MICROSOFT Publisher 2007 User Manual
Microsoft Office Publisher 2007
September 2006
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Table of Contents
Overview of New and Improved Features of Microsoft Office Publisher 2007 1
Create and Reuse High-Quality Publications That Reflect Your Business Brand ......... 2
Personalize Publications and Marketing Materials for Professional, Targeted Results3
Easily Share, Print, and Publish Your Publisher Publications .......................................... 4
Efficiently Create and Reuse High-Quality Publications That Reflect Your
Business Brand .......................................................................................................................... 7
Get Started Quickly .................................................................................................................. 7
Choose from Hundreds of Templates—Offline or Online .......................................... 7
Easily Save and Locate Your Customized Templates ................................................ 8
Start with a Recently Used Publication ......................................................................... 8
Start from Scratch with More Choices .......................................................................... 8
Apply Elements from Your Brand Identity ................................................................... 8
Create a Business Information Set ................................................................................ 8
Build Custom Materials from a Database .......................................................................... 10
Take Advantage of Existing Content .................................................................................. 11
Get Help When You Need It ................................................................................................. 12
Use Improved Layout and Design Tools ............................................................................ 15
Check Your Publications ........................................................................................................ 16
Personalize Publications and Marketing Materials for Professional, Targeted
Results ........................................................................................................................................ 18
Consolidate Your Client Lists ................................................................................................ 18
Personalize Your Communications ...................................................................................... 19
Measure the Effectiveness of Your Marketing Campaigns ............................................. 21
Easily Share, Print, and Publish Your Publications ................................................... 23
Share Your Publications ......................................................................................................... 23
Send E-Mail with Confidence ................................................................................................ 23
Take Your Publications to the Web ..................................................................................... 24
Send Your Materials to Commercial Printers .................................................................... 26
Summary .................................................................................................................................... 27
Resources .................................................................................................................................. 28
www.microsoft.com/office/publisher
1
Overview of New and Improved Features of
Microsoft Office Publisher 2007
Welcome to Microsoft® Office Publisher 2007. This guide provides an overview of Office
Publisher 2007, the desktop publishing and marketing materials solution for the 2007
Microsoft Office system.
Office Publisher 2007 can help you create a wide variety of high-quality publications and
marketing materials—from single-page flyers to more complex brochures, catalogs, and
e-mail newsletters. New tools guide you through the process of compiling your mailing
list as well as creating, publishing, distributing, and printing your materials. Integration
with Microsoft Office Outlook® 2007 with Business Contact Manager helps you track your
marketing materials—in-house.
The ninth release of Publisher since its introduction in 1991, Office Publisher 2007
expands on the vision of helping business professionals create and distribute
professional-quality, in-house publications and sales and marketing materials. With Office
Publisher 2007, you will continue to see the investments we have made to core desktop
publishing (DTP) functionality, as well as strategic investments in tools that help you
share your publications easily with others. And when used with Office Outlook 2007 with
Business Contact Manager, Office Publisher 2007 can help you manage and track
successful marketing campaigns.
This guide will familiarize you with the new and enhanced features of Office Publisher
2007, including scenarios that demonstrate Office Publisher 2007 in action.
www.microsoft.com/office/publisher
2
Create and Reuse High-Quality Publications That Reflect
Your Business Brand
Unless you are starting a new business, you are likely to have an established brand
identity for your business, such as a business logo, color scheme, fonts, and business
information (your tagline and address, for example). Office Publisher 2007 includes tools
to help you efficiently create, customize, and reuse marketing communications materials
that reflect your brand identity. Use the collection of intuitive design tools in Office
Publisher 2007 to create custom publications. With Office Publisher 2007, you can use
your creativity to take your publications further.
Improved! Choose from a library of hundreds of professionally designed
templates. Office Publisher 2007 includes dozens of new templates for popular
print, e-mail, and Web publication types such as brochures, postcards, flyers,
e-mail newsletters, Web sites, and more.
New! Locate, preview, and open Office Publisher 2007 templates from the
Microsoft Office Online Template Gallery within Office Publisher 2007.
