First
ProductionLaunchProduction
MonthMonthLocation
October, 2000January, 2001 China
NRG International Limited
Marketing Department
Date Created: August, 2000
Version 1
August, 2000
1
Contents
Page
• Introduction2
• Target Markets4
• Product Overviews6
Configuration6
Range Plan15
Market Situation16
PMR26 / PMR26N
Sales Points20
Logistics22
• Product Specifications24
• Controller Specifications26
• Targeted Supplies Yields28
• Competitive Specifications29
• What Fits What30
This is a pre-launch document and specifications are subject
to change. If in doubt or specifications are required for
tenders, etc please contact NRGI Guernsey for confirmation of
exact product details.
E:\Company\Market\NPS\PMR26_N.doc
PMR26 / PMR26N
2
INTRODUCTION
The two new 26ppm printers are direct replacements for the current 21ppm (PMR21). The 16ppm
(PMR16) will continue to be available throughout 2001.
The new printers come in two configurations, which are:
1. PMR26N (A3 capable)
This model comes network ready, with the network card already installed.
2. PMR26 (A3 capable)
This model is identical to the one above but the network card is an option.
Both models will be available from December 2000.
The development of these two new models shows our commitment to the printer market and how
we value this business as part of our future strategy. These products form only one part of our
Complete Customer Ownership business development strategy but, without these types of product,
we will not be able to become true solutions providers.
The print market is continuing to grow, whereas the copy market is decreasing. Whilst the low
speed end of the market is dominated by names such as Hewlett Packard and Lexmark etc. the high
speed end of the market is still an open forum. It is also in the higher speed segments that better
secondary revenue can be achieved. This can be done through both supplies and service as, unlike
low speed printers, which require no maintenance, the higher speed segment printers, because of
their obvious technology enhancements to enable them to print and move paper at these speeds, will
require service support.
In addition to this, with the future high speed, low cost, mono-colour solutions planned for next
year, it is essential that a client base be established to ensure we are ready to make full use of our
competitive advantage.
The products continue to strengthen our network solutions products and are fully compatible with
all current network management tools, such as Aficio Manager 3.5 and PortNavi.
E:\Company\Market\NPS\PMR26_N.doc
3
Product Outline
- 26 ppm (printing A4) A3-size laser printer
- Duplex option
- 1200 x 1200 dpi resolution
- PCL5, PCL6 and Adobe PostScript 3 as standard
- 10/100 Ethernet interface as standard on PMR26N (option on PMR26)
- Up to 1,350 pages paper capacity (with options)
- Shift tray for collating output (option)
- 4-bin mailbox (option)
Key Selling Points
- High speed printing for individuals and workgroups
- 1200 dpi quality
- Compact, front access design
- Duplex capability (option)
- Versatile paper storage
- Network ready (PMR26N)
- High standard specifications (PS3 and Ethernet)
PMR26 / PMR26N
E:\Company\Market\NPS\PMR26_N.doc
PMR26 / PMR26N
4
Target Markets
The PMR26N is suitable for individual and workgroup printing requirements in the general office
environment. It can be used for single or multi-user use, either directly attached to a PC or via the
network. It is expected that the majority of installations will be made in a networked environment.
The PMR26N is an ideal major-account machine, as many printer tenders are for products in the 1532ppm range. The aggressive price positioning should enable it to compete on both specifications
and price.
As with the other Aficio printers, the real opportunity with the PMR26N is to combine it with our
print-capable MFP range and to offer customers a complete range of Aficio Printing Solutions. This
approach enables distributors to target customers according to their complete printing needs, rather
than just looking at their desktop printer requirements.
To date this has proved difficult to do, as sales people are often reluctant to offer a single-function
printer when they could be selling a print-capable MFP. During the second half of 2000, we are
focusing on encouraging distributors to invest in the infrastructure, training and incentive schemes
to make the successful transition to selling print solutions.
E:\Company\Market\NPS\PMR26_N.doc
5
Mass-Production
PMR26 / PMR26N
Short NameDescriptionModel
Number
First Production
Month
Expected First
Arrival
Expected
Launch
PMR26N26ppm printerP7026NOctober 2000December 2000 January 2001
PMR2626ppm printerP7026October 2000December 2000 January 2001
Challenges
One year after launching the first Aficio mono printer, one of the biggest issues we face is to get the
direct salesforce to market network printers and overcome the brand loyalty and the "channel
loyalty" that printer buyers have to HP and the IT dealer channel. To overcome this requires
ongoing sales training and development of local consultative selling skills, to enable a multitechnology sale plus investment in local support infrastructure.
