Pinnacle Systems Media Distribute - 2.7.1 User’s Manual

Media | Distribute

User’s Guide

Version 2.7.1

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Media | Distribute User’s Guide • Created 7/27/16 • This document is distributed by Avid in online (electronic) form only, and is not available for purchase in printed form.

Using This Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Chapter 1 Media | Distribute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Using the Media Distribute Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Publish to Social Media. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Publish to the Web . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Review and Approval . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Chapter 2 Workflows for Media | Distribute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Media Flow from Ingest to Publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Media | Distribute Roles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

Using This Guide

This guide is intended for users of an Avid MediaCentral | UX system with the Media | Distribute feature. This guide describes product features and basic user procedures, such as Media Distribute multi-platform publishing.

1 Media | Distribute

Media Distribute allows users to publish news stories and audio and video content directly from the MediaCentral | UX interface to multiple outlets:

• Corporate and broadcast Web sites and Web content management systems

• Social media services such as Facebook and Twitter

• Online video platforms such as YouTube and Brightcove

Before you can use Media Distribute to publish to these services and platforms, you need to configure profiles in MediaCentral UX for specific targets, such as personal or corporate Twitter or YouTube accounts. You then create a multimedia package — a collection of text (messages or stories), images, video, and audio, all associated with a common iNEWS story and Interplay Production sequence. And you can distribute the package to multiple targets in a single process using the Media Distribute layout in MediaCentral.

Media Distribute also requires a separate license and installation. For more information on installing Media Distribute, see your Avid Professional Services representative.

As part of MediaCentral, Media Distribute includes many of the processes described in the Avid

MediaCentral | UX User’s Guide and Avid MediaCentral | UX Administration Guide. For more information, see your MediaCentral documentation.

See the following topics for more information about Media Distribute:

• Using the Media Distribute Layout

• Publish to Social Media

• Publish to the Web

• Review and Approval

Using the Media Distribute Layout

When you have created your system and user profiles, you can create and publish your packages using the Media Distribute layout in MediaCentral UX. The Media Distribute layout displays different options when you select Social Message, Web Story, or Packages in the Platform pane.

The following illustration shows the Media Distribute layout with Social Message selected in the Platform pane. For information on the Web Story and the Packages panes, see “Publish to the Web”

on page 16 and “Review and Approval” on page 33.

You can customize MediaCentral UX by adjusting a layout’s areas and panes. A single area can

contain one or more panes. When an area contains more than one pane, the panes are displayed in a tabular format, with one pane on top of the others.

Using the Media Distribute Layout

Publish to Social Media

Pane or Area Description

1 Launch A pane from which you navigate to various locations. This pane displays remote file

systems, local file systems, and other locations for assets.

2 Media Distribute

Creation area

3 Media A pane in which you can view and edit media assets. The controls that are displayed

4 Assets A pane that displays assets. These assets can result from a search or from browsing.

5 Queue/Story

(iNEWS users only)

To open the Media Distribute layout, do the following:

An area in which you can select a platform for your package or review and confirm specific packages for the available targets.The options that display in the area change when you select one of the following panes:

• Social Message — You use this pane to create packages for publication to social media sites. You can also schedule packages for delivery at a specific time.

• Web Story — You use this pane to create packages for publication to Web Content Management Systems (CMS). The options available in this pane depend on which Web CMS settings your MediaCentral administrator has configured.

• Packages — You use this pane to review and approve packages submitted for publication. The pane also displays a history of packages ready for publication and already published, which allows you to search all submitted and published packages.

depend on the selected asset.

Assets are displayed in a folder hierarchy, if applicable to the assets displayed.

A pane that displays the contents of a queue with the contents of a selected story in the queue, including the story form and any production cues. It can only be opened from the Assets pane, and is therefore not listed as part of the Panes menu.

t Click the Layout selector and select Media Distribute.

To open a new pane:

1. Select the Panes menu.

2. Select the menu option corresponding to the pane you want to open.

The pane you select opens in the active area.

