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MIIIION
500 000
The ingenious idea
in a camera of unexcelled
gance
of design has
a million ROLLEIFLEX
nical masterpiece
millions
Like every
Within these
CORD are seekers
Sesames"
Ranking foremost
preferred
professional
of
grand
to all that is beautiful
by every
of twin-lens
aroused enthusiasm
and ROLLEICORD
-
are in use in
people
are still looking
idea, the
in Engineering
in Press
in
Nature, Art
boundless fields,
after truth,
in international
serious
would
not be without
RrrttEIS
"Visual
precision,
ROLLEI finds
and
and Portraiture
and
both ROLLEIFLEX
pacemakers
in life.
amaieur, while
Photography"
smooth operation
the world
cameras - eadr
parts
all
forward to
5cience
Everyday-life.
competition,
it.
of
the world,
possessing
universal
progress
of
the
the discriminating
embodied
and ele-
over.
a tedr-
application
and
ROLLEI-
"Open
and
ROLLEI
Half
and
one.
is
,iu
auoty
/a,ttd,tn aleryhald
ROILEIFLEX
5ix salient features
along
the Rollei road
ond ROTLEICORD
stand out
to n'orld
like milestones
-wide
success
:
IMAGE
Even
a
iob
reflex
a
brilliant
screen.
determine
sharpness
during
with
not only
but
exposing
Visual
artistic adrievement
grapher
seeing
photographic
PREVIEWED
photographing
blindfolded.
system, the view-finder
upright imaqe
This makes
proper
the
of
the
the exposure.
the
built-in
making
-
conception
has
his subject
"photo-coadr"
in by-passing
you
visualize
really
the
has
the added
but also of
reproduction.
"sense"
with
Not
so with
of whidr
upon
possible
it
angle, framing
picture
both before
The ROLLEI
nondescript
-
worth
while
always
and
the ROLLEI
advantage
means doing
the wvin-lens
proiects
the focusing
judge
to
is the
camera
assisting
pictures,
before
actually
subiect.
preceded
photo-
of not
previewing
and
and
and
you
true
only
its
Applied
iudicial
sition,
picture
THE
The
outside world.
hcrizontal
ROLLEI
vision.
realistic.
Besides, even the
grapher
upon the
size of
both
at will.
Applied
a saving of
is no cumbersome
vertical
practical
to
droice
of
while
making
area.
NATURAI
human
eye
In contrdst
image,
is most
That is why
will find
the ROlLEl,
upright
or
it difficult
final shape
and horizontal
practical
to
time on eadr
horizontal
photography,
subject,
matter
the fullest
use of the entire
VIEW
takes
circular views
to the
the square
closely
ROLLEI
most experienced
of the
however,
photography,
dtoice of
picture.
picture
adapted
photos
to decide
picture.
readily
enlargements
exposurer
taking either
this means:
and compo-
of
the
uprighi
and
of the
to human
appear
so
photo-
in
advance
The square
pernrits
this means:
for there
a
AUTOMATIC
The mere
critical
exposure/
t.rking
The
than
vier,v-finder
will
the mark.
saf-ety"
and
stopping
focus,
cle.-tr,
Applied
focusing
turning
of
focus,
the
same
thanks
io the
lenses.
taking
lens,
moreover,
that indicated
lens.
As a result,
be assured
and the speed
ROLLEICORD
the
permittirrg
even if
There
is,
down
is desirable in order
view-finder
of critical appraisal
practical photography,
to
coupled with
SHARP.FOCUSING
puts
a knob
action autontdtically
"rigid
grouncl-glass
on the
neg,rtives
sharp-locusinc;
therefore, no need to
of the taking
may be fully
irnage will
automatic safety.
ground-glass
the
sharp-focuses for
systenr"
has a
coupling of finder
greater
lenses of both ROLLEIFLEX
utilized. However, where
to increase
still renrain brilliant and
this means: instanr
depth of focus
screen by the faster
pin-point
of
was not
at
all
quite
stop down
the depth of
tinres.
screen into
and
definition
to
up
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