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4695

IBM 4695 Reference Manual

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IBM 4695 Point-of-Sale Touch Terminal Reference Guide
for IBM Sales Staff and Business Partners
July 1999
Introduction
Its purpose is to be a reminder of the values of IBM and the 4695 tou c h PO S, the re fo re i t summ arize s man y sources of detailed informatio n into a concise format for easy reference.
The gui d e is or g anized in to th e following secti ons:
•
The IBM POS a d va n tag e
•
The business benefits of touc h POS
•
Some quotes from our custom ers
•
Be ne fits o f the IB M 4695
•
Whe re can yo u s ell th e IBM 4695?
•
Competitive positioning
•
Other refere nce ma te ri a l available
•
Whe re is the IB M 4695 a p pr o p ria te?
This g uid e is no t in te nd e d to be a subs titu te f or th e detail ed inf orma ti o n th at is a v ailab le o n in ternal IB M systems or on the Retail Store Solutions W e b site. H o w ev e r, yo u s h o uld fin d it a u se ful re min de r , p ro m p ter and possible age nd a for discussi on s with your custo mers.
The IBM POS advantage
The benefits IBM brings to your customers
Reliability
•
IBM rep utati o n is built on reliability
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IBM POS sy ste ms are te sted rigo ro us l y; we e x ce ed in du str y st andar d s
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IBM ha s a POS hardw are strategy To tak e th e be s t PC c o m po n e n ts th a t su p p o rt o ur
design goals
T o harden the components for the demands of the
retail environment To p a ck a ge th e m along with uni qu e P OS c ompo n e n ts To in tegra te an d main tain a wid e rang e of
perip herals and suppo rt indu s t ry standar d s.
Designed for Retailers
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IBM has more than 60 retail-specific patents and dra ws o n i ts 30, 000-p a te n t po rtf o l i o f o r innova ti v e retail solutions
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IBM h as 1 50 dis tributi o n in d us try consul tan ts wh o wo rk with re tail ers an d fe ed th e ir re quire m en ts b a ck to IB M s development l abor ator y
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IBM h as th e retail s kills and kn o wl edge to e nga ge in facilities managem en t for maj or custom ers
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IBM has a business relationship with more than 500 experienced retail business partners who com p le ment our s kills an d se rvi ces.
Leadership in Retail
•
IBM has over 25 ye ars of expe rience i n developing POS solutions
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IBM is the w orl d l ea de r in PO S installa ti on s, with o v er 1 .5 millio n P OS s ys te ms shipped.
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M ore th an 60 , 000 IB M 4695 PO S tou c h terminals ar e installed in food service, l eisure and retail segmen ts.
•
IBM led the wa y with open PC-based POS systems.
The business benefits of touch POS
The benefits our customers tell us about
•
Efficiency a nd c ost -effectiveness Increases sales throughput with speed of selection,
action and o pe ration Re d u ce s training co s ts with in tui ti v e, ea s y oper atio n Serve s as bo th POS an d inf orma ti o n po in t, red u cing
capi tal co sts an d be co ming a po in t of s ervi ce sys te m
•
Enha nced stor e m ercha ndising an d layou t Re du ce s c l u tte r on th e coun te r/c hec ko u t
Allo ws fo r a red es ign of th e ch e ck o ut Supports their comp a n y i ma ge
•
Customer involvement and service A ttracts c u sto mers wi th m ult ime di a sal e s ai ds
Disp la ys p ro du cts o n th e sc re en f or th e cu st om e r to see Shows de tails, co l o rs an d as s oc i a ted pr o d u cts Co n vin ces cu st om e rs - ki o sk an d PO S in o n e Tak es the order at the same time Disp lays info rmation abo ut delivery , si zes Allo ws da ta inp ut on the s cre en Avoids delays and provides better customer service
•
Lo w e r su ppo rt c o s ts Intera cti v e to u c h sc re e n gui d es th e sal e s as s oc iate
No keyboard overlays keyboards are on the screen
and can be m o difie d ve ry easil y Greater staff confiden ce impro v es mo rale Significan tl y red uces th e co s ts o f training Mo re e as ily us ed b y tem p o rary and n e w staff.
