Liebherr WKt 4551 User Manual

BRANDING

REFRIGERATORS AND FREEZERS

Professional quality

INCREASE AWARENESS OF
YOUR BRAND

Either with your individually designed brand-image or with specialised features:

Liebherr appliances o er the perfect solution whatever your requirements.

The wide range of models and the many versatile accessories make it easy to

promote awareness of your brand all the time.

OVERVIEW

1 Ten good reasons to choose Liebherr

2 Our clients, our references

3 Decoration fi nishes – print technologies

4 Decoration fi nishes – comparison

5 Glass door design/display printing

6 Additional features

7 Drinks refrigerators

8 Chest refrigerators for drinks

9 Impulse sales chest freezers

ILLUMINATED DISPLAY

An e ective eye-catcher attracting even more

attention to the brand being advertised.

CUSTOMISED DESIGN

Liebherr gives you the opportunity to individually

design the appearance of appliances in line with

your own preferences.

TAILOR-MADE ACCESSORIES

Adding practical accessories to appliances enables

you to tailor their function to best suit your needs.

TEN GOOD REASONS TO CHOOSE LIEBHERR:

1. E X PERIENCE COUNTS

Liebherr is a specialist in refrigerators and freezers, and has been developing and producing cutting-edge
refrigeration solutions for more than 50 years.

2. OPTIMAL PRODUCT QUALITY

To ensure consistent reliability, Liebherr uses only the very highest-quality materials in the manufacture
of its appliances.

3. ACTIVEGREEN

Liebherr takes environmental responsibility seriously. Sustainability is a priority concern right from the
outset of refrigeration design.

4. AWARD-WINNING ENERGY EFFICIENCY

Energy e ciency has always been and remains a core concern at Liebherr, and is a major consideration
infl uencing everything we do from the appliance design stage onwards.

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5. LED – ULTIMATE ILLUMINATION

Using LED illumination reduces total energy consumption by up to 30%, depending on the model, and
provides e ective, high-quality illumination within the appliance interior.

6. RELIABILITY

When selecting quality materials and developing refrigeration components, Liebherr’s focus is on appliances
that function trouble-free and reliably over years of use in the commercial sector.

7. ROBUSTNESS

Appliances used in the commercial sector have to endure intensive use. Liebherr appliances are therefore
extremely robustly designed.

8. HYGIENE

Hygiene is of great importance in the commercial sector. At Liebherr fi rst-class hygiene is a crucial criterion,
e.g. the moulded inner liners have large rounded corners for easy cleaning.

9. MAXIMUM CAPACITY AND COMPACT DESIGN

Because available fl oor space is often restricted, optimal use of available space is extremely important.
Inventive initial design ensures that the usable volume of Liebherr appliances is maximised. When looking
at available volume versus fl oor space needed, Liebherr appliances o er signifi cant added value.

10. LOW COSTS OVER ENTIRE SERVICE LIFE

Durability, low energy costs, high functionality, simple hygiene, optimum reliability and low service costs:
whether from a purely economic perspective or with a view to achieving real sustainability, the benefi ts
reaped by choosing Liebherr appliances are convincing more and more users.

OUR CLIENTS, OUR REFERENCES

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The brands above are just a selection from the 125+ leading brands that Liebherr currently designs
customised

refrigeration and freezer appliances for.

DECORATION FINISHES – PRINT TECHNOLOGIES

The following branding options are currently available for decorating Liebherr refrigerators. These

di er both technically and in terms of cost depending on the specifi c requirements and on the

quantity of appliances.

1. PVC STICKER

This popular and, to date, most commonly employed technique requires the supplier to print the

desired design onto a suitable sticker (usually made from PVC foil), using either silk-screen or

digital printing - depending on the quantity and the image. This is then manually stuck to the

foamed housing (chest or cabinet) at Liebherr.

2. DIRECT SILK-SCREEN PRINTING

The artwork (simple, monochrome image) is silk-screen printed onto the coated, pre-formed base

material, e.g. door panels or side walls, at Liebherr. Essentially, the only di erence between this

printing technique and printing on PVC stickers is the laborious handling of the moulded parts that

is necessarily involved and the problems that arise as a result.

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3. DYE SUBLIMATION – INKJET PRINTER PAPER

Similar to printing PVC stickers, decoration involves two steps and is performed by our suppliers. In

the fi rst step, the sublimation paper is manufactured using the inkjet procedure, also in digital

printing. The design is then transferred to a base material (even, unshaped, specially coated sheet).

