PayPal Merchant - 2006 User Manual

Merchant Overview

for Website Payments Standard

and Email Payments

Using PayPal in Your Online Business

Welcome to PayPal. This guide will give you an overview

of Website Payments Standard and Email Payments--

solutions that you can use to begin accepting payments online.

For Professional Use Only.

Last revision: 06.03.0

Notice of Liability: The information in this manual is distributed in an “as is” basis. All information provided in this document is provided with good will. The authors and publishers of this manual are not responsible for loss, or purported loss due to any contents of this publication.

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Setting Up Your Account

Accepting Payments

Table of Contents

The PayPal Merchant Overview is divided into sections. To read a section, click on the link below.

Handling Payments, Withdrawals, & Refunds

Managing Your Account

Using Advanced Merchant Tools

Getting Help

1 Setting Up Your Account

2 Accepting Payments

Payments Overview Website Payments Standard PayPal Shopping Cart Compatible Shopping Carts Buy Now Buttons Subscriptions and Recurring Payments Donations Email Payments PayPal Invoicing Payment Request Wizard for QuickBooks Payment Request Wizard for Outlook

Features Available for Both Solutions PayPal Account Optional

Virtual Terminal

Handling Payments, Withdrawals,

& Refund

Setting Seller Preferences Shipping Made Easy Withdrawing Funds from Your PayPal Account Refunding Payments

Managing Your Account

Selling Safely with PayPal Seller Protection Accessing Your Profile Reviewing Your Account History Viewing Your PayPal Reputation and Verification

Status

5 Using Advanced Merchant Tools

Custom Payment Pages Multi-User Access Online Logo Center PayPal ATM/Debit Card Selling Internationally Accepting Multiple Currencies Selling on an Auction Instant Payment Notification (IPN) Mass Pay PayPal Shops

Web Services and Developers Central

For additional information, visit the PayPal Website at

https://www.paypal.com

detailed information on the features covered in this manual, or click on the Help Center link in the upper right-hand corner of the page to search for frequently asked questions.

/. Click on the Merchant Tools tab for

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Setting Up Your Accoun

Accepting Payment

Handling Payments, Withdrawals, & Refund

Managing Your Accoun

Using Advanced Merchant Tool

Getting Hel

Add a Credit Card or Debit Card

Log in to your PayPal account and click on the Profile sub-tab of the My Account tab. Click on the Credit Cards link in the Financial Information column.

On the Credit Cards page, fill in the requested information and click the Add Card button. The credit or debit card you add will become your primary card, meaning it is the default card used on your PayPal account.

GOOD TO KNOW: The credit or debit card billing address you entered when you added your card is now a confirmed address.* Many sellers require that buyers use their confirmed address as their shipping address when they pay with PayPal, a best practice your business may want to consider.

Add Bank Account

To quickly withdraw payments you receive to your bank account, take a moment now to add your bank account to your PayPal account. To do this you will first need a check or deposit slip for that bank account. Log in to your PayPal account and click on the Profile sub-tab of the My Account tab. Click on the Bank Accounts link in the Financial Information column.

On the Bank Accounts page, click the Add button.

GOOD TO KNOW: While you can use your PayPal account to accept payments after adding a credit card, your only method of withdrawing funds is by check, which can take 1-2 weeks and costs $1.50 USD per withdrawal. By adding a bank account, you will be able to withdraw funds to your bank account in 3-4 business days via a free electronic funds transfer.

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Confirm Bank Account

When you add your bank account, PayPal will send two small deposits, each of less than $

1.00 USD, to your bank account. Check your bank statement in 3-4 business days for the amounts of the two deposits.

After getting the deposit amounts, log in to your PayPal account and click on the Confirm Bank Account link in the Activate Account box on your Overview. Enter the amounts of each of the deposits on the page and your bank account will be confirmed and you will become a Verified Member.

GOOD TO KNOW: PayPal buyers are clear: they prefer doing business with Verified sellers (i.e. sellers who have a confirmed bank account). Verification simply lets your buyer know that there’s a legitimate seller on the other side of the computer screen…and that builds trust and sales.

