LG 32LU661H Product Data Sheet

A Standard
Smart Hotel TV with
Pro:Centric Smart

LU661H

Enhance guests in-room experience and hotel brand
image with the interactive smart solution, Pro:Centric
SMART. The LU661H series features SDK Tools, Pre­loaded Apps, and hospitality content management
software, Pro:Centric SMART/V/Direct, which enables
you to create customized content. Also, its smart
connectivity capabilities including SmartShare,
SmartScreen, Bluetooth Sound Sync provide enhanced
guests' in-room entertainment and convenience.

* 49 inch

A Standard Smart Hotel TV with Pro:Centric Smart

LU661H

Pro:Centric Smart Application Platform

Pro:Centric Hotel Management Solution

Pro:Centric SMART is optimized for customizing
hospitality services for hotel brands and guests
through an IP & RF infrastructure. With its high
picture quality, sophisticated design and advanced
connectivity functions, it upscales in-room
entertainment and increases convenience through

Pro:Centric Server Application

You can now differentiate your hotel with our
customizable templates and pages which can be
specialized for your property. Pro:Centric provides
you a solution that is easily customizable for your
business.

Pro:Centric Direct Solution

Pro:Centric Direct is a hotel content management
system that supports simple editing tools and
provides various solutions such as 1-click service and
IP-network-based remote management. With the
solution, users enable to design UI easily and provide
customized service while managing TV efficiently.

implementation of high-end technology.

SI Application IP

API

Pro:Centric

(Middleware Platform)

Pro:Centric

Smart TV

* Customized UI may be little different. * Actual UI may be little different.

Easy Code Editing

with HCAP API

Customized UI &

Interactive Service

Welcome Page Language selection

Wake-up Setting

Weather Information

with Pro:Centric Direct

* When PCS400R and PCD 2.0 are used, it is able to have PCD feature

SI

ServerEditing Content

even in RF infrastructure. However, to have interactive services in RF
infrastructure, Wi-Fi is required (RF+Wireless Infrastructure is needed).

IP or RF

A Standard Smart Hotel TV with Pro:Centric Smart

LU661H

Pro:Centric V Hotel Management Solution

Pro:Centric V provides comprehensive solutions in RF infrastructure. Through the Pro:Centric Server and App, hoteliers are able to customize
their settings and deliver information on hotel facilities and wake-up call services, weather forecasts and other messages to guests, all while
reinforcing the hotel's brand image.

Multi Languages

39 languages including Hebrew, Arabic
and Farsi, and language alignment are
supported, making your guests’ stay a
more comfortable one.

Right Alignment (Hebrew, Arabic, Farsi)

Left Alignment (36 languages)

Basic & Easy Templates

Pro:Centric Application (PCA)
provides one Basic & Easy Template.
making a total of three templates,
that customers can select according
to their preference.

Welcome image of PCA

Customizable Template & Page Multi Channel Spooling

Choose an alternative look & feel
template based on your preference,
and edit multiple sections with 40
pages of billboards by yourself with
the web based tool. (Max 15pages /
section Available)

Operation of up to 8 hotel channels
(22 sub-channels) can offer various
information and added services.

A Standard Smart Hotel TV with Pro:Centric Smart

LU661H

Hospitality Features

SmartShare

SmartShare allows users to share content
and quickly. It also searches for the content they
want in order to share it more easily and accurately,
there by simplifying the process of sharing between
various devices.

more easily

ScreenShare

Connect a smartphone or a laptop PC to TV via
a Wi-Fi Direct connection. The TV will display the
device’s screen, and users can share their content
and memories together.

Bluetooth Sound Sync

Bluetooth Sound Sync enables users to
music on a mobile device through
Bluetooth connection.

* Support devices for Bluetooth Sound Sync :
Android (above v4.4 KitKat) / iOS based Mobile Device

TV speakers via

listen to

A Standard Smart Hotel TV with Pro:Centric Smart

LU661H

Hospitality Features

EzManager

EzManager provides convenient installation
function that helps to set up Pro:Centric TV settings
automatically without extra effort of configuration.
Auto-installation requires 1~3 minutes while manual
installation requires 3~5 minutes.

