LG 55SH7DD User Manual

Digital Signage with High Visibility

SH7DD Series

Many users are looking for luminous signage suitable for brightly lit locations, but have been burdened by the high cost of
ownership. The SH7DD series is a cost-competitive model because it delivers clear and vivid content with high brightness
while also cutting costs thanks to lower power consumption. Moreover, it operates 24/7 without time constraints and
maximizes user convenience with various useful functions.

Key Points

• 700 cd/m2 high brightness provides outstanding visibility, even under bright lighting

• Vibrant color reproduction without distortion at any angle

• Cost effective operation thanks to the low power consumption

• Convenient content management supported by USB playback and scheduling

• Optimized user convenience with the menu for setting no signal image and local time

Digital Signage with High Visibility

SH7DD Series

Key Features

Outstanding
Visibility

Cost
Effective

Outstanding Brightness

The 700 cd/m2 brightness is enough to stand out against
the surrounding background, so signage can attract
passerby and delivers content vividly and effectively.

500 cd/m

2

700 cd/m

2

Low Power Consumption

SH7DD offers excellent energy effi ciency and cost

savings by decreasing power consumpton by approx.
32% compared to the conventional model with equal
luminance.

Wide Viewing Angle

Thanks to IPS technology, SH7DD series provides a clear,
vibrant picture with no washed out tones at any angle.

178° 178°

Wide Viewing Angle

Power Management Mode

Even without signal from the media player, the network does
not turn off completely, so remote control is possible, which

prevents unnecessary power usage and enables effi cient

management.

Convenient
Managment

Typ. 125W Typ. 85W

Conventional

*Based on 49” model

SH7DD

USB Content Scheduling

There is no need for additional server or media player
connections because SH7DD supports USB playback and
scheduling. Users can set a playlist and timing for playing
content using a USB.

Time scheduling

Set a Playlist

1

2

3

*Supported Content Type : Video (MPEG1/2/4, H.264),
Audio (MP3, AC3, MPEG, AAC, HEAAC, LPCM), Image (JPEG, PNG, BMP)

SCREEN OFF

Network ON

Wi-Fi Support

SH7DD series supports Wi-Fi dongle connection for easier
content distribution and installation. And SNMP* support
ensures convenient network management.

Server

+

NETWORK

Manager Router

*SNMP: Simple Network Management Protocol

Wi-Fi Dongle

(Model: AN-WF500)

Digital Signage with High Visibility

SH7DD Series

Convenient
Managment

Industrial
Design

No Signal Image Setting

In case there is no signal input, it is possible to play
back images preset by the user using a USB, instead
of displaying the conventional no signal image.

Detachable Logo & Built-in Speaker

The detachable logo allows for installation in the desired
orientation in landscape or portrait mode, making it easy
for the user to arrange the signage. Also, sounds can
be played from built-in speakers, giving advertisements
greater impact.

Local Time Setting

A time zone can be confi gured at initial installament, so

that the signage display accesses the local NTP* server and
automatically sets the local time. In addition, the local time
can be adjusted manually by grouping multiple signages
using RS232C without a network connection.

* NTP: Network Time Protocol

Connectivity

1

RS-232C IN

2

RS-232C OUT

3

AUDIO IN

4

AUDIO OUT

5

EXT IR IN

6

HDMI in 1

7

HDMI in 2

8

DVI-D IN

9

LAN

10

RGB IN

11

USB

55SH7DD / 49SH7DD / 43SH7DD

5621 47

310 1198

Specifi cations

Screen Size 55" 49" 43"
Panel Technology IPS IPS IPS
Aspect Ratio 16:9 16:9 16:9
Native Resolution 1,920 x 1,080 (FHD) 1,920 x 1,080 (FHD) 1,920 x 1,080 (FHD)
Brightness 700 cd/m

PANEL

CONNECTIVITY

PHYSICAL
SPECIFICATION

SPECIAL FEATURES

ENVIRONMENT
CONDITIONS

POWER

STANDARD
(CERTIFICATION)

MEDIA PLAYER
COMPATIBILITY

SOFTWARE
COMPATIBILITY

ACCESSORIES

*N/A for EU ErP

Viewing Angle (H x V) 178 x 178 178 x 178 178 x 178
Response Time 12 ms 12 ms 12 ms

