Come closer, go further
Unlocking the potential of Near Field Communication
Putting you in touch with a bigger world
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Welcome to the world of Near Field Communication (NFC) - the short-range and
secure wireless technology that makes connectivity for personal communication
and portable devices really easy. But it does much more than connect devices.
It’s a totally new way of doing things - by touch. It also enables many new mobile
applications and innovative services. So it can put your company and your
customers in touch with a bigger world.
The key to NFC is that it’s extremely
intuitive to use - simply touch two
NFC-enabled devices together and
they connect. Establishing a wireless
link between devices or enabling
end-to-end global transactions.
Making a ticket payment or reading
smart labels. Storing ownership rights
or an electronic door key. People want
easy electronics and NFC’s intuitive
operation delivers it, changing the
way we interact with technology and
our environment. All this is in marked
contrast to the complex way we’re
forced to set up and interconnect most
electronic equipment.
NFC is a new technology with a lot
of potential. The NFC Forum was
founded by Philips, Sony and Nokia.
Now it counts more than 60 of the
biggest names in the electronics,
software and fi nance industries among
its members. If you’re an equipment
manufacturer or a software developer,
a service or content provider, this is
one technology that presents so many
opportunities you can’t afford to miss
out on it.
What does NFC mean for equipment
users? In short, simplicity and
convenience. Using it is easy whether
it’s in mobile phones and PDAs,
or advanced consumer electronics and
new computing devices. It opens up a
whole new set of value-added services
and new marketing opportunities.
Now take a look at how it might make
a world of difference to your business.
“Simplicity is the ultimate sophistication”
- Leonardo Da Vinci
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Make shopping magic
Whether shopping’s your hobby or a necessary evil, there are ways
NFC can make it a lot more fun. Picture a scene where a mother and young
daughter enter a toy store to look at a fairy costume. A label on the attractive
box shows there’s a movie clip and demo available. Just touching the box
with her mobile phone, the mother shows the child the video clip on the
phone’s display. While music plays and the contents are described,
a model shows the full costume from front and back, complete with wings,
tiara and wand.
Like a wave of a wand, an NFC phone can give
products a voice and put an end to queuing
After the clip, the price and an
option to buy the costume appear
on the screen. One click and two
satisfied customers leave the store.
The costume’s security tag has been
neutralized and a reference number
sent to the phone as a receipt.
So imagine a world without checkouts,
a shop with no queues. With NFC, you
could make this fairy tale come true.
Acting as a card reader, NFC can
automatically retrieve a web link from a
smart label. It can then benefit from the
phone’s fast 3G Internet connection to
initiate streaming of video clips.
Acting as an electronic wallet with
smartcard encryption, NFC’s payment
functionality is secure for banking
applications. Thanks to NFC chips and
phone system solutions available today,
you can make shopping magic.
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NFC can take the stress out of traveling,
letting you keep all travel items in a smartphone
For personal or business travel, NFC offers countless opportunities
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to make life easier. Imagine after booking a vacation online, a young
couple transfers the travel itinerary from their PC to a smartphone.
The smartphone can then make the credit card payment. This is no
ordinary itinerary or phone. It contains secure e-tickets for public
transport, reservations for the hotel and car rental and a limited
amount of cash for small transactions such as parking payments.
At the railway station, the smartphone opens a turnstile next to the
airport shuttle.
At the airport, the fl ight check-in is
automatic and the seats are where
they’re supposed to be. Arriving at the
hotel, the couple sees a long queue at
the reception desk. Fortunately, they
spot a terminal for self-service check-in.
With just one touch, the smartphone
swaps the reservation information for
an electronic room key. An easy and
stress-free start to an enjoyable time.
Could your itinerary, money, tickets
and door keys all be stored in your
smartphone? Yes. Thanks to NFC all are
realistic options today. Combine the
ticketing and security functionality of
NFC with what the smartphone already
does - organizing schedules, storing
holiday lists, navigation maps, music,
photos, and the smartphone becomes
an obvious choice for keeping travel
simple. And for keeping travel items
securely in one place. As you can see,
NFC has far-reaching possibilities for
travel. And all of them are within your
reach now.
Keep travel simple
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Do deals faster
It’s nearly 4 p.m. and the deadline approaches. You’re about to hear if the deal
your team’s been working on for months has to come to fruition. You and your
colleagues are at the airport waiting for a flight. Your boss is at the office on the
other side of the world in a management conference when he gets the news.
Your cell-phone rings and your boss says he wants to speak to all of you.
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For privacy, you opt not to use your
phone’s hands-free loudspeaker.
Instead, you all bring your phones
together and ‘beep’ - in one simple
action NFC routes the phones to a
conference call number and within
seconds you’re all in on the call. An ad
hoc conference call has been set up in
seconds and you’re all able to hear the
good news.
Authenticating phone numbers for
GSM conference calling is just one
simple example of how NFC can make
working easier and more effi cient.
There are so many new applications
that could exploit NFC’s automation,
identifi cation and communication
aspects. Visualize doctors who can
diagnose and treat patients thanks to
NFC-enabled telemedicine. Or the
sales person who can automatically
fi le his travel expenses after a tiring
trip. Consequently, whether you’re
schmoozing with e-business cards
or trading pharmaceutical formulas,
NFC can speed up and secure more
transactions. With the promise of
saving costs or generating revenue.