Publish to Social Media

Media Distribute allows you to create your package, including text and media, and then to manage the flow of assets and metadata through the transcode process and the delivery of the package to online, mobile, and social media platforms. The integration of these processes with the MediaCentral UX interface makes publishing your content to multiple outlets simple and efficient.

The workflow for publishing your package to a social media service such as Facebook depends on whether or not you want to start with an iNEWS story as your source. Working from an existing story, you can use the Social Message pane to select a profile, modify the content appropriately for a particular target, edit and add video, and then publish to one or more service.

If your MediaCentral configuration does not include iNEWS, the iNEWS options included in Media

Distribute are disabled.

If you start with media located in Interplay Production, you can use the Social Message pane to select your profile, create a message to accompany your material, edit and add media content, and then deliver your message, images, and video to multiple channels in the right format for each platform.

You do not need iNEWS or Interplay Production to publish messages to social media services using

Media Distribute.

You can also schedule the publication of your multimedia package or rundown stories to a social media service.

Publishing from iNEWS to Social Media

You use the Media Distribute layout to create your package and deliver it to one or more social media targets. When you publish from iNEWS, you select your story, and then you can add video or an image, and then either publish your media package or schedule publication for a specific time (see

“Scheduling the Delivery of Content for Publication” on page 15).

You can publish media to Facebook and Twitter from the Social Messages pane.

To prepare an iNEWS story for publishing to a social media or video service:

1. Click the Layout selector and select Media Distribute.

Publish to Social Media

The Media Distribute layout opens.

2. Do the following to open a story in the Queue/Story pane.

a. Double-click an iNEWS server in the Launch pane.

The folder hierarchy of the iNEWS database displays in the Assets pane.

b. Double-click a queue in the Asset pane.

The queue’s contents open in the Queue/Story pane.

c. Select the story in the queue you want to view and click the Story button to display the story

in the bottom half of the Queue/Story pane.

Publish to Social Media

3. Do one of the following:

t Click the Pane menu in the Queue/Story pane and select Send to Media Distribute.

t Click the Social Message pane, and then click Load iNEWS Story.

The Message text box in the Social Messages pane displays the iNEWS story, including all segments, with all production cues removed and the character count listed below the text box. If you selected the option to transform iNEWS stories to lowercase in the System Settings, all text changes to lowercase characters.

Social Message pane: iNEWS story loaded in the Message box; target buttons; Profiles and Video Profiles menus; selected profile; Attach/Remove Video button; Attach/Remove Closed Captioning button; Load Image buttons; Scheduler, Load iNEWS Story button

4. (Optional) Add, delete, or modify story text in the Message text box.

Changes you make in the Message text box apply globally to all social media targets you select. You can also modify the story text for individual targets in the text boxes for those targets.

5. Select a social media target — for example, Facebook. You can select multiple targets.

Settings display in the Social Message tab for each target you select. The text in the Message text box automatically displays in the message box for each target.

If the story text exceeds the maximum length for a social media target, the story appears truncated in the message box.

Publish to Social Media

6. Click the Profiles menu, and select a profile. You can select multiple profiles for each target.

Profiles display in the Selected Profiles area.

System profile

System profile with video transcoding

User profile

If you want to delete a profile, click the “x” next to the profile name.

Some profiles used for publishing video in the Social Messages pane include a transcoding

component. This allows you to publish video directly to some platform that are not classified as online video providers — for example, Facebook.

7. (Optional) In the target message box, edit the text for the applicable platform. For example, you can edit your story to fit Twitter’s 140-character limit.

When you embed video in a message, the text of the Web link, the Uniform Resource Locater (URL),

is included in any character limit for the selected platform.

If you add video or an image to a package that you want to publish to Twitter, and you do not selected a transcoder profile, your Twitter message is restricted to 116 characters. If you add video or an image to a package for Twitter and you do set a transcoder profile, your Twitter message is restricted to 100 characters.

8. To add a video to your package, do the following:

a. Double-click a sequence in the Asset pane or drag the video asset to the Media viewer.