Some quotes from our customers
We need ed a PO S tha t co uld run f oo d and b e ve rag e as we ll as retail o n o n e serv er Directo r o f Info rma ti o n Servi ces o f a s po rting events company
I t s so l o gi ca l an d in c red ib ly fa st an d ro b u st Man ag er o f a th e m e re sta uran t
I t giv es th e sta ff th e o p po rtunity to b uild sa le s Finan ci al Directo r of a B ritis h pu b cha in
I was confiden t with the system in less than one hour Receptionist at a hair salon
Benefits of the IBM 4695
IBM 4695 is better by design
•
Dev e l o p ed in collabo ra ti on with our cu s to m ers an d wi th input from extensive human factors research to ensure a highly e fficien t terminal
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Designed to be ap propriate for food service, retail, ho spita lity and leisure ind u s tries
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Sea le d from li qui d an d dirt, eas y to cle an, be cau se o f an IBM p aten ted de s ign
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Uses an external po wer sup pl y , which is als o sealed
•
Em p l o ys infra red to u c h tec h no logy , wh ic h ha s th e se k e y advantages over the two main alternatives of resistive and capacitive technologies:
No screen membrane to damage or wear out (Resistive
and capacitive techno lo gi es use a membrane overlay to cover the screen.)
No inte rrup ti o n of s ervi ce fo r rec alibra ti o n in th e sto re
(resistive and capacitive systems have to be taken out of acti o n to re calib ra te th e tou c h me m bran e)
Us abl e wi th gl o v e d ha nd ( Ca pacit i ve s ys te ms will n ot
work with ordinary glov es that may be used for hygie ne or in cold enviro nme nts.)
Excellen t screen clarity, because it uses harden ed glass
instead of plastic overlays on the screen
•
Attractive app earan ce com p l e m e nts your store image (The 4695 w o n th e E ur o p ean CeBi t d es ign a w ard!)
•
The in te grat ed m od e ls ar e: Appro ved for Windows NT® 4.0, Windows®95/98,
W ind o ws 3.1/3.11, DOS 7.0 & 2000 , O S / 2 Warp 4. 0 , OLE for Point-of-Sale (OPOS) 1 . 4.0 and SCO/UNIX
Capab l e o f fas t vid e o pe rfo rman ce, us ing PCI
subsys tem f or vi d eo an d LAN
Economical, b e ca use th e BIO S su pports Advan c e d
Po w er M an ag e m e n t, Wake o n LAN an d r em o t e management
Open PC s tan d ard s: Inte l® so cket 7 all o ws p lug-in
processor upgrades, 1 6 to 128 MB of PC memory, 64-bit PCI pl ana r us ing Inte l chi p se t
•
IB M ma intains contin ui ty o f su ppl y, de v e lo p m e n t, maint enance, integration and support
•
The IB M 4695 is pri ce co m peti tiv e, bu t bette r than tha t, we h av e d esign ed o ur syste ms to be v ery reli abl e an d thu s de liv e r a lo w e r cos t of o w ners h ip.
Where can you sell the IBM 4695?
M or e tha n 60,000 units a re install ed a ro un d the w o rld in a wid e rang e of r etail se gm e nts, in cl u ding:
airlines amus emen t p a rks automotiv e s ervice centers bars boutiques cafeteri a s casinos childrens clothing cinemas coffee shops convent ion c e nt e r s conven ienc e s t or e s cruise ships discotheques fast-food restaurants fine-dining restaurants go lf s ho p s hair sa lon s hotels ice cream parlors leisure camp s pubs schools specialty stores sporting events theaters theme parks universiti es zoos
Competitive positioning
E v ery da y, cu sto m ers choo se th e IB M 4695 o v er competiti on because the y :
•
Re co gnize the va lu e o f IB M
•
A p pr eci a te th e be ne fits o f IB M 4695 to u ch
Arguments that you may hear
Claim:
Some of your competitors offer cheaper systems.
Response:
IBM focus es on the cost of owne rship and will no t co m pr o mise on quali ty or p rod u ct d e v el opm e n t. All our POS s yst ems ar e de sign ed to with stan d th e rigor of th e re tail en vir o nm e nt. IBM buil d s in inv e st me n t pro te cti on.
Claim:
I can t aff o rd to u ch s yste ms.
Response:
Whe n yo u com p are pri ces an d con si d er fas t cus to m e r s ervi ce, ea s y training an d im pr o v ed em p lo y ee m o rale yo u will of ten fin d a lo w er co st o f o wne rsh ip. U p grading to to u ch la te r ma y we ll be more ex pe n sive .
Claim:
My peo p l e wo n t be abl e to use it
Response:
Visual guidance and graphical prompts ma k e th e 4 695 qui c k to l e arn an d ea s y to u se . C u st o m- ers ha v e r e p o rted training tim e im p rove men ts fro m twice as fa st to mo re th an ten tim es fa ster than k e y- board/display learning times.
Claim:
Why d oes n t your PO S ha ve th e very lates t PC
tech no l ogy?
