CONTACT
Paul Phillips
Edelman for Samsung Australia
+61 2 9291 3313
paul.phillips@edelman.com
Samsung Launches the NX11:
the Latest NX System Camera and Lens Line Up
Create high quality images with the camera’s easy-to-use i-Function lens
CES, Las Vegas – January 3, 2011 - Samsung Electronics Co., Ltd, a global leader in digital media and
digital convergence technologies, has announced the launch of the NX11 - the latest addition to the highly
successful NX family of cameras. The NX11 is an upgraded model based on the NX10, compatible with
the new i-Function lens, introduced for the NX100. The NX11 will come complete with an 18-55mm iFunction lens, as well as two new i-Function lenses, a 20mm pancake and a 20-50mm zoom silver color
lens. The launch reinforces the company’s commitment to leading innovation in the compact system
camera market.
The i-Function lens puts the perfect picture at the fingertips of all photographers by providing an
exceptionally easy way of controlling the camera. Because a typical camera user wraps their hand around
the lens when using the camera, the new i-Function system means that photographers can naturally use
their left hand to change settings through a button built into the i-Function lens, without the need to take
the camera off the target. Users can toggle between shutter speed, aperture, EV, WB, and ISO quickly
and easily by simply using the i-Function button and ring on the lens, resulting in easier and quicker
configuration while shooting.
The NX11 also has a focus on usability, with a change in the grip design to make shooting easier and
more comfortable. Additionally, it has a lens priority mode dial, to simplify searching for the best mode for
23.4×15.6mm
CMOS
Approx. 14.6 Megapixels
Samsung NX Mount
Samsung Lenses for Samsung NX Mount
Lens Shift (depends on Lens)
123 x 87 x 39.8mm (excluding the projecting part)
353g (without battery and card)
each lens. The camera also includes a convenient, one-touch i-Function button that activates common
shooting controls like aperture, shutter speed, ISO and white balance, meaning easier and quicker
configuration while shooting. The camera makes taking great landscape scenes or pictures of large
groups simple by featuring a panorama mode, which allows the user to take panoramic pictures in one
press-and-sweep motion. As with the NX10, the NX11 uses the best in class APS-C sensor for high
image quality. The APS-C sensor is larger than Micro 4/3 and the larger sensor delivers high quality
images, easily.
Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung
Electronics, said: “Today’s launch is important for Samsung in reinforcing our position as a leading
innovator in the digital camera market and for showing our innovation in the compact system camera
market. The NX11, while offering the best features of the NX10, has an upgraded design and the
additional i-Function capability with more lenses. The launch of our next offering in the NX range also
demonstrates our commitment to our customers, by producing user driven innovation in the form of easyto-use functions and upgraded customisation.”
Alongside the built-in flash and built-in electronic VGA (640x480) viewfinder, the NX11 has a 3.0”
AMOLED screen. The AMOLED screen reduces the glare from sunlight so the user can see their images
under any lighting conditions, including sunlight. The user can also get a more vivid, clearer image
through enhanced colour reproduction. The NX11 also provides high quality video with 720p HD
recording, and its large APS-C sensor allows videos to be recorded with a shallow depth of field.
-ENDS-
Specifications*: