Mazda Cx9 2018 Owner's Manual

2018 MAZDA CX-9

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DRIVING MATTERS

®

We do not simply exist to make cars.

We strive to achieve something more.

To ignite moments

and improve each day through experiences

that awaken you,

move you,

stir your soul.

This is what drives us to push boundaries

and defy convention, every day.

It’s why we refined the rotary engine in 1967,

resurrected the roadster in 1989,

and reimagined how an automobile is developed,

piece by piece, in 2006.

Instead of simply redesigning a car,

we started from a blank sheet of paper

and built the ideal vehicle around

how it would make you feel.

Today, we stand more determined than ever,

with breathtaking designs

and revolutionary technologies like SKYACTIV

®

TECHNOLOGY and i-ACTIV AWD®.

Built to create an even deeper connection

between you and your Mazda.

An emotional bond, formed at first glance

and reinforced every time you get behind the wheel.

To us, this bond is everything.

And it inspires us every day,

to design better,

innovate more

and make each Mazda

smarter and safer than what came before.

Because we’ll never stop

making driving matter for you.

HIROSHIMA SPIRIT | Since 1920, Hiroshima, Japan has been

our source of unwavering courage, commitment and perseverance.

We have consistently found inspiration through this community,

a shared spirit that pushes us to rise above any challenge. Together,

we have achieved more than anyone could have imagined. We have

built a global company from the ground up. And we have defied

convention to develop innovations that others deemed impossible,

®

from the rotary engine to SKYACTIV

TECHNOLOGY and beyond.

Most of all, we have never strayed from our commitment to humanity.

Giving all of ourselves, using our hands to craft and make things

that matter, that have soul. You’ll feel this commitment every

time you get behind the wheel of a Mazda. It’s why our cars evoke

emotion and create a feeling unlike anything else.

CRAFTED FOR DRIVERS. BY DRIVERS | The idea that an

SUV can be meticulously crafted for drivers and still meet all of their

expectations is a paradox. At Mazda, we turn convention on its head

and approach the impossible as a challenge. We’ve reimagined what

a premium three-row SUV can be, engineering it with innovative

features and refined details. Delivering power when it counts, without

compromising safety. This is the 2018 Mazda CX-9. The elegant SUV

designed to indulge drivers. And passengers.

ONENESS | A vehicle transports you beyond your physical capabilities.

In its best form, it serves as a natural extension of you, anticipating your

needs and responding accordingly. Like a horse to its rider. The Japanese

call this feeling of oneness Jinba Ittai. And it’s a concept that is deeply

ingrained within Mazda’s culture. You can see it expressed in every detail

of our vehicles; from the position of the steering wheel to the placement

of the gas pedal, the car becomes an extension of you, acting precisely as

it should. The throttle delivers a satisfying response in any situation. The

steering answers to even the most subtle nudge with purpose. Every dial,

button and knob throughout the cockpit is intuitively placed, allowing you

to focus on the road in every moment. Everything working in harmony.

This is what oneness means to us.

THE SPIRIT OF MOTION. CAPTURED |

Energy in motion, expressed in still form. This is the very

essence of Mazda’s KODO: “Soul of Motion” design philosophy.

The Mazda CX-9 allures with distinctive lines, depicting an

elegant yet agile stance. To achieve this aesthetic, an exploratory

form is honed in a simple, yet expressive process. Aptly called

a Speed Form, it represents design in its purest element. From

there, the form provides inspiration to our master craftsmen as

they sculpt the CX-9 in clay, creating full sheet metal designs.

And this sheet metal becomes an SUV designed for drivers.

THE ESSENCE OF CRAFTSMANSHIP | For hundreds of years, knife

making has been a revered art form in Japan. Embraced for beauty as much

as functionality, this legendary method of craftsmanship was the inspiration

for the aluminum trim in the Mazda CX-9 Signature. A sweeping single piece

of aluminum adorns the dashboard, recalling a sharpened knife. While satin

and polished trim finishes also mirror the honed look of handmade blades.

Thoughtfully inspired details that capture your attention.