Account

* At this time, Confirmed Addresses are only available to Canadian, U.S., and U.K. users. PayPal hopes to offer buyers in other countries the ability to add Confirmed Addresses soon.

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Setting Up

Your Accoun

Your Account

Accepting

Payments

Handling

Payments,

Withdrawals,

& Refund

& Refunds

Managing

Your Accoun

Your Account

Using Advanced

Merchant Tool

Merchant Tools

Accepting Payments

• Payments Overview

Website Payments Standard

• PayPal Shopping Cart

• Compatible Shopping Carts

Email Payments

• PayPal Invoicing

• Payment Request Wizard for

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Getting Hel

Getting Help

• Buy Now Buttons

• Subscriptions and

QuickBooks

• Payment Request Wizard for Outlook

Recurring Payments

• Donations

Features for both payment solutions

• PayPal Account Optional

• Virtual Terminal

Now that you’ve set up your basic account with PayPal, you’re ready to start

receiving payments. Just add Website Payments Standard to your website, or use our Email Payments solution to send your customers emails with clickable payment buttons

TIP: Even if you don’t yet have a business website, you can still use PayPal to accept credit card payments. PayPal’s Request Money and Invoicing features let you receive customer pay ments directly into your account. All you will need is the customer’s email address to create and send an invoice. Go to the Request Money tab after logging in to learn more.

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Setting Up

Your Accoun

Your Account

Accepting

Payments

< Back to Table of Contents

Payments Overview

Handling

Payments,

Withdrawals,

& Refund

& Refunds

Managing

Your Accoun

Your Account

Using Advanced

Merchant Tool

Merchant Tools

Getting Hel

Getting Help

PayPal makes it easy to add e-commerce functionality to your website and emails. Set up Email Payments or Website Payments Standard to accept secure online payments. Accept all major credit cards, debit cards, bank transfers and PayPal balance affordably. You don’t need a separate merchant account and gateway.

Website Payments Standard

• PayPal Shopping Cart

Let shoppers browse your site and

track their purchases Learn Mor

• Other Shopping Carts

Use PayPal with many online shopping

carts, or with a custom cart

Learn Mor

• PayPal Buy Now Buttons

Create payment buttons easily for your website Learn Mor

Email Payments

• PayPal Invoicing

Send professsional invoices to your customers

easily and get paid fast. Learn Mor

• Payment Request Wizard for QuickBooks

Turn your QuickBooks data into email invoices payable via PayPal Learn Mor

• Payment Request Wizard for Outlook

Let customers pay via PayPal from any Outlook email

Learn Mor

• Donations

Raise funds online easily for your nonprofit organization

Learn Mor

• Subscriptions and Recurring Payments

Let your customers make recurrent payments Learn Mor

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Setting Up

Your Accoun

Your Account

Accepting

Payments

Handling

Payments,

Withdrawals,

& Refund

& Refunds

< Back to Table of Contents

Website Payments Standard

PayPal Website Payments Standard lets you instantly start accepting all major credit and debit cards, bank transfers, and PayPal payments on your website. Website Payments Standard is:

Managing

Your Accoun

Your Account

Using Advanced

Merchant Tool

Merchant Tools

Getting Hel

Getting Help

• Easy. Website Payments Standard is simple to set up on your website.

• Secure. Our industry-leading fraud-prevention systems and chargeback protection programs help you do business safely.

• Affordable. No setup fees, monthly fees or cancellation fees. You pay just one low fee per transaction—as low as 1.9% + $0.30.

You can easily sell multiple items at once with one of these options:

• If you already have a shopping cart, PayPal seamlessly integrates with

hundreds of compatible carts or custom-built storefronts.

• If you don’t have a shopping cart, set up the free PayPal Shopping Cart

quickly and easily—or choose from many other popular, compatible carts.

You can also sell one item at a time, or collect recurring payments:

• Easily start receiving payments on your website. You don’t need a shopping cart.

• Automatically accept subscriptions.

• Take donations simply.

Visit http://www.paypal.com/standard to learn more about Website Payments Standard.

