k eyp a d to a n sw er t h e n e e d f o r da t a pro t ectio n , co m pli a n ce, a nd/ o r

user t rack i n g c ap abi l i ti es

in se nsit i ve e n vi ron m ent s .

in the minimal supported volume for this engine: from 5,000 to 20,000 prints/month. This is a simple function of math through its ability to produce 5 more prints per minute. The maximum duty cycle remains 150,000 print/month for both models with an average workgroup size of 5 – 15 or more end users. Remember, it's volume, not head counts that count!

number of advanced security features. While employing the same 600 MHz CPU and Savin Controller Architecture, the Savin CLP42DN adds another 384 MB RAM, an 80 GB Hard Disk Drive, and a VM Card loaded with the software to enable the E standard capability. The presence of the HDD gives rise to all the user authentication and security tools available on other devices built on the Savin Controller Architecture, but in this case it is the additional RAM and software on the VM Card that take data security to the next level with ELP-NX in the Savin CLP42DN.

With an MSRP of $1,999 and an estimated street price of $ is Savin's premier desktop color laser printing solution for larger corporate workgroups, government, and military customers with high quality color output needs tied to strict data security, compliance, and/or device access requirements.

Like its sister model, the Savin CLP42DN is an excellent choice for busy offices with growing volume, image quality, and media requirements up to 8.5" x 14". It shares all the same media, image quality, networking/connectivity features, and supplies as the Savin CLP37DN. Primary differences are:

, the Savin CLP42DN

Along with this boost in speed comes an increase

to the standard configuration to enable a

as a

for swiping employee magnetic stripe identification cards prior to accessing the printer. A Card Authentication Package with all the necessary hardware is available as an option for this model.

For these reasons, the Savin CLP42DN is positioned as Savin's "Easy Security" solution. The Savin CLP42DN maintains the low total cost of ownership/value positioning of the Savin CLP37DN. It offers the same CPP factors of 5.1¢ for Full-color pages and 1.0¢ Black & White pages. It also supports the Economy Color Mode.

Recommend the Savin CLP42DN to mid-volume environments with security-related applications such as confidential document printing and/or the need to track or restrict device access by employee.

Examples range from the largest of government agencies and corporate enterprises with thousands of employees that need to control device volume by user or track printing costs for departmental chargeback, to the small medical or legal practices that must show compliance to industry regulations for patient or financial account privacy.

Savin CLP37DN/CLP42DN

Whether printing confidential test results, account statements, drafts of legislation, or weapons designs, the Savin CLP42DN bundles all these enabling security technologies into a pre-configured solution at a very competitive price. Consider that in order to gain ELP-NX functionality on the Savin CLP131DN the total cost would be almost $2,000, and you can see where the new Savin CLP42DN adds value for the securityconscious customer:

Savin CLP42DN with

standard ELP-NX:

42-ppm CLP

w/ Additional Memory

w/ Hard Disk Drive

w/ VM Card

w/ 12-key keypad

Estimated Street Price: $1,599

Savin CLP131DN with

optional ELP-NX:

31-ppm CLP

+ Additional Memory

+ Hard Disk Drive

+ VM Card

Estimated Street Price: $1,927

A savings of $328

PLUS an 11-ppm

increase in speed!

Further, the addition of the 12-key alphanumeric keypad makes it easier than ever for users to enter passwords and other data at the control panel, solving a key issue for enterprise-class customers.

For large entities that tie building/room entry or network access to key-card systems, a Card Authentication Package (CAP) is available as an option for the Savin CLP42DN. The printer is specifically designed to accommodate an external card reader attached to the top cover. To access the printer and release a job, the user must swipe their ID card or badge for authentication.

Enhanced Locked Print-NX Defined

Enhanced Locked Print-NX is the next generation of Enhanced Locked Print. This version works with the latest Savin Controller Architecture technology to add more power to this confidential printing feature. ELP-NX answers one of the large customers' requests to streamline and mirror workflows between Savin MFPs and printers. Here's how it works:

Just as when sending an ELP-NX job from a properly configured MFP, a user submits their login credentials in the printer driver when programming a print job.

The file is stored at the printer and held in memory until the owner arrives at the device. The user then enters their ID and password using the 12-key alphanumeric keypad or by swiping a magnetic authentication card through the external card reader, if equipped.

