Flat Screen TV
AUTUMN 2008
VIERA FLAT SCREEN TVs
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THE VIERA MISSION 2008. THIS
YEAR VIERA HAS EVOLVED EVEN
FURTHER, PUSHING THE LIMITS
OF DESIGN AND TECHNOLOGY,
REDEFINING THE CONCEPTS OF
PERFORMANCE AND VALUE.
VIERA. FOR THOSE WHO DARE
TO GO BEYOND.
THE VIERA CONCEPT 2008
FAST MOVING PICTURE PERFORMANCE
EVERY MOMENT MATTERS
PANASONIC CONTINUES WITH ITS 2008 LINE-UP TO STRENGTHEN THE VIERA
END-TO-END PEDIGREE THROUGH ITS FOUR PILLARS OF UNIQUE EXCELLENCE.
SUPERIOR PICTURE
Thanks to V-real 3 and V-real PRO 3
technology, VIERA delivers images
of mesmerising beauty. This superb
picture technology enables you to
see all the grand detail of fast
moving onscreen images, so you
never miss a moment of an action
movie or sporting event!
BRILLIANT SOUND
Equipped with V-AUDIO
and V-AUDIO Surround sound,
Panasonic‘s unique sound
technology, VIERA televisions
deliver crystal-clear sound
with superior bass performance.
OUTSTANDING DESIGN
With a unique integrated design
and single sheet of glass*, VIERA
offers you the most stylish and
desirable display.
*PZ800 only
EASY OPERATION
VIERA comes with an SDHC
memory card slot (except PZ8/
PX8 and LXD8) that makes it easy
to view photos and even playback
Full-HD (AVCHD*) moving pictures.
Using VIERA Link, the remote control
can also be used to operate other
Panasonic AV devices.
*PZ800 and PZ81 only
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VIERA TECHNOLOGY– PLASMA TELEVISIONS
SUPERIOR PICTURE
> All VIERA TVs are equipped with the Panasonic award-winning V-Real
picture technology which perfectly optimises the performance of the display
panel to render smooth, crystal-clear motion without compromising
on delicate colours with rich
graduation. Our 2008 models are
equipped with V-Real PRO 3 for Full HD*, and V-Real 3** for HD-Ready
SUPERIOR PICTURE
enhance picture performance.
* except PZ8 ** except PX8
Plasma and LCD TVs
V-REAL PRO 3 AND V-REAL 3
TVs. New functions such as Intelligent Frame
Creation and 100Hz Motion Picture Pro 2 further
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Plasma TVs
> All 2008 VIERA plasma TVs feature Panasonic 11th gener ation panels –
the result of se veral ye ars of research and development. Boasting
beautiful colour r eproduction, and fluid precise on-screen motion, these
11TH GENERATION PANELS
plasma T Vs are environmentally friendly as they are both lead-free and
designed to deliver a long panel lifetime of up to 100,000 hours* – giving
you many years of superb enter tainment.
> PZ800 series comes with “Digital Cinema Colour”. VIERA‘s wide colour
gamut covers 120% of the conventional HDTV colour standard. T he result
DIGITAL CINEMA COLOUR
gamut al so achieves richer, more vivid colouring fr om x.v.Colour** signals.
> The BBC and IT V bring you freesat, a brand new digital satellite TV service
giving you free HD programmes at no extra cost. freesat has no contract,
11th gener ation panels break new
ground, even for us! Furthermore, the
is a level of colour expression that
approaches Digital Cinema. This wide
freesat … IS THE NEXT BIG THING
TV, satellite dish and install ation. And because freesat is broadcast
via satellite, it will be av ailable to almost every household in the UK.
no subscription, just a
one-off payment for the
> In order to deliver you the smoothest pos sible on-screen motion, our
high-end VIERA plasma T Vs come equipped with Intelligent Frame
INTELLIGENT FRAME CREATION 1,000,000 : 1 CONTRAST RATIO
computing power of V-Real PRO 3 processor, motion compens ated
additional frames are created and inser ted between the source frames
resulting in ultra-smooth on-screen movement. Furthermore, when it
comes to original movie material that is shot in 24p format, 24p Real
Cinema technology kicks-in and reduces judder ensuring that original
content is super smooth!
