Page 1
BRANDING
REFRIGERATORS AND FREEZERS
Professional quality
Page 2
INCREASE AWARENESS OF
YOUR BRAND
Either with your individually designed brand-image or with specialised features:
Liebherr appliances o er the perfect solution whatever your requirements.
The wide range of models and the many versatile accessories make it easy to
promote awareness of your brand all the time.
Page 3
OVERVIEW
1 Ten good reasons to choose Liebherr
2 Our clients, our references
3 Decoration fi nishes – print technologies
4 Decoration fi nishes – comparison
5 Glass door design/display printing
6 Additional features
7 Drinks refrigerators
8 Chest refrigerators for drinks
9 Impulse sales chest freezers
ILLUMINATED DISPLAY
An e ective eye-catcher attracting even more
attention to the brand being advertised.
CUSTOMISED DESIGN
Liebherr gives you the opportunity to individually
design the appearance of appliances in line with
your own preferences.
TAILOR-MADE ACCESSORIES
Adding practical accessories to appliances enables
you to tailor their function to best suit your needs.
Page 4
TEN GOOD REASONS TO CHOOSE LIEBHERR:
1. E X PERIENCE COUNTS
Liebherr is a specialist in refrigerators and freezers, and has been developing and producing cutting-edge
refrigeration solutions for more than 50 years.
2. OPTIMAL PRODUCT QUALITY
To ensure consistent reliability, Liebherr uses only the very highest-quality materials in the manufacture
of its appliances.
3. ACTIVEGREEN
Liebherr takes environmental responsibility seriously. Sustainability is a priority concern right from the
outset of refrigeration design.
4. AWARD-WINNING ENERGY EFFICIENCY
Energy e ciency has always been and remains a core concern at Liebherr, and is a major consideration
infl uencing everything we do from the appliance design stage onwards.
1
5. LED – ULTIMATE ILLUMINATION
Using LED illumination reduces total energy consumption by up to 30%, depending on the model, and
provides e ective, high-quality illumination within the appliance interior.
6. RELIABILITY
When selecting quality materials and developing refrigeration components, Liebherr’s focus is on appliances
that function trouble-free and reliably over years of use in the commercial sector.
7. ROBUSTNESS
Appliances used in the commercial sector have to endure intensive use. Liebherr appliances are therefore
extremely robustly designed.
8. HYGIENE
Hygiene is of great importance in the commercial sector. At Liebherr fi rst-class hygiene is a crucial criterion,
e.g. the moulded inner liners have large rounded corners for easy cleaning.
9. MAXIMUM CAPACITY AND COMPACT DESIGN
Because available fl oor space is often restricted, optimal use of available space is extremely important.
Inventive initial design ensures that the usable volume of Liebherr appliances is maximised. When looking
at available volume versus fl oor space needed, Liebherr appliances o er signifi cant added value.
10. LOW COSTS OVER ENTIRE SERVICE LIFE
Durability, low energy costs, high functionality, simple hygiene, optimum reliability and low service costs:
whether from a purely economic perspective or with a view to achieving real sustainability, the benefi ts
reaped by choosing Liebherr appliances are convincing more and more users.
Page 5
OUR CLIENTS, OUR REFERENCES
2
The brands above are just a selection from the 125+ leading brands that Liebherr currently designs
customised
refrigeration and freezer appliances for.
Page 6
DECORATION FINISHES – PRINT TECHNOLOGIES
The following branding options are currently available for decorating Liebherr refrigerators. These
di er both technically and in terms of cost depending on the specifi c requirements and on the
quantity of appliances.
1. PVC STICKER
This popular and, to date, most commonly employed technique requires the supplier to print the
desired design onto a suitable sticker (usually made from PVC foil), using either silk-screen or
digital printing - depending on the quantity and the image. This is then manually stuck to the
foamed housing (chest or cabinet) at Liebherr.
2. DIRECT SILK-SCREEN PRINTING
The artwork (simple, monochrome image) is silk-screen printed onto the coated, pre-formed base
material, e.g. door panels or side walls, at Liebherr. Essentially, the only di erence between this
printing technique and printing on PVC stickers is the laborious handling of the moulded parts that
is necessarily involved and the problems that arise as a result.
3
3. DYE SUBLIMATION – INKJET PRINTER PAPER
Similar to printing PVC stickers, decoration involves two steps and is performed by our suppliers. In
the fi rst step, the sublimation paper is manufactured using the inkjet procedure, also in digital
printing. The design is then transferred to a base material (even, unshaped, specially coated sheet).