The LCD panel then displays a list of stored print jobs corresponding only to that user's credentials. The print job can then be printed or deleted.

Enhancements to ELP-NX as implemented in the Savin CLP42DN include:

 The ability to enter user data either via the keypad and control panel or an optional card reader. The

print job list screen is displayed in the device's default language.

 The top cover of the printer has been reconfigured to accommodate space for mounting a card reader.  When the

account's network is configured with the optional FlexRelease Server, users can retrieve print jobs securely stored on another ELP-NX enabled device for printing elsewhere on the network, as illustrated here.

Savin CLP37DN/CLP42DN

Similarities & Differences

The following tables review all the primary specifications of both models and highlights the primary differences between them.

Savin CLP37DN

Model / Specification

Savin CLP42DN

Pricing & Yields

Suggested Retail Price $1,499 $1,999 Estimated Street Price $1,199 $1,599 Toner Yields K: 24,000 pages* per bottle

C/M/Y: 21,000 pages* per bottle

*Declared yield value in accordance with ISO/IEC 19798

Cost-Per-Page Factors* Full-color: 5.1¢ Black & white: 1.0¢

*CPP calculations are based on MSRP for supply items only.

Speeds, Volumes & Networking

Print Technology Color Laser, 4 drum Tandem Method (Single Pass) Max. Output Speed (LTR) 37-ppm for Full-color and

Black & white

First Print Speed Warm-up Time 50 seconds or less Recommended Volume Maximum Duty Cycle 150,000 prints per month during peak period use

Print Resolution

CPU Speed 600 MHz Std./Max. Memory 384 MB / 768 MB RAM 768 MB / 768 MB RAM Hard Disk Drive Optional 80 GB HDD Standard 80 GB HDD

Standard Interfaces

Optional Interfaces

PDL Support Fonts 136 PostScript 3 fonts, 45 PCL fonts, 13 International fonts

Operating System Support

3,200 – 20,000 prints per month

50:50 B&W to Color output ratio

Gigabit Ethernet, IEEE 802.11a/g Wireless LAN,

Genuine Adobe PostScript3 + PDF Direct Print

Windows 2000, XP, Vista, 7, Server 2003 & 2003R2, Server 2008

Novell NetWare v 3.12, 3.2, 4.1, 4.11, 5.0, 5.1, 6.0, 6.5

Citrix Presentation Server, UNIX (Savin Filter Phase 11) Sun Solaris, HP-UX,

SCO OpenServer, RedHat Linux, IBM AIX

15 seconds for Full-color

10 seconds for Black & white

600 x 600 dpi (1 bit)

600 x 600 dpi (2 bit) -Default

1200 x 1200 dpi (1 bit)

10/100Base-TX Ethernet

USB 2.0 (Type A & B)

IEEE 1284 Parallel

PCL 5c, PCL 6,

Mac OS 8.6 – 9.x, OS X v.10.2+

SAP R/3 v.3.x or later

42-ppm for Full-color and

Black & white

5,000 – 20,000 prints per month

50:50 B&W to Color output ratio

Similarities & Differences

Continued.

Model / Specification

Savin CLP37DN

Savin CLP42DN

Hardware, Paper Supply & Physical Specifications

Control Panel

Standard Paper Supply

Optional Paper Supply Maximum Paper Supply 2,300 sheets Automatic Duplexing

Acceptable Paper Weight

Maximum Paper Size Output Capacity 500 sheets, face down

Power Consumption

Dimensions (WxDxH) Weight 125.4 lb. (57kg)

128-bit SSL data encryption

Locked/Stored/Hold Print Optional (requires HDD) Standard

Enhanced Locked Print-NX Card Authentication

Package option (CAP) HDD Encryption Optional HDD Overwrite (DOSS) Optional 500 User Codes Standard

User/Admin Authentication

WPA Support Optional (requires IEEE 802.11 a/g interface)

Standard & Optional Trays: 14 - 59 lb. Bond/120 lb. Index (52 - 220 g/m2)

Bypass Tray: 14 - 69 lb. Bond/140 lb. Index (52 - 256 g/m

Operating: 825W (CLP37DN), 894W (CLP42DN)

