Pinnacle Systems Interplay Pulse - 1.3 User’s Guide

Avid Interplay® Pulse

User’s Guide

Version 1.3

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Footage

Hell’s Kitchen - Courtesy of Upper Ground Enterprises/Hell's Kitchen post team.

Avid Interplay Pulse User’s Guide • Part Number 9329-65403-00 • January 2014 • Created 1/31/14 • This document is distributed by Avid in online (electronic) form only, and is not available for purchase in printed form.

Using This Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Chapter 1 Avid Interplay Pulse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Setting Up a System Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Setting Up a User Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Using the Interplay Pulse Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Publish to Social Media. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Exporting as an AAF File . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Publish to the Web . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Review and Approval . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Chapter 1 Workflows for Avid Interplay Pulse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Media Flow from Ingest to Publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Interplay Pulse Roles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Using This Guide

This guide is intended for users of an Avid Interplay Central system with the Interplay Pulse feature. This guide describes product features and basic user procedures, such as Interplay Pulse multi-platform publishing.

For initial installation and configuration of Interplay Pulse, see the Avid Interplay Pulse Installation and Configuration Guide. For administrative information for Interplay Central, see the Avid Interplay Central Administration Guide.

1 Avid Interplay Pulse

Avid Interplay Pulse allows users to publish news stories and audio and video content directly from the Interplay Central interface to multiple outlets:

• Corporate and broadcast Web sites and Web content management systems

• Social media services such as Facebook

• Online video platforms such as YouTube™ and Brightcove

Before you can use Interplay Pulse to publish to these services and platforms, you need to configure profiles in Interplay Central for specific targets, such as personal or corporate Twitter or YouTube accounts. You then create a multimedia package — a collection of text (messages or stories), images, video, and audio, all associated with a common iNEWS story and Interplay Production master clip or sequence. And you can distribute the package to multiple targets in a single process using the Interplay Pulse layout in Interplay Central.

Interplay Pulse also requires a separate license and installation. For more information on installing Interplay Pulse, see Avid Interplay Pulse Installation and Configuration Guide.

As part of Interplay Central, Interplay Pulse includes many of the processes described in the

Avid Interplay Central User’s Guide and Avid Interplay Central Administration Guide. For more information, see your Interplay Central documentation.

and Twitter

See the following topics for more information about Interplay Pulse:

Setting Up a System Profile

•

• Setting Up a User Profile

• Using the Interplay Pulse Layout

• Publish to Social Media

• Publish to the Web

• Review and Approval

Setting Up a System Profile

Before you publish a package to a Web site, social media service, or video platform, you must set up user or system profiles for Interplay Pulse. A system profile contains credentials for a target associated with a corporate or group house account and accessible by multiple users — for example, @Avid for the Avid corporate Twitter account.

Setting Up a System Profile

Interplay Central Settings layout: Settings pane, Details pane, and Add Profile and Delete Profile buttons.

After you set up the system profiles for each target, you can configure the roles and permissions that allow users to access the profiles. For more information, see “Interplay Central User Management” in the Interplay Central Administration Guide.

To create a profile for a publishing target:

1. Sign in to Interplay Central as an administrator.

2. Select System Settings from the Layout selector.

The System Settings layout opens.

3. In the Settings pane select Interplay Pulse.

The Details pane displays the Interplay Pulse settings.

4. In the Details pane, click the Publication Type menu and select a platform.

5. Click the Add Profile button.

A new profile appears in the profile list, displaying your publication type.

6. Type a name for the profile in the Profile Name text box.

7. Type the appropriate text for each of the remaining parameter fields. The publication type determines which fields display. For more information, see your platform documentation.

8. Click Apply.

The profile list displays the new profile.

To delete a profile, do the following:

t Select the profile, and then click the Delete Profile button.

Setting Up a User Profile

When you want to publish a package to a user-defined Web site, social media service, or video platform, you must set up user profile. A user profile contains credentials for a specific target and associated with a specific user — for example, @jounralist1 for Journalist One’s Twitter account.

Setting Up a User Profile

After you set up the user profiles for each target, you can configure the roles and permissions that allow users to access the profiles. For more information, see “Interplay Central User Management” in the Interplay Central Administration Guide.

To create a user profile for a publishing target:

1. Select Home > User Settings.

The User Settings dialog box opens.

2. In the Name column, select Interplay Pulse.

The User Settings dialog box displays the Interplay Pulse settings.

Setting Up a User Profile

User Settings: Name column, Interplay Pulse settings, Add/Delete Profile button

3. Select a target from the Publication Type menu.

4. Click the Add Profile button.

A new profile appears in the profile list, displaying your publication type.