(See diagram).
Printer paper
Dye/coloring
Top film
(transparent/clear)
Basecoat (white)
Primer
Steel plate
Page 7
DECORATION FINISHES – COMPARISON
PVC sticker
Silk-screen printing
Decorable
components
Repair
Resolution • Approx. 30 points/cm • Approx. 280 points/cm
Colour matching Possible Possible Possible Possible with limitations
Colour gradients
Grid lines
• Cabinet sides
• Chest walls
• Hardline doors
• Painting repairs
• Sticker replacement
possible
Possible with limitations Easily done Not possible Easily done
Visible Barely visible Clearly visible Barely visible
PVC sticker
Digital printing
• Cabinet sides
• Chest walls
• Hardline doors
• Painting repairs
• Sticker replacement
possible
Direct silk
screen printing
• Cabinet sides
• Chest walls
• Hardline doors
• Spot repair possible
with limitations
• Approx. 30 points/cm
(externally)
• Approx. 20 points/cm
(at Liebherr)
Dye sublimation –
inkjet printer paper
• Cabinet sides
• Softline doors
• Spot repair possible
with limitations
• Approx. 280 points/cm
4
Moiré e ects*
Sample production
Reproducibility
E ect colours
(gold, silver)
Scratch-resistance
Disposal
Advantages:
* Moiré e ect: additional, seemingly rough grids created by overlapping fi ne,
regular grids at an angle.
Possible Possible Possible Not possible
Possible with limitations Easily done Possible with limitations Easily done
Good Good Good Good
Possible Not possible Possible Not possible
Very good Good Fair Good
Dispose of separately Dispose of separately No constraints No constraints
• Design renewable
• No peeling
• Design renewable
• No dirty edges
• No peeling
• Design over the edge
• No dirty edges
Page 8
GLASS DOOR DESIGN/
GLASS DOOR DESIGN/
DISPLAY PRINTING
DISPLAY PRINTING
1. GLASS DOOR PRINTING
Stickers with customised images can be stuck to the glass door. The stickers are also available as
non-permanent stickers, which can be easily removed at any time without leaving visible traces.
2. LED ILLUMINATION INTEGRATED INTO GLASS DOOR
An individual image can be engraved into the glass door and then illuminated. Only the image lights
up, so as to stand out impressively. The engraving is positioned between the two panes of insulating
glass (possible with FKv 50 and FKv 30).
3. DISPLAY PRINTING
A printed sticker can be stuck onto backlit displays to tailor them to individual requirements.
5
FKv 502 with illumination integrated
into the glass door
Page 9
ADDITIONAL ACCESSORIES
GRAVITY FEED SHELF FOR CANS / BOTTLES
The practical gravity feed shelf always positions 0.5 l
bottles at the front where they are easy to access.
On the FKDv 43 model, the gravity feed shelf can be
pulled out on telescopic rails to be refi lled.
SCANNER RAIL
Price labels and bar codes are easy to read from a
practical scanner rail attached to the front of the
grates, giving the customer a quick, clear view of
prices at all times.
SAFETY BRACKET
During transportation the robust safety bracket
optimally protects both the condenser at the back
of the appliance and the underside of the appliance
against any impact damage. This is ideal for appliance
transportation by lorry, for example.
SAFETY BRACKET WITH DISPLAY PROTECTION
The safety bracket also protects the optionally illuminated
advertising display. Depending on the appliance position,
the display protection can be folded backwards slightly
so that it is not necessary to detach the safety bracket
during frequent transportation.
6
Page 10
DRINKS REFRIGERATORS
7
FKDv 37
Page 11
DRINKS REFRIGERATORS
7
FKDv 43
Page 12
DRINKS REFRIGERATORS
7
BCDv 43
Page 13
DRINKS REFRIGERATORS
7
BCDv 10
Page 14
DRINKS REFRIGERATORS
7
FKv 50
FKv 30
Page 15
DRINKS REFRIGERATORS
7
FKv(sl) 26
FKv(sl) 36
FKv(sl) 41
FKv(sl) 54
Page 16
CHEST REFRIGERATORS FOR DRINKS
FT 29
Page 17
IMPULSE SALES AND ICE CREAM CHEST FREEZERS
GTE 15
GTE 24
GTE 30
GTE 37
GTE 43
GTE 50
Page 18
GTI 18
GTI 24
GTI 30
GTI 37
GTI 43
GTI 50
IMPULSE SALES AND ICE CREAM CHEST FREEZERS
9
Loading...