New! Apply elements from your brand identity (including colors, fonts, logo, and
business information) to all Office Publisher 2007 templates before you start
creating your material, for a more relevant getting started experience.
Improved! Easily categorize, preview, open, and save your newly created
publication templates within “My Templates.”
New! Office Publisher Tasks assist you with common Office Publisher 2007
procedures for creating, publishing, and distribution. Turn to Office Publisher Tasks
for help in adding text and images, changing the design, sending your publications
as e-mail messages, and compiling your mailing list. Office Publisher Tasks even
offer tips for effective writing.
Improved! Create a Business Information Set that includes your company name,
contact information, and logo. If your business has different brand identities for
different departments or product lines, you can use Office Publisher to create an
unlimited number of business information sets to apply to your publications.
www.microsoft.com/office/publisher
3
Improved! Quickly build custom collateral such as a datasheet, directory, or
catalog for distribution to a targeted client or client segment using Catalog Merge.
The improved Catalog Merge wizard steps you through the process of merging
text and photos from a database to create your publication.
Improved! Choose from more than 100 new blank page sizes when you start
creating a publication from scratch, including postcards, booklets, and more.
Improved! DTP features enable you to further customize your publications using
the Office Publisher 2007 collection of intuitive design, layout, and typography
tools such as tracking and kerning, multiple master pages, baseline alignment,
and more.
Improved! Design Checker helps you identify and correct any common desktop,
commercial print, Web, or e-mail problems before you print or distribute.
Personalize Publications and Marketing Materials for
Professional, Targeted Results
New! Create personalized e-mail publications using the new E-mail Merge.
Enhancements to Mail Merge now support sending personalized e-mail
publications and enable you to add bookmarks to help readers navigate through
an e-mail newsletter, as well as add personalized hyperlinks to direct users to
unique online information.
New! Create, manage, and store a single-client list or data list in Office Publisher
2007 by combining and editing lists from multiple sources, including Microsoft
Office Excel® 2007 spreadsheet software, Office Outlook 2007, Office Outlook
2007 with Business Contact Manager, Microsoft Office Access 2007, and more.
New! Use targeted lists from Office Outlook 2007 with Business Contact Manager.
You can identify a target set of clients within Office Outlook 2007 with Business
Contact Manager, save this filter list to an Office Outlook 2007 folder, and access
this list from within Office Publisher 2007 to create and distribute targeted,
personalized marketing materials.
www.microsoft.com/office/publisher
4
New! Office Publisher Tasks assist you with common Office Publisher 2007
procedures for creating, publishing, and distribution. Turn to Office Publisher Tasks
for help in personalizing your publication, preparing your mailing lists, preparing
your publication for commercial printing, publishing your material, and distributing
and tracking your marketing effectiveness.
New! Manage and track marketing campaigns with Office Outlook 2007 with
Business Contact Manager and Office Publisher 2007.
New! Measure the effectiveness of your marketing campaigns. Improved Office
Publisher 2007 integration with Office Outlook 2007 with Business Contact
Manager (available only in Microsoft Office Small Business 2007, Microsoft Office
Professional 2007, and Microsoft Office Ultimate 2007) provides new tools to help
you easily track marketing materials you send and the responses you receive. For
example, you can add tracking codes to your Office Publisher 2007 materials and
track client responses and opportunities within Office Outlook 2007 with Business
Contact Manager.
Improved! Manage broad e-mail campaigns with Office Publisher 2007 and
Microsoft List Builder, a powerful fee-based e-mail marketing tool that can help
you run an e-mail marketing campaign. List Builder processes opt-out responses
and tracks client responses. For more information about Microsoft List Builder, go
to www.microsoft.com/smallbusiness/online/services-transition.mspx.
Easily Share, Print, and Publish Your Publisher Publications
Office Publisher 2007 provides new and improved ways for you to easily share, print, and
publish your publications.