> The standard European PAL broadcast signal is 50Hz – meaning that the
100 Hz DOUBLE SCAN
plasma TVs have 100Hz Doubl e Scan technology built in, meaning that the
frame rate is doubled, resulting in beautiful fl ickerless moving images.
on-screen image on your TV is refreshed
50 times each second. However VIERA
Creation technology.
Using the formidable
> Our latest VIERA plasma TVs are able to achieve a staggering 1,000,000:1
dynamic contrast ratio* – meaning that on-screen blacks are not grey or
dark-grey like many
other products, but
a true, deep, silky black. Scenes fi lled with suspense will feel even more
exciting, and you will feel completely immersed in the action!
* PZ80/81/85/800 only.
* This measurement is based on the time taken for the brightness of the panel to reduce to
half of its maximum level. The time taken to reach this level may vary depending on the
image content and the environment where the television is used
** x.v. Colour is a trademark
Manufactured by Panasonic. FREESAT and the FREESAT logo are trade marks of Freesat (UK) Ltd and are used under licence. FREESAT Logo © Freesat (UK) Ltd 2008.
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VIERA TECHNOLOGY– LCD TELEVISIONS
LCD TVs
Many LCDs suffer from colour wash-out when not viewed
from directly in front – a big problem if you have a large family
trying to watch a film together. However
the latest generation of IPS (In-Plane
Switching) technology, manufactured in-house by Panasonic,
builds on years of experience with industry leading wide
viewing angle technology, providing an unrivalled LCD TV
viewing experience. New generation (or “alpha”) IPS provides
the widest viewing angle possible with the least colour washout, even when viewed from the side. Our LCD panels are built
on the strengths of IPS by delivering faster response time and
reproducing intense realistic deep black levels and contrast
ratios, especially when employed with Panasonic Intelligent
Scene Controller technology.
IPS ALPHA PANELS
SUPERIOR PICTURE
> VIERA LCD IPS alpha panels have a viewing angle of 178 degrees both
vertically and horizontally, eliminating faded images that can occur by
WIDE 178-DEGREE-VIEWING
viewing angle makes VIERA LCDs perfect when watching T V with the entire
family or a group of friends.
viewing the panel from certain
seating positions. The extra-wide
)
> When watching fast moving sporting events or movies on TV, you want to
enjoy all the action without motion blur. Thanks to the Panasonic 100Hz
Motion Picture Pro technology for LCDs, “motion picture lag”, has
100 Hz MOTION PICTURE PRO
frames and inserting them between the original frames, VIERA LCD
TVs are able to deliver crystal clear images, even when fast motion is
displayed, making VIER A LCDs ideal for watching action movies, football
games, and broadcasts of other sporting event s.
> 100Hz Motion Picture Pro 2 utilises Motion Focus technology which
works by optimising the backlight according to fast moving contents.
This combination of technologies has been especially developed for
viewers w ho refuse compromise when it comes to capturing fast action.
100 Hz MOTION PICTURE PRO 2
summer Olympic Games or the Formula One Grand Prix in Monaco, you
will never miss any of the fine details that really make up these fast
motion action scenes. You will also be able to enjoy fl icker-free viewing
of scrolling news tickers which can sometimes be di fficult to read.
been signifi cantly reduced.
By cre ating intermediate
Whether you are watching
the 100m sprint final of the
> Ambient light around an LCD TV can have a negative effect on the appearance
CLEAR PANEL
Panel”. The screen is covered with a special resin which works to diffuse
ambient light so that it is not reflected back to the viewer.
of the on-screen black-levels and brilliance of the colours.
Our flagship VIERA 37-inch LCD TV comes with “Clear
07
08
VIERA outst AndIng dEsIgn
tEchnIcAlly AdVAncEd And pREcIsEly mAnufActuREd
)
In 2008, the VIERA design retains its consistency
throughout the range, from the smaller-sized LCDs to
the largest plasma TVs. The
peak of our unique design
concept is to use a single sheet of glass on our top end
PZ800 model, making the screen completely fl at and
thus giving the impression of literally “fl oating”.