Distributors can also plan their activities with the IT dealer channel and find ways to sell into this
channel while avoiding conflict with the direct sales force and those printer-capable office
equipment dealers who will sell these products.
All distributors need a comprehensive Strategic Marketing Plan for the printer business if they want
to succeed and become the next generation of office equipment suppliers.
Conclusions
The PMR26N is a great product in terms of both basic specifications and price/performance. It is
also an attractive machine for demanding individual users and small workgroups.
The copier and printer markets are converging very quickly. In Europe, copy volume continues to
reduce at a rate of 3-4% per year, while print volume increases at 10-15%. With the assumption that
the electronically-generated and distributed document will ultimately replace the hard-copy
document, it is essential that we capture a significant share of the printed document volume over the
next 2-3 years, to be prepared for the next technology shift to electronic document management.
The Aficio printer range combined with the print-capable MFP range, enables us to position our
brands as offering a complete print solution for all common business environments from single
users right through to centralised printing applications. This is the essential message to
communicate to the market in our transition from being a copier vendor to being a solutions
provider for their entire document needs.
E:\Company\Market\NPS\PMR26_N.doc
PMR26 / PMR26N
6
Product Overview
The PMR26 and PMR26N are 26 ppm, 1200 x 1200 dpi network laser printers based on an engine
that is also being used for the new MFP range to be launched in 2001. The PMR26N has a standard
Ethernet NIB, while this is an option with the PMR26. A wide range of paper handling options is
available, including duplex, mailboxes and a shift tray.
Configuration
The standard configuration of the PMR26/N includes a 250-sheet paper drawer, a 100-sheet bypass
plus an Ethernet interface (for the PMR26N):
Standard Bypass Tray
(100 sheets)
Standard Paper Tray
(250 sheets)
Optional Paper Feed Unit
(500 sheets x 2)
As shown above, a maximum of two optional Paper Feed Units (500 sheets each, A3/DLT) can be
attached to the PMR26/N.
E:\Company\Market\NPS\PMR26_N.doc
PMR26 / PMR26N
7
Other options include a Duplex Unit, an Envelope Feeder (which goes in the place of an optional
Paper Feed Unit, similarly to the PMR20), a 4-bin Mail Box and a 1-bin Shift Tray. These last two
options cannot be installed at the same time:
Optional 4-bin Mail Box
Optional 1-bin Shift Tray
Optional Duplex Unit
E:\Company\Market\NPS\PMR26_N.doc
8
External Options
A3/DLT size Printer
500-sheet Paper Feed Unit
500-sheet Paper Feed Unit
PMR26/N
PMR26 / PMR26N
4-bin Mail Box
Envelope Feeder
BypassTray: 100
250
500
500
1-bin Shift Tray
Base Unit
(26ppm)
Duplex Unit
Note: All the external options are unique to the PMR 26/N and have no interchangeability with the
PMR21 or DMR15/18.
Internal Options
Interface Options
- 10Base-T/100Base-TX automatic switching (Option on the PMR26, Standard on the
PMR26N)
- IEEE1394 “FireWire”
* Customers can select one of the above interface options.
Memory Unit TypeB (64MB) : common with RC-210
- Additional memory DIMM
- Memory type: PC100 SDRAM
- Number of pins: 144 pins, Access time: Maximum 6 ns.
E:\Company\Market\NPS\PMR26_N.doc
9
Hard Disk Drive
- More than 6 GB
- For Font download (PCL & PS), Form overlay, Electronic sorting, Proof print &
Secure print.
Option List
O: Can be installed, Std.: Standard, TBA: To Be Advised
No.OPTIONSDescriptionFor
1
Paper Feed Unit
(A3/DLT)
Paper Feed Unit for
max. A3 size / 500
sheets
2
Envelope Feeder
Optional tray for
envelopesOO
3
Network Interface
Board
4
IEEE1394
Network interface
boardOStd.Unique to PMR26/N
“Fire Wire”
5
USB Cable
PMR26 / PMR26N
PMR26
For
PMR26N
Option
Interchangeability
OOUnique to PMR26/N
Unique to PMR26/N
O-Unique to PMR26/N
TBATBAUnique to PMR26/N
6
Hard Disk Drive
Type
7
Memory Unit
TypeB (64MB)
8
Duplex Unit
9
4-bin Mail Box
10
1-bin Shift Tray
6 GB Hard Disk
DriveOOUnique to PMR26/N
64MB additional
memory DIMMOO
OOUnique to PMR26/N
OOUnique to PMR26/N
OOUnique to PMR26/N
* The Envelope Feeder requires the installation of the Paper Feed Unit.
E:\Company\Market\NPS\PMR26_N.doc
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