The information in this manual is distributed in an “as is” basis. All information provided in this document
is provided with good will. The authors and publishers of this manual are not responsible for loss, or purported loss due to any contents of this publication.
2
Introduction to PayPal Merchant Tools
ayPal offers many different tools to meet your business needs.
P
You already know that PayPal is the world’s favorite online payment
service, with over 25 million members worldwide, but you may not know just
how many features your PayPal account contains. This manual will serve as
an introduction to the different tools PayPal offers to help keep your payment
processing running smoothly. It is divided into 3 main sections, to help you find
the information you need:
1 Getting Started (Page 4) - Find out how to set up your PayPal Business
account and prepare to begin receiving payments - all in five easy steps!
2 Using Your PayPal Merchant Account (Page 7) - Learn about PayPal’s main
Merchant Tools, and find easy ways to maximize the value you receive from
your PayPal account.
merchants with several employees, doing business internationally, selling
on auctions, and more.
The PayPal website provides additional information not covered in this manual.
Just go to https://www.paypal.com/
detailed information on the features covered in this manual, or click on the
Help Center link in the upper right-hand corner of the page to search for more
frequently asked questions and additional information.
Welcome to PayPal!
and click on the Merchant Tools tab for
PayPal Merchant Tools
Insert Text
Getting Started
You can start accepting payments
with PayPal in 5 easy steps:
1. Sign Up
Go to https://www.paypal.com/
on the “Sign Up” link in the upper righthand corner of the page. Click on the
“Business” link to sign up for a Business
account.
email address you use and the password
you choose; in the future, you will use
them to login to your PayPal account.
After completing the 2-page sign-up,
PayPal will send you an email to confirm
your email address.
2. Confirm Email Address
Open your email and click on the link
in the email we sent you. You will be
taken to a PayPal page and asked to
enter your password. Once you have
successfully entered your password,
your email address will be confirmed.
Make sure to write down the
and click
Business Account Sign Up.
3. Add Credit Card
Log in to your PayPal account and
click on the “Profile” subtab of the “My
Account” tab.
Cards” link in the “Financial Information”
column. On the Credit Cards page, click
the “Add” button. The credit card, you
added will become your Primary credit
card, meaning it is the default credit card
used on your PayPal account. If you
decide to add additional credit cards to
your PayPal account, you can change
any of them to be your Primary card.
In addition, the credit card billing address
you entered when you added your credit
card is now a Confirmed Address. Many
sellers require that buyers use their
Confirmed Address as their shipping
address when they pay with PayPal.
You can use Confirmed Addresses as
a positive indicator of a buyer’s identity.
When you ship to a Confirmed Address,
Click on the “Credit
Email Address Confirmation.
Profile subtab
Confirmed Addresses:
At this time, only
U.S. members can have
Confirmed Addresses.
PayPal hopes to offer nonU.S. buyers the ability to
add Confirmed Addresses
soon.
4
Copyright 2003 PayPal. All rights reserved
PayPal Merchant Tools
A note about credit
cards:
Your Primary credit card
is not always your default
funding source. For more
information about Funding
Sources, see page 12.
Add Bank Account Page.
Verification
Insert Text
4. Add Bank Account
you can qualify for protection under
PayPal’s Seller Protection Policy. For
more information, see page 16.
While you can now use your PayPal
account to accept payments, your only
method of withdrawing funds is by
check, which can take 1-2 weeks and
costs $1.50 per withdrawal. By adding
a bank account, you will be able to
withdraw funds to your bank account in
3-4 business days via electronic funds
transfer, which will make you a Verified
member of PayPal.
Before you add your bank account,
you will need a check or deposit slip
for that bank account. Log in to your
PayPal account and click on the
“Profile” subtab of the “My Account”
tab. Click on the “Bank Accounts” link
in the “Financial Information” column.
On the Bank Accounts page, click the
“Add” button.
your bank account it will become your
Primary bank account. If you decide to
add additional bank accounts to your
PayPal account, you can change any of
them to be your Primary account.