5. Type a name for the profile in the Profile Name text box.

6. Type the appropriate text for each of the remaining parameter fields. The publication type determines which fields display. For more information, see your platform documentation.

7. Click Apply.

The profile list displays the new profile.

To delete a profile, do the following:

t Select the profile, and then click the Delete Profile button.

Using the Interplay Pulse Layout

12 3

When you have created your system and user profiles, you can create and publish your packages using the Interplay Pulse layout in Interplay Central. The Interplay Pulse layout displays different options when you select Social Message, Web Story, or Packages in the Platform pane.

The following illustration shows the Interplay Pulse layout with Social Message selected in the Platform pane. For information on the Web Story and the Packages panes, see

Web” on page 15

You can customize Interplay Central by adjusting a layout’s areas and panes. A single area can

contain one or more panes. When an area contains more than one pane, the panes are displayed in a tabular format, with one pane on top of the others.

and “Review and Approval” on page 20.

Using the Interplay Pulse Layout

“Publish to the

Using the Interplay Pulse Layout

Pane or Area Description

1 Launch A pane from which you navigate to various locations. This pane displays remote

file systems, local file systems, and other locations for assets.

2 Interplay Pulse

Creation area

3 Media A pane in which you can view and edit media assets. The controls that are

4 Assets A pane that displays assets. These assets can result from a search or from

5 Queue/Story

(iNEWS users only)

An area in which you can select a platform for your package or review and confirm specific packages for the available targets.The options that display in the area change when you select one of the following panes:

• Social Message — You use this pane to create packages for publication to social media sites. You can also schedule packages for delivery at a specific time.

• Web Story — You use this pane to create packages for publication to Web Content Management Systems (CMS). The options available in this pane depend on which Web CMS settings your Interplay Central administrator has configured.

• Packages — You use this pane to review and approve packages submitted for publication. The pane also displays a history of packages ready for publication and already published, which allows you to search all submitted and published packages.

displayed depend on the selected asset.

browsing. Assets are displayed in a folder hierarchy, if applicable to the assets displayed.

A pane that displays the contents of a queue with the contents of a selected story in the queue, including the story form and any production cues. It can only be opened from the Assets pane, and is therefore not listed as part of the Panes menu.

To open the Interplay Pulse layout, do the following:

t Click the Layout selector and select Interplay Pulse.

To open a new pane:

1. Select the Panes menu.

2. Select the menu option corresponding to the pane you want to open.

The pane you select opens in the active area. For more information, see “Working with Areas and Panes” in the Avid Interplay Central User’s Guide.

Publish to Social Media

Interplay Pulse allows you to create your package, including text and media, and then to manage the flow of assets and metadata through the transcode process and the delivery of the package to online, mobile, and social media platforms. The integration of these processes with the Interplay Central interface makes publishing your content to multiple outlets simple and efficient.

The workflow for publishing your package to a social media service such as Facebook depends on whether or not you want to start with an iNEWS story as your source. Working from an existing story, you can use the Social Message pane to select a profile, modify the content appropriately for a particular target, edit and add video, and then publish to one or more service.

If you start with media located in Interplay Production, you can use the Social Message pane to select your profile, create a message to accompany your material, edit and add media content, and then deliver your message and video to multiple channels in the right format for each platform.

You do not need iNEWS or Interplay Production to publish messages to social media services

using Interplay Pulse.

You can also schedule the publication of your multimedia package to a social media service.

Publish to Social Media

Publishing from iNEWS to Social Media

You use the Interplay Pulse layout to create your package and deliver it to one or more social media targets.

To prepare an iNEWS story for publishing to a social media or video service:

1. Click the Layout selector and select Interplay Pulse.

The Interplay Pulse layout opens.

2. Do the following to open a story in the Queue/Story pane.

a. Double-click an iNEWS server in the Launch pane.

The folder hierarchy of the iNEWS database displays in the Assets pane.

b. Double-click a queue in the Asset pane.

The queue’s contents open in the Queue/Story pane.

c. Select the story in the queue you want to view and click the Story button to display the

story in the bottom half of the Queue/Story pane.

3. Click the Social Message pane.

The Social Message pane opens.

Publish to Social Media

Social Message pane: iNEWS story loaded in the Message box; target buttons; Profiles and Video Profiles menus; selected profile; Attach/Remove Video button; Scheduler, Load iNEWS Story button

4. Click Load iNEWS Story.

The Message text box displays the iNEWS story, with all production cues removed and the character count listed below the text box. If you selected the option to transform iNEWS stories to lowercase in the System Settings, all text changes to lowercase characters.

5. (Option) Add, delete, or modify story text in the Message text box.

