PayPal Express Checkout - 2009 User Guide

Express Checkout User
Interface Standards

Last updated: October 2009

Express Checkout User Interface Standards

Document Number: 10094.en_US-200910

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Contents

About this Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Intended Audience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Chapter 1 PayPal Placement in the Checkout Flow . . . . . . . . . . 7

Checkout Option on Your Shopping Cart Page . . . . . . . . . . . . . . . . . . . . . . . . 7

Payment Option on Your Payment Methods Page. . . . . . . . . . . . . . . . . . . . . . . 9

Chapter 2 Placement of PayPal Branded Acceptance Marks and

Graphics on Your Site . . . . . . . . . . . . . . . . . . . .11

Using PayPal-Hosted Images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Home Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Product Details Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Shopping Cart Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Payment Methods Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Chapter 3 Best Practices . . . . . . . . . . . . . . . . . . . . . . . .19

Merchant Product Home Page and Product Details Page . . . . . . . . . . . . . . . . . . 19

PayPal Login Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

PayPal Review Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Merchant Review Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Chapter 4 Additional Options and Requirements . . . . . . . . . . . 25

Checkout From the Product Details Page . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Elimination of Merchant Review Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Chapter 5 Recurring Billers Express Checkout Flow . . . . . . . . . .29

Recurring Payments Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

October 2009 3

Contents

4 October 2009

About this Guide

Express Checkout User Interface Standards details the requirements and best practices for
placing PayPal graphic images on your website. It also explains how buyers who pay with
PayPal will experience checkout on your website, and how you can modify that buyer
experience depending on your needs.

Following these requirements and best practices provides optimal performance and ensures
that PayPal buyers have a consistent checkout experience from website to website.

Intended Audience

This guide is for:

z Merchants to get an overview of the requirements for adding PayPal Express Checkout to

their e-commerce website.

z Developers who will be integrating PayPal Express Checkout.

User Interface Standards October 2009 5

Preface

P

Intended Audience

6 October 2009 User Interface Standards

1

PayPal Placement in the Checkout Flow

By using these recommended checkout flow and the placement requirements, you optimize
your website’s checkout flow and significantly improve your buyer’s experience, increasing
conversion. Your buyers immediately see that you have PayPal and stay on your website.

You must offer PayPal to your buyers in at least the following two places in your checkout
flow:

z As a checkout option on your Shopping Cart page
z As a payment option on your Payment Methods page

PayPal recommends that you allow guest checkout on your site. If you choose not to allow
guest checkout, PayPal recommends that your buyers log in to your site after they have
finished with the PayPal flow.

NOTE: This document describes the placement and usage requirements for various e-

commerce business models, including retail hardware (See “PayPal Login Page” on

page 20.), digital goods (See “Elimination of Merchant Review Page” on page 27), and

recurring billing (See “Recurring Payments Flow” on page 29.).
If you have a different business model, contact your PayPal Integration manager to

discuss the checkout flow that will work best for you.

Checkout Option on Your Shopping Cart Page

Place the Checkout with PayPal button at the beginning of the checkout flow on the
Shopping Cart page. The Shopping Cart page is usually the page after the buyer selects
Proceed to Checkout or View Cart.

When your buyers click the Checkout with PayPal button, they log in to PayPal and select a
shipping address and payment method. Because this information is returned to you when the
buyer returns from PayPal, you can skip the Shipping and Payment Methods pages in your
regular flow.

User Interface Standards October 2009 7

PayPal Placement in the Checkout Flow

1

Checkout Option on Your Shopping Cart Page

FIGURE 1.1 Merchant’s Checkout Flow

8 October 2009 User Interface Standards

PayPal Placement in the Checkout Flow

Payment Option on Your Payment Methods Page

Payment Option on Your Payment Methods Page

Place PayPal near the end of the checkout on your Payment Methods page, along with other
payment options you offer.

1

User Interface Standards October 2009 9