Response:
IBM en sure s tha t o ur POS pro d u cts hav e the quali ty an d hig h re liab ility th a t retail cu sto m e rs require by u tilizing pro v e n te chn o l o gy . Our aim is to provid e v al ue whil e m ain taining qua lity and relia b ility by s taying a t the o ptim um pos i tio n o n th e techn o l ogy curve.
Other reference material available
IBM Retail Store Solutio ns home page:
www.ibm.com/solutions/retail
Br oc h ure: 4695 S p ec ifi ca ti on Sh ee t Broch ure: IBM Kitchen System Specificatio n Sheet White P a pe r: Be n efits o f Tou ch Man u al: 4695 Ins tallatio n an d Ope ra tion Gui d e Man ual: 4695 Hardwa re Se rvi ce M an u a l Contact your IBM representative for this material.
The IBM home page can be found on the Internet at
www.ibm.com
Where is the IBM 4695 appropriate?
IBM has a cho ice of ke yboard and touc h systems. Ho w can you decide which is best, based on the business requir
Business Touch Keyboard
requirements
Application maturity some •
Industrial strength • •
Ergonomics • •
Security • •
Self-checkout •
User friendly/intuitive •
Low-cost training •
Style/image •
Integrated/distributed • •
Multifunctional • •
PC/Open • •
Small footprint •
Reduce peripheral cost •
Spill protection •
Easy to clean •
Speed of data input • •
Speed of interaction •
Work in darkness •
Customer service •
Reliability • •
Retail leadership • •
Cost • •
Comments
1 IBM has a growing portfolio of the best Business Partner applications. 2 Multinational ones are available.
Designed in to all IBM POS
Human factors and customer input
Designed in to all IBM POS
Easy 'See, point and then touch…'
Your hand goes where your eye is looking
1 Touch is intuitive and easy. 2 Users are guided with graphics, colors, and even video.
IBM 4695 won the CeBit Design Award (March 1995)
You have a choice
PC and POS attachments built in
Windows 95/98, Windows NT and Intel
4695 uses ThinkPad® technology
Can sell goods without needing a scanner fro example
The IBM 4695 is sealed
The IBM is designed to be cleaned
Comparable. See Benefits of Touch white paper.
You look at what you touch
For example: clubs, music shops
Information for staff and customers can be shown on the screen
Part of the IBM value
Part of the IBM value
IBM systems are very competitive
4695 Distributed t
4695-022 12.1-in. pass 4695-032 10.4-in. activ
Connects to most PCs
Optional features:
Memory upgrades
#4732 32 MB factory installed #6246 16 MB field-installed DIMM #6232 32 MB field-installed DIMM
IBM 7497
RS-485 I/O strip and power supply (allows attachment of RS-485 devices)
Options
#6198 2 additional serial ports #29 01 24 0V pow er supply #2900 110V power supply
#3017 PCMCIA (2 slots) adapter (#3017 is mutually exclusive to #6198)
#2905 Integrated MSR #2826 Integrated customer display #5500 External diskette drive
4695 Integrated touch ter
m
Enhanced models 4
4
Standard features 2
1 P d 2
Optional peripherals:
Distributed shopper display: 40-character 40-character LCD vacuum #3503 fluorescent
display II
#3501
Cash drawer
#3360 Wide cash drawer #3362 Flip top #3368 Compact cash drawer #6790 Integration kit for #3368
Any PC peripherals
Any PC display Any PC keyboard Any PC mouse
4610 Thermal printer
52 lines per second Receipt and insert station Receipt cutter bar
Kitchen subsystem
#1261 kitchen system (from 1 to 8 stations)
minal
6-MB RAM (upgradable); 3.2-GB disk
© International Business Machines Corporation 1993, 1999
IBM Retail Store Solutions Department C6PA 5601 Six Forks Road Raleigh, NC 27609
7-99 All Rights Reserved
References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.
IBM will continue to enhance products and services as new technolo­gies emerge. Therefore, IBM reserves the right to alter specifications and other product information on standard configurations and options.
IBM assumes no responsibility of liability for any use of the information contained herein. Nothing in this document shall operate as an express or implied license or indemnity under the intellectual property rights of IBM or third parties. No warranties of any kind, including but not limited to the implied warranties of merchantability of fitness for a particular purpose are offered in this document.
IBM, ThinkPad and Wake on LAN are trademarks of International Business Machines Corporation.
Microsoft, Windows, Windows NT, and the Windows logo are registered trademarks of Microsoft Corporation.
Lotus and Lotus Freelance are trademarks of Lotus Development Corporation in the United States, or other countries, or both.
Intel and MMX are trademarks of Intel Corporation in the United States and/or other countries.
Other company, product or service names may be trademarks or service marks of others.
This publication is for general guidance only.
Photographs may show design models.
G224-4461-02
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