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Setting Up Your Accoun

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Accepting Payments

Handling Payments, Withdrawals, & Refund

Managing Your Accoun

Using Advanced Merchant Tool

Getting Hel

PayPal Shopping Cart

The PayPal Shopping Cart provides an easy way for you to create an online store. Customers are able to add multiple items to the PayPal Shopping Cart, continue shopping, and check out through PayPal.

PayPal also supports more than 100 third-party Shopping Carts and Storefront Solutions Click her

How to get started with a PayPal Shopping Cart

e to learn more.

Log in to your PayPal account and click on the PayPal Shopping Cart link on the Merchant Tools tab to create buttons for your website.

For each item you are selling, enter the item’s details and choose which button your customers will click to add the item to their shopping carts. You can even use your own button.

More >

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Setting Up Your Accoun

Accepting Payments

Handling Payments, Withdrawals, & Refund

Managing Your Accoun

Using Advanced Merchant Tool

< Back to Table of Contents

PayPal Shopping Cart

Getting Hel

Click Add More Options to customize your pages. You can maintain the look of your store on PayPal’s payment pages by changing the background color, including your logo, or specifying the URL that customers will return to after completing their payments. For detailed information about customizing your payment pages, go to Custom Payment Page Tools section of this guide.

s in the Advanced

PayPal creates customized HTML code for your Add to Cart and View Cart buttons. Follow the on-screen instructions to past this code where you want the buttons to appear on your website.

Your customers add items to the shopping cart by clicking on the Add to Cart button on your website. When they check our and pay with PayPal, the payment will be sent directly to your PayPal account. You will receive an email confirming the payment, and the transaction will appear in your Account History. Just ship the items, and you’re done!

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Setting Up

Your Accoun

Your Account

Accepting

Payments

Handling

Payments,

Withdrawals,

& Refund

& Refunds

Managing

Your Accoun

Your Account

Using Advanced

Merchant Tool

Merchant Tools

Getting Hel

Getting Help

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Compatible Shopping Carts

You can use PayPal with many currently available shopping carts, or with a custom cart or storefront that you’ve built.

PayPal-compatible shopping carts

If you need a shopping cart, PayPal offers hundreds of full-featured carts that are already seamlessly integrated with PayPal’s functionality.

• Check our list of featured shopping carts

• Sign up for the shopping cart that best fits your business needs.

• Select PayPal as your payment processor by following the instructions on your shopping cart provider’s website.

If you currently use a third-party shopping cart or storefront, you can add PayPal to accept payments easily.

• Sign up for a business account with PayPal

• Find your third-party provider in the If you can’t

find your provider, consider switching to one of the listed options.

• Log in with your provider and add PayPal as a payment option.

Custom shopping carts

If you’ve built your own shopping cart or storefront, you can easily integrate PayPal in just minutes. It works seamlessly with your shopping cart and business operations, so you can process payments efficiently.

Click her

e to learn more about how to integrate PayPal into your shopping cart or

storefront.

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Setting Up Your Accoun

Accepting Payments

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Buy Now Buttons

Handling Payments, Withdrawals, & Refund

Managing Your Accoun

Using Advanced Merchant Tool

Getting Hel

Make it even easier for your customers to pay: add a PayPal Payment Button anywhere you use HTML. With Buy Now Buttons, you can create customized payment buttons to sell individual items on your website. Your buyers will be able to make their purchases quickly and securely on PayPal-hosted payment pages.

TIP: If you’re already using a Web publishing tool such as FrontPage or Dreamweaver, PayPal makes it even easier to set up your payment buttons with special add-ins. See the PayPal Developer Network for more information

GOOD TO KNOW: PayPal offers encrypted versions of its Buy Now buttons, or you can download PayPal’s public certificate. Find out more in the Encrypted Website Payment Hu

How to get started with Buy Now buttons

Log in to your PayPal account and click on the Buy Now Buttons link on the Merchant Tools tab to create a payment button for your website.

Enter the item details, then select a button or use your own image to customize the look of your button.

More >

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Setting Up Your Accoun

Accepting Payments

Handling Payments, Withdrawals, & Refund

Managing Your Accoun

Using Advanced Merchant Tool

< Back to Table of Contents

Buy Now Buttons

Getting Hel

Follow the on-screen instructions to paste this HTML code onto your website or into your email. You can insert payment buttons right on your product pages. Customers clicking on your Buy Now button will be taken to a secure PayPal page to complete the payment.