Instant on

The high speed loading system enables users to enjoy
content immediately after turning on the TV.

* Support devices for Bluetooth Sound Sync :
Android (above v4.4 KitKat) / iOS based Mobile Device

TV Link Interactive

LG Protocal through RS-232 allows communication
between TV and SI interface box, eventually giving
smart service and more contents to Hotel guests.

Smart Solution

Control via

RS232 or HDMI

SI’s

Remote Control

Guest Benefit Hotelier Benefit

Convenience with

one Remote controller

* We provide two protocol for SI solution (HTNG-CEC and TVLink)

IR out

Hotelier can use
Smart service with
legacy Set top box.

SI‘s

Set Top Box

A Standard Smart Hotel TV with Pro:Centric Smart

LU661H

Hospitality Features

External Speaker Out

Enhance the entertainment experience by adding
an additional speaker. Guests listen to and control
the TV audio from anywhere in the business areas,
including restrooms.

Multi IR

Multi IR function eliminates the remote control signal
interference between TVs in multiple dwelling beds.
This system will work using the same LG TV model.

LG TV 1 LG TV 2 LG TV 9

Pro:Idiom

Prevent any illegal copying of content by the widely
used DRM (Digital Right Management).

Dimension

49"

300

Connectivity

49" / 43"

1,110

570

300

650

705

81.1

43" 32"

575.3

630

80.8

71.7

85.3

303

72

970

87.5

303

200

200

200

739

200

441

495

74.6

84

44

241

32"

RS-232C IN

(CONTROL & SERVICE)

COMPONENT IN AV IN( Audio in)

2(ARC) 1 2

COMPONENT AV

YPbPa

AUDIO

USB IN

H/P OUT

LAN

VIDEO

VOLUME

STEREO

CONTROL

(6Ω)

SPEAKER OUT

1

RESETUPDATE

LNB

Satellite IN

MCR67228102

ANTENNA /

CABLE IN

RS-232C IN

(CONTROL & SERVICE)

COMPONENT IN AV IN( Audio in)

2(ARC) 1 2

COMPONENT AV

USB IN

H/P OUT

LAN

SPEAKER OUT

VIDEO

YPbPa

AUDIO

STEREO

(8Ω)

* Dimensions & Jack Panels (Read/Side) may differ from the above image, so please reach LG salesteam to ensure before order.

1

VOLUME

CONTROL

RESETUPDATE

LNB

Satellite IN

MCR66828410

ANTENNA /

CABLE IN

Specifications

Screen Size
Backlight Type
Resolution

PANEL

BROADCASTING
SYSTEM

VIDEO

AUDIO

HOSPITALITY
SOLUTION

SMART FEATURE

FUNCTION

HOSPITALITY FEATURES

JACK INTERFACE

DIMENSION
(UNIT : mm)

POWER
(UNIT : WATTS)

Brightness (cd/m
Dynamic Contrast Ratio (Dynamic MCI (Hz))
Static (Panel) Contrast Ratio
Viewing Angle (H x V)
Response Time (G to G, ms)
Analog
Digital
XD Engine

Aspect Ratio

HDR 10 / HDR Dolby Vision
Audio Output
Speaker System
Sound Mode
Clear Voice
Dolby Atoms
Adaptive Sound Control
One Touch Sound Tuning
Audio Channel
Solution Type
Data Streaming (IP & RF)
RF (1/2Tuner)
HCAP (GEM/FLASH/HTML)

※ Service Carousel (TLL/XML)
Pro:Centric Application
DRM

Set Side
Set Rear
Vesa
W x H x D / Weight (with stand)
W x H x D / Weight (without stand)
W x H x D / Weight (Packing)
Voltage, Hz
Max
Typical
Energy saving (Min/Med/Max)
Stand-by

2

)

(16:9, Original, Full Wide, 4:3, Vertical Zoom, All-Direction Zoollm), Just Scan

• 6 modes (Standard, Cinema, Clear Voice III, Sports, Music, Game) • 6 modes (Standard, Cinema, Clear Voice III, Sports, Music, Game) • 6 modes (Standard, Cinema, Clear Voice III, Sports, Music, Game)