A SINGLE SHEET OF GLASS
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ECO WORLD
REDUCE, RE-USE, RECYCLE
COEXISTENCE WITH THE GLOBAL ENVIRONMENT
Panasonic products provide convenience and comfort to peoples’ lives,
though the manufacturing, use, and disposal of these products has an
impact on the environment. The major environmental impacts are
2
emission of CO
chemical substances. We focus our
efforts to reduce these emissions
as far as possible during the product lifecycle, aiming to further improve
customers’ quality of life. This is our fundamental philosophy.
, waste, and
PRODUCT LIFECYCLES AND THEIR
IMPACT ON THE ENVIRONMENT
> LONG SERVICE LIFE
LONG-LIFE DESIGN – UP TO 100,000 HOURS* OF VIEWING FUN –
VIERA plasma display panels are designed to provide a panel
viewing time of up to 100,000 hours*, giving you years and years
of sup erb enter tainmen t. Compar ed to LCD, th ere is no ba cklight
that loses brightness over time, so you can count on high-quality
images f or many years.
> ECO MODE
Looking for ways to reduce their carbon footprints, people are
increasingly concerned about the energy consumption of their
consumer elec tronics products. We have intro duced a new
optional “Eco Mode” as standard on almost all of our TVs. Eco
Mode uses a photo sensor to measure the ambient light conditions
in the room and adju sts the panel brightness ac cordingly.
)
> LEAD FREE DISPLAY
MAKING PRODUCTS MORE EASILY RECYCLABLE – The use of
lead is pr ohibited by the RoHS Direc tive, but processed glass
produc ts are exempt from this r egulation because the
development of an alternative material is dif fi cult. For VIERA
plasma TVs, Panasonic has already developed a lead alternative
substance and eliminated the use of lead in plasma TVs for the
fi rst time in the world. This reduces the impact on the
environment when recycling or disposing of them in the future.
* This measurement is based on the time taken for the brightness of the panel
to reduce to half of its maximum level. The time taken to reach this level may
var y depending on the image content and the environment where the television
is used.
> LOW POWER CONSUMPTION
THE POWER CONSUMED BY A PLASMA DISPLAY VARIES
ACCORDING TO THE BRIGHTNESS OF EACH SCENE.
THAT’S WHY IT IS SO ENERGY-EFFICIENT.
The amount of electrical power consumed by a plasma TV varies
const antly and depends on the image displayed. “Rated Power”
(IEC60107 3.6.2)* is for measuring the power consumption of
equipment that uses a constant amount of electricity. This
makes “Rated Power” a rather inappropriate method for
determining the power consumption of plasma display dev ices.
What is a more effi cient way to measure the precise power
consumption of plasma TVs?
Panasonic has concluded that the most suit able method is to
measure power consumption while displaying an actual
broadcast programme. Therefore, Panasonic has adopted a
specifi cation called “Assumptive Actual Use Power
Consumption”. The consumption value is obtained by measuring
the electrical power that is consumed during selected actual
broadcast programmes for a period of ten minutes, then
multiplying the result by six.
* Standard of the International Electrotechnical Commission
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VIERA EASY OPERATION
ONE REMOTE, TOTAL CONTROL: VIERA LINK EXPERIENCE
Panasonic engineers devote a lot of time to improving ways to make it easier for you to enjoy your Panasonic
components. A great example of their innovation is VIERA Link. VIERA Link gives you unprecedented power
MULTIPLE AV DEVICES CAN BE CONTROLLED
USING ONLY THE VIERA REMOTE CONTROL!
signals that are transmitted through an HDMI cable for automated functions. Just press the VIERA Link
button on the VIERA TV remote to control your entire Panasonic home cinema components.
over compatible Panasonic products. Now, you can
use just a single remote control to manage your
entire AV system. VIERA Link uses the control
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