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Click Add More Options if you wish to enter information about shipping, sales tax, your logo, and the page users are sent to after payment. PayPal then gener ates the HTML code, which includes all the details of your payment.

GOOD TO KNOW: For detailed instructions on how to use Buy Now Buttons, refer to the Buy Now Button Manual

(PDF 568k).

Setting Up Your Accoun

Accepting Payments

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Subscriptions and Recurring Payments

Handling Payments, Withdrawals, & Refund

Managing Your Accoun

Using Advanced Merchant Tool

Getting Hel

With PayPal Subscriptions and Recurring Payments, you can accept recurring payments for your service. Your subscribers will be able to subscribe quickly and securely from PayPal-hosted payment pages, where they can make initial payments (if necessary) and set up any future payments for the subscription. You can also use PayPal Subscriptions to offer free trials of your product or service.

How to get started with PayPal Subscriptions and Recurring Payments

Log in to your PayPal Account and click on the Subscriptions and Recurring Payments link on the Merchant Tools tab to specify your subscription terms. Recurring periods can be as little as one day or as long as five years. An optional initial trial period can also be set up that is different from the recurring period.

You can place Subscribe buttons right on your website pages, or place Subscribe links in your emails. When your customers click on the Subscribe button or link, they are taken to a secure PayPal payment page.

More >

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Setting Up Your Accoun

Accepting Payments

Handling Payments, Withdrawals, & Refund

Managing Your Accoun

Using Advanced Merchant Tool

< Back to Table of Contents

Subscriptions and Recurring Payments

Missing, Need Screenshot

Getting Hel

After the payment is sent, your customers will see a confirmation page with an Access Subscription link that returns them to your website.

When your subscribers return to your website, you can tell them how to access their new subscription.

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Setting Up Your Accoun

Accepting Payments

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Donations

Handling Payments, Withdrawals, & Refund

Managing Your Accoun

Using Advanced Merchant Tool

Getting Hel

With PayPal Donations, it’s easy for you to collect secure donations from your website. After inserting simple HTML code, you can collect your donations via secure PayPal payment pages.

Click here for more information.

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Setting Up

Your Accoun

Your Account

Accepting

Payments

Handling

Payments,

Withdrawals,

& Refund

& Refunds

Managing

Your Accoun

Your Account

Using Advanced

Merchant Tool

Merchant Tools

< Back to Table of Contents

Email Payments

Use PayPal Email Payments for a quick and secure way to bill your customers and accept credit card, bank, and PayPal payments online. You don’t even need a web site—just email your customers an invoice with a button that they can click to pay you. Email Payments is:

• Faster. Stop waiting for checks—your customers can pay online immediately.

• Efficient. Email invoices by filling out simple forms on the PayPal site, or by using your Outlook or QuickBooks programs.

Getting Hel

Getting Help

• Low-cost. Receive payments with no merchant account fees, setup fees, or monthly fees. All you pay are low transaction fees to receive payments.

Choose from four different Email Payment options

• Use our simple Request Money option to email a payment request in seconds.

• Use PayPal Invoicing to

email a detailed invoice easily.

• Use Payment Request Wizard for QuickBooks to email your customers a QuickBooks invoice that includes a payment button.

se Payment Request Wizard for Outlook to include a payment button in any

• U Outlook email you send to your customer.

Visit http://www.paypal.com/email to learn more about Email Payments.

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Setting Up Your Accoun

Accepting Payments

Handling Payments, Withdrawals, & Refund

< Back to Table of Contents

PayPal Invoicing

Send detailed business invoices in minutes with PayPal’s

free Invoicing tool.

Managing Your Accoun

Using Advanced Merchant Tool

Getting Hel

Invoice efficiently

PayPal Invoicing lets you easily send professional business invoices via email. You can:

• Send an invoice for goods or services

• Include line-item details by specifying quantity,

unit price, item description, shipping details, tax, and currency

• Generate automatically calculated totals

Get started now

To send your customers professional invoices, just log in to your PayPal account, go to the Request Money tab, and click on the Create an Invoice subtab now.

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