Changes you make in the Message text box apply globally to all social media targets you select. You can also modify the story text for individual targets in the text boxes for those targets.

Publish to Social Media

6. Select a social media target — for example, Facebook. You can select multiple targets.

Settings display in the Social Message tab for each target you select. The text in the Message text box automatically displays in the message box for each target.

If the story text exceeds the maximum length for a social media target, the story appears truncated in the message box.

7. Click the Profiles menu, and select a profile. You can select multiple profiles for each target.

Profiles display in the Selected Profiles area.

System profile

User profile

If you want to delete a profile, click the “x” next to the profile name.

8. (Option) In the target message box, edit the text for the applicable platform. For example, you can edit your story to fit Twitter’s 140-character limit.

When you embed video in a message, the text of the Web link, the Uniform Resource Locator

(URL), is included in any character limit for the selected platform.

9. To add a video to your package, do the following:

a. Double-click a video asset in the Asset pane or drag the video asset to the Media viewer.

The video asset displays in the Media pane. You can select a master clip, a subclip, or a sequence.

b. If you do not want to add the entire video to your package, set In and Out points in the

Media pane and create a subclip and then load the subclip in the Media viewer.

You can also add a sequence to your package. For information on creating sequences, see

“Creating a Sequence” in the Interplay Central User’s Guide.

c. Click the Video Profiles menu, and select a profile. You can select multiple profiles for

each target.

When you publish a package that includes video to a social media platform, the published content includes a link to the video on the Web site specified in the Video Profile menu.

d. If necessary, add or update any metadata to the profile fields that require information.

e. Click Attach Video.

The video displays in the Video area of the Social Media pane and a sequence is automatically created. The Attach Video button changes to the Remove Video button.

10. Click Post.

The story is sent for approval and the Social Media pane clears all fields. For information on approving stories for publishing, see “Review and Approval” on page 20

If your package does not include video and your target uses a user profile — for example, if you publish the package to your personal Twitter account — the package does not require review or approval and is posted automatically to your account.

Publishing from Interplay Production to Social Media

In addition to creating a media package from an iNEWS story, you can also start directly with media stored in your Interplay environment and then add the text and tags you want for your story.

To prepare a video from Interplay Production for publishing to a social media service:

1. Click the Layout selector and select Interplay Pulse.

The Interplay Pulse layout opens.

Publish to Social Media

2. Do the following to load an asset in the Media pane.

a. Double-click an Interplay Production server in the Launch pane.

The folder hierarchy of the Interplay database displays in the Assets pane.

b. Navigate to a video asset in the Asset pane, and then double-click the asset or drag it to

the Media viewer.

The asset opens in the Media pane. You can select a master clip, a subclip, or a sequence.

For information on opening media in the Asset pane, see “Navigating the Interplay Production Database” in the Interplay Central User’s Guide.

c. If you do not want to add the entire video to your package, set In and Out points in the

Media pane and create a subclip and then load the subclip in the Media viewer.

3. Click the Panes Menu button and select Social Message.

The Social Message pane opens.

Publish to Social Media

Social Message pane: Social media target buttons; Profiles and Video Profiles menus with selected profile; Attach/Remove Video button; video target buttons, Scheduler

4. In the Message text box, type the text for the applicable platform. The text in the Message text box automatically displays in the message box for each target.

5. Click Attach Video.

The video displays in the Video area of the Social Media pane and a sequence is automatically created. The Attach Video button changes to the Remove Video button.

6. Select a social media target — for example, Facebook. You can select multiple targets.

Settings display in the Social Message tab for each target you select.

7. Click the Profiles menu, and select a profile. You can select multiple profiles for each target.

Profiles display in the Selected Profiles area.

System profile

User profile

If you want to delete a profile, click the “x” next to the profile name.

8. Click Post.

The story is sent for approval and the Social Media pane clears all fields. For information on approving stories for publishing, see “Review and Approval” on page 20

Scheduling the Delivery of Content for Publication

If you want to deliver your package to a social media platform at a specific time, you can set the date and time for publication using the Scheduler on the Social Message pane.

Publish to Social Media

To schedule the publication of a media package:

1. In the Scheduler area, select Scheduled Delivery.

The Date text box displays the current date by default.

2. (Option) Click the Date menu and select another date from the calendar. You can also type a date in the Date text box. Dates must be in the format of mm/dd/yyyy.

3. Click the Time menu and select a time. You can also type a time in the Time text box. As you type, a list of available times appears. You can continue typing or select the appropriate time from the list.

If you do not select a time, the default time is 12:00 AM. You cannot select a time earlier than the

current time.

