he 197 5 Volvo 240 Series - Two and four door sedans. And a
station wagon. They represent Volvo's greatest investment in new
features and modifications to enhance safety, strength, durability and
economy. And quality. The innovation in their design is represented by
their new product designation: Volvo 240 Series.
We haven't changed the designation completely, however, because this
new generation still contains the best of Volvo's well known features
such as: the steel safety cage surrounding the passenger area, the energy
absorbing front and rear ends, the triangle-split dual braking system, the
thorough rust-proofing (even better this year), the safer fuel tank location, the reliable B20 engine.
But the rest, and the most is new:
•
an entirely new design from the windshield forward
•
a new front suspension of spring strut type
•
an extensively improved rear suspension system
•
a new type of steering gear - rack and pinion
•
Power assisted steering in some models
4" wheels and steel belted radial ply tires
•
1
•
Fuel injection standard for all models
•
a more functional and elegant designed dashboard with complete
instrumentation including tachometer
•
Newly designed front seats which are even safer and more
comfortable
The experience gained from the VESC project has been extensively
used in the engineering features of these new cars.
The Volvo 240 Series is made up of three models - Volvo 242 DL,
244 DL, 245 DL. You will note that the term "De Luxe" is no longer
used but rather they letters "DL". This new Volvo programme is aimed at
the modern car buyer who places safety and real comfort at the head of
his list, - these are customers who make sure that the car they buy is
economical to run, reliable to use and a pleasure to own. Volvo's new
240 Series has been created to meet the requirements of the sensible car
buyer - down to the smallest detail.
2
Exterior
he simplest way to describe the exterior of the
240 Series is to say - it is a completely new Volvo from the
windshield forwards. And you must agree with us when we
say that this exterior radiates power, smartness, safety.
It is obviously related to the previous models, but primarily
to the Volvo Experimental Safety Car, VESC, (this can be
seen from the grille and the bumper section), and, in this
way, it can be seen right away from the exterior of the
Volvo 240 Series that the design of this car is backed up by
qualified safety thinking.
Naturally the styling has not been based on the fact that
Volvo has wanted to build a smarter car but rather on a technical basis. An advanced front suspension has resulted in
natural body changes. The exterior of the 240 Series will
arouse a great deal of justified curiosity and a desire to know
more among car-buyers. You must utilize this in your sales
work.
The front section on this year's model
extends out to the very powerful
energy absorbing bumpers which now
merge well with the overall design of
the car. A Volvo body consists of a
small number of large sections which
makes it light, strong and torsionally
resistant.
Forward of the windshield, the body is
new and naturally of safety type with
energy absorbing sections front and
rear.
The engine hood, front fenders, wheel
housings, side members and bulkhead
are the body sections which have been
altered. The floor has also been altered
by the inclusion of much stronger seat
lifters which help to strengthen the
floorpan.
The energy absorbing ability of the
new front section of the body has
been made much more efficient by the
inclusion of crumple zones.
A study in elegance and safety. The
grille is manufactured of a very durable
plastic material and has chromium
brightwork and a decorative emblem,
the headlights are recessed into the
body. The turn indicators and parking
lights also merge with the attractive
lines of the car. The bumper, which
carries a facing of rubber, is manufactured of aluminium and is attached
to the body by means of shock absorbers. The frontal design of the car
clearly shows its family ties with the
VESC (Volvo Experimental Safety
Car).
5
The energy-absorbing bumpers now
extend "round-the-corner" but, of
course, are still capable of absorbing
i
mpact at speeds up to S miles per
hour. The front turn indicators are
large and easily seen. They are recessed
into the body but also extend "round-
the-corner" to enable immediate
observance from the sides as well.
The Volvo 240 DL has 14" wheels and
steel cord radial ply tires. These wide
tires give an excellent ride and good
grip. Another advantage is less wear
due to the wide tread and the special
characteristics of the steel cord radial
ply tires.
To make changing easier, it is now
done from the front of the car. The
headlight insert is quickly removed
and replaced without any trouble and
the adjustment is not altered.
This is the decorative emblem which
shows model, type and engine.
Prepared for anything. Yes, even a
crash from the rear. The rear bumper
has the same energy-absorbing capability as the front bumper and, here
again, it extends "round-the-corner".
These bumpers are not only efficient,
they give the car a tough, yet elegant
appearance.
Volvo rust-proofing has been one of
the best available for many years. It is
made even better this year by increasing the number of body sections
manufactured of hot-dip galvanized
metal including wheel housings, spring
strut anchorages, outer and inner tie
plates for wheel housing and cowl
sections. Also a number of stiffeners in
the engine compartment and the complete jack anchorage points.
The Volvo 240 DL is a car of character, a car which considers everything,
which is prepared for everything.
7
Interior
olvo comfort starts from the very beginning, the wide
door opening angles of more than 80°facilitate entry and
exit. Try the newly designed driving seat, easily adjustable
fore and aft, as well as up and down. Feel the quality of the
upholstery and try the many adjustments of these wonderful
seats. In front of you is the newly designed and very attrac-
tive dashboard with its ideally located instruments and
controls. The handbrake, you will notice, is now between the
front seats.
Many items which are standard in a Volvo 240 DL are only
offered as extras - at extra cost - by other manufacturers,
for example : the head restraints, now built into the seat and
of the "see-through" type so as not to spoil the view for the
back seat passengers. Safety belts of the inertia reel type
for the passengers are another example. The Volvo 240 Series
has a safety interior which is practical and built for comfort.
The Volvo 240 DL is a car to enjoy yourself in, a car to feel
safe in.
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