Hotel Mode, Lock Mode (Limited), Welcome Screen, Insert Image, One Channel Map, External Speaker Out, Instant On, RJP Interface, RJP Compatibility, Auto Off / Sleep Timer, Smart Energy Saving, Motion Eye Care, Healthcare Headphone Mode

49LU661H 43LU661H 32LU661H

49" 43" 32"

LED (Direct) LED (Direct) LED (Direct)

1,920 x 1,080 (FHD) 1,920 x 1,080 (FHD) 1,920 x 1,080 (FHD)

400 400 240

1,000,000:1 1,000,000:1 1,000,000:1

1200:1 1200:1 1200:1

178 x 178 178 x 178 178 x 178

6 6 8

• (PAL/SECAM) • (PAL/SECAM) • (PAL/SECAM)

• • •

• • •

• 6 modes

- - -

10 W + 10 W 10 W + 10 W 5 W + 5 W

2.0 ch 2.0 ch 2.0 ch

• (Clear VoiceⅢ) • (Clear VoiceⅢ) • (Clear VoiceⅢ)

- - -

- - -

- - -

- - -

Pro:Centric (Smart, V, Direct) Pro:Centric (Smart, V, Direct) Pro:Centric (Smart, V, Direct)

• • •

• (1 Tuner) • (1 Tuner) • (1 Tuner)

GEM / Flash / HTML5 GEM / Flash / HTML5 GEM / Flash / HTML5

• PCA 3.8 • PCA 3.8 • PCA 3.8
S/W Type S/W Type S/W Type

Soft AP, Wi-Fi (ac), Screen Share (Miracast), Smart Share (DLNA), LG TV Plus App, DIAL, Bluetooth Audio Playback, LG Sound Sync/bluetooth

EzManager, USB Cloning, Wake on RF, WOL, SNMP, Diagnostics, SI Compatible (TV Link Interactive), HTNG-CEC (1.4), HDMI-CEC (1.4), IR Out, Multi IR Code

HDMI In 1.4, USB 2.0 (2), CI Slot HDMI In 1.4, USB 2.0 (2), CI Slot HDMI In 1.4, USB 2.0 (2), CI Slot

RF In (2), AV In (Share with Component), Component in (Y,Pb,Pr-Video), HDMI/HDCP Input, RS-232C (Control & Service), Headphone Out, RJ45, External Speaker Out (2)

300 x 300 200 x 200 200 x 200

1,110 x 705 x 303 / 14.5 kg 977 x 630 x 80.8 / 11.2 kg 739 x 495 x 241 / 6.05 kg
1,110 x 650 x 81.1 / 11.3 kg 977 x 575 x 80.8 / 8.0 kg 739 x 441 x 84 / 4.85 kg
1,296 x 770 x 171 / 17,2 kg 1,147 x 660 x 175 / 13.9 kg 905 x 530 x 162 / 7.35 kg

100 ~ 240V, 50/60Hz 100 ~ 240V, 50/60Hz 100 ~ 240V, 50/60Hz

113.6 100.2 63.2

88.7 66.2 52

58.7 / 42.3 / 22.9 51 / 37.5 / 22.3 34 / 27 / 19

0.3 0.3 0.3

* Specifications are subject to change without notice, so please reach LG salesteam to ensure before order.

(16:9, Original, Full Wide, 4:3, Vertical Zoom, All-Direction Zoollm), Just Scan

webOS 3.5, Smart Home, Web Browser, Pre-loaded App, SDP Server Compatibility, Magic Remote Compatibility (Ready (MR650H)),

• 6 modes
(16:9, Original, Full Wide, 4:3, Vertical Zoom, All-Direction Zoollm), Just Scan

• 6 modes

Download
LG C-Display+
Mobile App

Google Play Store

www.lg.com/b2b
www.youtube.com/c/LGECommercialDisplay
www.facebook.com/LGInformationDisplay
www.linkedin.com/company/LGInformationDisplay

LG may make changes to specifications and product descriptions without notice.
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