Exporting as an AAF File

If you want to create a reference media file to be transcoded by another encoding application — for example, Telestream Vantage — you can export your sequence as an AAF file and send it to a folder destination designated for passing the file to your encoder. Interplay Central creates a simplified AAF file that reduces a sequence to a single video track, a data track, and a minimum number of audio tracks determined by the Audio Mix option selected for your AAF profile.

To export a sequence as an AAF file:

1. Click the Layout selector and select Interplay Pulse.

You can also export an AAF file using the Video layout.

The Interplay Pulse layout opens.

2. Do the following to load an asset in the Media pane.

a. Double-click an Interplay Production server in the Launch pane.

The folder hierarchy of the Interplay database displays in the Assets pane.

b. Navigate to a sequence in the Asset pane, and then double-click the sequence or drag it

to the Media viewer.

Exporting as an AAF File

The sequence opens in the Media pane.

For information on opening media in the Asset pane, see “Navigating the Interplay Production Database” in the Interplay Central User’s Guide.

3. Click the Pane Menu button and select Export.

The Export Settings dialog box opens.

Exporting as an AAF File

4. Type a name to use for the Video ID in the text box.

5. Click the Profile menu and select an AAF profile.

The AAF Settings dialog box displays the options associated with the selected AAF export profile. For information on creating an AAF profile, see “Configuring an AAF Profile” in the Avid Interplay Pulse Installation and Configuration Guide.

6. If you want the export operation to replace a media file with the same filename in the file export location, select Overwrite.

7. If you want to assign a high priority status to the export operation, select High Priority.

8. Click Export.

The Progress pane opens, and a progress bar indicates the status of the export operation.

If you create an invalid file export path in an AAF Profile in the Interplay Pulse settings of the

System Settings layout, your AAF export from Interplay Central fails but might create an export folder. For example, if you specify the File Export Path as \\systemdirector\ISISdrive\folder1\<VIDEOID, the system verifies the profile setting even though it contains a syntax error. This causes the AAF export to fail, but the operation does create the “folder1” export folder.

Publish to the Web

Interplay Pulse allows you to create your package and publish it to a corporate or broadcast Web site. The workflow for publishing your package to the Web depends on whether or not you want to start with an iNEWS story as your source. If you work from an existing story, you can automatically add text from the story to your package. If you start with media located in Interplay Production, you can use the text editor in the Web Story pane to create and modify your message.

Publishing from iNEWS to the Web

If you want to publish an iNEWS story to a Web site, you can load the story from your iNEWS queue. This automatically removes production cues, and adds text to some of the fields for your package. You can then modify your story, select a profile, add a video clip, and send the story out for approval for publication.

If you selected the option to transform iNEWS stories to lowercase in the System Settings, all text changes to lowercase characters.

To prepare an iNEWS story for publishing to the Web:

1. Click the Layout selector and select Interplay Pulse.

Publish to the Web

The Interplay Pulse layout opens.

2. Do the following to open a story in the Queue/Story pane.

a. Double-click an iNEWS server in the Launch pane.

The folder hierarchy of the iNEWS database displays in the Assets pane.

b. Double-click a queue in the Asset pane.

The queue’s contents open in the Queue/Story pane.

c. Select the story in the queue you want to view and click the Story button to display the

story in the bottom half of the Queue/Story pane.

Publish to the Web

3. Click the Panes Menu button and select Web Story.

The Web Story pane opens. The options available depend on which Web CMS settings your Interplay Central administrator has configured.

Web Story pane: Title, Lead, and Body text boxes; Selected Profiles

4. Click Load iNEWS Story.

The Title and Lead text boxes display the story slug, and the Body text box displays the iNEWS story. If you selected the option to transform iNEWS stories to lowercase in the System Settings, all text changes to lowercase characters.

5. (Option) Add, delete, or modify text in the text boxes for the story title or headline and any other text boxes. The fields requiring text depend on your Web CMS configuration.

The Body text box includes a rich text editor that allows you to edit your content and to format text to match the styles used on your Web site.

6. Click the Profiles menu, and select a profile. You can select multiple profiles for each target.

Profiles display in the Selected Profiles area.

System profile

User profile

If you want to delete a profile, click the “x” next to the profile name.

7. To add a video to your package, do the following:

a. Double-click a video asset in the Asset pane or drag the video asset to the Media viewer.

The video asset displays in the Media pane. You can select a master clip, a subclip, or a sequence.

b. If you do not want to add the entire video to your package, set In and Out points in the

Media pane and create a subclip and then load the subclip in the Media viewer.

You can also add a sequence to your package. For information on creating sequences, see

“Creating a Sequence” in the Interplay Central User’s Guide.

Publish to the Web

c. If your CMS supports video profiles, click the Video Profiles menu, and select a profile.

