NEC NEC090405 Applications

Applications at the forefront of technology

Katie Couric Video Wall

at the Jay Monahan Center for Gastrointestinal Health

Katie Couric, co-host of the NBC “TODA Y Show,” established the Jay Monahan

Center for Gastrointestinal Health in honor of her late husband, Jay Monahan, who
died of the disease in 1998 at age 42. The Jay Monahan Center’s mission is to
provide superior health care to patients and to educate the public about the need
for early detection. Since Couric began her awareness campaign, colonoscopy
screenings have increased by nearly 20 percent in the United States. This boost in
screenings may save countless lives since colorectal cancer, the second-leading cause
of cancer death in the U.S., has a 90 percent survival rate if detected early.

the challenge

The Jay Monahan Center had the challenge of spreading awareness about colorectal
cancer and other gastr

eatment options, latest tests, and skilled doctors. Ther

tr
needed eye-catching visual equipment to draw attention to their cause and
encourage passersby to learn more about gastrointestinal health. In addition,
because the Center is a leading r
displays to exhibit their research during conferences with other healthcare
professionals.

The Jay Monahan Center did not want to over
room, however. They needed a display that could attract attention with vivid, larger­than-life images, yet blend in and complement the waiting room’s decor.

ointestinal issues while also affording patients the best

s lobby

e, the Center

efor

ch center, the facility needed sophisticated

esear

whelm their patients in the waiting

’

“NEC plasmas display
such rich, clear images
on a very large scale,
people can’t help but
stop and watch what’s
on the screen...”

the solution

After researching various visual display technologies, the Jay Monahan Center decided
that plasma display technology could meet all of their needs. Because of their high
contrast and brightness, plasmas display video images with superior depth and
definition. Many plasmas also have built-in phosphor protection to guard against
image retention and maximize the life of the display.

The Jay Monahan Center chose two NEC 84-inch plasma bundles and a 61-inch
plasma for their lobby
a huge display area – each bundle provides 3000 square inches of viewing power
and a viewing angle of up to 160 degrees.

“NEC plasmas display such rich, clear images on a very large scale, people can’t help
but stop and watch what’s on the screen,” said Jeff Szmulewicz, Director of
Biomedical Communication at New York-Presbyterian Hospital. “The stories and
images of patients remind onlookers that nothing’s more important than their health
and inspire them to get a screening themselves.”

. The plasma bundles combine four 42-inch plasmas to create

The Jay Monahan Center also chose a 50-inch plasma for the confer

tant findings in gastrointestinal health care are presented. The superior contrast,

impor
depth, and picture quality of NEC plasmas create the highly-detailed images needed for
important visual presentations.

ence room, where

the benefits

With NEC large screen plasma displays, the Jay Monahan Center takes its message
to the streets by attracting onlookers’ attention and facilitating awareness about
gastrointestinal health. The plasmas’ flexible applications mean the Center can
customize their presentations with one gigantic image over the entire video wall or
separate images on each screen. In addition, the plasmas’ broad source capability
lets the Jay Monahan Center broadcast a variety of media – from web sites to
“TODAY Show” segments without the need for an external source switcher.

The video wall also helps relieve the anxiety of patients at the Jay Monahan Center.
Although diagnosis of a serious medical condition is traumatic for a patient and their
family, the NEC plasmas transform the waiting room into an education center where
patients can learn more about their illness and start on the road to recovery. And
with NEC plasmas’ saturated, r
never pr
relaxing décor.

W
its mission to educate the public on the impor
save lives.

oduce garish or distor

ith the advanced technology of NEC, the Jay Monahan Center found a par

ealistic colors and enhanced contrast, the plasmas

ted images, which would clash with the waiting r

tance of early detection and, hopefully

oom’s

tner in

,

NEC is a registered trademark of NEC Corporation.
All other trademarks are the property of their

espective owners.

r
All specifications subject to change without notice.

NEC Solutions (Americ
Visual Systems Division
1250 Arlington Heights Rd., Suite 400

a, IL 60143-1248

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NEC 090405

a), Inc.