PayPal Digital Goods - 2011 Express Checkout User Manual
PayPal FOR DIGITAL GOODS – EXPRESS CHECKOUT
GETTING STARTED GUIDE
2011
2011
PayPal for Digital Goods – Express Checkout: Getting Started Guide
Table of Contents
What Is PayPal for Digital Goods – Express Checkout? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
The Buyer Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Get Started with PayPal for Digital Goods – Express Checkout. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
1. Signing Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Creating a New PayPal Business Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Upgrading to a PayPal Business Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
2. Setting Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
3. Integrating . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
4. Going Live . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
5. Testing/Confirming Integration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
6. Implementing on Your Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Banner and Button Placement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Checkout Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Documentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
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PayPal for Digital Goods – Express Checkout: Getting Started Guide
What Is PayPal for Digital Goods – Express Checkout?
PayPal for Digital Goods – Express Checkout offers digital goods developers and content producers a more costeffective way to sell digital goods. It’s flexible and makes it easy to monetize your digital content, whether it’s a
game, media, blog, or software. With PayPal for Digital Goods – Express Checkout, you can:
Implement in-context payments to increase sales conversion•
Offer competitive pricing for even your smallest transactions•
Provide flexible payment models (including one-time payments and subscriptions) to meet consumer needs •
PayPal for Digital Goods – Express Checkout supports:
All single-payer, single-payee transactions (one-to-one transactions)•
Payments in all currencies supported by PayPal •
Payments in all countries supported by PayPal•
Tax calculations•
If you need more flexibility to disperse payments to multiple parties and/or want to do a donations drive using
social networks and other platforms, then consider using PayPal for Digital Goods – Adaptive Payments rather
than PayPal for Digital Goods – Express Checkout. Visit www.paypal.com/digitalgoods for more information on
PayPal for Digital Goods – Adaptive Payments.
This guide covers PayPal for Digital Goods – Express Checkout exclusively.
The Buyer Experience
By implementing PayPal for Digital Goods – Express Checkout, you can offer your buyers an in-context, fast
payment experience. Whether they’re playing a game, reading an article, or downloading music, the payment
flow will not interrupt their enjoyment of your content.
See Figure 1 for an example of what your customers will experience when they purchase digital content after
you have implemented PayPal for Digital Goods – Express Checkout. In this example, the consumer buys a
music video.
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PayPal for Digital Goods – Express Checkout: Getting Started Guide
Step 1: The customer considers buying a music album
from your site after listening to a preview.
Step 3: The customer confirms the order.
Step 2: The customer hits the Pay with PayPal button
to make the purchase.
Step 4: Within seconds, the customer is enjoying your
content. The customer paid in two clicks and never left
your site.
Figure 1: Provide a fast, easy, in-context payment experience to create loyal customers and increase sales
conversion rates
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PayPal for Digital Goods – Express Checkout: Getting Started Guide
Get Started with PayPal for Digital Goods – Express
Checkout
PayPal for Digital Goods – Express Checkout streamlines the online payment process by providing stored billing and payment information from the PayPal site. Using PayPal for Digital Goods – Express Checkout can be
as simple as integrating the Express Checkout application programming interface (API) on top of your existing
implementation.
This document offers guidance on integrating and implementing PayPal for Digital Goods – Express Checkout.
For more extensive, step-by-step instructions on completing these processes, refer to the Digital Goods
Integration Guide – EC Edition.
This guide provides an overview of the processes for:
Signing up •
Setting up•
Integrating •
Going live •
Testing/confirming integration •
Implementing on your website•
1. Signing Up
You must have a Business account with PayPal to use PayPal for Digital Goods – Express Checkout. If you use
Express Checkout now, then you already have a Business account set up. If you do not have a Business account,
you will need to create one. If you have a Premier or Personal account with PayPal, you’ll need to upgrade to a
Business account.
To create a PayPal Business account, you’ll need to know:
Account/business owner’s name, address, and email •
Business name and address•
Customer service email address•
Typical transaction information •
Business type (industry/sub-industry)•
You will also need to have on hand the following information if you plan to transfer funds from your PayPal
account to a bank account:
Bank name•
Account number•
Routing number•
Name associated with account•
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