You can select multiple profiles for each target.

d. If necessary, add or update any metadata to the Web Story fields that require

information, depending on your Web CMS configuration — for example, associated links or alternative text for graphics.

e. Click Add Video.

The video displays in the Video or Image area of the Web Story pane. The position indicator in the Media viewer determines the video poster frame that appears on your Web page.

f. (Option) If you want to change the frame that displays in the Video area as the poster

frame for you video, move the position indicator in the Media viewer and then click Update Poster Frame or Update Image.

g. (Option) If you want to use a separate image to display in the Video area as the poster

frame for you video, load a new video in the Media viewer and then click Add Image. This allows you to use a poster frame that does not appear in the video for your package.

h. If your CMS supports additional graphics content — for example, branding, header, or

Story Body graphics — you can move the position indicator in the Media viewer and then add the new image to the appropriate field in the Web Story pane.

8. Click Send draft.

The story is sent for approval and the Web Story pane clears all fields. For information on approving stories for publishing, see “Review and Approval” on page 20

Publishing from Interplay Production to the Web

You can also publish your package to a Web site without using an iNEWS story by selecting video from Interplay Production, adding and modifying the text for the story, and submitting the package for approval.

To prepare a video for publishing to the Web:

1. Click the Layout selector and select Interplay Pulse.

The Interplay Pulse layout opens.

2. Do the following to load an asset in the Media pane.

a. Double-click an Interplay Production server in the Launch pane.

The folder hierarchy of the Interplay database displays in the Assets pane.

b. Navigate to a video asset in the Asset pane, and then double-click the asset or drag it to

the Media viewer.

Publish to the Web

The asset opens in the Media pane. You can select a master clip, a subclip, or a sequence.

For information on opening media in the Asset pane, see “Navigating the Interplay Production Database” in the Interplay Central User’s Guide.

c. If you do not want to add the entire video to your package, set In and Out points in the

Media pane and create a subclip and then load the subclip in the Media viewer.

Publish to the Web

3. Click the Panes Menu button and select Web Story.

The Web Story pane opens. The options available depend on which Web CMS settings your Interplay Central administrator has configured.

Web Story pane: Selected Profiles; Add/Remove Video button; Update Poster Frame button; Add/Remove Image button; Update Image button

4. Click Add Video.

The video displays in the Video or Image area of the Web Story pane. The position indicator in the Media viewer determines the video poster frame that appears on your Web page.

5. (Option) If you want to change the frame that displays in the Video area as the poster frame for you video, move the position indicator in the Media viewer and then click Update Poster Frame or Update Image.

6. (Option) If you want to use a separate image to display in the Video area as the poster frame for you video, load a new video in the Media viewer and then click Add Image. This allows you to use a poster frame that does not appear in the video for your package.

Review and Approval

7. (Option) Add, delete, or modify text in the text boxes for the story title or headline and any other text boxes. The fields requiring text depend on your Web CMS configuration.

Some text boxes — for example, the Body or Story Body text box — include a rich text editor that allows you to edit your content and to format text to match the styles used on your Web si t e .

8. If necessary, add or update any metadata to the Web Story fields that require information, depending on your Web CMS configuration — for example, associated links or alternative text for graphics.

9. If your CMS supports video profiles, click the Video Profiles menu, and select a profile. You can select multiple profiles for each target.

Profiles display in the Selected Profiles area.

System profile

User profile

If you want to delete a profile, click the “x” next to the profile name.

10. If your CMS supports additional graphics content — for example, branding, header, or Story Body graphics — you can move the position indicator in the Media viewer and then add the new image to the appropriate field in the Web Story pane.

11. Click Send draft.

The story is sent for approval and the Web Story pane clears all fields. For information on approving stories for publishing, see “Review and Approval” on page 20

Review and Approval

Most media packages created in the Social Media and Web Story panes require approval before they can be published, although packages published to personal accounts might not require approval. You can view all of the packages submitted for approval in the Packages pane.

You must have an Interplay Pulse Producer role to approve stories. You can use other roles to

view the messages displayed in the Packages pane, but you cannot approve packages without an Interplay Pulse Producer role.

The Packages pane allows you to do the following:

• View and sort a list of all packages submitted for publication. You can also delete packages from the list.

• Filter the list based on a range of dates, or filter the list by users, status, and online service or platform.

• Select a package to edit, allowing you to modify the story or the associated video.

• Approve and publish packages to any available target.

• Recall a package scheduled for delivery before the scheduled date.

Reviewing Media Packages

Before publishing a package, your Interplay Pulse Producer can review and edit the package to prepare it for publication.

You must have an Interplay Pulse Producer role to approve stories.

To view the submitted packages:

1. Click the Layout selector and select Interplay Pulse.

The Interplay Pulse layout opens.

