Mazda GENUINE ACCESSORIES Instructions Manual
GENUINE ACCESSORIES
Packaging Guidelines
MNAO ACCESSORY OPERATIONS
1
ACCESSORIES & PACKAGING GUIDELINES
Introduction
The brand Mazda has become a mark of excellence worldwide.
With a rich history in technology development and a wide variety of proven excellent vehicles, Mazda has reached a high level in the
public preference. Its revolutionary rotary engine, the electric, fuel cell and hybrid vehicles, the new rotary hydrogen engine and the finest
auto designs, are milestones in the automobile industry.
The Mazda program of brand identity reflects these achievements and shows its pride in every piece of communication, from ads to
promotional material and parts and accessories packaging.
This manual is a condensed and practical set of guidelines to help our suppliers participate in the Mazda philosophy and achieve the
consistency that will enhance the success of our common business.
Mazda Identification Standards
Since 1998, the new brand symbol of Mazda captures the spirit of the company and its aspirations for the future. It became a preeminent
mark of excellence worldwide.
The brand symbol, together with our corporate logotype, is our word, our signature, a key element in our continuous success. As the
centerpiece around which all other graphics elements must revolve, our corporate identification must be used consistently in all
communications.
The following pages outline the requirements for usage on accessories packaging materials, because there is no element too insignificant
not to fall within these guidelines.
If you have any questions about the policies or guidelines set out in this manual, or have a situation which does not seem to be
addressed in the information presented here, contact the Mazda Accessory Marketing Department.
Use of Mazda Logos and Colors
There is one “Mazda” logotype used for all Mazda accessories and
packaging products.
For maximum impact and clarity, a specific amount of clear space must be
maintained around the Mazda logo. This is a “neutral zone” within no other
graphic elements, such as typography, pictures or borders may appear or
intrude.The clear space around the brand symbol must equal 1/6” or more
of the width, in all directions.
NO element of the logo may be modified in any way. This includes the
size relationship between the logo and brand symbol in the promotional
configuration, and the distance between these two elements.
To maintain the integrity of the corporate image, the logotype should never
be altered or misused. The Mazda logo was designed to stand alone and
must not be used in conjunction with any other logo.
Brand Symbol Colors
ACCESSORIES & PACKAGING GUIDELINES
Logo Usage
Logotype with Brand Symbol
2
Symbol Colors [ 4 color & 5-Color use ]
2 Colors Restriction
Symbol Silver
PMS 877C
Mazda Blue
PMS PROCESS BLUE
C100% + M30%
Symbol Gray
PMS COOL GRAY 7C
C22% + M15% +
Y11% + K22%
Black White
Black PMS ProcessBlue K50% White
The authorized Mazda colors provided here have
been carefully chosen for their visual impact,
clarity and identity.They allow sufficient flexibility
in meeting a wide range of printing requirements,
while ensuring uniformity in all accessory and
packaging applications.
The 2 colors are to be used when only 2 inks are
available.These colors maintain the Mazda brand
blue with the contrasting black for a clean, crisp,
overall appearance.
Use of metallic ink on uncoated paper is not
recommended.
Specified Typefaces
Specified typefaces play a particular role in conveying the Mazda brand
message through readable images. The Frutiger font family is designated
as the basic font to unify Mazda accessories and packaging brand. This
includes Frutiger 55 Roman, Bold, Black, Italic and Bold Italic, Frutiger 47
Light Condensed, Frutiger 67 Bold Condensed, Frutiger Light Condensed
Italic, which is simple and easy to read.
Basic Font 1
Frutiger 55 Roman
ABCDEFGHIJKLMNOPQRSTUWXYZ
&?%abcdefghijklmnopqrstuvwxyz
1234567890
Basic Font 1
Frutiger 65 Bold
ABCDEFGHIJKLMNOPQRSTUWXYZ
&?%abcdefghijklmnopqrstuvwxyz
1234567890
Basic Font 2
Frutiger 66 Bold Italic
ABCDEFGHIJKLMNOPQRSTUWXYZ
&?%abcdefghijklmnopqrstuvwxyz
1234567890
Basic Font 2
Frutiger 75 Black
ABCDEFGHIJKLMNOPQRSTUWXYZ
&?%abcdefghijklmnopqrstuvwxyz
1234567890
Basic Font 3
Frutiger 47 Light Condensed
ABCDEFGHIJKLMNOPQRSTUWXYZ
&?%abcdefghijklmnopqrstuvwxyz
1234567890
Basic Font 1
Frutiger 67 Bold Condensed
ABCDEFGHIJKLMNOPQRSTUWXYZ
&?%abcdefghijklmnopqrstuvwxyz
1234567890
Basic Font 2
Frutiger 66 Bold Italic
ABCDEFGHIJKLMNOPQRSTUWXYZ
&?%abcdefghijklmnopqrstuvwxyz
1234567890
ACCESSORIES & PACKAGING GUIDELINES
Fonts
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