Security Features

Not Available Standard Not Available Optional

Optional (requires HDD) Standard

4-line x 16-character LCD panel +

Angled 12-key alphanumeric keypad

550-sheet Tray +

100-sheet Bypass Tray

550-sheet Paper Feed Units

(1, 2, or 3 may be added)

Standard

Up to 8.5" x 14", 90 lb. Index maximum weight

Standard & Optional Trays: 8.5" x 14"

Bypass Tray: Banners up to 49" long

Energy Saver: 110W

Sleep: 6W

17.48"" x 25.9" x 19.3"

(444 x 658 x 490 mm)

Standard

)

Savin CLP37DN/CLP42DN

Target Users & Applications

The Savin CLP37DN/CLP42DN is a general office printer for mid-volume corporate workgroups with business color applications. It offers standard

automatic duplexing on media up to 8.5" x 14" with 600 x 600 dpi resolution (1bit or 2-bit modes, 2-bit is default) at the rated engine speeds of 37/42-ppm. (Speeds are reduced by about 50% for true 1200 x 1200 dpi resolution.)

We have identified the optimal performance volumes for each model, and emphasized the need to look beyond head counts for Savin CLP37DN/CLP42DN placement opportunities. Which particular model to recommend is mostly a question of the data security needs at the account.

A number of color and image manipulation tools plus wide media acceptance make the Savin CLP37DN perfect for general office printing applications like those shown here. When we say that smaller offices are bringing more volume in-house, it's because of the increased speed, image quality, and media versatility that is migrating down to more affordable desktop solutions, not because of new or vertical applications that can only be performed by a trained end user. We're talking about everyday general business documents like envelopes, postcards, labels, newsletters, reports, presentations, invoices and statements, and customer correspondence. They may be black & white or containing a bit of spot color to highlight deadlines or amounts due on a bill. They may be fullcolor marketing materials that were previously outsourced like upscale restaurant menus, promotional announcements, and real estate property flyers.

Recommended Volumes & Workgroup Size:

CLP37DN CLP42DN

3,200 – 20,000 5,000 – 20,000

prints/month prints/month

–

Perhaps they are retail tags and signage that require special media, or direct mailers printed onto more durable card stock. One unique example is translucent static cling media for temporary window signage for retail sales or identifying conference rooms or classrooms.

The Savin CLP42DN extends the range of business color applications to include the production of confidential and sensitive documents like budgets, preliminary product designs, customer lists, human resource compensation plans and employee reviews, announcements, speech and press release drafts, military plans/weapons systems schematics, and of course, personal documents that must comply with HIPAA, Sarbanes-Oxley, and other government regulations for individual privacy.

Either way, workflows should not logo colors, or those requiring in-line finishing. For those higher quality applications, recommend a Savin CLP340D or Savin CLP350D Series configuration with its 4-bit engine technology (equivalent to 9600 x 600 dpi) and optional finishers.

extend to color critical applications such as proofing or matching corporate

Savin CLP37DN/CLP42DN

Savin CLP37DN/CLP42DN Key Selling Features

 Single Pass Engine technology provides equal output speeds for both full-color and black & white

printing: 37-ppm for the CLP37DN, 42-ppm for the CLP42DN.

 Quick first print times of 10 seconds for monochrome and 15 seconds for full-color pages for fast

job completion.

 Warm-up time of less than one minute for near-instant system readiness.  High performance 600 MHz controller with 384 MB or 768 MB RAM standard to quickly process

files.

 Latest version of the Savin Controller Architecture supports client and network operating systems

Superior Productivity

including Windows 7 and Mac OS X 10.6 (Snow Leopard).

 Compatible with Citrix, NetWare, and the Savin UNIX filter to support centralized/host print

workflows.

 Standard Ethernet and USB 2.0 Type A & B connectivity.  Address special connectivity needs with an optional Gigabit Ethernet, IEEE 802.11a/g wireless,

or IEEE 1284 Parallel interface.

 Bundled Web Image Monitor utility for simplified device management.  Standard automatic duplex printing.  80 GB Hard Disk Drive enables document storage and print on demand for up to 9,000 pages

(Standard on CLP42DN, optional on CLP37DN).