Review and Approval

2. Click the Panes Menu button and select Packages.

The Packages pane opens and displays all packages.

Packages pane, listing all media packages: Filter Content button; Refresh button; Delete button; Collapse button, Scheduled delivery icon

3. If you want to view only a list of the packages, click the Collapse button. To expand the list, click the Expand button next to the package you want to view.

4. To refresh the list to see newly submitted packages, click the Refresh button.

Review and Approval

5. To sort the list, click the Sort arrow at the top of each column in the Packages pane.

6. If you want to review or edit one of the packages, do the following:

a. In the item listing you want to review, click Edit.

The selected package opens in either the Social Messages pane or the Web Story pane.

b. Make the changes you want, and then click Update.

The application saves your changes and opens the Packages pane.

To filter the list of messages:

1. Click Filter Content.

The Add Criteria menu displays.

Filter Content button with filter criteria: User and User text box; Date and Date Range slider; Status and Add Status menu; Target and Add Service menu; Search button

2. Do one of the following:

a. To filter by user name, select User, and then type in an Interplay Central user name.

b. To filter by the creation date, select Date and then adjust the Date slider to specify a

range of dates.

c. To filter by the current status of the packages, select Status and then choose a status

from the Add Status menu.

d. To filter by online, mobile, and social media platforms, select Target and then choose an

output from the Add Target menu.

3. Click the Search button.

The Packages pane displays the filtered list of media packages.

Approving and Publishing Media Packages

Users logged in to Interplay Central with as an Administrator or with an Interplay Pulse Producer role can approve and publish packages.You can publish packages to multiple targets from the Packages pane.

To review and approve media packages:

1. Click the Panes Menu button and select Packages.

The Packages pane opens and displays all packages.

Review and Approval

Packages pane, listing all media packages: Refresh button; Edit/View button; Approve/Publish button

2. To approve and publish the package to an online target, do one of the following:

t To publish an unscheduled package, click Publish.

t To approve a scheduled package, click Approve.

The status displays as Published or, for scheduled packages, Approved. When a scheduled package is published, the status changes from Approved to Published.

If the package contains video content, the status indicates the mixdown and transcode process before publishing it to your target. Mixdown and transcode processes must complete before a scheduled package can be published.

3. If you want to cancel a package scheduled for delivery, click Recall.

The status displays as Pending and the Recall button changes to the Approve button. You can approve the package or remove it from the list of packages in the Packages pane.

1 Workflows for Avid Interplay Pulse

The following topics provide an overview of the workflows possible in Interplay Pulse in an Avid Interplay Production environment that includes Avid iNEWS.

Media Flow from Ingest to Publication

•

• Interplay Pulse Roles

Media Flow from Ingest to Publication

Interplay Production and Interplay Central Workflow

Interplay Central delivers workflow tools for media professionals using either Avid iNEWS or Interplay Production, or both. You can add different media formats to your projects, create and edit sequences, add rich media to your iNEWS stories, and then send the finished product directly to a playout device.

Media Flow from Ingest to Publication

Airspeed 5000

Tapes

Studio

Recordi ngs

ISIS

Capture

Server

File ingest

Interplay Capture

Workstation

Editing Client (NC, MC)

SEND TO

PLAYBACK

NewsCutter & Media Composer

Material flow

tapes , forms ...

A/V Media File flow Metadata flow

Airspeed 5000

Ingest operator

Video edit or

Journalist

iNews server

Show Producer

News Show

Story

1 2

Interplay

Database

Interplay Central

1 An ingest operator brings in media using the standard ingest process in Interplay Production.

2 A video creator puts together sequences (either using Interplay Central or an Avid editing

application).

3 A journalist or a producer creates an iNEWS rundown and writes scripts with production cues.

4 When finished, packages are sent to air (using the Send to Playback features of Interplay Central).

Interplay Pulse Content Creation and Distribution

iNews server

Interplay

Database

Journalist

Stories

Material and edits

Soci al media produc er

Publish to CMS

Publish to

Social media

Review & Approval

ISIS

3rdParty Transcode

H.264

OVP

Video

Web C MS

Soci al media

Web Story

Social message

Story

Central Server

With Pulse

10 10

Web Producer

Review &

Publish

Interplay Central with

Interplay Pulse

Avid Interplay Pulse allows users to publish news stories and audio and video content directly from the Interplay Central interface to multiple outlets, including corporate and broadcast Web sites, social media services, and online video platforms. The workflow described here covers both the content creation within Interplay Pulse and the distribution process for publication to the Web and social media sites.