New! Publish your Office Publisher 2007 files as Portable Document Format (PDF)
or XML Paper Specification (the new Windows Vista™ operating system XPS
format) for easy sharing and printing.* Set options for online viewing, high-quality
printing, or commercial press-ready printing. The press-ready PDF option and
*
You can save as a PDF or XPS file from a 2007 Microsoft Office system program only after you install an add-
in. For more information, see Install and use a PDF or XPS add-in.
www.microsoft.com/office/publisher
5
Pack and Go improvements make it easier than ever to print Office Publisher 2007
files at commercial printers.
New! Apply an e-mail template to multipage publications—a newsletter, for
example—and distribute it as an e-mail message. You can add bookmarks to help
readers quickly browse the e-mail message.
Improved! The robust e-mail capabilities of Office Publisher 2007 enable your
customers to receive e-mail publications that look as you intended, when using
many popular e-mail programs and Web-based services.
Improved! Use Office Outlook 2007 or Outlook Express 6.0 or later to send your
Publisher files as e-mail messages, Publisher attachments, or PDF or XPS
attachments.
Improved! Full commercial printing support for larger quantities and higher
quality printing makes it easier to take your publications to commercial printers.
Office Publisher 2007 includes four-color process and spot color printing support,
CMYK composite postscript support, and professional commercial printing tools.
An improved Pack and Go Wizard bundles your Office Publisher 2007 files and
associated graphics and fonts, as well as a new press-ready PDF file, for transport
to a commercial printer.
The Convert to Web Publication feature enables you to convert print publications
for viewing on the Web. Office Publisher 2007 makes it easy to add additional
pages, hyperlinks, and a customizable navigation bar, as well as to edit, update,
and post your publication for online viewing.
Office Publisher 2007 in Action
Contoso Landscape Design is a small, residential and commercial landscape design firm
with fewer than 25 employees. Contoso’s marketing budget is limited and no single
individual is tasked with creating sales and marketing materials. With Office Publisher
2007, the company can create professional-quality publications and marketing materials
in-house to help generate new business and to stay in touch with existing clients.
www.microsoft.com/office/publisher
6
Contoso is currently preparing for the annual Flower and Garden Show where the
company always gets leads for new clients. Office Publisher 2007 makes it easy for
employees to create personalized flyers, postcards, brochures, catalogs, and e-mail
messages that reflect the company’s brand identity. They also use tracking tools in Office
Outlook 2007 with Business Contact Manager to measure the results of their marketing
campaign, so they can effectively use their limited marketing budget.
Figure 1: Use Office Publisher 2007 to create marketing materials with your business brand.
www.microsoft.com/office/publisher
7
Efficiently Create and Reuse High-Quality
Publications That Reflect Your Business Brand
If you are a small business owner or employee, you probably find yourself juggling duties
and accomplishing tasks that are not necessarily included in your job description. Most
small businesses do not have a professional designer on staff; yet creating professional-
quality publications and marketing materials that accurately reflect your brand identity is
a vital component of generating new business and maintaining relationships with existing
clients. It is difficult and time-consuming to deal with programs created for professional
designers. And if you outsource the creation of marketing materials to a design agency,
you still contend with extended time lines and extra cost. Office Publisher 2007 gives you
the tools you need to efficiently create, customize, and reuse your marketing materials.
Get Started Quickly
Choose from Hundreds of Templates—Offline or Online
You can get started quickly by choosing from a library of hundreds of customizable design
templates or blank publications, including newsletters, brochures, flyers, postcards, Web
sites, e-mail formats, and more. These designer-created templates in more than 25
categories help you start easily and finish quickly. When connected to the Internet, you
can find, preview, and open high-quality Publisher templates from Office Online—right
from within the Office Publisher 2007 Getting Started screen. The Publisher templates
you download from the Office Online Template Gallery are now integrated into the Office
Publisher Catalog (when you are connected to the Internet) and appear with the other
templates in the same category. For example, you can view and open postcard templates
from Office Online along with all the other postcard templates available in the offline
Postcard category.
The new Search function in Office Publisher 2007 helps you quickly find just the right
template whether you are searching within Office Publisher 2007 or on Office Online.
www.microsoft.com/office/publisher
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