Liebherr WKt 4551 User Manual

BRANDING

REFRIGERATORS AND FREEZERS

Professional quality

INCREASE AWARENESS OF
YOUR BRAND

Either with your individually designed brand-image or with specialised features:

Liebherr appliances o er the perfect solution whatever your requirements.

The wide range of models and the many versatile accessories make it easy to

promote awareness of your brand all the time.

OVERVIEW

1 Ten good reasons to choose Liebherr

2 Our clients, our references

3 Decoration fi nishes – print technologies

4 Decoration fi nishes – comparison

5 Glass door design/display printing

6 Additional features

7 Drinks refrigerators

8 Chest refrigerators for drinks

9 Impulse sales chest freezers

ILLUMINATED DISPLAY

An e ective eye-catcher attracting even more

attention to the brand being advertised.

CUSTOMISED DESIGN

Liebherr gives you the opportunity to individually

design the appearance of appliances in line with

your own preferences.

TAILOR-MADE ACCESSORIES

Adding practical accessories to appliances enables

you to tailor their function to best suit your needs.

TEN GOOD REASONS TO CHOOSE LIEBHERR:

1. E X PERIENCE COUNTS

Liebherr is a specialist in refrigerators and freezers, and has been developing and producing cutting-edge
refrigeration solutions for more than 50 years.

2. OPTIMAL PRODUCT QUALITY

To ensure consistent reliability, Liebherr uses only the very highest-quality materials in the manufacture
of its appliances.

3. ACTIVEGREEN

Liebherr takes environmental responsibility seriously. Sustainability is a priority concern right from the
outset of refrigeration design.

4. AWARD-WINNING ENERGY EFFICIENCY

Energy e ciency has always been and remains a core concern at Liebherr, and is a major consideration
infl uencing everything we do from the appliance design stage onwards.

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5. LED – ULTIMATE ILLUMINATION

Using LED illumination reduces total energy consumption by up to 30%, depending on the model, and
provides e ective, high-quality illumination within the appliance interior.

6. RELIABILITY

When selecting quality materials and developing refrigeration components, Liebherr’s focus is on appliances
that function trouble-free and reliably over years of use in the commercial sector.

7. ROBUSTNESS

Appliances used in the commercial sector have to endure intensive use. Liebherr appliances are therefore
extremely robustly designed.

8. HYGIENE

Hygiene is of great importance in the commercial sector. At Liebherr fi rst-class hygiene is a crucial criterion,
e.g. the moulded inner liners have large rounded corners for easy cleaning.

9. MAXIMUM CAPACITY AND COMPACT DESIGN

Because available fl oor space is often restricted, optimal use of available space is extremely important.
Inventive initial design ensures that the usable volume of Liebherr appliances is maximised. When looking
at available volume versus fl oor space needed, Liebherr appliances o er signifi cant added value.

10. LOW COSTS OVER ENTIRE SERVICE LIFE

Durability, low energy costs, high functionality, simple hygiene, optimum reliability and low service costs:
whether from a purely economic perspective or with a view to achieving real sustainability, the benefi ts
reaped by choosing Liebherr appliances are convincing more and more users.

OUR CLIENTS, OUR REFERENCES

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The brands above are just a selection from the 125+ leading brands that Liebherr currently designs
customised

refrigeration and freezer appliances for.

DECORATION FINISHES – PRINT TECHNOLOGIES

The following branding options are currently available for decorating Liebherr refrigerators. These

di er both technically and in terms of cost depending on the specifi c requirements and on the

quantity of appliances.

1. PVC STICKER

This popular and, to date, most commonly employed technique requires the supplier to print the

desired design onto a suitable sticker (usually made from PVC foil), using either silk-screen or

digital printing - depending on the quantity and the image. This is then manually stuck to the

foamed housing (chest or cabinet) at Liebherr.

2. DIRECT SILK-SCREEN PRINTING

The artwork (simple, monochrome image) is silk-screen printed onto the coated, pre-formed base

material, e.g. door panels or side walls, at Liebherr. Essentially, the only di erence between this

printing technique and printing on PVC stickers is the laborious handling of the moulded parts that

is necessarily involved and the problems that arise as a result.

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3. DYE SUBLIMATION – INKJET PRINTER PAPER

Similar to printing PVC stickers, decoration involves two steps and is performed by our suppliers. In

the fi rst step, the sublimation paper is manufactured using the inkjet procedure, also in digital

printing. The design is then transferred to a base material (even, unshaped, specially coated sheet).

(See diagram).

Printer paper

Dye/coloring

Top film
(transparent/clear)

Basecoat (white)

Primer

Steel plate