GE
Lighting
Immersion™ LED
refrigerated display lighting solutions
Why GE?
Expertise
Listening to the needs of our retail customers, we developed the first LED lighting solution
for the refrigerated display lighting category in 2004. Since then, more than 1.5 million
LED refrigerated display light fixtures have been installed across the globe.
Reliability
At GE, we take testing to the next level. Our Six Sigma methodology is a highly detailed,
intensive process that we use to put the whole LED system under the microscope.
We define specific product performance upfront, and then create a solution to meet or
exceed that goal.
Immersion™ LED lighting solutions can:
• reduce maintenance expenses with a 50,000-hour rated life,
• reduce material costs and energy usage,
• improve the look of merchandise with a bright, uniform appearance, and
• eliminate distracting glare.
RDL
Application Type
Open Deck Cases:
Horizontal Solutions
• Immersion RH30 Standard
• Immersion RH30 Premium
Reach-in Refrigerator/Freezer Cases:
Vertical Solutions
• Immersion RV60 Premium
• Immersion RV45 Standard
Immersion RH30
64W
Canopy
Undershelf
64W
Canopy
Undershelf
Canopy
Undershelf
57W
LED Series
Dazzling performance for any merchandise
• Our new Visual Comfort LensTM diffuses the light, inhibiting LED
hot spots from appearing on merchandise
• Canopy and undershelf lighting solutions work together to
produce seamless uniform illumination
• An adjustable clip allows for rotation of the light bar, ensuring
the light will angle precisely onto merchandise and bring out
the full vibrancy of product packaging
• The slim profile is more discreet than fluorescent tubes, making
sure customers see well-lit products and not the light source
Brightness and light placement options
Our customized solutions let you control energy costs and the amount of light you need. See below for multiple energy savings options:
Option 1 - 64W:
• two light bars in the canopy
• one under each shelf
LED 64W vs. LFL 224W system
72
Energy Savings
%
Canopy
Option 2 - 57W:
• one light bar in the canopy
• one under each shelf
LED 57W vs. LFL 192W system
%
71
Energy Savings
Option 3 - 28W:
• one light bar in the canopy
• maintain great coverage on
all shelf facings
LED 28W vs. LFL 64W system
%
56
Energy Savings
Canopy
Canopy
Undershelf
64W
Undershelf
57W
Undershelf
28W
Immersion RH30
Premium LED Series
Enhances the look of meat and produce
• With a special phosphor coating on the LED chips, RH30 Premium
light bars are designed with a unique light spectrum profile which
emphasize the red and green wavelengths that bring out the true
appearance of color in packaged meat and produce aisles.
• Customize your solution with the RH30 product by selecting from
the Standard product, Premium product, or combination of both!
• RH30 Premium offers the same simple installation and slim
profile of the standard Immersion RH30 LED system.
Immersion RH30 Premium Lighting Comparison
RH30 Premium (right) accentuates red and green wavelengths to make
packaged meat, packaging and produce look fantastic.
Immersion RH30 Immersion RH30 Premium
Reach-in case solution
Immersion RV60 LED series
• An innovative optic design directs light onto merchandise –
where it belongs – instead of wasting it on the glass doors
• Cases achieve higher than average lux levels and up
to 80% light uniformity across package facings
• The easily hidden light source eliminates distracting
glare and light spillage, making aisles feel more
spacious and your customers more comfortable
Lighting system wattage
5-door case example* (60-inch light fixtures)
LFL SYSTEM - 35W T'8 System
LED SYSTEM - Immersion RV60 LED System
67%
ENERGY
SAVINGS
35W 35W 35W 35W 35W 35W 7W 7W13.9W 13.9W 13.9W 13.9W
70W Total210W Total
Retailer savings after switching to GE Immersion™ LED
Number of doors
15,000
A supermarket chain with
166 franchise locations
The Situation
After evaluating lighting
options from five different
manufacturers, Stater Bros.’
retail marketing team chose
GE’s refrigerated display
lighting to replace the 60-watt
fluorescent fixtures in
freezer cases.
The Solution
• Immersion RV LED lighting system was
selected to replace fluorescent lights
in the frozen-food cases at nearly all
of the retailer’s grocery stores.
• New LED lighting from GE will help
Stater Bros. supermarket chain save
in annual energy and maintenance
expenses as a result of retrofitting its
refrigerated display cases.
A specialty frozen food retailer
with 430 franchise locations
The Situation
When M&M Meat Shops began
to evaluate new competitive
strategies, it explored various
store improvement projects that
would enhance their shoppers’
experience, build the bottom
line and could be replicated
across all 430 of its Canadian
franchise locations.
The Solution
• More than 150 stores have already
replaced traditional T10 fluorescent
lighting in vertical cases.
Annual savings to increase considerably
•
by upgrading 430 of its locations
across Canada.
‘’We’ve received great feedback from customers and store managers. Our managers tell us the new
lighting really makes their products pop.”
- Scott Limbacher, vice president, Construction/Maintenance at Stater Bros.
Number of doors
6,450
“ It shows our customers we’re bright, clean and modern. It’s all about the ‘wow’ factor.”
– Dianne Chalmers, Senior Manager Construction M&M Meat Shops
Operates more than 600 convenience
store/gas station locations
The Situation
In 2006, utility budgets were
increasing 12-15% over a
5-year period across Wawa’s
600 convenience stores.
Because lighting accounted for
30% of electrical usage, Wawa
needed a solution that w ould
significantly reduce energy costs.
The Solution
• Since installation, they have reduced
energy and maintenance expenses
by a combined 78%, leading to
$1.2 million in combined annual
savings – approximately $2,000
per s tore.
• Project payback of 26 to 28 months.
Number of doors
7,800
“GE was the right partner with the best solution who we knew would stand behind its product.”
– Scott Boorse, Energy and Petroleum Operations Manager Wawa
The GE advantage
No one understands how light transforms a shopper’s experience better than your GE team. From initial
consultation until long after the lights go on, we create lighting solutions that bring your store to life.
™
1. Discovery & Design
You receive a comprehensive, custom lighting solution
from a team who truly listens to understand your
specific goals.
2. Innovative Systems
You can choose from a broad portfolio, including the
latest lighting technologies.
3. Seamless Distribution
You have easy and immediate access through our
national network of distributors.
4. Integration Services
You garner coordination services with a network
of installers for your existing infrastructure or new
construction projects.
5. ROI Optimization
You see attractive financial benefits with a plan built
to deliver – we even assist with utility rebate capture
and propose financing options from GE Capital.
make your store shine with three easy steps
1. Say yes to a free lighting audit.
2. Say yes to your customized lighting solution.
3. Let GE coordinate the rest.
To schedule your free lighting audit, or to learn more about our refrigerated display
lighting solutions, visit gelighting.com/rdl
© 2014 GE 87413 09/2014 Printed in USA
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