Once you have added
PayPal buyers are clear:
they prefer doing business
with Verified sellers
(i.e. sellers who have a
confirmed bank account).
Why? Because it means
that the seller has passed
a bank’s verification
checks. Everyone’s heard
horror stories about doing
business online; Verification
just lets your buyer know
that there’s a legitimate
seller on the other side of
the computer screen…and
that builds trust and sales.
Copyright 2003 PayPal. All rights reserved
When you add your bank account,
PayPal will send two small deposits,
each of less than $1.00, to your bank
account. Check your bank statement
in 3-4 business days for the amounts
of the two deposits. After getting the
deposit amounts, log in to your PayPal
account and click on the “Confirm Bank
Account” link in the “Activate Account”
box on your Account Overview. Enter
the amounts of each of the deposits on
the page and your bank account will be
confirmed and you will become Verified.
5
PayPal Merchant Tools
5. Start Receiving Payments
Insert Text
Now that you’ve set up everything in
your PayPal account, you’re ready to
start receiving payments. Just add a
PayPal Website Payments button to your
website or use the PayPal logo in your
auction listings. Your customers can just
click on the button or logo to send you
payment.
Start collecting payments with PayPal Website
Payments buttons on your website
More Information:
To learn more about the
PayPal Website Payments,
go to page 8.
To learn more about PayPal
Auction Logos, go to page
21.
6
Copyright 2003 PayPal. All rights reserved
Profile subtab
Profile Summary Page
More Information:
PayPal Merchant Tools
Using Your PayPal
Merchant Account
Account Profile
You can use your Profile to manage all of the
information in your PayPal account. To go to
your Profile, log in to your PayPal account and
click on the “Profile” subtab of the “My Account”
tab.
Your Profile is organized in three columns for
managing your account information:
Account Information Column
Use the Account Information column to perform
basic account maintenance, including updating
your password, adding and confirming email
addresses, and managing your Business
information.
To learn more about the
PayPal Debit Card, go to
page 18.
To learn more about
Currency Balances &
Multiple Currencies, go to
page 19.
Financial Information Column
Use the Financial Information column to
organize and maintain all of the financial
instruments associated with your PayPal
account, including adding credit cards and bank
accounts, activating and managing your PayPal
Debit Card, maintaining your Multiple Currency
Balances, and viewing your Monthly Account
Statements.
Selling Preferences Column
Use the Selling Preferences column to organize
the way you sell with your PayPal account,
including editing your Payment Receiving
Preferences, maintaining your Reputation, and
managing your different auction accounts.
Copyright 2003 PayPal. All rights reserved
7
PayPal Merchant Tools
Website Payments
Turn page views into dollars with PayPal
Website Payments. PayPal provides a variety of
tools to help you grow your business: Buy Now
Buttons, PayPal Shopping Cart, Subscriptions
and Recurring Payments, and Donations.
Buy Now Buttons
Make it even easier for your customers to pay:
add a PayPal payment button anywhere you
use HTML. With Buy Now Buttons, you can
create customized payment buttons to sell
individual items on your website. Your buyers
will be able to make their purchases quickly and
securely on PayPal-hosted payment pages.
Here’s how it works:
1. Click on the Buy Now Buttons link on the
Merchant Tools tab to create a payment
button for your website.
2. Enter the optional item details, then select
a button or use your own image to
customize the look of your button.
Create your payment button in the Buy Now
Button Factory
3. Click Add More Options if you want to enter
information about shipping, sales tax,
your logo, and the page users are sent
to after payment. Or, you can let your
buyer fill in the appropriate fields during
purchase.
4. PayPal will generate HTML code which
includes all details of your payment.
Follow the on-screen instructions to
paste this HTML code onto your website
or into your email.
5. You can insert pay buttons right on your
product pages.
6. Customers clicking on your Buy Now
Button will be taken to a secure PayPal
page to complete the payment.
Place the button on your website
8
Copyright 2003 PayPal. All rights reserved
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