Media Flow from Ingest to Publication

5 Users create Web and social media content using an iNEWS story as baseline.

6 Journalists, editors, and producers enrich Web and social media content with Interplay

Production video assets.

Interplay Pulse Roles

7 When the iNEWS stories with their associated media are finished, journalists or producers create

Web packages in Interplay Central and send them to a Web-based Content Management System (CMS). Packages can contain the following:

•Text

• Pictures (created from a video frame)

• Links to video, stored on the Online Video Platform (OVP) by Interplay Pulse.

8 Social media packages can also be created for publication, containing the following:

•Text

• Links to video, stored on OVP

9 The Multi-Platform Distribution (MPD) Producer reviews and approves all packages before

publication. The producers can also edit the story before final approval.

10 The publication process sends video content to a supported third-party transcoder in the

background, which reformats the video (into selected format configured in Transcoding Profile for the customer’s OVP for the Web CMS or social media sites.

11 The producer sends the package with all the appropriate components to media distribution

sites — for example, Twitter or Facebook.

12 The package is sent to a Web CMS and can include the following:

13 The Web Producer reviews, modifies and publishes the Web story.

14 If video was added to the story in Interplay Pulse, a link to the video sent to the OVP by Interplay

Pulse is embedded in the package in the Social Message and Web Story panes in Interplay Central.

Interplay Pulse Roles

In Interplay Central, a role is a set of features, privileges, and layouts that are assigned to a user by an Interplay Central administrator. The roles for the Interplay Pulse workflow include the following:

• iNEWS journalist — creates iNEWS stories in iNEWS and publishes stories and teasers to social media.

• Advance Journalist — creates video sequences, combines them with iNEWS stories, and then sends them to air, social media, and Web CMS.

• News Producer — reviews and approves Web and social media packages prior to posting,

iNews

server

JournalistStory

Post to Twitter

Interplay Central w ith

Interplay Pulse

and views final posts from the link created in the Packages pane.

• Web Producer — receives raw Web package in a CMS Inbox and then modifies it for Web publication. The Web Producer also views the final post with the link created in the Packages pane.

iNEWS Journalist

In this role, a reporter working for a news station has the task of creating stories within iNEWS and then posting the story to social media sites. The reporter follows a workflow performed entirely within Interplay Central or by working with both iNEWS and Interplay Central.

Interplay Pulse Roles

1 The iNEWS Journalist writes the story within iNEWS in Interplay Central (or in iNEWS

directly). Once the story is completed, the Journalist uses Interplay Central to publish this story to a house account and to personal social media sites.

In Interplay Central, the Journalist opens the Interplay Pulse layout (if not already in it), and then opens the Social Messages pane (part of the Interplay Pulse layout). This provides the Journalist with the options required to post to the selected social media site..

The Journalist can choose to load the story from iNEWS and then modify it. Selecting the Twitter option automatically reduces the text to 140 characters.

2 When the message is ready to post, the Journalist chooses a social media profile (multiple

profiles can be used), checks the story, and then posts it for the social media producer to approve.

Personal account publication does not require review/approval.

Advance Journalist

iNews server

Interplay

Database

Journalist

Stories

Material and edits

Publish to

Social media

Interplay Central w ith

Interplay Pulse

In this role, a reporter creates both the text and video elements for the story which get published to various social media and Web site platforms. The Advance Journalist can complete this workflow entirely within Interplay Central, again using the Interplay Pulse layout.

If the reporter has already created the story using the Video layout, then the reporter should

switch to the Interplay Pulse layout to enable the social media publishing part of the workflow.

Interplay Pulse Roles

1 The Advance Journalist writes the story within the Story pane of Interplay Central, and then uses

the Media and Sequence panes to build the video associated with the story. When the story is complete, the journalist saves the assets and, if necessary, sends it to playback.

2 Once the video is complete, the journalist publishes it to social media or to a Web site. In the

Interplay Pulse layout, the Advance Journalist enables the Social Message and Web Story panes.

To publish to social media, such as Twitter or Facebook, the initial workflow mirrors that of the iNEWS Journalist role, except this time the Advance Journalist also adds video content. The Advance Journalist chooses a profile (multiple profiles can be used), and then adds video, which can be previewed if necessary.

When you publish to Twitter, the text of the tweet itself is truncated to accommodate the

link to the video clip.

Interplay Pulse Roles

3 The journalist chooses an OVP — for example, YouTube or Brightcove — and provides any

additional information, such as tags or categories, for the video provider's site to help Web users find the story.

Then the journalist clicks Post to forward the item for approval by the social media producer. As before, the item does not get posted until the News Producer approves it.