The video asset displays in the Media pane.

b. If you do not want to add the entire video to your package, set In and Out points in the Media

pane and create a subclip and then load the subclip in the Media viewer.

For information on creating sequences, see “Creating a Sequence” in the Avid MediaCentral UX User’s Guide.

c. Click the Video Profiles menu, and select a profile. You can select multiple profiles for each

target.

When you publish a package that includes video to a social media platform, the published content includes a link to the video on the Web site specified in the Video Profile menu.

d. If necessary, add or update any metadata to the profile fields that require information.

Publish to Social Media

e. Click Attach Video.

The video displays in the Video area of the Social Messages pane and a sequence is automatically created. The Attach Video button changes to the Remove Video button.

f. If your video includes closed captioning information, click the Attach Closed Captioning

button.

Closed captioning information is added to the media package, and the Attach Closed Captioning button changes to the Remove Closed Captioning button. You can remove closed captioning from your package by clicking Remove Closed Captioning.

9. To add an image to your package, do one of the following:

t Move the position indicator in the Media viewer to the appropriate frame in your video clip,

and then click Load from Player.

t Click Load from local drive, navigate to the image stored on your system that you want to

use, and click Open.

The image displays in the Image area of the Social Messages pane.

You can publish media to Facebook and Twitter from the Social Messages pane.

10. Use the Scheduler area if you want to schedule publication of your package for a specific date and time. For more information on scheduling rundowns, see “Scheduling the Delivery of

Content for Publication” on page 15.

11. Click Post.

The story is sent for approval and the Social Messages pane clears all fields. For information on approving stories for publishing, see “Review and Approval” on page 33.

If your package does not include video and your target uses a user profile — for example, if you publish the package to your personal Twitter account — the package does not require review or approval and is posted automatically to your account.

Publishing MediaCentral Assets to Social Media

In addition to creating a media package from an iNEWS story, you can also start directly with media stored in your MediaCentral environment and then add the text and tags you want for your story.

If your MediaCentral configuration does not include iNEWS, the iNEWS options included in Media

Distribute are disabled.

To prepare a video or image for publishing to a social media service:

1. Click the Layout selector and select Media Distribute.

The Media Distribute layout opens.

2. Do the following to load an asset in the Media pane.

a. Double-click an Interplay Production server in the Launch pane.

The folder hierarchy of the MediaCentral database displays in the Assets pane.

b. Navigate to a sequence in the Asset pane, and then double-click the asset or drag it to the

Media viewer.

For information on opening media in the Asset pane, see “Navigating the Interplay | Production Database” in the Avid MediaCentral | UX User’s Guide.

The asset opens in the Media pane.

Publish to Social Media

c. If you do not want to add the entire video to your package, set In and Out points in the Media

pane and create a subclip and then load the subclip in the Media viewer.

3. Click the Panes Menu button and select Social Message.

The Social Message pane opens.

Social Message pane: Social media target buttons; Profiles and Video Profiles menus with selected profile; Attach/ Remove Video button; Attach/Remove Closed Captioning button; Load Image buttons; video target buttons, Scheduler

4. In the Message text box, type the text for the applicable platform. The text in the Message text box automatically displays in the message box for each target.

5. Click Attach Video.

The video displays in the Video area of the Social Messages pane and a sequence is automatically created. The Attach Video button changes to the Remove Video button.

6. If your video includes closed captioning information, click the Attach Closed Captioning button.

7. To add an image to your package, do one of the following:

t Move the position indicator in the Media viewer to the appropriate frame in your video clip,

and then click Load from Player.

t Click Load from local drive, navigate to the image stored on your system that you want to

use, and click Open.

The image displays in the Image area of the Social Messages pane.

+ 32 hidden pages

Pinnacle Systems Media Distribute - 2.7.1 User’s Manual

Contents

Using This Guide

1 Media | Distribute

Using the Media Distribute Layout

Publish to Social Media

Publishing from iNEWS to Social Media

Publishing MediaCentral Assets to Social Media