
Imation
Printable Media
CD-R
DVD-R, DVD+R
C h a n g i n g t h e f a c e o f C D / D V D M e d i a

Create a lasting impression with Imation CD/DVD
Printable Optical Media
The appearance of a company’s digital creative is as important as the
look of its business cards, annual reports and other corporate materials.
The more professional their duplicated CDs or DVDs look, the better the
company or organization is portrayed. With Imation Printable CD or DVD
Media—and a special inkjet or thermal printer—any organization or
individual can create high-quality, custom-printed duplicates. Imation
Printable CD/DVD Media can also be screen printed, offering even greater
design flexibility. And non-professionals will be pleased to know that
Imation Printable Media can be used with most home desktop CD or DVD
printers/duplicators, giving their personal creations a professional touch.
Applications
• PowerPoint presentations
• Promotional material
• Catalogs
• Architectural drawings or CAD files
• Audio/visual productions
• Customized software or installation programs
• Home movies
• Community programs
• Wedding albums
• Special events
• Model portfolios
• Training manuals
• Student or faculty files
Specially engineered surface for high impact printing
Imation is changing the face of printable media with its inkjet and
thermal printable optical discs. These discs have raised the bar for print
quality on optical-media.
Imation Printable Media is available in cost-effective 25-, 30- and 50-
pack spindles. And all of Imation’s CD or DVD Printable Media is tested
to meet Imation’s exacting standards, so your custom-printed media will
perform as good as it looks.
Print to the surface’s full-capacity
The print surface of Imation Printable Optical
Media extends all the way to the
hub, offering even greater
design possibilities.
Developed in conjunction with leading
manufacturers of duplication and
printing systems
In order to provide the optimum media for printing
systems, Imation worked with the world’s leading
manufacturers of automated CD and DVD duplication and
printing hardware: Condre, Primera and Rimage.

Printable media has clear advantages over traditional labels
Cost effective — Imation Printable Media generally costs less than purchasing traditional media and labels. While a CD/DVD-
capable printer represents an additional expense, you'll need a printer to print labels anyway. And today most CD/DVD-capable printers are
comparable in cost to inkjet printers.
Less time consuming — On larger print runs, a significant amount of time can be spent positioning labels on discs. On most
CD/DVD- capable printers, alignment is automatic so there are fewer mistakes.
Reduced likelihood of drive or player damage — Over time, labels can sometimes peel or curl and damage drive and player
mechanisms. With printable media, images are printed directly onto the surface of the disc so drive damage is less likely.
A more professional appearance — For the highest quality results, Imation Printable Media is the only choice.
The difference between inkjet and thermal transfer printing
With Imation Printable Media, you can professionally customize your DVD/CD creations using either inkjet or thermal printers. What's the difference
between the two? And which one's the best for you? The following comparison will help you decide.
Inkjet printing
In inkjet printing, the ink solution is sprayed onto a disc surface that is specially designed to receive, hold and absorb the ink droplets. The
technology produces photographic quality results for sophisticated, multi-color, high-resolution graphics and images on your DVDs and CDs. Inkjet
printing offers a higher dpi level than thermal printing—up to 2,400 dpi, depending on the printer—and ink cartridges cost less than thermal
ribbons. But expect a lower throughput than when using thermal ribbons (about 300 discs per inkjet cartridge vs. about 700 discs per ribbon). Also,
inkjet images are more susceptible to smudging and thus require time to dry (however, clear spray coats and laminator-type machines can easily seal
inkjet printed surfaces).
In short, if photographic quality and cheaper supply costs are important to you, you don't expect to print large volumes of discs and you can factor in
some drying time or sealing process, then inkjet printing could be right for you.
Thermal transfer printing
Basically, thermal printing employs a heat transfer ribbon that bonds the images to be printed directly onto the thermal printable DVD or CD. Thermal
ribbons cost more than inkjet cartridges, but the trade-off is that you can print more discs per ribbon. Plus, the print surface is more durable—with
less risk of smudging—than with inkjet printing. And while a variety of color ribbons are available, including some two- or three-color ribbons,
thermal printing is designed more for basic, one-color applications, such as simple words, logos, line art, etc. And though some new thermal printers
now offer photographic quality to compete with inkjet printers, the equipment and consumable costs are still on the high side.
So if you don't need fancy graphics or photographic quality for DVD/CDs, but you do have a lot to print and you want a more durable, smudge-free
surface, thermal transfer printing is probably your best bet.
Whichever printing method you choose, you'll get the best possible results with Imation Printable Media. There's no comparison.

Imation Corp
1 Imation Place
Oakdale, MN 55128-3414
651 704 4000
888 466 3456 phone
800 537 4675 fax
www.imation.com
info@imation.com
Imation Canada Inc.
P.O. Box/C.P. 5440
London, Ontario
N6A 5Z6 Canada
888 466 3456 phone (tél)
888 864 2260 fax (télec)
Imation Latin America
6205 Blue Lagoon Drive
Suite 600
Miami, FL 33126
305.460 7999 phone
305.460 7998 fax
© Imation Corp. 2005
52-0002-3895-7 (Rev. 5/05)
For more information about Imation Printable Media, visit www.imation.com
Imation and the Imation logo are trademarks of Imation Corp.
All other trademarks are property of their respective owners.