PayPal Digital Goods - 2011 Express Checkout User Manual

PayPal FOR DIGITAL GOODS – EXPRESS CHECKOUT
GETTING STARTED GUIDE
2011
2011
PayPal for Digital Goods – Express Checkout: Getting Started Guide
Table of Contents
What Is PayPal for Digital Goods – Express Checkout? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Get Started with PayPal for Digital Goods – Express Checkout. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Creating a New PayPal Business Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Upgrading to a PayPal Business Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Banner and Button Placement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Checkout Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
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PayPal for Digital Goods – Express Checkout: Getting Started Guide
What Is PayPal for Digital Goods – Express Checkout?
PayPal for Digital Goods – Express Checkout offers digital goods developers and content producers a more cost­effective way to sell digital goods. It’s flexible and makes it easy to monetize your digital content, whether it’s a game, media, blog, or software. With PayPal for Digital Goods – Express Checkout, you can:
Implement in-context payments to increase sales conversion• Offer competitive pricing for even your smallest transactions• Provide flexible payment models (including one-time payments and subscriptions) to meet consumer needs •
PayPal for Digital Goods – Express Checkout supports:
All single-payer, single-payee transactions (one-to-one transactions)• Payments in all currencies supported by PayPal • Payments in all countries supported by PayPal• Tax calculations•
If you need more flexibility to disperse payments to multiple parties and/or want to do a donations drive using social networks and other platforms, then consider using PayPal for Digital Goods – Adaptive Payments rather than PayPal for Digital Goods – Express Checkout. Visit www.paypal.com/digitalgoods for more information on PayPal for Digital Goods – Adaptive Payments.
This guide covers PayPal for Digital Goods – Express Checkout exclusively.
The Buyer Experience
By implementing PayPal for Digital Goods – Express Checkout, you can offer your buyers an in-context, fast payment experience. Whether they’re playing a game, reading an article, or downloading music, the payment flow will not interrupt their enjoyment of your content.
See Figure 1 for an example of what your customers will experience when they purchase digital content after you have implemented PayPal for Digital Goods – Express Checkout. In this example, the consumer buys a music video.
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PayPal for Digital Goods – Express Checkout: Getting Started Guide
Step 1: The customer considers buying a music album from your site after listening to a preview.
Step 3: The customer confirms the order.
Step 2: The customer hits the Pay with PayPal button
to make the purchase.
Step 4: Within seconds, the customer is enjoying your content. The customer paid in two clicks and never left your site.
Figure 1: Provide a fast, easy, in-context payment experience to create loyal customers and increase sales conversion rates
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PayPal for Digital Goods – Express Checkout: Getting Started Guide
Get Started with PayPal for Digital Goods – Express Checkout
PayPal for Digital Goods – Express Checkout streamlines the online payment process by providing stored bill­ing and payment information from the PayPal site. Using PayPal for Digital Goods – Express Checkout can be as simple as integrating the Express Checkout application programming interface (API) on top of your existing implementation.
This document offers guidance on integrating and implementing PayPal for Digital Goods – Express Checkout. For more extensive, step-by-step instructions on completing these processes, refer to the Digital Goods
Integration Guide – EC Edition.
This guide provides an overview of the processes for:
Signing up • Setting up• Integrating • Going live • Testing/confirming integration • Implementing on your website•
1. Signing Up
You must have a Business account with PayPal to use PayPal for Digital Goods – Express Checkout. If you use Express Checkout now, then you already have a Business account set up. If you do not have a Business account, you will need to create one. If you have a Premier or Personal account with PayPal, you’ll need to upgrade to a Business account.
To create a PayPal Business account, you’ll need to know:
Account/business owner’s name, address, and email • Business name and address• Customer service email address• Typical transaction information • Business type (industry/sub-industry)•
You will also need to have on hand the following information if you plan to transfer funds from your PayPal account to a bank account:
Bank name• Account number• Routing number• Name associated with account•
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PayPal for Digital Goods – Express Checkout: Getting Started Guide
Creating a New PayPal Business Account
Go to • www.paypal.com/digitalgoods and click Get Started Log in if you have a Business account. If you don’t, select • Business when prompted Choose the Digital Goods payment solution from the drop-down menu• Fill in all required information for the business and the business owner (see Figures 2 and 3)• Click • Go to My Business Setup from the Business account setup confirmation page (see Figure 4)
Figure 2: Enter required business information
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PayPal for Digital Goods – Express Checkout: Getting Started Guide
Figure 3: Enter required business owner contact information
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PayPal for Digital Goods – Express Checkout: Getting Started Guide
Figure 4: Click Go to My Business Setup on the confirmation page
Upgrading to a PayPal Business Account
To upgrade from a Premier account:
Log in and click • Profile Select • More Options Click • Personal/Business Information in the Account Information column to go to the Review Your Information page Click the • Upgrade button and follow directions
To upgrade from a Personal account:
Log in and go to • My Account Click • Upgrade Go to the • My Business Setup page from your My Account page once your upgrade is confirmed
2. Setting Up
Once you have a Business account, you’re ready to set up PayPal for Digital Goods – Express Checkout.