In business and many occupations, NFC can boost
productivity and make your working day easier
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Play in more places
How do we have fun waiting around? Texting messages, playing games or
listening to MP3s? There will be a time when smart posters will be on the
walls of waiting rooms and subway stations, offering access to new content
and much more. After touching a tag in a poster with a cell-phone, you’ll be
able to download and watch trailers of the latest movies. When you’ve found
one you like, simply store it until you get home. Then touch your TV screen
or advanced remote control with your phone. You’ll be prompted with a
pay-per-view option to watch it straightaway on your home cinema.
Utilizing smart posters and labels,
NFC functionality can offer huge
opportunities for the leisure industry
and for filling our free time. We will
be able to buy concert tickets, songs
and new games from posters, read
restaurant menus and book a table,
or get full brochures on the services,
products and hobbies we’re interested
in. What’s more, NFC will let us carry
and organize that content on multiple
devices, wherever we want to relax.
So we won’t have to take time in the
evening to plan a music playlist for a
party - we’ll do it on the way to work.
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Delivering downloads anywhere, NFC finds more
time for relaxing and leisure services
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At a party or on a date, NFC supports
social interaction, letting you capture & swap
personal content
Get people together
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It’s a children’s birthday party in full swing. Everyone wants to see
some of the photos of the cake and candles taken on dad’s digital
camera. With a single touch of the camera on the TV, a slide show
begins. Grandma sees a perfect picture of the birthday girl and asks
for a copy. With no effort at all, the portrait is transferred from the
camera to an LCD picture frame for Grandma to keep.
One of the most important activities
in life is socializing. The art of
conversation and sharing things are
what distinguishes us from other beings
on this planet. From small talk to deep
discussions, we establish connections
to build close relationships with others.
NFC establishes close peer-to-peer
connections instantly and seamlessly,
pairing and launching any form of fast
wireless connectivity (Bluetooth, Wi-Fi,
UWB, etc.). To start a conversation,
facilitate an introduction, get a phone
number or break the ice in awkward
situations, new NFC gadgets might
be just the thing. And for those of
us who know each other already,
NFC-equipped devices make it just
that bit more spontaneous to share
personal memories and music with the
ones we love.
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NFC - the inspiration for your next innovative idea
“Imagination is more
important than
knowledge”
Albert Einstein
Nearly half a century ago, the fi rst laser
was called “a solution looking for a
problem.” No one could envisage that
one day lasers would be everywhere
- playing music, printing documents,
scanning groceries, and carrying our
voices and emails around the world.
Clearly, it’s diffi cult to imagine the
potential of new technologies in the
beginning. But in the end, those who
do can revolutionize whole industries
overnight, making desirable products
and reaping vast rewards.
“An idea is salvation
by imagination”
Frank Lloyd Wright
In a competitive world, good ideas are
a godsend. NFC is a great idea and
it’s yet to be fully exploited. Whenever
we’ve tested it and demonstrated
it at exhibitions, people have been
impressed. We don’t know all its
applications yet but as a founding
member of the NFC Forum, we
recognize its potential. As inventor of
the technology and market leader in
contactless chips, we also have more
know-how than anyone else on how to
integrate and develop NFC technology
in your products and services.
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“An invasion of armies
can be resisted, but
not an idea whose
time has come”
Victor Hugo
NFC is like an exclusive whisper in the
wireless world. Coming closer brings
a unique level of security. Moreover,
touching is an intuitive action for
people and a natural way to make
things happen. NXP can give you a
head start in NFC. And now is the right
time for NFC. Take advantage - come
closer. Partner with us and we’ll take
you and your customers much further.
NFC technology at a glance
NFC is a short-range (10 cm/4 inches), secure, low-bandwidth wireless
technology. It operates in half-duplex mode in an unregulated band at
a frequency of 13.56 MHz. It offers easy, automatic wireless connections
without the need for logins or device selection. In a nutshell, NFC:
Ñ
can transfer any kind of data between electronic devices at 106, 212 or 424 kbit/s
Ñ
can act as a virtual connector to intuitively secure and automatically launch much faster
broadband data transfers by any other wireless technologies (including Wi-Fi/802.11,
Bluetooth, UWB, etc.)
Ñ
is compatible with today’s fi eld-proven contactless/RFID infrastructure (mobile ticketing
and e-payment systems): ISO 14443, MIFARE and FeliCa smart cards
Ñ
technically performs 3 functions: secure smart card emulation, peer-to-peer data transfer
and information access (in reader mode)
Ñ
is an international standard (ISO/IEC 18092, ECMA, ETSI) now advanced by the NFC Forum
(www.nfc-forum.org) industry association - sponsored by some of the biggest names in
electronics, software and fi nance.
For full technical details, see: www.nxp.com/nfc
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www.nxp.com
NXP Semi conduc tors is i n th e pr ocess of being esta blished as a separa te le gal entity in
vari ous coun tries wo rldwid e. This pro cess wil l be fi nali zed in the course o f 2006.
© 20 06 Konink lijke Phi lips Elec tronic s N.V.
All rights reserv ed. Repr oducti on in w hole or in par t is pro hibited withou t the pr ior wri tten
cons ent of the cop yright ow ner. The infor mation pre sented in t his docum ent does not
form part of any quotat ion or contra ct, is believe d to b e accur ate and reliab le and may be
chan ged wit hout not ice. No l iabilit y will be accept ed by the publish er for a ny conse quence
of it s use. P ublicat ion the reof doe s not co nvey nor imply an y licens e under patent- o r other
indu strial o r intelle ctual p ropert y right s.
Date o f release: Septemb er 200 6
Docu ment ord er numbe r: 9397 750 15649
Prin ted in the N etherla nds
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