Page 1
Sublime Ends
Straightener
StraightCare
with SplitStop technology
for split ends prevention
2x Ionic Conditioning
Keratin infusion
BHS677
Put your hair in the spotlight
Up to 95% split-free ends*
Premium sublime ends straightener is our first straightener designed to protect
your fragile ends. Thanks to our premier SplitStop Technology and floating plates
you can enjoy beautifully styled hair with healthy looking ends!
Beautifully styled hair
Keratin infusion for better care
2x stronger ionic conditioning for vibrant shine
Proven to prevent split ends
SplitStop Technology for ultimate split ends prevention
UniTemp sensor for beautifully styled hair with less heat
Floating plates for gentle styling
Advanced Ceramic for smooth gliding and damage prevention
14 digital temperature settings for absolute control
Ease of use
Heat-resistant cap for safe immediate storage
Extra Long plates (105mm) for fast and easy straightening
Cool Tip to easily create curls and waves
Fast heat up time, ready to use in 15 sec
Auto shut-off for safe usage
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Sublime Ends Straightener
BHS677/03
Highlights
SplitStop Technology
Our secret to ultimate split ends prevention is
the new SplitStop Technology. It is a unique
combination of UniTemp sensor and our
advanced ceramic floating plates to respect the
health of your hair. The UniTemp sensor
protects your hair from being exposed to
unnecessary high heat and our styling plates
guarantee minimal friction for ultimate split
ends protection.
UniTemp Sensor
The UniTemp sensor protects your hair from
being exposed to unnecessary high heat by
providing a more consistent styling
temperature for improved performance: Get the
same results with a 20°C lower heat setting**.
Create the perfect style with healthy-looking
ends full of life.
Keratin infusion
Keratin is the hair's essential ingredient which
makes them strong, healthy and gorgeous
looking. The ceramic is enriched with keratin to
even better take care of your hair.
Ionic Conditioning 2x stronger
Charged negative ions eliminate static,
condition the hair and smooth down the hair
cuticles to intensify the hair's shine and
glossiness. The result is smooth, frizz-free hair
with vibrant shine. 2x stronger ionic
conditioning comes from an advanced ionizer
which releases two times more ions compared
to a standard i onizer, enabling every strand of
hair to be cared for from all angles.
Floating plates
The advanced cerami c floating plates move to
adjust the pressure on the hair. This protects
the hair shaft from being damaged and reduces
the possibility of split ends.
Soft heat protection cap
The special soft heat protecti on cap has
multiple benefits, the most important being
that it is made of silicon-rubber, a heatresistant material. After usage, slide the cap on
your straightener to enable safe immediate
storage. It will also protect your straightening
plates from scratching as well as locking your
straightener while stored.
105mm long plates
The straightening plates have a professional
length of 105mm, leading to faster and easier
straightening.
Advanced Smooth Ceramic
The smooth advanced ceramic coated plates
prevent damage to your hair during styling with
ultra-smooth gliding.
Digital temperature settings
Digital display with 14 temperature settings up
to 230°C gives you absolute control to adjust
temperature to your hair type for damage
preventi on.
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Sublime Ends Straightener
BHS677/03
Specifications
Technical specifications
Cord length: 1.8 m
Heat-up time: 15 sec
Heater Type: High-performance heater
Maximum temperature: 230 °C
Plate size: 25x105 mm
Voltage: 110-240 V
Features
Auto shut-off: After 30 mi nutes
Ceramic coating
Hanging loop
Swivel cord
Caring technologies
Ionic Care
Service
Guarantee: 2 - Year Worldwide Guarantee
* aft er simulating 2 yea rs of str aighte ning usage a t
200°C of average European, split-fre e hair
* * ha ir temperat ure & consumer test compared with
HP8344
© 20 19 Koninklijke Philips N.V.
All Right s reser ved.
Specifications are subject to change
without notice. Trademarks ar e the
property of Koninklijke Philips N.V. or
their respective owners .
Issue date 2019‑0 9‑05
Version: 3.0.1
www.phili ps.com
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