Go to My Accounts • Click • My Business Setup Check whether Digital Goods is listed as the payment solution • Click • Change if Digital Goods is not listed as the payment solution Select • Digital Goods and click Start Now
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PayPal for Digital Goods – Express Checkout: Getting Started Guide
Figure 5: Set up Digital Goods as your payment solution and click Start Now
3. Integrating
Your web developer will need to build and test the PayPal for Digital Goods – Express Checkout integration using the PayPal Sandbox test environment.
Go to • developer.paypal.com to sign up for a Sandbox account Create a Business Sandbox account• Refer to the • Digital Goods Integration Guide – EC Edition to integrate PayPal for Digital Goods – Express Checkout Create a test PayPal Personal account and complete a test transaction in the Sandbox•
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PayPal for Digital Goods – Express Checkout: Getting Started Guide
4. Going Live
Fine-tune and debug your integration in the Sandbox environment. Once you’re satisfied with your integration in the Sandbox environment, move the integration to the live environment. Review the Sandbox User Guide for more information or help.
5. Testing/Confirming Integration
View your orders to confirm that your integration is working properly.
Log in to your PayPal Business account• Go to Account Overview• Review day-to-day transactions• View • History to download a list of transactions by time period
6. Implementing on Your Website
The following are guidelines to help your user interface designer or web developer build a fast, intuitive, and easy checkout process on your website.
Banner and Button Placement
Use banners and buttons to let buyers know right away that you accept PayPal, so you can tap into the $3 billion that flows through the PayPal ecosystem every two weeks. Knowing you accept PayPal may help buyers make purchase decisions sooner and increase the likelihood of impulse buys.
Get the latest PayPal banners, payment marks, and buttons from the online logo center. Use PayPal’s hosted images if you want to be sure you always have the latest banners and buttons. Don’t resize, recolor, or other­wise modify the graphics – always use them as provided.
Checkout Flow
Use the Express Checkout Shortcut Button and PayPal Mark
You can speed up the checkout flow by placing the Express Checkout Shortcut Button as early in the purchase flow as possible. Express Checkout gives buyers a way to pay for and receive their digital goods purchase quickly and securely.
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PayPal for Digital Goods – Express Checkout: Getting Started Guide
Figure 6: Add the Express Checkout Shortcut Button to get buyers to check out faster
When displaying multiple payment options, use radio buttons or separate buttons to show different payment options. Buyers can read them more easily than drop-down menus or tabbed presentations of payment options, so they can choose their payment option more quickly and accurately.
Let your buyers check out as guests
If you’re selling downloadable goods, don’t make buyers create a store account or log in to a store account – doing so can lead to cart abandonment. Let them check out as guests. PayPal can pass their information (e.g., name and contact information) to your website so they don’t have to re-key the information. You’ll also have it for your records.
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PayPal for Digital Goods – Express Checkout: Getting Started Guide
Figure 7: Let buyers check out as guests
Include line-item details on the review transaction page
Pass line-item details – such as item name, item quantity, and item amount – to PayPal so that buyers see this information when they review the transaction. Keeping buyers informed throughout the checkout process can help reduce purchase abandonment.
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PayPal for Digital Goods – Express Checkout: Getting Started Guide
Figure 8: Include line-item details on the review transactions page
Minimize checkout pages after payment
PayPal recommends a maximum of one additional checkout page when the buyer returns to your site after making a payment on PayPal.com. Asking buyers to enter more information or adding additional pages can increase purchase abandonment.
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PayPal for Digital Goods – Express Checkout: Getting Started Guide
Figure 9: Give buyers immediate access to their digital goods
Give buyers immediate access to purchased digital goods
Let buyers immediately download their purchased digital goods when payment is complete. Give clear instruc­tions on how to access or download the digital goods to help reduce customer confusion, lower support costs, and boost customer confidence in your brand.
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Resources
Support
Integration Center Discussion Forums
Documentation
Digital Goods Integration Guide – EC Edition Sandbox User Guide Reporting User’s Guide SOAP API Developer Reference Name-Value Pair API Developer Guide
PayPal for Digital Goods – Express Checkout: Getting Started Guide
2211 North First Street
San Jose, CA 95131
tel: 408.967.1000 fax: 408.967.9912
https://www.paypal.com
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Designated trademarks and brands are the property of their respective owners.
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