An all-new automobile is a milestone for any automaker. Only one, however, marks the dawn of a new era for all cars.
Only one car sets the standard of the industry, and then continually resets it. Only one car can be the S-Class.
Every so often, the inventors of the car host a grand celebration of its history.
They mark the occasion by inventing it once again. In preparation for this event,
the engineers and designers of Mercedes- Benz check off an ambitious to-do list:
Reset every standard. Reimagine every possibility. Refresh ever y aesthetic value.
And rethink every idea of what an automobile can be. It’s part of a tradition that
reaches back well over a century, yet it always culminates in the same eagerly
anticipated zenith: The unveiling of new breakthroughs in technology, luxury and
safety — each one either unimagined or believed impossible until the world sees it
for the first time. It’s the moment when someday turns to now. It’s the debut of a
new S- Class. And like no other car, it celebrates history by making it once again.
S 550 sh own on cover with Ir idium Silver met allic paint, and optional 19" twin 5‑ spoke
wheels, Surround View Syste m , and Dri ver Assistanc e and Premium 1 Packages. S 550
Sedans shown above with Black paint, and optional Surround View System, Driver
Assistance, Premium 1 a n d Warmth & C omfor t Packages, and Sp ort Package Plus One.
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Imagination.
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What the leader follows.
Of all the cars on the road, there is only one that does not — in fact, cannot — aim to be
more like any other car. For generations, its mission has been to elevate the automobile
and its driver to a level of capability, comfort and confidence unmatched by anything
already in existence. Leading the industry means following only the imagination of its
creators. The debut of an all‑ new S ‑ Class is more than a hopeful prediction of tomorrow.
It’s a visionary preview of it, today. For 2014, it elevates vision to sight, reflex to instinct,
comfort to well‑being, convenience to effortlessness, and enjoyment to elation. A leader
cannot aspire to be like anything else. The aim of the S ‑ Class has always been to inspire.
S 550
With an abundance of groundbreaking advances
in luxury, safety and driving ease, the S 550 moves
the entire industry forward. A more potent 449- hp
biturbo V-8 makes rapid progress you can enjoy
purely for yourself. Standard AIRMATIC® adaptive
suspension and 18" wheels2 transform power into
poise over any road. Available 4matic® all-wheel
drive3 adds confidence in any season. Its lavishly
crafted cabin offers unheard-of luxury in hushed
comfort. And its stronger, lighter, sleeker body is
both undeniably new, and unmistakably an S-Class.
S 63 AMG 4matic
The new S 63 AMG 4m atic Sedan was created to
achieve a singular objective: absolute performance.
Its handcrafted 577-hp biturbo V-8 is at once more
powerful and more efficient. Its AMG Performance
4matic all-wheel drive — a first in an AMG S -Class —
adds agility and cornering grip while helping slash
its 0–60 time to a mere 3.9 seconds.4 Standard
20" AMG® wheels are set off by aggressive lower
bodywork and airflow- channeling winglets. And its
Nappa leather- lined cockpit brings performance
to life with exclusive instruments and drive modes.
1
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S 550 sh own with Anthracite Blue metallic paint,
and optional 19" t win 5 ‑ spo ke wheels , Surround
View System, and Driver A ssist ance and P remium 1
Packages. Please see endnotes on back cover.
S 550 sh own with optional Silk Beige/Espresso Brown Exclusive
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Nappa leather upholstery, desig no Sunbur st Myr tle woo d trim,
Burme ster High‑ End 3D Surround Sound System, E xclusi ve Trim,
and Driver Assistance, Premium 1 and Sport Packages.
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Beacon. Without a single bulb.
A perpetual paragon of technological advancement, the 2014 S -Class shares more than just its family
lineage with the very first car. It, too, is a pioneer of innovation. Lovingly crafted by hand. And, like the
1886 Benz “Patent Motorwagen,” it contains not a single lightbulb — the first car so equipped since
the dawn of electric lighting. Nearly 500 LEDs provide every traditional interior and exterior lighting
function with greater effect and efficiency, while introducing new elements of safety, new feelings of
security, and new expressions of style. Only six years separate the patents issued to Thomas Edison
for his lightbulb and to Karl Benz for his namesake car. One of them shines more brilliantly than ever.
Tradition. The value
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of time well spent.
There are two traditions to which Mercedes‑Benz devotedly adheres.
One is an unwavering dedication to craftsmanship. The other is to
innovate, a legacy that can only be honored by moving boldly ahead.
One look at the bounty of genuine
breakthroughs in the 2014 S- Class
makes it quite clear: The engineers
of Mercedes -Benz log an incredible
number of hours devising, designing
and developing new ideas the world
has never seen. It’s the only way to
honor the tradition of innovation that
traces back to the founders of the
company — by constantly advancing
and improving the car they invented.
Engineering, however, is not the only
driving force behind an S - Class. Its
design must live up to the highest
expectations of both modernity and
timelessness. And its craftsmanship
must not merely meet a standard of
excellence but continually raise it.
From the proud, three- dimensional
presence of its iconic chrome grille
to the crisp yet fluid sculpture of its
body, the newest Mercedes-Benz
flagship sedan is both an evolution of
elegance and a fresh representation
of the athletic prowess underneath.
From its industry-first all -LED lighting
to its refreshingly restrained use of
chrome adornments, the S- Class is a
design whose sparkle emanates from
its substance. Should you scrutinize
its details more intently, it will quickly
become clear that the car’s designers
have already done so as well. Tighter
tolerances minimize gaps that could
create noise, drag or unsightly seams.
And subtle flourishes channel airflow
and rainwater to benefit roadholding,
efficiency, cooling and visibility.
Tradition and innovation reign as one
in the S - Class cabin. A pair of highresolution widescreens are set into a
wavelike dash that envelops you in a
sea of handcrafted leather and wood.
The seats are tailored with thousands
of stitches so impossibly precise that
not one crosses paths with the tiny
perforations in the leather. And nearly
300 LEDs offer ambience to suit your
every mood, with seven hues, three
zones, and five levels of brightness.
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S 550 sh own with Pallad ium Silver metallic paint, and optional Porcelain/Black
Exclusive Nappa leather upholster y, designo Metallized Ash wo od trim, Surround
View System, and Driver A ssist ance, Premium 1 and Warmth & Comfor t Packages.
S 550 sh own with Ruby Blac k metal lic paint,
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and optional Surround View System, and Dr iver
Assistance, P remiu m 1 and Spor t Packages.
Please see endnotes on back cover.
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