GE GTx Case Studies

GE

Lighting

Bauru scores big

with GE LED signals

The municipality takes on high maintenance costs, crash safety
and energy savings all in one brilliant play.

Bauru, a town most famous among Brazilians
as the city where soccer superstar Pelé grew
up, is a busy college town and transportation
hub located at the centre of São Paulo,
the country’s most populous state and its
economic engine. But Pelé isn’t the only bright
light the town will ever know. In June 2013,
over 2,000 GE LED traffic lights made their
mark on the municipality’s traffic… and, in a
very substantial way, on its coffers.

“When we began looking, we had high standards for a solution
that would maximize both energy savings and the quality of
light,” said Marney Tadeu Antunes, commercial director for CPFL,
Sao Paulo’s utility provider. “GE’s LED traffic lights” will not only save
us money, but they will improve the quality of our traffic signals.”

In terms of savings, the new GTx
ergy consumption by a stunning 80% over incandescent bulbs,
and they will last 10 times longer. That, coupled with significant
reductions on maintenance costs, is expected to save the city
more than $2 million over their 10-year lifespan, making the traffic
signals superstars in their own right among city managers.

TM

LED signals will reduce en-

Winning the Savings Game

Yearly Energy and Long Term Maintenance Cost Comparison

GE LEDs provide energy savings of 80% over incandescent lights and 90% over long
term maintenance costs.

GE LED Signal in use

Of course low maintenance and high energy savings are just
part of the bigger quality picture. One key reason for selecting
GE’s LED signals was reduction of the “sun-phantom effect,” a
frequent cause of false green or false red lights. That may send
a wrong signal to drivers causing car accidents.

“There is a large sloping avenue in Bauru, and by noon it was
sometimes diffi cult to distinguish which color was indicated or
even if the light was on. With the new GTx LED signal, colors
are easily distinguished,” says Vailton Beserra, Specifi cation
Engineer from GE Lighting Brazil and project leader.

About GE Lighting

GE Lighting invents with the vigor of its founder
Thomas Edison to develop energy-effi cient solutions
that change the way people light their world in
commercial, industrial, municipal and residential
settings. The business employs about 15,000 people in
more than 100 countries, and sells products under the
Reveal® and Energy Smart® consumer brands, and
Evolve™, GTx™, Immersion™, Infusion™, Lumination™
and Tetra® commercial brands, all trademarks of
GE. General Electric (NYSE: GE) works on things that
matter to build a world that works better. For more
information, visit www.gelightingsolutions.com.

The LED traffi c lights send motorists and pedestrians a
clear signal. “Our GTx LED traffi c lights offer greater visibility
and light uniformity, so it is easier to identify which color is
indicated at any distance,” says Alexandre Ferrari, general
manager for GE Lighting Brazil.

To secure the deal, GE had to compete with local manufacturers
and importers. The key was educating the customer about
the benefi ts of GE’s specifi cations. “Our competitors offered
cheaper products, but our GTx LED traffi c lights are a world­class product, and we made sure that our client was aware of
the full spectrum of advantages,” says Beserra.

GE Lighting • 1-888-MY-GE-LED • www.gelighting.com

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GTxTM is a trademark of GE. Information provided is subject to change without notice. All values are design or typical values when measured
under laboratory conditions. ©2013 GE.

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