(See diagram).

Printer paper

Dye/coloring

Top film
(transparent/clear)

Basecoat (white)

Primer

Steel plate

DECORATION FINISHES – COMPARISON

PVC sticker
Silk-screen printing

Decorable
components

Repair

Resolution • Approx. 30 points/cm • Approx. 280 points/cm

Colour matching Possible Possible Possible Possible with limitations

Colour gradients

Grid lines

• Cabinet sides

• Chest walls

• Hardline doors

• Painting repairs

• Sticker replacement
possible

Possible with limitations Easily done Not possible Easily done

Visible Barely visible Clearly visible Barely visible

PVC sticker
Digital printing

• Cabinet sides

• Chest walls

• Hardline doors

• Painting repairs

• Sticker replacement
possible

Direct silk
screen printing

• Cabinet sides

• Chest walls

• Hardline doors

• Spot repair possible
with limitations

• Approx. 30 points/cm
(externally)

• Approx. 20 points/cm
(at Liebherr)

Dye sublimation –
inkjet printer paper

• Cabinet sides

• Softline doors

• Spot repair possible
with limitations

• Approx. 280 points/cm

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Moiré e ects*

Sample production

Reproducibility

E ect colours

(gold, silver)

Scratch-resistance

Disposal

Advantages:

* Moiré e ect: additional, seemingly rough grids created by overlapping fi ne,

regular grids at an angle.

Possible Possible Possible Not possible

Possible with limitations Easily done Possible with limitations Easily done

Good Good Good Good

Possible Not possible Possible Not possible

Very good Good Fair Good

Dispose of separately Dispose of separately No constraints No constraints

• Design renewable

• No peeling

• Design renewable

• No dirty edges

• No peeling

• Design over the edge

• No dirty edges

GLASS DOOR DESIGN/

GLASS DOOR DESIGN/

DISPLAY PRINTING

DISPLAY PRINTING

1. GLASS DOOR PRINTING

Stickers with customised images can be stuck to the glass door. The stickers are also available as

non-permanent stickers, which can be easily removed at any time without leaving visible traces.

2. LED ILLUMINATION INTEGRATED INTO GLASS DOOR

An individual image can be engraved into the glass door and then illuminated. Only the image lights

up, so as to stand out impressively. The engraving is positioned between the two panes of insulating

glass (possible with FKv 50 and FKv 30).

3. DISPLAY PRINTING

A printed sticker can be stuck onto backlit displays to tailor them to individual requirements.

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FKv 502 with illumination integrated

into the glass door

ADDITIONAL ACCESSORIES

GRAVITY FEED SHELF FOR CANS / BOTTLES

The practical gravity feed shelf always positions 0.5 l

bottles at the front where they are easy to access.

On the FKDv 43 model, the gravity feed shelf can be

pulled out on telescopic rails to be refi lled.

SCANNER RAIL

Price labels and bar codes are easy to read from a

practical scanner rail attached to the front of the

grates, giving the customer a quick, clear view of

prices at all times.

SAFETY BRACKET

During transportation the robust safety bracket

optimally protects both the condenser at the back

of the appliance and the underside of the appliance

against any impact damage. This is ideal for appliance

transportation by lorry, for example.

SAFETY BRACKET WITH DISPLAY PROTECTION

The safety bracket also protects the optionally illuminated

advertising display. Depending on the appliance position,

the display protection can be folded backwards slightly

so that it is not necessary to detach the safety bracket

during frequent transportation.

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DRINKS REFRIGERATORS

7

FKDv 37

DRINKS REFRIGERATORS

7

FKDv 43

DRINKS REFRIGERATORS

7

BCDv 43

DRINKS REFRIGERATORS

7

BCDv 10

DRINKS REFRIGERATORS

7

FKv 50
FKv 30

DRINKS REFRIGERATORS

7

FKv(sl) 26
FKv(sl) 36
FKv(sl) 41
FKv(sl) 54

CHEST REFRIGERATORS FOR DRINKS

FT 29

IMPULSE SALES AND ICE CREAM CHEST FREEZERS

GTE 15
GTE 24
GTE 30
GTE 37
GTE 43
GTE 50

GTI 18
GTI 24
GTI 30
GTI 37
GTI 43
GTI 50

IMPULSE SALES AND ICE CREAM CHEST FREEZERS

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