Built for the Way We Communicate Today: Samsung Galaxy S9 and S9+
The Samsung Galaxy S9 and S9+ fuel new discoveries with Super Slow-mo video, best-in-class low light
camera and AR Emoji for a more personalized way to express yourself
BARCELONA, Spain – Feb. 25, 2018 – Samsung Electronics Co., Ltd. introduces the Samsung Galaxy S9
and S9+, the smartphones that reimagine the way people communicate, share and experience the
world. Made for an age in which consumers increasingly communicate and express themselves more
with images, videos and emojis, the Galaxy S9 and S9+ drive innovation with Samsung’s advanced
camera. Redesigned with a new Dual Aperture lens that powers an innovative low light camera, Super
Slow-mo video capabilities and personalized AR Emoji, the Galaxy S9 and S9+ ensure users do not miss a
moment and make their every day epic.
The Galaxy S9 and S9+ deliver an enhanced entertainment experience with powerful stereo speakers
tuned by AKG, immersive audio with Dolby Atmos® and a refined edge-to-edge Infinity Display1 – a key
staple in Samsung’s design heritage. In addition, the Galaxy S9 and S9+ will come with the new
SmartThings app, which unites Samsung’s existing IoT services into one single, smart experience.
“The way we use our smartphones has changed as communication and self-expression has evolved,”
said DJ Koh, president and Head of IT & Mobile Communications Division, Samsung Electronics. “With
the Galaxy S9 and S9+, we have reimagined the smartphone camera. Not only do the Galaxy S9 and S9+
enable consumers to shoot great photos and videos anywhere, it’s a smartphone that’s designed to help
them connect to others and express themselves in a way that’s unique and personal to them.”
Camera Reimagined
Today’s cameras are for more than taking pictures – they’re for connecting and communicating.
Consumers want a smartphone camera with state-of-the-art technology, so they can express themselves
with high-quality images and tools to tell their own, unique story. The Galaxy S9 and S9+ cameras are
built with these consumers in mind, with a Super Speed Dual Pixel sensor with dedicated processing
power and memory to take amazing shots with high photo quality. The Galaxy S9 and S9+’s camera
features include:
• Super Slow-mo: Make everyday moments epic with dynamic, slow-motion video that captures
960 frames per second. The Galaxy S9 and S9+ also offer automatic Motion Detection, an
intelligent feature that detects movement in the frame and automatically begins to record – all
users have to do is set up the shot. After capturing the Super Slow-mo video, users can select
background music from 35 different options or add a tune from their favorite playlist. Users can
also easily create, edit and share GIF files with a simple tap in three playful styles of looping to
watch the action over and over again.
Infinity Display: a near bezel-less, full-frontal glass, edge-to-edge screen.
• Low Light Camera: Good lighting is the secret to any great photo. But often, photos are taken in
less-than-ideal lighting conditions and most smartphone cameras have a fixed aperture that
can’t adjust to low or bright lighting environments resulting in grainy or washed out pictures.
Similar to the way the iris of a human eye expands and contracts, Samsung’s Dual Aperture2
(F1.5 / F2.4) automatically lets in more light when it’s dark and less light when it’s too bright,
taking photos that are crisp and clear.
• AR Emoji: Samsung lets users create an emoji that looks, sounds and acts like them. AR Emoji
uses a data-based machine learning algorithm, which analyzes a 2D image of the user and maps
out more than 100 facial features to create a 3D model that reflects and imitates expressions,
like winks and nods, for true personalization. AR Emoji shares users’ real-life emotions not only
in video but also with a range of stickers and uses a standard AGIF file format so users can share
their emojis across most third-party messaging platforms.
• Bixby: Samsung’s intelligence platform, integrated into the camera, uses augmented reality and
deep learning technologies to provide helpful information about a user’s surroundings.3 With
real-time object detection and recognition, Bixby instantly generates information directly on top
of the image that the camera is pointing at. Users can translate foreign languages and currency
in real time with Live Translation, learn about their surroundings, purchase products seen in the
real world and track calories throughout the day.4
Entertainment Reimagined
Smartphones are often our go-to choice for entertainment, which is why Samsung created a device that
offers premium sound experiences with stereo speakers tuned by AKG. Whether users are watching
their favorite movie or streaming their favorite artist’s latest album, sounds are clear, crisp and rich in
quality. The Galaxy S9 and S9+ also support Dolby Atmos, giving the effect of 360-degree sound.
The Galaxy S9 and S9+ audio experience is complemented by Samsung’s revolutionary Infinity Display.
First introduced on the Galaxy S8, the bold, bright Super AMOLED Infinity Display blends right into the
phone with virtually no distracting notches. With adaptive contrast enhancement, users can use their
device even in direct sunlight.
A Device that Fits with the Connected Lifestyle
As the first smartphone to support the new SmartThings app, the Galaxy S9 and S9+ are the central hub
to manage every facet of the connected lifestyle at home, at the office or on the go. The SmartThings
app will be introduced with the Galaxy S9 and S9+ and will connect to other Samsung and non-Samsung
devices.
For those constantly on the move, the next-generation Samsung DeX empowers a mobile lifestyle by
bringing a large, full-screen experience to the mobile handset. With the DeX Pad, a new docking system,
users can easily connect the Galaxy S9 and S9+ to a larger monitor, keyboard and mouse to expand the
The Dual Aperture supports F1.5 mode and F2.4 mode. Dual Aperture is installed on the rear camera (Galaxy S9) and rear wide-camera (Galaxy
S9+).
Bixby service availability and features may vary by country or carrier. Voice Command recognizes English (U.S.), Mandarin Chinese and Korean.
Not all accents, dialects and expressions are recognized. Voice command works with a select, growing list of Samsung and third-party apps. See
“Apps with Voice” in Bixby for a list of compatible apps.
May differ by country and carrier.