HP ws4500 User Manual

HP Indigo press ws4500

Productive, cost-effective, versatile printing
solution for label and package printing

2

Approximately 65% of label jobs
around the world are produced in
print runs of less than 50,000 labels,
or under 6,500 feet

(See fig 1)

Fact! Label and packaging print jobs are continuing to
become shorter!

Fact! Customers are demanding shorter lead times and
faster turnaround!

Fact! Conventional printing processes are prohibitively
expensive for low volume orders and result in shrinking
profit margins!

How do you adapt to these changing market trends,
satisfy exacting customer demands and, at the same
time, sustain a profitable printing business?

The HP Indigo press ws4500 provides a complete end­to-end solution from prepress to finishing and lowers
production costs immediately in several key areas:

• It eliminates the expense of films, plates or chemistry.

• It generates little or no waste.

• It requires far less set-up time than conventional
printing.

For runs up to 6,500 feet, the HP Indigo press ws4500
significantly lowers your costs. And it integrates easily
within your existing printing environment to
complement the capabilities of your current equipment.

Be labeled ‘premium provider’ with
the HP Indigo press ws4500

The HP Indigo press ws4500 solution allows marketers
to respond rapidly and cost effectively to shorter
product life-cycles and ever-changing retail needs. It
allows for highly targeted labeling and packaging —
applications that would be expensive or impossible
with a traditional press. These include: versioned
products, event marketing, private labels, regional and
seasonal packaging and test markets.

The flexible production offerings, rapid response times
and the liquid ink quality of the HP Indigo press
ws4500, complement conventional printing
capabilities to expand your service options. This allows
you to allocate jobs to your most suitable, cost efficient
press while consistently maintaining the offset quality
your customers are used to. This way, you can optimize
your productivity, ensure repeatable colors and
maximize your profitability on every job.

Expand your arsenal of services

The HP Indigo press ws4500 can help you grow your
business and transform you into an indispensable, one­stop partner for your customers. It lets you build an
arsenal of new services for the production of labels,
shrink sleeves and flexible packaging:

• Provide your customers with instant proofs identical to
their required jobs.

Fig 1: Run length types (# of 5 x 10 cm labels)

Source: Labels & Labeling
The increase in small order quantities – and the decrease in long
runs–has created new opportunities and higher profit margins for the
label converter and printer.

Over

150,000

100,000-

150,000

75,000-

100,000

50,000-

75,000

25,000­50,000

0-

25,000

“With the HP Indigo
press we are
already seeing
more revenue
opportunities,
greater
productivity and
profitability, and
increased
customer retention
and loyalty.”

Jerry Berke,
President Lion Labels,
MA

40%
35%
30%
25%
20%
15%
10%
5%
0

3

• Print runs as few as one, or up to 50,000 labels in
fast turnaround time, exactly when required and help
customers get their jobs to market quickly.

• Supply small, medium and large quantities to your
customers to precisely meet their needs and help
them manage their supply chain effectively, thereby
saving them inventory costs.

• Provide exceptional print quality, to ensure your
customers’ brands stand out in the marketplace.

• Print spot colors to meet your customers’ corporate
branding requirements.

• Offer virtually limitless substrate compatibility and
cater to a wider range of packaging needs.

• Use variable data printing to provide complete, full­color product personalization, as well as ticketing
and game pieces.

• Use numbering and security features to enable
product track and trace and help your customers
protect their assets.

Benefit from built-in revolutionary
technology

Your HP Indigo press ws4500 includes a number of
uniquely competitive features:

HP ElectroInk. HP Indigo uses the unique HP ElectroInk
liquid ink technology — the only color process in
digital printing that equals the quality and color range
of offset.

One-Shot Color printing. Enables all color separations
to be laid down simultaneously on the final substrate,
preventing registration issues and allowing you to print
on a broad variety of substrates.

HP IndiChrome Plus. Expands color versatility beyond
CMYK by offering you: a broader color gamut that
includes CMYK + OVG (orange, violet, green) inks
supported by an EskoArtwork digital front end; a
closer match to the PANTONE MATCHING SYSTEM
Colors; a broader applications range; a higher
analog-to-digital transformation rate.

On-press Fast Ink Replacement (OFIR). Simple on-the­fly replacement of special/spot colors eliminates the
time needed for swapping colors, making spot color
jobs simple to execute.

HP SmartStream Labels and Packaging Solutions,
Powered by EskoArtwork. The user-friendly HP Indigo

hardware and EskoArtwork software package enables
connectivity to conventional solutions through
EskoArtwork software. This front end solution
‘remembers’ color settings for each substrate at the
prepress stage, simplifying color management and
allowing repeat jobs to produce identical output on
whatever press you use.