For publishing to a Web site, the journalist uses the Web Story pane. The journalist can choose to load the iNEWS story to automatically, which moves the text from the Story pane to the Message text box. This is the text that eventually is published to the Web site, although the text of the story typically changes depending on whether it is designed for broadcast or for a Web site.

The journalist must give the story a Title and a Lead. The Message text box provides a full text editor for creating new text for the story or modifying existing text. Links to related Web sites can be added, if necessary.

The journalist can add video and select images from the video feed for the Web content. Adding a poster frame or image entails scrolling through the video content to get the right image, and then clicking the Update Poster Frame or the Add Image buttons. These provide images for the story on the Web page.

When the story is complete, the journalist clicks the Send Draft button to submit the story to the Web producer for approval. The item does not get posted to the Web site until the appropriate team member approves it.

News Producer

Social media

producer

Publish

Review &

Approval

OVP

Video

Social media

Story

Central Server

With Pulse

Interplay Central with

Interplay Pulse

Web CMS

Story

The News Producer reviews all content submitted for social media or Web publication. The News Producer can be multiple people or a single person, depending on the size and scale of the organization.

Interplay Pulse Roles

1 For this role, the News Producer uses the Packages pane of the Interplay Pulse layout. This

allows the producer to review content created by reporters in the iNews Journalist and the Interplay Central Advance Journalist roles.

The News Producer can sort the content in the Packages pane by clicking any of the column headers. For example, to view the most recent content the producer can refresh the view and click the Create Date column.

Items submitted for approval appear with a description of “Pending.” The producer then reviews the item by clicking the View button, which shows the producer that the content has been submitted. The producer can then choose to make changes to the content (by performing some of the tasks as the iNEWS Journalist or the Advance Journalist role) and resubmit it for approval.

2 The producer selects Publish to approve the content. The publishing operation triggers the

Web Producer

Review &

Publish

Web CMS

Story

Web Producer

The Web Producer takes the raw content submitted using the Advance Journalist and News Producer roles and publishes it to the customer's CMS system — for example, to the broadcast station’s Web CMS.

Interplay Pulse Roles

background transcoding processes required for video publication to the OVP. The producer can monitor the progress of the action c by refreshing the view.

For social media messaging, the producer posts messages after the transcode process completes. Once the producer posts the message, it can be viewed by clicking the link posted in the Packages pane.

For Web publication, this step submits the item to the Web producer for final publication within the customer's own Web CMS.

If the story includes video, a link to the video published to the OVP is embedded in the sOcial Message and Web Story panes.

1 After items have been submitted for publication in Interplay Central, the Web producer receives

notification that items are available in the Web CMS. The Web producer then accesses these items and then publishes them directly to the online system.

Index

A C I L N P R S U W

Advance Journalist 6

Combined Messages pane 20

iNEWS Journalist 5

Interplay Pulse

Advance Journalist approving media packages Combined Messages pane Content creation and distribution workflow described iNEWS Journalist Interplay Production and Interplay Central workflow

News Producer publishing from iNEWS to social media publishing from iNEWS to the Web publishing from Interplay Production to social media

publishing from Interplay Production to the Web publishing media packages review and approval reviewing media packages roles social media Social Message pane system profiles user profiles Web Producer Web stories

Web Story pane workflows

Interplay Pulse layout

Layouts

Interplay Pulse

News Producer 8

Profiles

Interplay Pulse system profiles Interplay Pulse user profiles

Roles

Advance Journalist iNEWS Journalist News Producer Web Producer

Social Message pane 7

System profile

Interplay Pulse

User profile

Interplay Pulse

Web Producer 9

Web Story pane

A C I L N P R S U W Index

Avid

75 Network Drive Burlington, MA 01803-2756 USA

Technical Support (USA)

Visit the Online Support Center at www.avid.com/support

Product Information

For company and product information, visit us on the web at www.avid.com

Pinnacle Systems Interplay Pulse - 1.3 User’s Guide

Specifications and Main Features

Frequently Asked Questions

User Manual

Contents

Using This Guide

1 Avid Interplay Pulse

Setting Up a System Profile

Setting Up a User Profile

Using the Interplay Pulse Layout

Publish to Social Media

Publishing from iNEWS to Social Media

Publishing from Interplay Production to Social Media

Scheduling the Delivery of Content for Publication

Exporting as an AAF File

Publish to the Web

Publishing from iNEWS to the Web

Publishing from Interplay Production to the Web

Review and Approval

Reviewing Media Packages

Approving and Publishing Media Packages

1 Workflows for Avid Interplay Pulse

Media Flow from Ingest to Publication

Interplay Production and Interplay Central Workflow

Interplay Pulse Content Creation and Distribution

Interplay Pulse Roles

iNEWS Journalist

Advance Journalist

News Producer

Web Producer

Index