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CONTACT
Paul Phillips
Edelman for Samsung Australia
+61 2 9291 3313
paul.phillips@edelman.com
Samsung Launches the NX11:
the Latest NX System Camera and Lens Line Up
Create high quality images with the camera’s easy-to-use i-Function lens
CES, Las Vegas – January 3, 2011 - Samsung Electronics Co., Ltd, a global leader in digital media and
digital convergence technologies, has announced the launch of the NX11 - the latest addition to the highly
successful NX family of cameras. The NX11 is an upgraded model based on the NX10, compatible with
the new i-Function lens, introduced for the NX100. The NX11 will come complete with an 18-55mm iFunction lens, as well as two new i-Function lenses, a 20mm pancake and a 20-50mm zoom silver color
lens. The launch reinforces the company’s commitment to leading innovation in the compact system
camera market.
The i-Function lens puts the perfect picture at the fingertips of all photographers by providing an
exceptionally easy way of controlling the camera. Because a typical camera user wraps their hand around
the lens when using the camera, the new i-Function system means that photographers can naturally use
their left hand to change settings through a button built into the i-Function lens, without the need to take
the camera off the target. Users can toggle between shutter speed, aperture, EV, WB, and ISO quickly
and easily by simply using the i-Function button and ring on the lens, resulting in easier and quicker
configuration while shooting.
The NX11 also has a focus on usability, with a change in the grip design to make shooting easier and
more comfortable. Additionally, it has a lens priority mode dial, to simplify searching for the best mode for
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NX11
Image Sensor
23.4×15.6mm
CMOS
Approx. 14.6 Megapixels
Lens
Samsung NX Mount
Samsung Lenses for Samsung NX Mount
Image Stabilisation
Lens Shift (depends on Lens)
Dimensions and
weight
123 x 87 x 39.8mm (excluding the projecting part)
353g (without battery and card)
each lens. The camera also includes a convenient, one-touch i-Function button that activates common
shooting controls like aperture, shutter speed, ISO and white balance, meaning easier and quicker
configuration while shooting. The camera makes taking great landscape scenes or pictures of large
groups simple by featuring a panorama mode, which allows the user to take panoramic pictures in one
press-and-sweep motion. As with the NX10, the NX11 uses the best in class APS-C sensor for high
image quality. The APS-C sensor is larger than Micro 4/3 and the larger sensor delivers high quality
images, easily.
Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung
Electronics, said: “Today’s launch is important for Samsung in reinforcing our position as a leading
innovator in the digital camera market and for showing our innovation in the compact system camera
market. The NX11, while offering the best features of the NX10, has an upgraded design and the
additional i-Function capability with more lenses. The launch of our next offering in the NX range also
demonstrates our commitment to our customers, by producing user driven innovation in the form of easyto-use functions and upgraded customisation.”
Alongside the built-in flash and built-in electronic VGA (640x480) viewfinder, the NX11 has a 3.0”
AMOLED screen. The AMOLED screen reduces the glare from sunlight so the user can see their images
under any lighting conditions, including sunlight. The user can also get a more vivid, clearer image
through enhanced colour reproduction. The NX11 also provides high quality video with 720p HD
recording, and its large APS-C sensor allows videos to be recorded with a shallow depth of field.
-ENDS-
Specifications*:
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Additional features
Super sonic drive
3.0” AMOLED
EVF VGA (640x480) 921k dots equiv.
Multi : Normal 15points, Close Up 35points
Face Detection : Max. 10faces
Electronically controlled vertical-run focal plane shutter
Metering : Multi, Center-weighted, Spot
TTL Auto Pop-up flash
Smart Flash, Auto, Auto + Red-eye reduction,
28mm wide-angle coverage (Equivalent to 35mm)
Samsung External Flash available (SEF-42A, SEF-20A, SEF15A :
Optional)
Hot Shoe
Smart Auto, Lens Priority, Program, Shutter Priority AE, Aperture
Priority AE, Manual, Sound Picture, Panorama, Scene, Movie
Beauty shot, Children, Close Up, Text, Sunset, Dawn, Backlight,
Fireworks, Beach & Snow, Night, Portrait, Landscape, Sports
RAW : 14M (4592x3056)
Super fine , Fine, Normal
High Definition Movie Recording with MP4 (H.264)
Frame rate - 30fps
Price
To be confirmed closer to local launch.
Availability
Q1, 2011 in Australia
SAMSUNG 20-50mm Black, Silver
Category
Lens Name
SAMSUNG 20-50mm F3.5-5.6 ED Black/Silver
Focal Length
20 - 50mm (equivalent to 30.8-77mm in 35mm format)
Elements in Groups
9 elements in 8 groups (1 Aspherical lens, 1 Extra-low Dispersion len)
Angle of View
70.2°- 31.4°
Aperture
F3.5 - 5.6 (Min. F22), (Number of Blades : 7 , Circular Aperture Diaphragm)
Mount Type
Samsung NX Mount
Optical Image
Stabiliser
No
Minimum Focus
Distance
0.28m
Maximum
Magnification
Approx.0.22X
i Scene
Beauty, Portrait, Children, Backlight, Landscape, Sunset, Dawn,
Beach&Snow, Night
Lens Hood
No
Filter Size
40.5mm
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Max. Diameter x
Length
64 x 39.8mm
Weight
Approx. 119g (without hood)
Operating
Temperature
0 ~ 40°C
Operating Humidity
5 ~ 85%
Special features
i-Function
World's first under 40mm length
SAMSUNG 20mm Black, Silver
Category
Lens Name
SAMSUNG 20mm F2.8 Black/Silver
Focal Length
30mm (equivalent to 30.8mm in 35mm format)
Elements in Groups
6 elements in 4 groups (1 Asphericallens)
Angle of View
70.2°
Aperture
F2.8 (Min. F22), (Number of Blades : 7 , Circular Aperture Diaphragm)
Mount Type
Samsung NX Mount
Optical Image
Stabiliser
No
Minimum Focus
Distance
0.17m
Maximum
Magnification
Approx. 0.18X
i Scene
Night, Landscape, Sunset, Dawn, Backlight, Beach&Snow
Lens Hood
No
Filter Size
43mm
Max. Diameter x
Length
62.2 x 24.5mm
Weight
Approx. 89g (without hood)
Operating
Temperature
0 ~ 40°C
Operating Humidity
5 ~ 85%
Special features
i-Function
Minimum focus distance (0.17m)
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SAMSUNG 18-55mm i-Function
Lens Name
SAMSUNG 18-55mm F3.5-5.6 OIS i-Function
Focal Length
18 - 55mm (equivalent to 27.7-84.7mm in 35mm format)
Elements in Groups
12 elements in 9 groups (1 Aspherical lens)
Angle f View
75.9°- 28.7°
Aperture
F3.5 - 5.6 (Min. F22), (Number of Blades : 7 , Circular Aperture Diaphragm)
Mount Type
Samsung NX Mount
Optical Image
Stabiliser
Yes
Minimum Focus
Distance
0.28m
Maximum
Magnification
Approx. 0.22X
Lens Hood
Included
Filter Size
58mm
Max. Diameter x
Length
63 x 65.1mm
Weight
Approx. 198g (without hood)
Operating
Temperature
0 ~ 40°C
Operating Humidity
5 ~ 85%
*All functionality, features, specifications and other product information provided in this document including, but not
limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are
subject to change without notice or obligation.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital
convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000
people in 193 offices across 66 countries, the company consists of eight independently operated business units:
Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital
Imaging, Semiconductor and LCD. Recognised as one of the fastest growing global brands, Samsung Electronics is a
leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit
www.samsung.com.au
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