 Get sharp text and vibrant color with true 600 x 600 dpi and even higher interpolated resolution

of 600 x 600 dpi (2-bit) at rated engine speeds.

 Crisp laser printing at true 1200 x 1200 dpi at about 50% speed for documents requiring finer

detail.

 New Economy Color Mode produces draft documents with text at 100% density for improved

legibility while showing graphic images in light color.

 Built-in ink simulation allows users to emulate output from offset presses in the U.S. and Europe.  Improved color matching capabilities with PANTONE support.

Outstanding Image Quality

 Black Overprint function assures precise registration, eliminates text blurring.  Aggressive hardware pricing for complete color laser systems featuring standard networking and

automatic duplexing.

 High yield supplies provide the lowest Cost Per Page (CPP) factors in its class: 5.1¢ for full-color

and 1.0¢ for black & white pages (Letter size using ISO/IEC 19798).

 New Economy Color Mode reduces CPP for internal/draft documents to produce light color prints

for about half the cost of a full-color page.

 Ships with a set of 3,000-page starter C/M/Y/K toner bottles for greater value.  Energy Saver Mode conserves power when not in use.  E

Low Total Cost of Ownership

NERGY STAR TIER 2 certified.

 Standard automatic duplexing saves paper, mailing costs, and filing space.  Components for ELP-NX bundled with CLP42DN for reduced cost.

Savin CLP37DN/CLP42DN Key Selling Features

 550-sheet Paper Tray and 100-sheet Bypass Tray standard.  Increase paper supply to a maximum of 2,300 sheets without increasing footprint – 1, 2, or 3

optional 550-sheet Paper Feed Units can be installed beneath the main unit.

 All paper trays are front-loading, user-adjustable, and support stock sizes up to 8.5" x 14".

 All paper trays support stock weights up to 59 lb. Bond / 120 lb. Index (220 g/m  The Bypass extends media weight to 140 lb. Index and size up to 49" long for banner production.  Keep up to five paper sizes and types available at all times, or set them all to the same kind to

run long jobs with minimal interruption.

 Eliminate label printing, peeling, and manually affixing labels to envelopes with direct envelope

Versatile Media Handling

Improved Operability

Robust Construction

Advanced Data & Device Security

printing through every paper source.

 Standard automatic duplexing at nearly 100% of rated simplex speeds. Create two-sided prints

on stocks up to 90 lb. Index.

 500-sheet Top Exit Tray capacity allows for long periods of unattended operation.  4-line LCD panel communicates printer status, supply levels, and steps to correct fault

conditions.

 Angled LCD panel improves readability in any lighting condition.  New 12-key alphanumeric keypad makes it easy to input user data/passwords and to select

stored files for reprinting.

 Toner bottles easily slide into place in one step. Each color is replaced individually in seconds for

maximum uptime, elimination of service calls.

 Total front access design allows for easy paper mis-feed clearance.  PictBridge support connects a digital camera directly to the printer to print photos without using a

PC.

 Solidly built for lasting value and high reliability with a maximum duty cycle of up to 150,000

prints/month – higher than most competitors in this segment.

 Average Volume Range: Up to 20,000 prints/month.  Designed to support workgroups of up to 15 or more users.  High yield toner bottles produce 24,000 Black pages and 21,000 C/M/Y pages. (ISO/IEC 19798)  Long lasting imaging components are customer replaceable; 50,000 prints for each OPC Drum,

120,000 for the Fusing Unit, and 100,000 for the Transfer Unit and Rollers.

 Authentication tools to verify user and administrator rights, restrict printer access (standard on

the CLP42DN, optional on the CLP37DN).

 Support for the latest 128-bit SSL data encryption standards.  Locked Print support for confidential documents (standard on CLP42DN, optional on the

CLP37DN).

 User Code feature tracks/limits device use for up to 500 users.  Optional data encryption and erasure tools for documents stored on the 80 GB Hard Disk Drive

(standard on CLP42DN, optional on the CLP37DN).

 Enhanced Locked Print-NX standard on the CLP42DN.  USB 2.0 Type A interface for connection to an external card reader (CLP42DN only.)  Card Authentication Package option for CLP42DN.

+ 69 hidden pages

Savin CLP37DN,CLP42DN User Manual

Specifications and Main Features

Frequently Asked Questions

User Manual