Surface Treatment

Life time (Typ.) 50,000 Hrs 50,000 Hrs 50,000 Hrs
Operation Hours 24 Hrs 24 Hrs 24 Hrs
Orientation Landscape & Portrait Landscape & Portrait Landscape & Portrait
Input HDMI (2), DVI, RGB, Audio, USB 2.0
Output Audio
External Control RS232C In/Out, RJ45 In, IR Receiver In
Bezel Color Black Black Black
Bezel Width 11.9 mm (T/R/L), 18 mm (B) 11.9 mm (T/R/L), 18 mm (B) 11.9 mm (T/R/L), 18 mm (B)
Monitor Dimension (W x H x D) 1,238 x 714.9 x 54 mm 1,102.2 x 638.5 x 54 mm 969.6 x 563.9 x 54 mm
Weight (Head) 17.5 kg 14.3 kg 10.0 kg
Monitor with Optional Stand Dimensions (W x H x D)
Weight (Head+Stand) 20.8 kg 17.6 kg 12.5 kg
Carton Dimensions (W x H x D) 1,330 x 807 x 170 mm 1,197 x 760 x 166 mm 1,052 x 650 x 123 mm
Packed Weight 21.7 kg 17.4 kg 12.6 kg
VESA

Operation Temperature 0°C to 40°C 0°C to 40°C 0°C to 40°C
Operation Humidity 10% to 80% 10% to 80% 10% to 80%
Power Supply 100-240V~, 50/60Hz 100-240V~, 50/60Hz 100-240V~, 50/60Hz
Power Type Built-In Power Built-In Power Built-In Power

Power
Consumption

Safety UL / cUL / CB / TUV / KC UL / cUL / CB / TUV / KC UL / cUL / CB / TUV / KC
EMC FCC Class "A" / CE / KCC FCC Class "A" / CE / KCC FCC Class "A" / CE / KCC
ErP / Energy Star Yes* / Yes (Energy Star 7.0) Yes* / Yes (Energy Star 7.0) Yes* / Yes (Energy Star 7.0)
OPS Type Compatible No No No
External Media Player Attachable Yes (MP500/MP700) Yes (MP500/MP700) Yes (MP500/MP700)
Content Management Software SuperSign Premium SuperSign Premium SuperSign Premium
Control and Monitoring Software SuperSign C SuperSign C SuperSign C

Basic

Optional

55SH7DD 49SH7DD 43SH7DD

2

700 cd/m2 700 cd/m2

Hard coating (3H), Anti-glare treatment of

the front polarizer (Haze 3% (Typ.))

1,238 x 773.4 x 219.6 mm 1,102.2 x 696.8 x 219.6 mm 969.6 x 622.2 x 193 mm

TM

Standard Mount Interface 300 x 300 mm 300 x 300 mm 200 x 200 mm

Typ. 95 W 85 W 75 W
Max. 145 W 135 W 120 W
Smart Energy Saving 75 W 65 W 55 W

Temperature sensor, Auto brightness sensor, Tile mode (Up to 15x15), DPM select, Energy saving, Smart energy saving,

File play with USB, USB content scheduling, Local time auto setting, Wake on LAN, Fail over, No signal image (Up to 5MB)

Remote Controller (include battery 2ea),
Power Cord, QSG, RGB Cable, Regulation

Book, Phone to RS232C Gender, IR Receiver

Stand (ST-492T), Media player,

Wall bracket (LSW350B),

VESA Adapter (AM-B330S),

Wi-Fi Dongle (AN-WF500),

Touch Overlay (KT-T550)

Hard coating (3H), Anti-glare treatment of

the front polarizer (Haze 3% (Typ.))

Remote Controller (include battery 2ea),
Power Cord, QSG, RGB Cable, Regulation

Book, Phone to RS232C Gender, IR Receiver

Stand (ST-492T), Media player,

Wall bracket (LSW350B),

VESA Adapter (AM-B330S),

Wi-Fi Dongle (AN-WF500),

Touch Overlay (KT-T490)

Hard coating (3H), Anti-glare treatment of

the front polarizer (Haze 3% (Typ.))

Remote Controller (include battery 2ea),
Power Cord, QSG, RGB Cable, Regulation

Book, Phone to RS232C Gender, IR Receiver

Stand (ST-432T), Media player,

Wall bracket (LSW230B),

VESA Adapter (AM-B220S),

Wi-Fi Dongle (AN-WF500),

Touch Overlay (KT-T430)

Dimension

(unit : mm)

55"

1,238 x 714.9 x 54 / 17.5 kg

11.9

11.9

469

183.5 300 231.4

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1238

49"

1,102.2 x 638.5 x 54 / 14.3 kg

38.6

727

714.9

11.9
18

27.7

469300

54

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11.9

11.9

401.05

183.7 300 154.8

1102.2

638.5

650.5

11.9
18

27.7

401.13300

43"

969.6 x 563.9 x 54 / 10.0 kg

38.6

11.9

54

193.7 200 170.2

11.9

384.76

969.6

38.6

563.9

576.4

11.9
18

27.7

384.8200